| dc.contributor.advisor | 許瑋元 | zh_TW |
| dc.contributor.advisor | Hsu, Carol | en_US |
| dc.contributor.author (Authors) | 黃紳佑 | zh_TW |
| dc.contributor.author (Authors) | Khan, Sarjo | en_US |
| dc.creator (作者) | 黃紳佑 | zh_TW |
| dc.creator (作者) | Khan, Sarjo | en_US |
| dc.date (日期) | 2012 | en_US |
| dc.date.accessioned | 1-May-2013 11:44:03 (UTC+8) | - |
| dc.date.available | 1-May-2013 11:44:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-May-2013 11:44:03 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0100933043 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/57949 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933043 | zh_TW |
| dc.description (描述) | 101 | zh_TW |
| dc.description.abstract (摘要) | The main purpose of this thesis is to analyse the current state of Gamtel less competitive nature in the telecom industry and therefore use its competitive advantage and core competencies to pursue and endeavour to invest on internet service provision mainly on broadband.With high expectations from the launching of the ACE, Africa coast to Europe submarine cable, the plan is to take the opportunity brought by this Landing station to significantly expand on its current broadband technology provision, which is DSL (digital subscriber line), CDMA 3G wireless broadband connection and Leased line connection.The growth in the sector is still encouraging between 8 to 10% and Gamtel is foreseeing to increase its already existing leadership in terms of market share on the internet segment or ISP internet service provider market.There is a high capital investment required for this project but funding could be obtain from banks and even state own corporation at better rates and also self-funding of over GMD 90 million.The cash flow projections had shown a positive net present value (NPV) thus; indicating that this plan will is viable.With the three product categories, it is assume that the DSL and the CDMA 3G wireless broadband could be the cash cows whiles the leased lines connection for broadband which used to bring the biggest revenue in the data category will likely be going down, an impact the ACE project will brought along as the biggest customers from this service were the private ISP who now can connect direct to the ACE cable.As the implementation of the ACE goes on prices are expected to further fall as bandwidth becomes cheaper and cheaper and volume or high quantity purchase of bandwidth starts to emerge thus economics of scale. | en_US |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 12. BACKGROUND AND MOTIVATION 32.1. Background Information of The Gambia 32.2. Gambia Telecommunications Company Limited (GAMTEL) 42.2.1. Gamtel from 1984 to 1990 42.2.2. Gamtel from 1990 to 2000 52.2.3. Gamtel from 2000 to Date 62.3. Internet Access in The Gambia 73. MARKET ANALYSIS 93.1. Industry Overview 93.2. The Telecoms Industry Major Components 93.3. Market Opportunity 113.4. Telephone Penetration Rate and Tariff 123.4.1. Telecoms Sector Statistics over the Years on Penetration Rate 133.4.2. Telephone Tariffs 133.4.3. Data Service Rate in the Industry 153.5. The Broadband Market 203.6. Five Forces 233.7. Why is Gamtel Less Competitive Compared to Other Operators 244. GAMTEL BUSINESS MODEL ON BROADBAND 254.1. Business Model for Gamtel 254.2. Core Competencies 254.3. The Change Begins and a New Business Model Generated 264.3.1. Infrastructure Management 264.3.2. Customer Relationship Management 264.4. Data Business unit for Gamtel/Gamcel 274.5. Target Customer Groups and Related Service Offering 284.6. Business Model 304.7. SWOT Analysis 324.8. Why Broadband? 355. UNIT’S ORGANISATIONAL STRUCTURE AND OPERATIONS 365.1. Organizational Structures 365.2. Operation and Technical Assistance 375.3. Marketing 375.4. Competitive Strategy 385.4.1. Universal Access Strategy: Sustainable Accessibility and Affordability 385.4.2. Strategic Alliance to Sustained Reliability 385.4.3. Inventory Management 395.5. Financial Analysis 405.5.1. Cost Structure 415.5.2. Financial Revenue Projection 425.5.3. Cash Flow and Net Present Value 466. CONCLUSIONS 507. REFERENCE 52APPENDIXES 54 | zh_TW |
