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題名 策略聯盟與知識管理關聯性之研究─ 以管理顧問業為例
The Relationship betweem Strategic Alliances and Knowledge Management- The Cases of Consulting Firms
作者 郭力綱
貢獻者 于卓民
郭力綱
關鍵詞 管理顧問
策略聯盟
知識管理
日期 2012
上傳時間 11-Jul-2013 16:05:42 (UTC+8)
摘要 管理顧問產業雖然發展的歷史短,但是亦逐漸成形為一個熱門的產業。台灣的管理顧問業者雖然因為市場特殊性的關係,一直沒有出現世界級的管理顧問公司,卻也逐漸摸索、發展出自有的模式。也就是在資源以及市場有限的情況下,台灣的管理顧問公司大量的採用策略聯盟的方式,透過與其他顧問公司或是個人顧問的合作,來維持組織管理以及資源上的彈性。這樣的模式讓台灣的管理顧問產業得以生存,但是當多半以短期目的而結合成的策略聯盟為常態時,管理顧問業者無法透過這樣的模式同時提升自我的競爭力。
對於被歸類於「知識服務業」的管理顧問業而言,知識是最主要的競爭力來源,因此本研究希望透過以下兩個問題的研究,來給予台灣管理顧問產業一些實質上的建議:(1)管理顧問公司如何進行策略聯盟?(2)管理顧問公司採用策略聯盟與知識管理之關連性為何?希望不僅能夠給予台灣管理顧問業在執行策略聯盟時管理上的建議,更希望藉由研究策略聯盟與知識管理的關係,讓台灣的管理顧問產業在爭取生存空間的同時,也能一步步的成長。
本研究發現,台灣的管理顧問業者業者依照自身資源與能力的不同,會進行不同的策略聯盟,但由於產業的特性,許多的管理在單一的單位內時都不容易掌握,以致當範圍擴大至整個聯盟時更加難以控管;另外,對於管理顧問業者來說,策略聯盟的確是一個非常好的知識的來源,但是聯盟中難以對於聯盟產生的知識進行管理,以至於最後知識的有無仍然取決於聯盟內成員自身知識管理機制的有無以及良窳。
參考文獻 中文
1.方世杰、方世榮(2000),「知識管理:概念架構的建立」,商管科技季刊,第1卷,第3期,頁356-374。
2.王如哲(2000),知識管理的理論與應用:以教育領域及其革新為例,台北﹕五南。
3.司徒達賢(1996),「中小企業之策略聯盟」,經濟情勢暨評論,第2卷,第3期,頁1-7。
4.司徒達賢(2005),策略管理新論,台北:智勝文化。
5.呂鴻德(1996),企業策略聯盟:提升競爭力的經營利器,台北:商周。
6.周秉中(2005),「知識密集型服務業六標準差系統規劃試探性研究-A 管理顧問公司提升續案率為例」,國立中央大學企業管理研究所碩士論文。
7.吳青松(1991),「策略聯盟之組織運作與風險管理」,錢談雜誌,第15期,頁113-115。
8.吳思華(1996),策略九說,台北:臉譜。
9.黃延聰(2010),「策略聯盟如何能成功?聯盟過程之管理」,T&D飛訊季刊,第95期,頁1-15。
10.張淑萍(2000),「知識管理與資訊科技應用的相關性研究」,國立台灣科技大學企業管理研究所碩士論文。

英文
1.Aaker, D. A. (1992), Developing Business Strategies, New York: John Wiley & Sons.
2.Abramson, N. R. & J. X. Ai (1999), “Canadian Companies Doing Business in China: Key Success Factors,” Management International Review, 39(1), pp. 7-35.
3.Barringer, B. R. & J. S. Harrison (2000), “Walking A Tightrope: Creating Value Through Interorganizational Relationships,” Journal of Management, 26(3), pp. 367-403.
4.Bazerman, M.H. & M. A. Neal (1992), Negotiating Rationally, New York: Free Press.
5.Bronder, C. & R. Pritzl (1992), “Developing Strategic Alliances: A Conceptual Framework For Successful Co-operation,” European Management Journal, 10(4), pp. 412-421.
