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題名 華為企業動態能力演進分析
A Case Study on the Evolutions of Dynamic Capabilities of Hua Wei Company
作者 林介源
Lin, Chieh Yuan
貢獻者 邱奕嘉
林介源
Lin, Chieh Yuan
關鍵詞 核心能耐
電信產業
華為
國際化
core competence
telecommunication industry
WUAWEI
internationalization
日期 2012
上傳時間 1-Jul-2013 11:16:12 (UTC+8)
摘要 本研究主要以中國大陸知名電信設備廠商-華為為研究對象，探討其成長轉變的歷程，從中解釋其從代理商角色一路演進至全球電信設備知名品牌業者的動態成長過程，從而解析其動態能力的演進。華為從早期代理商時期，累積相關市場及產品經驗，正值中國當地電信業商機興起之際，華為順勢跨入電信交換機自主研發生產，同期間積極與各領域知名國際大廠合作研發，設立研發實驗室，華為也因此逐步累積自主研發的核心能耐；在市場進入策略上，華為基於避開主要競爭者的進入模式，採取鄉村包圍城市策略，先選擇進入二、三線城市，進行經營通路的佈局，以優質的產品品質、平價的價格優勢，成功打開市場需求及知名度，而後續在國際化的佈局策略上，也採取同樣的策略，成功在第三世界國家取得市場優先權，累積國際化經營的經驗，並著手開始往開發中國家市場佈局。未來因應市場技術環境的變革，華為開始往雲端運算技術市場前進；同時將營運範疇跨入B2C市場，運用掌握電信上游電信解決方案技術的優勢，跨入智慧型手機市場，強化華為品牌在消費性市場的知名度，未來華為將持續朝向軟體應用市場佈局，以因應消費者多元化的需求
The case study of this article is famously telecom equipment firm “WUAWEI” in China and mainly explores the dynamic process of enterprise growth, which it has transformed from a commercial agent into a famous brand company. The period of commercial agent and development of telecommunication industry in China, WUAWEI accumulated relate market and product experiences, therefore it took advantage of entering the telecom equipment market to manufacture products. Besides, WUAWEI also actively collaborated with famous international companies to joint R&D and set R&D labs. After a period of cooperation, WUAWEI progressively accumulated core competence of R&D. In the aspect of entering market strategy, WUAWEI adopted “surround the cities from the countryside” strategy to avoid entering competitors markets. WUAWEI selected second and third tier cities to operate channel layout and made use of high grade products and parity price to successfully open market awareness. In the aspect of internationalization, WUAWEI also adopted the same strategy to successfully occupy the third world country market. In the future, WUAWEI will invest cloud computing technological market and operate inter B2C market. At the same time, WUAWEI continue toward software applications market and understand the diverse needs of customers in order to strengthen “WUAWEI” brand in the consumer market.
參考文獻 于卓民，李吉仁及陳厚銘(2007)，「邁向企業與管理研究的永續成長-台灣企業與國際競爭力-專刊引介」，台大管理論叢，第十八卷第一期，5-20。
吳昭怡(2007)，「天下1000大，明日企業質變，擺脫微利惡夢」，天下雜誌，371期，56-64。
吳思華(1996)，「策略九說：策略思考的本質」，麥田出版，台北市。
吳思華(1994)，「策略九說-第六說：互賴說(上)」，世界經理文摘，第91期，94-102。
吳思華(1994)，「策略九說-第六說：互賴說(下)」，世界經理文摘，第92期，76-87。
賴明政(2000)，「組織資源、成長類型與成長方式關係之研究」，國立中興大學企業管理研究所，未出版博士論文，台中市。
蕭瑞麟(2007)，「不用數字的研究」，台灣培生教育出版股份有限公司，台北市。
Aaker, D. A.(1984). Developing business strategies. New York: Mcgraw-Hill, 35-36.
Ansoff, H.I.(1965). Corporate strategy. New York, NT: John Wiley and Sons Inc.
Boag, D.A. and Dastmalchian, J.(1998). Growth strategies and performance in electronics. Industrial Marketing Management, 17(4), 329-336.
Barney, J.B.(1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Dyer, J. H., and Singh, H. (1998). The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage. Academy of Management Review, 23(4), 660-679.
Eisenhardt, K.M.(1989). Building theories from Case Study Research. Acadamy of Management Review, 14, 532-550.
Gulati, R., Nohria, N., and Zaheer, A., 2000. Strategic networks, Strategic Management Journal, 9(4), 361-374. Kraaijenbrink, J., Spender, J.-C., & Groen, A. J. (2010). The Resource-Based View: a Review and Assessment of its Critiques, Journal of Management, 36(1), 349-372.
