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題名 政府風險溝通模式建構 民眾對「食品安全議題」之認知與行為研究
A Tentative Risk Communication Model : The Consumer’s Food Risk Perception and Prevention Behaviors
作者 廖翎
貢獻者 鄭自隆
廖翎
關鍵詞 政府風險溝通
食品安全議題
風險認知
風險行為
日期 2012
上傳時間 1-May-2013 11:42:01 (UTC+8)
摘要 本研究探討影響消費者產生不同食品風險議題認知及造成規避行為差異之原因及消費者風險認知與其行為之關聯,並根據上述資料分析結果,試擬7風險傳播策略。
      研究結果呼應過去研究發現,女性在風險認知較男性為高。而教育程度和受訪者個人收入分析發現,本次研究結果幾乎呈現高學歷、高風險認知,高收入、高風險認知的情形。
      然而,年齡雖能作為解釋食品風險認知差異的因子,但因議題類型不同,年齡高低與風險認知高低並無存在絕對關係。
     消費者風險認知與規避行為關聯分析顯示民眾對於食品風險議題有可能產生「認知—行為」不一致的情況。而從風險行為分析來看,性別差異會導致行為差異,女性較男性行為謹慎小心。其餘分析因子(年齡、教育水平、個人收入)雖然有所影響,但與民眾的風險行為並無特定線性關聯。
      本研究建議應持續針對風險認知較低者進行宣導,強化民眾認知與風險行為間連結,鼓勵其透過生活實際行動落實風險概念,並且應嘗試給予誘因,促進民眾行為改變,貫徹風險預防的理想。
參考文獻 參考書目
     中文部份
     王月鰫(2009)。《台灣地區化學污染事件之風險溝通架構的分析》。逢甲大學環境工程與科學所。
     丘昌泰(2007)。〈危機預防與風險管理〉,《研習論壇》,〈77〉,11-13。
     呂奕欣、鄭佩嵐(譯)(2009)。《面對風險社會》。台北:韋博文化。(原書Denny D. Risk and Society.)
     宋明哲、蔡政憲、徐廷榕(編著)(2002)。《風險管理》。台北:空大。
     汪浩譯(2003)。《風險社會—通往另一個現代的路上》。台北:巨流。(原書Ultra Beck,. Risikogesellschaft:Auf dem Weg in eine andere Moderne.)
     阮瀞儀(2005)。《政府風險溝通研究—以農委會和衛生署因應禽流感風險為例》。國立師範大學大眾傳播所碩士論文。
     阮瀞儀(2005)。《政府風險溝通研究—以農委會和衛生署因應禽流感風險為例》。國立臺灣師範大學大眾傳播研究所碩士論文。
     易佳玲(2011)。《政府風險溝通、新聞發布與媒體報導之研究—以新流感為例》。世新大學公共關係暨廣告學研究所碩士論文。
     林忠毅(2007)。《風險溝通與環境民主—以新竹科學園區宜蘭基地為例》。世新大學行政管理學研究所(含博、碩專班)碩士論文。
     林嘉琪、李欣芳、邱燕玲、陳曉宜(2009.11.02)。<民間團體發起/反美牛 90萬連署公投動起來>,《自由時報》。上網日期:2012年2月20日,取自「自由時報電子報」http://www.libertytimes.com.tw/2009/new/nov/2/today-fo4.htm
     邱珮瑜(2009.06.25)。<綠擬發動全民抗議>,《聯合晚報》。上網日期:2012年2月7日,取自「聯合知識庫」 http://udndata.com.ezproxy2.lib.nccu.edu.tw/library/
     胡龍騰、黃瑋瑩、潘中道譯(2000)。《研究方法 步驟化學習指南》。台北:學富文化。(原書Kumar. R. Research- Methodology:a step-by-step guide for beginners.)
     莊靜宜(2006)。《風險認知、危機溝通策略與形象報導之關聯—以兩岸媒體對「杜邦鐵弗龍事件」的報導為例》。國立政治大學新聞研究所碩士論文。
     陳玉華譯(2007)。《恐怖的食品添加物》。台北:世潮。(原書TSUKASA ABE(2005). SHOKUHIN NO URAGAWA-MINNA DAISUKINA SHOKUHIN TENKABUTSU. TOYO KEIZAI INC.)