6.Brouthers, K. D., Brouthers, L. E. & T. J. Wilkinson (1995), “Strategic Alliance: Choose Your Partners,” Long Range Planning, 29(3), pp. 18-25.
7.Bukowitz, W.R. & R. L. Willams (1999), The Knowledge Management Fieldbook, London: Prentice Hall.
8.Child, J. & D. Faulkner (1998), Strategies of Cooperation: Managing Alliances, Networks and Joint Ventures, Oxford: Oxford University Press.
9.Davenport, T. H. & L. Prusak (1998), Working Knowledge: How Organizations Manage What They Know, Boston: Harvard Business School Press.
10.Eisenhardt, K. M. (1989), “Building Theories From Case Study Research,” Academy of Management Review, 14(4), pp. 532-550.
11.Geisler, E., Furino, A., & T. J. Kiresuk (1991), “Toward A Conceptual Model of Cooperactive Research: Patterns of Development and Success In University-Industry Alliances,” IEEE Transactions on Engineering Management, 38(2), pp.136-146.
12.Greiner, L. E. & R. O. Metzger (1982), Consulting to Management, New Jersey: Prentice Hall.
13.Gulati, R. (1998), “Alliance And Network,” Strategic Management Journal, 19(4), pp. 293-317.
14.Hitt, M. A., R. D. Ireland & R. E. Hoskisson (2001), Strategic Management : Competitiveness and Globalization, Ohio: South-Western College Publishing.
15.Kale, P., Singh, H. & H. Perlmutter (2000), “Learning and Protection of Proprietary Assets In Strategic Alliance: Building Relational Capital,” Strategic Management Journal, 21(3), pp. 217-237.
16.Koza, M. P. & A. Y. Lewin (1999), “The Co-evolution of Network Alliances: A Longitudinal Analysis of An International Professional Service Network,” Organization Science, 10(5), pp. 638-653.
17.Lewicki, R. J. & J. A. Litterer (1985), Negotiation, New York: Irwin.
18.Malhotra, Y. (2000), “Knowledge Management For E-business Performance: Advancing Information Strategy To Internet Time,” The Executives Journal, 16(4), pp. 5-16.
19.Miles, G., Preece B.S. & M.C. Baetz (1999), “Dangers of Dependence: The Impact of Strategic Alliance Use By Small Technology-based Firm,” Journal of Small Business Management, 37(2), pp. 20-29.
20.Murray, E. A. & J. F. Mahon (1993), “Strategic Alliances: Gateway To The New Europe,” Long Range Planning, 26(4), pp. 102-112.
21.Niederkofler, M. (1991), “The Evolution of Strategic Alliance: Opportunities For Managerial Influence,” Journal of Business Venturing, 6(4), pp.237-257.
22.Nohria, N. & C. Garcia-Pont (1991), “Global Strategic Linkage And Industry Structure,” Strategic Management Journal, 12(Summer special issue), pp. 105-124.
23.Nueno, P. & J. Oosterveld (1988), “Managing Technological Alliances,” Long Range Planning, 21(3), pp. 11-17.
24.Park, S. H. & M. V. Russo (1996), “When Competition Eclipses Cooperation: An Event History Analysis of Joint Venture Failure,” Management Science, 42(6), pp.875-890.
25.Parkhe, A. (1991), “Interfirm Diversity, Organization Learning and Longevity In Global Strategic Alliances,” Journal of International Business Studies, 22(4), pp. 579-601.
26.Porter, M.E. & M.B. Fuller (1986), “Coalitions And Global Strategy, Competition in Global Industries,” In: Porter, M.E.(ed.), Boston: Harvard Business School Press.
27.Prosbst, G., Raub, S. & K. Romhardt (2000), Management Knowledge: Building Blocks For Success, New Jersey: John Wiley & Sons.
28.Savary, M. (1999), “Knowledge Management And Competition In The Consulting Industry,” California Management Reviews, 41(2), pp. 95-107.
29.Sena,J. A. & A. B. Shani (1999), Intellectual Capital And Knowledge Creation: Toward An Alternative Framework, New York : CRC Press.
