| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 蔣友文 | zh_TW |
| dc.contributor.author (Authors) | Vatougios, John | en_US |
| dc.creator (作者) | 蔣友文 | zh_TW |
| dc.creator (作者) | Vatougios, John | en_US |
| dc.date (日期) | 2012 | en_US |
| dc.date.accessioned | 1-Jul-2013 17:11:09 (UTC+8) | - |
| dc.date.available | 1-Jul-2013 17:11:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2013 17:11:09 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0099933054 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/58680 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933054 | zh_TW |
| dc.description (描述) | 101 | zh_TW |
| dc.description.abstract (摘要) | The intention of this business plan is to outline the creation of an internationally recognized education institute through its franchise of a world class set of chain schools that specializes in both supplementing a host country`s national curriculum (cram school) and providing foreign language courses (language center).The consumer-side of this education institute will focus on the provision of its curricula, programs, products and services to pre-university ages and levels (PK-Grade 12) through the development of kindergarten, elementary, and middle schools and junior and senior level high schools. The franchiser-side of the business will focus on the provision of everything needed by a school to ensure that a franchisee can be customer centric with the consumer-side running at optimum efficiency and the lowest possible cost structure.Abraham Academic Academy is the Brand name of this education institution. It will function as the head-office and be responsible for the franchising obligations; franchising, curriculum and network development; and consultation, customer relation and student services development. All businesses and schools that operate within the franchise will adopt a portion of the name. For example, Abraham Academic Academy Kindergarten, Abraham’s Elementary Language Academy, Abraham Academic Academy Junior High School, Abraham’s Senior High Language Academy, Abraham Academic Academy Consultation Services and Abraham’s Student Services.Abraham Academic Academy plans to own and operate some of its own schools as well as sell franchises. In terms of the chain`s local growth and expansion plans, Abraham Academic Academy has organic and aggressive models that are interlaced. A point of interest is the Abraham Academic Academy view on education in this chain school era, which explains their focus on acquiring bankrupt and struggling schools and bringing into the brand small, local, independently run schools with the promise of a brighter tomorrow through our network.Local for Abraham Academic Academy means Taiwan. We are going to begin our focus on Asia by starting operations in Taiwan. Our flagship school is to be located in a suburb of Taipei and will initially consist of kindergarten and elementary grade (1-6) school programs.The local curriculum of a specific school will be based on the public and private schools that exist in the vicinity of that Abraham Academic Academy school, which the majority of our students are expected to attend. Initially, our language program will only focus on the English language and its curriculum will parallel the Western K-12 systems used in Canada, America, and Australia. Our language curriculum will also embrace elements of the British and European education system encompassed in the international baccalaureate program.By having our language program focus on the Western K-12 system, we are in essence providing a service that is only available in a few of the elite schools in a Non-native English speaking country. The current vision of English as a second language (ESL) that is embraced by most language schools is very limited to a recreational sense of the language and is missing two important and practical applications that are crucial to a student’s development. First, to support a student, who in the future might make the transition to an overseas school through the provision of important knowledge already taught to local students there. Second, to provide a unique international view of the world to a student through subject matter that is neglected in both non-native English speaking national curricula and standard language school programs.Internationally, Abraham