     陳麗分(2007)。《避鄰現象與風險溝通—以大臺北地區基地臺管制爭議為例》。國立臺北大學公共行政暨政策學系在職專班碩士論文。
     湯蕙如(2011.08.01)。,《Nownes今日新聞網》。上網日期:2012年2月15日,取自http://www.nownews.com/2011/12/16/11490-2767210.htm
     黃廷宜(2008)。《高科技政策中的風險溝通—以中部科學工業園區后里園區為例》。世新大學行政管理學研究所(含博、碩專班)碩士論文。
     黃良惠(2005)。《SARS疫災風險溝通之研究—以臺北市政府為例》。國立臺北大學公共行政暨政策學系碩士論文。
     黃懿慧(1994)。〈科技風險的認知與溝通問題〉, 《民意研究季刊》,(188),95-129。
     黃懿慧(1994)。《科技與環保抗爭—台灣民眾風險認知個案研究》。台北:五南。
     鄧家駒(2005)。《風險管理》。台北:華泰。
     鄭燦堂(2007)。《風險管理》。台北:五南。
     顧忠華(主編)(2001)。《第二現代:風險社會的出路?》。台北:巨流。
     
     英文部份
     Baram, M. (1989). Risk communication: moving from theory to law to practice. In Covello,V.T, & McCallum,D.B, & Pavlova, M. T. (Eds.), Effective Risk Communication:The role and responsibility of government and nongovernment organizations(pp.37-44).New York : Plenum Press.
     Chess, C. (1989). Encouraging effective risk communication in government : Suggestions for Agency Management. In Covello,V.T, & McCallum,D.B, & Pavlova, M. T.(Eds.), Effective Risk Communication:The role and responsibility of government and nongovernment organizations (pp.359-355). New York: Plenum Press.
     Covello, V.T, & McCallum, D.B, & Pavlova. M. T. (1989). Principles and guidelines for improving risk communication. In Covello, V.T, & McCallum, D.B, & Pavlova, M. T. (Eds. ), Effective Risk Communication: The role and responsibility of government and nongovernment organizations (pp.3-160) .New York : Plenum Press.
     Covello, V.T. (2003). Best practices in public health risk and crisis communication. Journal of Health Communication, 8,5-8.
     Covello, V.T.(2009). Strategies for overcoming challenges to effective risk communication. In Health, R.L., & O’ Hair, D.(Eds.), Handbook of risk and crisis communication.(pp.143-167). New York: Routledge.
     Dagget, C, J.(1989). The role of risk communication in environmental gridlock. In Covello, V.T, & McCallum, D.B., & Pavlova, M. T.(Eds.), Effective Risk Communication:The role and responsibility of government and nongovernment organizations (pp.31-36). New York : Plenum Press.
     Dosman, D. M.,& Adamowiez, W. L, & Hrudey, S.E.(2001). Socioeconomic determinants of health- and food safety – related risk perceptions. Risk Analysis,21(2),307-317.
     Ferrante, P. (2010). Risk & crisis communication. Professional Safety,38-45.
     Fife-Schaw, C., & Rowe, G. (1996). Public perceptions of everyday food hazards: A psychometric study. Risk Analysis,16(4),487-500.
     Fischoff, B. (1984). Defining risk. Policy Sciences, 17(2), 123-139.
     Fischoff, B.(1978). How safe is enough? A psychometric study of attitudes toward technological risks and benefits. In Slovic. P.(Eds.), The perception of risk (pp.80-103). UK:Earthscan Publications Ltd.
     Fisher, A. (1991). Risk communication Challenges. Risk Analysis,11(2),173-179.
     Flynn, J.,& Slovic, P., & Mertz, C,K. (1994). Gender, race, and perception of environmental health risks. Risk Analysis,14(6),1101-1108.
     Health, R.L.,& Nathan, K. (1990-1991). Public relation’s role in risk communication: Information, rhetoric and power. Public relations quarterly,35,(4), 15-22.
     Kasperson, R.E, & Palmulund, I.(1989). Evaluating risk communication. In Covello, V.T,& McCallum, D.B, & Pavlova, M. T.(Eds.), Effective Risk Communication: The role and responsibility of government and nongovernment organizations(pp.143-157). New York : Plenum Press.
     Lerbinger, O. (1997). The crisis manager: Facing risk and responsibility. New Jersey: Lawrence Erlbaum Associates.
     Lin, C. T. (1995). Demographic and socioeconomic influences on the importance of food safety in food shopping. Agricultural and Resource Economic Review,24(2).
     Lin, C. T., & Milon, J, W., & Babb. E. (1991). Determinants of subjective food safety perceptions: A case study of oysters in the southeast. Journal of Agribusiness,9(1),71-84
     Lundgren, R.E., & McMakin, A.H. (1998). Risk communication: A handbook for communicating environmental, safety, and health risks. Ohio: Battelle Press.
     Mason, J. O.(1989). The federal role in risk communication and public education. In Covello, V.T., & McCallum, D.B., & Pavlova, M. T.(Eds.), Effective Risk Communication:The role and responsibility of government and nongovernment organizations(pp.19-25). New York : Plenum Press.
