| dc.contributor.advisor | 朱時龍 | zh_TW |
| dc.contributor.advisor | Chu, Andrew C. | en_US |
| dc.contributor.author (Authors) | 宋天瑞 | zh_TW |
| dc.contributor.author (Authors) | Songtis, Teerasit | en_US |
| dc.creator (作者) | 宋天瑞 | zh_TW |
| dc.creator (作者) | Songtis, Teerasit | en_US |
| dc.date (日期) | 2012 | en_US |
| dc.date.accessioned | 3-Jun-2013 11:11:40 (UTC+8) | - |
| dc.date.available | 3-Jun-2013 11:11:40 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jun-2013 11:11:40 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0099933038 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/58303 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933038 | zh_TW |
| dc.description (描述) | 101 | zh_TW |
| dc.description.abstract (摘要) | LTE- Long Term Evolution, marketed as 4G LTE, is a new generation of mobile-phone network which enable the mobile operator to provide significantly faster mobile broadband data rates. With the new redesign and simplification of the network architecture, 4G LTE can provide five time faster data rates than the current 3G networks. It will help the mobile operators to cope with ever growing mobile data traffic demands in a cost-effective manner.In Taiwan, the licenses for 4G LTE will be issued by the end of 2013, opening another business opportunities for the mobile industry. It’s expected that all the big mobile operators will acquire for the licenses. Telecom equipment vendor such as Nokia Siemens Networks and Ericsson are preparing for 4G LTE network trial and deployment as well.In light of the upcoming 4G LTE deployment in Taiwan, this thesis project was conduct to gain a better understanding of the current mobile users in Taiwan. The goal is to identify and understand customers’ attitudes, preferences, and satisfactions towards the current mobile carriers as well as customers’ expectations of the next generation carrier – 4G LTE. The data input of this thesis are survey data collected by on-line questionnaire from the students at National ChengChi University, and people living in Taiwan. The sample size was 872.The collected data was analyzed by SPSS, a computerized statistical program. The analysis report includes description of the sample, customers’ attitudes, and preferences of the current mobile carriers in general, satisfactions towards their current using carriers, expectations of 4G LTE carriers as well as their preferable carriers. The report also discusses the carrier switching pattern, and the factors influencing the switching behavior.After analyzing the findings of the study, the thesis report proposes that the mobile operators should deploy 4G LTE network coverage as soon as possible, concentrate on increasing mobile data service speed, maintain voice call service quality, offer a wide variety of handsets at some attractive prices and setting tariff rate competitively. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Introduction 43. Revolution of Mobile Telecommunication 53.1. 2G – Digital Cellular Networks 53.2. 3G – Mobile Broadband Data 53.3. 4G LTE – Long Term Evolution 64. Exploration of the Current Mobile Telecommunication Industry in Taiwan 84.1. Key Players in the Mobile Telecommunication Industry in Taiwan 84.2. Evolution of the Mobile Telecommunication Industry in Taiwan 84.3. Revenue Trend Analysis 104.4. Challenges in the Mobile Telecommunication Industry 115. Statement of the Problem 126. Methodology 126.1. Questionnaire 137. Survey Data Analysis 177.1. Data Collection 177.2. Description of the Sample 17Demographic Information of Survey Respondents 17Current Mobile Handsets 197.3. Mobile Carriers in General 20Spending on Mobile Phone Bills 20Importance of Basic Services 22Importance of Mobile Carrier Features and Willingness to Pay More 227.4. Current Using Mobile Carriers 24Current Mobile Carriers Distribution 24Years of Subscription 25Motivations for Choosing the Carriers 26Spending on Mobile Phone Bills 27Internet Usages 