Academic Academy plans to expand from its base of operations in Taiwan by proceeding to China. From China we plan to begin going south into Vietnam and north into South Korea. By this time we expect to bring the Chinese Language into our language schools curricula. The world already recognizes that China will be an economic powerhouse by 2030, and trends already exhibit that Chinese language acquisition will become important in the future. Our intention is to utilize the schools in our network in Taiwan and China to obtain Chinese teachers and managers. We will provide our Chinese teachers with an exchange program and groom managers to either own or temporarily run schools in the new countries while implementing the Chinese language programs there.For the purposes of this business plan we intend to go over the long-term aspects of building the Abraham Academic Academy franchise, but focus on the immediate short-term opening of the kindergarten school. | en_US |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 11.1. Executive Overview 11.2. The Abrahamic View on Education 32. Company Description 52.1. Company Overview 52.2. Expansion Plans 72.2.1. Organic Growth Model 72.2.2. Aggressive Growth Model 102.3. Beliefs 112.3.1. Vision 112.3.2. Mission 112.3.3. Values 122.3.4. Holistic Values (Family) 122.3.5. Value System (by Age: Stage of Student Development) 132.3.6. Individual Values (Inherent) 132.3.7. Self-Actualization Values (Develop) 132.4. Management 132.4.1. John Vatougios 132.4.2. Jenny Lai 142.4.3. General Strategy 143. Market Analysis 153.1. SWOT Analysis 153.1.1. Strengths 153.1.2. Weaknesses 163.1.3. Opportunities 163.1.4. Threats 173.2. PEST Analysis 183.2.1. Political Factors 183.2.2. Economic Factors 263.2.3. Sociocultural Factors 343.2.4. Technological Factors 403.3. Potter 5 Forces 423.3.1. Bargaining Power of Suppliers (None) 423.3.2. Bargaining Power of Customers (Medium-High) 423.3.3. Threat of New Entrants (Low) 433.3.4. Threat of Substitutes (Low) 443.3.5. Competitive Rivalry within Industry (High) 454. Marketing Plan 484.1. Positioning by Product User 484.1.1. General Customer Demographic Positioning 484.1.1.1. Target Market Positioning (Parents and Financial Providers) 494.1.1.2. End User Positioning (Junior and Senior High School Students) 504.1.2. General Franchisee Demographic Positioning 514.1.2.1. Involvement and Conformity 524.1.2.2. The Entrepreneur and the Industry 544.2. Positioning by Competitor 564.2.1. Understanding the Competition 574.2.2. Additional Competitive Knowledge 594.2.3. Competitive Product Space 604.3. Positioning by Product Attributes and Benefits 644.3.1. Attribute Branding Concept 644.3.2. Additional Attributes & Benefits 654.4. Positioning by Cultural Symbols 674.4.1. Internationalization (International Ground/Usage) 684.4.2. Bridge (Middle Ground/Understanding) 704.4.3. Localization (Local Ground/Usage) 724.5. Positioning by Use or Application 744.5.1. Primary Stage 744.5.2. Secondary Stage 754.6. Positioning by Product Class 764.6.1. High Class (Quality and Value) 764.6.1.1. Quality (Institution Wing) 764.6.1.2. Value (Business Wing) 774.6.2. Institution 784.6.3. Curriculum (Practical and Visionary) 784.7. Positioning by Price/Quality 804.7.1. Abraham Academic Academy School`s Curriculum 814.7.2. Specific Branch School`s Program Offerings 834.7.3. Merchandise Sold 854.7.3.1. Customer Use 854.7.3.2. In-House Use 864.7.3.3. Additional Programs 864.8. The Four-P`s (Product, Place, Price, Promotion) 874.8.1. Primary Product/Service (Education) 874.8.1.1. Education (Wants & Needs) 874.8.1.2. Education (Product Problems) 884.8.1.3. Education (Features to Meet Needs/Fix Problems) 914.8.1.4. Secondary Products/Services (Other) 924.8.2. Place 944.8.2.1. General 944.8.2.2. Examples 954.8.3. Price 964.8.3.1. Price Strategy 964.8.3.2. Price Consistency 974.8.3.3. Price Monitoring 984.8.3.4. Price Discount 994.8.4. Promotion 1005. Business Model/Plan 1035.1. General Overview 1035.1.1. Background 1035.1.2. Overview 1045.2. Key Performance Indicators 1105.2.1. Key Activities 1105.2.1.1. Overview 1105.2.1.2. Weekly Schedule 1115.2.1.3. Special Activities 1285.2.2. Key Resources 1415.2.2.1. Premises 1415.2.2.2. Premises Layout (Infrastructure Breakdown) 1425.2.2.3. Facilities and Amenities Structure 1445.2.2.4. Personnel 