Hoopes, D. G., Madsen, T. L., & Walker, G. (2003). Guest Editors’ Introduction to the Special Issue: why is there a Resource-based View? Toward a Theory of CompetitiveHeterogeneity.Strategic Management Journal, 24, 889-902.
Hung, R. Y. Y., and, B., Lien, B. Y. H., McLean, G. N., & Kuo, Y. M. (2010). Dynamic Capability: Impact of Process Alignment and Organizational Learning Culture on Performance. Journal of World Business, 45, 285-294.
Leonard-Barton, D.(1992). Wellsprings of knowledge : Building and sustaining the sources of innovation. Boston : Harvard Business School Press.
Lynskey, M.J.(1999). The transfer of resources and competencies for developing technological capabilities-The case of Fujitsu-ICL. Technology Analysis and Strategic Management, 11(3), 363-380.
Markides, C. C. and Williamson, P. J.(1994) Related diversification, core competences and corporate performance. Strategic Management Journal, 15, 149-165.
Newbert, S. L. (2007). Empirical Research on the Resource-Based View of the Firm: An Assessment and Suggestions for Future Research? Strategic Management Journal, 28, 121-146.
Penrose, E. T.(1959). The theory of the Growth of the Firm, New York, NY：John Wiley and Sons.
Prahalad, C. K. and G. Hamel(1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.
Peters, J.(1993). On growth. Management Decision. 31(6), 18-20。
Peteraf, M. A. (1993). The cCornerstones of Competitive Advantage: a Resource-Based view. Strategic Management Jouranl, 14, 179-191.
Penrose, E. T. (1995).The Theory of the Growth of the Firm. New York: John Wiley. (Original work published 1959)
Porter, M. E. (1996). What Is a Stratey? Harvard Busines Reivew, Noverber-December, 61-78.
Priem, R. L., & Butler, J. E. (2001b) Tautology in the resource-based view and the implications of externally determined resource value: further comments. Academy of Management Review, 26, 57-66.
Priem, R. L., &Butler, J. E. (2001a) Is the Resource-Based “View” a Useful Perspective for strategic management research? Academy of Management Reivew, 26, 22-40.
Sanchez, R., Heene, A. and Thomas, H.(1996). Dynamics of competence-based competition: Theory and practice in the new strategic management. Oxford, UK: Pergamon, Elservier Science Ltd., 1-35.
Teece. D. J. (2007).Explicating Dynamic Capabilities: The Nature and Microfoundations of (sustainable) Enterprise Performance.Strategic Management Journal, 28, 1319-1350.
Teece, D. J., Pisano, G. and Shuen, A.(1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Wang, C. L., & Ahmed, P. K. (2007). Dynamic Capabilities: A Review and Research Agenda, International Journal of Management Reviews, 9(1), 31-51.
Wang, C. L., & Ahmed, P. K. (2007). Dynamic Capabilities: A Review and Research Agenda, International Journal of Management Reviews, 9(1), 31-51.
Wernerfelt, B.(1984). A resource-based view of the firm. Strategic Management Journal, 5, 171-180.
Yin R. K. (1981). The Case Study Crisis: Some Answers. Administrative Science Quarterly, 26(1), 58-65.