30.Smith, K. (1995), “Interactions In Knowledge Systems: Foundations, Policy Implications And Empirical Methods,” STI Review, 16(1), pp. 69-102.
31.Snowden, D. (2000), “A Framework For Creating A Sustainable Programme,” In S. Rock (Ed.), Knowledge management: A Real Business Guide (pp. 24-35), London: Caspian.
32.Spekman, R. E., Isabella L. A. & T. C. MacAvoy (1998), “Alliance Management: A View From The Past And A Look TO The Future,” Journal of Management Studies, 35(6), pp. 747-772.
33.Sveiby, K. E. (1997), The New Organization Wealth: Managing And Measuring Knowledge-based Asset, San Francisco: Berret-Koehler Publishers.
34.Vyas, N. M., W. L. Shelburn & D. C. Rogers (1995), “ An Analysis of Strategic Alliances: Forms, Functions And Framework,” Journal of Business and Industrial Marketing, 10(3), pp. 47-60.
35.Watson, S. (1998), “Getting To Aha,” Computer World, 32(4), pp. 51-52.
36.Yin, R. K. (1984), Case Study Research: Design and Methods, London: Sage.
37.Yoshino, M. & U. Rangan (1995), Strategic Alliance: An Entrepreneurial Approach Globalization, Boston: Harvard Business School Press.
網站
1.經濟部中小企業處(2011),「100年度管理顧問產業供需調查與研究報告」,網址www.moeasmea.gov.tw/dl.asp?filename=221414101571.pdf‎
2.Bertels, T. (1996), “What is Knowledge Management,” 網址:http://www.km-forum.org/what_is.htm
描述 碩士
國立政治大學
企業管理研究所
100355058
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100355058
資料類型 thesis
dc.contributor.advisor 于卓民zh_TW
dc.contributor.author (Authors) 郭力綱zh_TW
dc.creator (作者) 郭力綱zh_TW
dc.date (日期) 2012en_US
dc.date.accessioned 11-Jul-2013 16:05:42 (UTC+8)-
dc.date.available 11-Jul-2013 16:05:42 (UTC+8)-
dc.date.issued (上傳時間) 11-Jul-2013 16:05:42 (UTC+8)-
dc.identifier (Other Identifiers) G0100355058en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/58755-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 100355058zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 管理顧問產業雖然發展的歷史短,但是亦逐漸成形為一個熱門的產業。台灣的管理顧問業者雖然因為市場特殊性的關係,一直沒有出現世界級的管理顧問公司,卻也逐漸摸索、發展出自有的模式。也就是在資源以及市場有限的情況下,台灣的管理顧問公司大量的採用策略聯盟的方式,透過與其他顧問公司或是個人顧問的合作,來維持組織管理以及資源上的彈性。這樣的模式讓台灣的管理顧問產業得以生存,但是當多半以短期目的而結合成的策略聯盟為常態時,管理顧問業者無法透過這樣的模式同時提升自我的競爭力。
對於被歸類於「知識服務業」的管理顧問業而言,知識是最主要的競爭力來源,因此本研究希望透過以下兩個問題的研究,來給予台灣管理顧問產業一些實質上的建議:(1)管理顧問公司如何進行策略聯盟?(2)管理顧問公司採用策略聯盟與知識管理之關連性為何?希望不僅能夠給予台灣管理顧問業在執行策略聯盟時管理上的建議,更希望藉由研究策略聯盟與知識管理的關係,讓台灣的管理顧問產業在爭取生存空間的同時,也能一步步的成長。
本研究發現,台灣的管理顧問業者業者依照自身資源與能力的不同,會進行不同的策略聯盟,但由於產業的特性,許多的管理在單一的單位內時都不容易掌握,以致當範圍擴大至整個聯盟時更加難以控管;另外,對於管理顧問業者來說,策略聯盟的確是一個非常好的知識的來源,但是聯盟中難以對於聯盟產生的知識進行管理,以至於最後知識的有無仍然取決於聯盟內成員自身知識管理機制的有無以及良窳。
zh_TW
dc.description.tableofcontents 謝詞 I
摘要 II
目錄 III
圖目錄 IV
表目錄 IV
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 3