     Morgan,M.G. , & Fischoff, B., & Bostrom, A., & Atman, C.J. (2002). Risk communication. Cambridge: Cambridge Press.
     Peters, R.G., & Covello, V. T., & McCallum, D.B.(1997). The determinants of trust and credibility in environmental risk communication: A empirical study. Risk Analysis,17(1),43-54.
     Plough, A., & Krimsky, S.(1987). The emergency of risk communication studies: Social and political context. Science , Technology & Human Values,12(3/4),4-10.
     Renn, O. (2005). Risk perception and communication: Lesson for the food and food packaging industry. Food Addictives and Communications, 22(10), 1061-1071.
     Renn, O. (2009). Risk communication :Insights and requirements for designing successful communication programs on health and environmental hazards. In Health, R.L., & O’ Hair, D.(Eds.), Handbook of risk and crisis communication.(pp.80-89). New York: Routledge.
     Samuel, M.C, & Vugia, D.J, & Koehler, K.M, & Marcus, R., & Denee, V., & Damaske, B. et al. (2007). Consumption of risk food among adults at high risk for severe foodborne disease : Room for improved targeted prevention messages. Journal of Food Safety, 27,219-232.
     Sandman, P. M. (1989). Hazard versus outrage in the public perception of risk. In Covello, V.T., & McCallum, D.B., & Pavlova, M. T.(Eds.), Effective Risk Communication:The role and responsibility of government and nongovernment organizations(pp.45-49). New York : Plenum Press.
     Savage,I. (1993). Demographic influences on risk perceptions. Risk Analysis,13(4),413-420.
     Slovic, P. (1980). Perception of risk. In Slovic. P(Eds.), The perception of risk(pp.220-231).UK:Earthscan Publications Ltd.
     Slovic, P.,Fischoff, B., Lichtenstein, S., Read, S., & Coombs, B.(1980). Facts and Fears:Understanding perceived risk. In Slovic. P. (Eds.), The perception of risk (pp.137-153). UK: Earthscan Publications Ltd.
     Sparks, P., & Shepherd, R. (1994). Public perceptions of the potential hazards associated with food production and food consumption: A empirical study. Risk Analysis,14(5),799-806.
     Yeung, R. M.W., & Yee, W. M. S. (2003). Risk reduction: an insight from the UK poultry industry. Nutrition and Food Science, 33 (5), 219-229.
描述 碩士
國立政治大學
廣告研究所
99452012
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099452012
資料類型 thesis
dc.contributor.advisor 鄭自隆zh_TW
dc.contributor.author (Authors) 廖翎zh_TW
dc.creator (作者) 廖翎zh_TW
dc.date (日期) 2012en_US
dc.date.accessioned 1-May-2013 11:42:01 (UTC+8)-
dc.date.available 1-May-2013 11:42:01 (UTC+8)-
dc.date.issued (上傳時間) 1-May-2013 11:42:01 (UTC+8)-
dc.identifier (Other Identifiers) G0099452012en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/57938-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 廣告研究所zh_TW
dc.description (描述) 99452012zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 本研究探討影響消費者產生不同食品風險議題認知及造成規避行為差異之原因及消費者風險認知與其行為之關聯,並根據上述資料分析結果,試擬7風險傳播策略。