| dc.format.extent | 1584637 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933043 | en_US |
| dc.subject (關鍵詞) | 多頻率網路 | zh_TW |
| dc.subject (關鍵詞) | 甘比亞 | zh_TW |
| dc.subject (關鍵詞) | 電信 | zh_TW |
| dc.subject (關鍵詞) | 競爭力 | zh_TW |
| dc.subject (關鍵詞) | broadband internet service | en_US |
| dc.subject (關鍵詞) | The Gambia | en_US |
| dc.subject (關鍵詞) | telecom | en_US |
| dc.subject (關鍵詞) | competitiveness | en_US |
| dc.title (題名) | 以實惠且可靠的多頻率網路服務來提升甘比亞電信之競爭力 | zh_TW |
| dc.title (題名) | Improving Gamtel’s competitiveness through affordable, accessible and reliable broadband internet service in The Gambia telecom industry | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. “ACE launch in Gambia”. Available at: http://observer.gm/africa/gambia/article/ace-launched-in-gambia2. “Africa Coast to Europe (ACE) submarine cable” Available at: http://www.ace-submarinecable.com/ace/default/EN/all/ace_en/index.htm3. “Central Bank of The Gambia: Annual report 2010”. Available at: http://www.cbg.gm/publications/pdf/annual_reports/ANNUAL%20REPORT%202010.pdf 4. “CIA world factbook”. Available at: http://www.cia.gov/library/publications/the-world-factbook/geos/ga.html 5. “Gambia Bureau of statistics; GDP revised estimates”. Available at: http://www.gbos.gm 6. “Gamtel 3G CDMA”. Available at: http://www.myweb.gamtel.gm/web/home-page.htm7. “Gamtel Info”. Available at: http://www.gamtel.gm8. “Growth rate in transport and communication sector”. Available at: http”//www.pura.gm/image/annual_report/PURA%20Annual%20Report%20final.pdf 9. “History of Gamtel”. Available at: http://www.accessgambia.com/information/gamtel.html10. “ICT profile of the Gambia”. Available at: http://www.moici.gov.gm/index.php?option=com_content=article&id=5&item=411. “ITU, measuring the information society”. Available at http://www.itu.int/ITU-Dict/publications/idi/materials/2012/MIS2012_without_annex_u.pdf12. “ITU: The state of broadband 2012: Achieving digital inclusion for all; report by the broadband commission”. Available at: http://www.broadbandcommission.org/documents/bb-annualreport2012.pdf 13. “Lopez, Ismael Pena: what is broadband; review of ICT4D”. Available at: http://www.ictlogy.net/review/?p=518 march 200714. “New IP-MPLS/VPN services”. Available at: http://www.gamtel.gm/image/mpls.jpg15. “Telecom sector statistics”. Available at: http://www.pura.gm/index.php?option=com_content&review=article&id=105&Itemid=10016. “The Gambia”. Available at: http://en.wikipedia.org/wiki/The_Gambia 17. “UNDP support to The Gambia’s internet initiative”. Available at: http://www.ungambia.gm/undp/publications/netnews99/99part.pdf18. “United nation: connect Africa summit in Kigali; partnerships announced to develop information and communications technology in the continent as World Bank announces doubling of financing”. Available at: http://www.itu.int/itu-D/afr/ 30 October 200719. Gamtel Management Committee. Gamtel background information and status report 201120. Gamtel Management. Monthly management information system (MIS) 201321. Jones Gareth R. and Hill Charles W.L. Theory of strategic management. 10th edition. South-western, cengage learning 2013, 2010.22. Osterwalder Alexander, Business model generation. John Wiley & Sons, Inc. Hoboken, New Jersey 2010 | zh_TW |