Zaheer, S. (1995). Covercomeing the Liability of Foreignness”, Academy of Management Journal, 18(6), 439-464.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
100932031
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100932031
資料類型 thesis
dc.contributor.advisor 邱奕嘉zh_TW
dc.contributor.author (Authors) 林介源zh_TW
dc.contributor.author (Authors) Lin, Chieh Yuanen_US
dc.creator (作者) 林介源zh_TW
dc.creator (作者) Lin, Chieh Yuanen_US
dc.date (日期) 2012en_US
dc.date.accessioned 1-Jul-2013 11:16:12 (UTC+8)-
dc.date.available 1-Jul-2013 11:16:12 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2013 11:16:12 (UTC+8)-
dc.identifier (Other Identifiers) G0100932031en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/58622-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 100932031zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 本研究主要以中國大陸知名電信設備廠商-華為為研究對象，探討其成長轉變的歷程，從中解釋其從代理商角色一路演進至全球電信設備知名品牌業者的動態成長過程，從而解析其動態能力的演進。華為從早期代理商時期，累積相關市場及產品經驗，正值中國當地電信業商機興起之際，華為順勢跨入電信交換機自主研發生產，同期間積極與各領域知名國際大廠合作研發，設立研發實驗室，華為也因此逐步累積自主研發的核心能耐；在市場進入策略上，華為基於避開主要競爭者的進入模式，採取鄉村包圍城市策略，先選擇進入二、三線城市，進行經營通路的佈局，以優質的產品品質、平價的價格優勢，成功打開市場需求及知名度，而後續在國際化的佈局策略上，也採取同樣的策略，成功在第三世界國家取得市場優先權，累積國際化經營的經驗，並著手開始往開發中國家市場佈局。未來因應市場技術環境的變革，華為開始往雲端運算技術市場前進；同時將營運範疇跨入B2C市場，運用掌握電信上游電信解決方案技術的優勢，跨入智慧型手機市場，強化華為品牌在消費性市場的知名度，未來華為將持續朝向軟體應用市場佈局，以因應消費者多元化的需求zh_TW
dc.description.abstract (摘要) The case study of this article is famously telecom equipment firm “WUAWEI” in China and mainly explores the dynamic process of enterprise growth, which it has transformed from a commercial agent into a famous brand company. The period of commercial agent and development of telecommunication industry in China, WUAWEI accumulated relate market and product experiences, therefore it took advantage of entering the telecom equipment market to manufacture products. Besides, WUAWEI also actively collaborated with famous international companies to joint R&D and set R&D labs. After a period of cooperation, WUAWEI progressively accumulated core competence of R&D. In the aspect of entering market strategy, WUAWEI adopted “surround the cities from the countryside” strategy to avoid entering competitors markets. WUAWEI selected second and third tier cities to operate channel layout and made use of high grade products and parity price to successfully open market awareness. In the aspect of internationalization, WUAWEI also adopted the same strategy to successfully occupy the third world country market. In the future, WUAWEI will invest cloud computing technological market and operate inter B2C market. At the same time, WUAWEI continue toward software applications market and understand the diverse needs of customers in order to strengthen “WUAWEI” brand in the consumer market.en_US
dc.description.tableofcontents 第一章 緒論 7
第一節 研究背景與動機 7
第二節 研究問題與目的 8
第三節 研究流程 10
第二章 文獻探討 12
第一節 資源基礎理論 12
第二節 動態能力觀點 14
第三節 成長策略(核心能耐與企業競爭優勢之關係) 18
第三章 研究方法 22
第一節 研究方法的選擇-個案研究法 22
第二節 研究對象 24
第三節 概念性架構圖 25
第四章 電信產業-產業競爭分析及個案公司介紹 28
第一節 全球電信產業發展概況及產業結構分析 28
第二節 華為個案公司介紹 45
第五章 華為的成長及國際化策略分析-動態能力觀點 53
第一節 以後進者之姿切入國內電信設備產業(核心能耐建構；累積市場經驗及技術) 54
第二節 跨入企業及終端應用市場-立基研發能力深化 55
第三節 拓展國際市場-邁向國際化 58
第四節 跨入雲端運算及消費性市場 60
第六章 結論與建議 62
第一節 研究結論 62
第二節 研究建議 66
參考文獻 69
中文部份 69
英文部份 70		zh_TW
dc.format.extent 5198079 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100932031en_US
dc.subject (關鍵詞) 核心能耐zh_TW
dc.subject (關鍵詞) 電信產業zh_TW
dc.subject (關鍵詞) 華為zh_TW
dc.subject (關鍵詞) 國際化zh_TW
dc.subject (關鍵詞) core competenceen_US
dc.subject (關鍵詞) telecommunication industryen_US
dc.subject (關鍵詞) WUAWEIen_US
dc.subject (關鍵詞) internationalizationen_US
dc.title (題名) 華為企業動態能力演進分析zh_TW
dc.title (題名) A Case Study on the Evolutions of Dynamic Capabilities of Hua Wei Companyen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 于卓民，李吉仁及陳厚銘(2007)，「邁向企業與管理研究的永續成長-台灣企業與國際競爭力-專刊引介」，台大管理論叢，第十八卷第一期，5-20。
吳昭怡(2007)，「天下1000大，明日企業質變，擺脫微利惡夢」，天下雜誌，371期，56-64。
吳思華(1996)，「策略九說：策略思考的本質」，麥田出版，台北市。
吳思華(1994)，「策略九說-第六說：互賴說(上)」，世界經理文摘，第91期，94-102。
吳思華(1994)，「策略九說-第六說：互賴說(下)」，世界經理文摘，第92期，76-87。
賴明政(2000)，「組織資源、成長類型與成長方式關係之研究」，國立中興大學企業管理研究所，未出版博士論文，台中市。
蕭瑞麟(2007)，「不用數字的研究」，台灣培生教育出版股份有限公司，台北市。
Aaker, D. A.(1984). Developing business strategies. New York: Mcgraw-Hill, 35-36.