28Satisfactions towards the Current Carriers 287.5. Future Mobile Carrier – 4G LTE 30Evaluation of Price Acceptance and Intention to Subscribe 30Importance of Mobile Carrier Features in 4G LTE 32Feelings about Subscribing to 4G LTE 33Favorable Features for People Intend to Subscribe and Not Intend to Subscribe 33Preferable 4G LTE Carriers 347.6. Intension of Subscribing to 4G LTE versus Current Internet Usage 35Current Internet Usage 35Spending on Mobile-phone Bills versus Mobile Internet User Group 36Intention to Subscribe for 4G LTE versus Mobile Internet User Group 37Willingness to Pay More versus Mobile Internet User Group 38Prices Acceptance versus Mobile Internet User Group 387.7. Carrier Switching Analysis 40Carrier Switching in 4G LTE 40Satisfactions towards Current Carriers versus Carrier Switching 41Reasons for Subscribing to the Current Carriers versus Carrier Switching 428. Conclusions 448.1. Spending on Mobile Phone Bills: Lower than ARPU in 2011 448.2. Motivations for Choosing the Carrier: Cheaper to Call Boyfriend, Girlfriend, Husband, Wife is the Most Appealing Feature 448.3. Important Carrier Features: Network Coverage, Monthly Rate Plan, Voice Call Quality, and Internet Speed are the Most Important Features but People are just willing to Pay More for Better Coverage, and Internet Speed 458.4. Satisfaction towards the Current Carriers: Chunghua Telecom is the Most Satisfying Carrier 458.5. Expectations towards 4G LTE Carriers: High Speed Data Rates, Mobility, and Voice Call Quality are the Most Favorite Features; Chunghua Telecom is Most Preferable Carrier 458.6. Subscribing to 4G LTE: Wait and Listen to Other Comments, Wait for Favorite Phones and Promotions, Subscribe after 1 Year 468.7. Carrier Switching: Many Subscribers Plan to Switch to Chunghua Telecom in 4G LTE 468.8. 4G LTE Price: 888 TWD Monthly Plan is Appealing to Heavy Internet Users Spend More 478.9. Factors Influencing Carrier Switching: Bad Network Coverage, Poor Voice Call Quality, and Slow Data Rates Could Influence Subscribers to Switch to Other Networks 478.10. Factors Influencing Customers to Use the Same Carriers: Network Quality and Cheap Rate to Call Family are the Most Important Factors to Retain the Subscribers in the Networks 489. Recommendations 4910. References 50Appendix A – SPSS Data Analysis Output 51Appendix B – Questionnaire 114 | zh_TW |
| dc.format.extent | 4192509 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099933038 | en_US |
| dc.subject (關鍵詞) | 4G LTE | zh_TW |
| dc.subject (關鍵詞) | 消費者期望 | zh_TW |
| dc.subject (關鍵詞) | 4G LTE | en_US |
| dc.subject (關鍵詞) | Customers` Expectations | en_US |
| dc.title (題名) | 4G LTE在台灣成功推動的關鍵因素：研究消費者之期望 | zh_TW |
| dc.title (題名) | Critical Success Factors for 4G LTE Launching in Taiwan: A Study on Customers` Expectations | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | [1] John Wiley & Sons (UK), Penttinen (ed), Jyrki T. (2012). The LTE/SAE Deployment Handbook., [2] National Communications Commission website (2011). Telecommunication figures in 2011, http://www.ncc.gov.tw/[3] Taipei Times, Shelley Shan, staff reporter (30 June 2012). CHT tops survey of 3G mobile service, http://www.taipeitimes.com/News/taiwan/archives/2012/06/30/2003536630[4] Wikipedia, editors (November 2012). LTE (telecommunication)., http://en.wikipedia.org/wiki/LTE_(telecommunication)[5] Want China Times, editors (27 September 2012). Merger of WiMAX operators key to Taiwan`s 4G roadmap: ministry, http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20120927000076&cid=1204[6] DIGITIMES, Bryan Chuang & Adam Hwang (30 January 2012). Taiwan government continues support of WiMAX, http://www.digitimes.com/backgrounders/wimax/story.asp?datePublish=2012/01/30&pages=PD&seq=200[7] Nokia Siemens Networks website, editors (2012). LTE – Long Term Evolution Products Portfolio http://www.nokiasiemensnetworks.com/portfolio/products/mobile-broadband/long-term-evolution-lte | zh_TW |