      研究結果呼應過去研究發現,女性在風險認知較男性為高。而教育程度和受訪者個人收入分析發現,本次研究結果幾乎呈現高學歷、高風險認知,高收入、高風險認知的情形。
      然而,年齡雖能作為解釋食品風險認知差異的因子,但因議題類型不同,年齡高低與風險認知高低並無存在絕對關係。
     消費者風險認知與規避行為關聯分析顯示民眾對於食品風險議題有可能產生「認知—行為」不一致的情況。而從風險行為分析來看,性別差異會導致行為差異,女性較男性行為謹慎小心。其餘分析因子(年齡、教育水平、個人收入)雖然有所影響,但與民眾的風險行為並無特定線性關聯。
      本研究建議應持續針對風險認知較低者進行宣導,強化民眾認知與風險行為間連結,鼓勵其透過生活實際行動落實風險概念,並且應嘗試給予誘因,促進民眾行為改變,貫徹風險預防的理想。
zh_TW
dc.description.tableofcontents 壹、緒論 6
     第一節、研究動機與目的 6
     第二節、研究問題 12
     貳、文獻探討 13
     第一節、風險的定義 13
     第二節、風險認知 17
     第三節、風險溝通 25
     參、研究方法 34
     第一節、研究資料來源 34
     第二節、研究設計 35
     第三節、研究架構 37
     肆、研究結果與分析 38
     第一節、基礎人口變項與食品風險認知 38
     第二節、食品風險認知與食品風險規避行為 68
     第三節、基礎人口變項與食品風險規避行為 86
     伍、結論 106
     第一節、研究發現與討論 106
     第二節、實務建議與政府風險溝通模式建構試擬 109
     第三節、研究限制與未來研究建議 113
     參考書目 114
     附件一、食品安全民意調查問卷 120
     調查主題:肉毒桿菌、輻射食品 120
     調查主題:食品包裝與添加物 123
     調查主題:健康食品 126
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099452012en_US
dc.subject (關鍵詞) 政府風險溝通zh_TW
dc.subject (關鍵詞) 食品安全議題zh_TW
dc.subject (關鍵詞) 風險認知zh_TW
dc.subject (關鍵詞) 風險行為zh_TW
dc.title (題名) 政府風險溝通模式建構 民眾對「食品安全議題」之認知與行為研究zh_TW
dc.title (題名) A Tentative Risk Communication Model : The Consumer’s Food Risk Perception and Prevention Behaviorsen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 參考書目
     中文部份
     王月鰫(2009)。《台灣地區化學污染事件之風險溝通架構的分析》。逢甲大學環境工程與科學所。
     丘昌泰(2007)。〈危機預防與風險管理〉,《研習論壇》,〈77〉,11-13。
     呂奕欣、鄭佩嵐(譯)(2009)。《面對風險社會》。台北:韋博文化。(原書Denny D. Risk and Society.)
     宋明哲、蔡政憲、徐廷榕(編著)(2002)。《風險管理》。台北:空大。
     汪浩譯(2003)。《風險社會—通往另一個現代的路上》。台北:巨流。(原書Ultra Beck,. Risikogesellschaft:Auf dem Weg in eine andere Moderne.)
     阮瀞儀(2005)。《政府風險溝通研究—以農委會和衛生署因應禽流感風險為例》。國立師範大學大眾傳播所碩士論文。
     阮瀞儀(2005)。《政府風險溝通研究—以農委會和衛生署因應禽流感風險為例》。國立臺灣師範大學大眾傳播研究所碩士論文。
     易佳玲(2011)。《政府風險溝通、新聞發布與媒體報導之研究—以新流感為例》。世新大學公共關係暨廣告學研究所碩士論文。
     林忠毅(2007)。《風險溝通與環境民主—以新竹科學園區宜蘭基地為例》。世新大學行政管理學研究所(含博、碩專班)碩士論文。
     林嘉琪、李欣芳、邱燕玲、陳曉宜(2009.11.02)。<民間團體發起/反美牛 90萬連署公投動起來>,《自由時報》。上網日期:2012年2月20日,取自「自由時報電子報」http://www.libertytimes.com.tw/2009/new/nov/2/today-fo4.htm
     邱珮瑜(2009.06.25)。<綠擬發動全民抗議>,《聯合晚報》。上網日期:2012年2月7日,取自「聯合知識庫」 http://udndata.com.ezproxy2.lib.nccu.edu.tw/library/
     胡龍騰、黃瑋瑩、潘中道譯(2000)。《研究方法 步驟化學習指南》。台北:學富文化。(原書Kumar. R. Research- Methodology:a step-by-step guide for beginners.)
     莊靜宜(2006)。《風險認知、危機溝通策略與形象報導之關聯—以兩岸媒體對「杜邦鐵弗龍事件」的報導為例》。國立政治大學新聞研究所碩士論文。
     陳玉華譯(2007)。《恐怖的食品添加物》。台北:世潮。(原書TSUKASA ABE(2005). SHOKUHIN NO URAGAWA-MINNA DAISUKINA SHOKUHIN TENKABUTSU. TOYO KEIZAI INC.)
     陳麗分(2007)。《避鄰現象與風險溝通—以大臺北地區基地臺管制爭議為例》。國立臺北大學公共行政暨政策學系在職專班碩士論文。
     湯蕙如(2011.08.01)。,《Nownes今日新聞網》。上網日期:2012年2月15日,取自http://www.nownews.com/2011/12/16/11490-2767210.htm
     黃廷宜(2008)。《高科技政策中的風險溝通—以中部科學工業園區后里園區為例》。世新大學行政管理學研究所(含博、碩專班)碩士論文。
     黃良惠(2005)。《SARS疫災風險溝通之研究—以臺北市政府為例》。國立臺北大學公共行政暨政策學系碩士論文。
     黃懿慧(1994)。〈科技風險的認知與溝通問題〉, 《民意研究季刊》,(188),95-129。
     黃懿慧(1994)。《科技與環保抗爭—台灣民眾風險認知個案研究》。台北:五南。
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