1685.2.3. Key Partners 1695.2.3.1. Overseas Low-Cost Caregivers 1695.2.3.2. Local Assistant Caregivers 1705.2.3.3. Overseas Native English Speaking Teachers (NEST) 1715.2.3.4. Training and Quality Control 1735.2.3.5. Durable Equipment and Materials Procurement 1745.2.3.6. Educational Materials Procurement 1765.2.3.7. Consultation and Student Services (Focus on Overseas Programs) 1765.2.3.8. Web and Cloud Service Providers 1785.2.3.9. Legal and Business Services 1795.2.3.10. Accounting Services 1795.3. Customer Relations 1795.4. Value Proposition 1825.5. Expansion Model Plans 1845.5.1. Organic: Next School Level Expansion Model 1845.5.2. Organic: Same School Level Expansion Model 1855.5.3. Organic: Consultation and Student Services 1865.5.4. Aggressive: Merge and Acquisition Expansion Model 1886. Financial Analysis 1916.1. Cost Structure 1916.1.1. Premises 1916.1.2. Facilities and Amenities Infrastructure 1936.1.3. Personnel 1956.1.4. Supply 1996.2. Capital Financing and Investment 2036.3. Revenue Generation 2076.3.1. Pricing 2076.3.2. Revenues Forecast 2216.4. Financial Statements 2356.4.1. Pro-forma Income Statement 2356.4.2. Pro-forma Balance Sheet 2406.4.3. Pro-forma Cash-Flow Statement 2446.4.4. Risks to Mitigate 2487. References 2518. Appendix 256 | zh_TW |
| dc.format.extent | 14641353 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099933054 | en_US |
| dc.subject (關鍵詞) | 企業計劃 | zh_TW |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | Abraham Academic Academy 國際語言學院企業計劃 | zh_TW |
| dc.title (題名) | Abraham Academic Academy Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
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Educational Reform: From Tradition to Postmodernity, Taipei: Shih Ta Publishers Company, 3-13.Bankrupt/Auction Schools: http://www.inputking.twmail.net/index.aspBankrupt/Auction Schools: http://www.ypnet.com.tw/top/kind/top02.htmlBankrupt/Auction Schools: http://www.ethi.com.tw/vip20.htmClassifieds Website: http://www.591.com.tw/Government: 2011-2012 Education in Taiwan Report “Taiwan Ministry of Education” [Online] Available: http://english.moe.gov.tw/public/Attachment/1113011175371.pdf [Accessed February 2013]Government: Department of Educational Affairs of Government-General of Formosa, (1916), A Review of Educational work in Formosa.Government: The Kindergarten Program “Ontario Ministry of Education” Online Available: http://edu.gov.on.ca/eng/curriculum/elementary/kindercurrb.pdf [Accessed December 2012]Government: Ministry of Economic Affairs; http://www.moea.gov.tw/Mns/english/content/ContentLink2.aspx?menu_id=213Government: Council for Economic Planning and Development; http://www.cepd.gov.tw/encontent/m1.aspx?sNo=0012353Government: Ministry of Education; http://english.moe.gov.tw/mp.asp?mp=2Government: Executive Yuan Major Policy; http://www.ey.gov.tw/mp?mp=1Government: National File Index; http://near.archives.gov.tw/Government: Chi-Peng Chiu and SueChun Wei, Child Care Friendly Policies and Integration of ECEC in Taiwan, International Journal of Child Care and Education Policy, 2011, Vol.5, No.2, 1-19, [Online] Available: http://www.kicce.re.kr/upload/bbs_journal/2011121609400700660_01.pdf [Accessed February 2012]Government: Tourism Bureau – Summer Camps; http://www.admin.taiwan.net.tw.indexc.aspGovernment: Ministry of Education, Republic of China (Taiwan), English Teaching Achieves Remarkable Results. [Online] Available http://english.moe.gov.tw/ct.asp?xItem=472, 2010 [Accessed April 2013]Real-estate company: YungChing; 永慶房屋 http://www.yungching.com.tw/Real-estate company: Century 21; 21世紀不動產 http://www.century21.com.tw/Real-estate company: H&B Housing (part of H&B Business Group); 住商不動http://www.hbhousing.com.tw/Real-estate company: SinYi Reality; 信義房屋 http://www.sinyi.com.tw/Real-estate company: China Trust Real Estate Company; 中信房屋 http://www.cthouse.com.tw/Real-estate company: Taiwan Reality; 台灣房屋 http://www.twhg.com.tw/School/Fee Website: http://www.taipeieuropeanschool.com/School/Fee Website: http://www.tas.edu.tw/School/Fee Website: http://www.theswissschool.com/TrilingualEducation.htmlSchool/Fee Website: http://www.kcbs.ntpc.edu.tw/en/about_aboutus.htmlSchool/Fee Website: http://www.chocolates.com.tw/School/Fee Website: http://www.babyhome.com.tw/School/Fee Website: http://www.doe.taipei.gov.tw/ | zh_TW |