Ansoff, H.I.(1965). Corporate strategy. New York, NT: John Wiley and Sons Inc.
Boag, D.A. and Dastmalchian, J.(1998). Growth strategies and performance in electronics. Industrial Marketing Management, 17(4), 329-336.
Barney, J.B.(1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Dyer, J. H., and Singh, H. (1998). The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage. Academy of Management Review, 23(4), 660-679.
Eisenhardt, K.M.(1989). Building theories from Case Study Research. Acadamy of Management Review, 14, 532-550.
Gulati, R., Nohria, N., and Zaheer, A., 2000. Strategic networks, Strategic Management Journal, 9(4), 361-374. Kraaijenbrink, J., Spender, J.-C., & Groen, A. J. (2010). The Resource-Based View: a Review and Assessment of its Critiques, Journal of Management, 36(1), 349-372.
Hoopes, D. G., Madsen, T. L., & Walker, G. (2003). Guest Editors’ Introduction to the Special Issue: why is there a Resource-based View? Toward a Theory of CompetitiveHeterogeneity.Strategic Management Journal, 24, 889-902.
Hung, R. Y. Y., and, B., Lien, B. Y. H., McLean, G. N., & Kuo, Y. M. (2010). Dynamic Capability: Impact of Process Alignment and Organizational Learning Culture on Performance. Journal of World Business, 45, 285-294.
Leonard-Barton, D.(1992). Wellsprings of knowledge : Building and sustaining the sources of innovation. Boston : Harvard Business School Press.
Lynskey, M.J.(1999). The transfer of resources and competencies for developing technological capabilities-The case of Fujitsu-ICL. Technology Analysis and Strategic Management, 11(3), 363-380.
Markides, C. C. and Williamson, P. J.(1994) Related diversification, core competences and corporate performance. Strategic Management Journal, 15, 149-165.
Newbert, S. L. (2007). Empirical Research on the Resource-Based View of the Firm: An Assessment and Suggestions for Future Research? Strategic Management Journal, 28, 121-146.
Penrose, E. T.(1959). The theory of the Growth of the Firm, New York, NY：John Wiley and Sons.
Prahalad, C. K. and G. Hamel(1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.
Peters, J.(1993). On growth. Management Decision. 31(6), 18-20。
Peteraf, M. A. (1993). The cCornerstones of Competitive Advantage: a Resource-Based view. Strategic Management Jouranl, 14, 179-191.
Penrose, E. T. (1995).The Theory of the Growth of the Firm. New York: John Wiley. (Original work published 1959)
Porter, M. E. (1996). What Is a Stratey? Harvard Busines Reivew, Noverber-December, 61-78.
Priem, R. L., & Butler, J. E. (2001b) Tautology in the resource-based view and the implications of externally determined resource value: further comments. Academy of Management Review, 26, 57-66.
Priem, R. L., &Butler, J. E. (2001a) Is the Resource-Based “View” a Useful Perspective for strategic management research? Academy of Management Reivew, 26, 22-40.
Sanchez, R., Heene, A. and Thomas, H.(1996). Dynamics of competence-based competition: Theory and practice in the new strategic management. Oxford, UK: Pergamon, Elservier Science Ltd., 1-35.
Teece. D. J. (2007).Explicating Dynamic Capabilities: The Nature and Microfoundations of (sustainable) Enterprise Performance.Strategic Management Journal, 28, 1319-1350.
Teece, D. J., Pisano, G. and Shuen, A.(1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Wang, C. L., & Ahmed, P. K. (2007). Dynamic Capabilities: A Review and Research Agenda, International Journal of Management Reviews, 9(1), 31-51.
Wang, C. L., & Ahmed, P. K. (2007). Dynamic Capabilities: A Review and Research Agenda, International Journal of Management Reviews, 9(1), 31-51.
Wernerfelt, B.(1984). A resource-based view of the firm. Strategic Management Journal, 5, 171-180.
Yin R. K. (1981). The Case Study Crisis: Some Answers. Administrative Science Quarterly, 26(1), 58-65.
Zaheer, S. (1995). Covercomeing the Liability of Foreignness”, Academy of Management Journal, 18(6), 439-464.		zh_TW