第三節 研究流程與章節簡介 4
第二章 文獻探討 7
第一節 策略聯盟相關文獻 7
第二節 知識管理相關文獻 19
第三章 研究方法 27
第一節 研究架構 27
第二節 個案研究法之定義與適用時機 28
第三節 資料蒐集 29
第四節 研究對象與研究限制 32
第四章 個案公司策略聯盟之研究 34
第一節 大型管顧業者與小規模管理顧問之策略聯盟 34
第二節 小型顧問業者與小型顧問業者或個人顧問之策略聯盟 41
第三節 個人顧問與個人顧問之策略聯盟 47
第四節 綜合比較 53
第五節 針對政府主導之大型顧問產業策略聯盟給予建議 62
第五章 結論與建議 71
第一節 結論 71
第二節 建議 72
參考文獻 75
中文 75
英文 76
網站 76
zh_TW
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dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100355058en_US
dc.subject (關鍵詞) 管理顧問zh_TW
dc.subject (關鍵詞) 策略聯盟zh_TW
dc.subject (關鍵詞) 知識管理zh_TW
dc.title (題名) 策略聯盟與知識管理關聯性之研究─ 以管理顧問業為例zh_TW
dc.title (題名) The Relationship betweem Strategic Alliances and Knowledge Management- The Cases of Consulting Firmsen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文
1.方世杰、方世榮(2000),「知識管理:概念架構的建立」,商管科技季刊,第1卷,第3期,頁356-374。
2.王如哲(2000),知識管理的理論與應用:以教育領域及其革新為例,台北﹕五南。
3.司徒達賢(1996),「中小企業之策略聯盟」,經濟情勢暨評論,第2卷,第3期,頁1-7。
4.司徒達賢(2005),策略管理新論,台北:智勝文化。
5.呂鴻德(1996),企業策略聯盟:提升競爭力的經營利器,台北:商周。
6.周秉中(2005),「知識密集型服務業六標準差系統規劃試探性研究-A 管理顧問公司提升續案率為例」,國立中央大學企業管理研究所碩士論文。
7.吳青松(1991),「策略聯盟之組織運作與風險管理」,錢談雜誌,第15期,頁113-115。
8.吳思華(1996),策略九說,台北:臉譜。
9.黃延聰(2010),「策略聯盟如何能成功?聯盟過程之管理」,T&D飛訊季刊,第95期,頁1-15。
10.張淑萍(2000),「知識管理與資訊科技應用的相關性研究」,國立台灣科技大學企業管理研究所碩士論文。

英文
1.Aaker, D. A. (1992), Developing Business Strategies, New York: John Wiley & Sons.
2.Abramson, N. R. & J. X. Ai (1999), “Canadian Companies Doing Business in China: Key Success Factors,” Management International Review, 39(1), pp. 7-35.
3.Barringer, B. R. & J. S. Harrison (2000), “Walking A Tightrope: Creating Value Through Interorganizational Relationships,” Journal of Management, 26(3), pp. 367-403.
4.Bazerman, M.H. & M. A. Neal (1992), Negotiating Rationally, New York: Free Press.
5.Bronder, C. & R. Pritzl (1992), “Developing Strategic Alliances: A Conceptual Framework For Successful Co-operation,” European Management Journal, 10(4), pp. 412-421.
6.Brouthers, K. D., Brouthers, L. E. & T. J. Wilkinson (1995), “Strategic Alliance: Choose Your Partners,” Long Range Planning, 29(3), pp. 18-25.
7.Bukowitz, W.R. & R. L. Willams (1999), The Knowledge Management Fieldbook, London: Prentice Hall.
8.Child, J. & D. Faulkner (1998), Strategies of Cooperation: Managing Alliances, Networks and Joint Ventures, Oxford: Oxford University Press.
9.Davenport, T. H. & L. Prusak (1998), Working Knowledge: How Organizations Manage What They Know, Boston: Harvard Business School Press.
10.Eisenhardt, K. M. (1989), “Building Theories From Case Study Research,” Academy of Management Review, 14(4), pp. 532-550.
11.Geisler, E., Furino, A., & T. J. Kiresuk (1991), “Toward A Conceptual Model of Cooperactive Research: Patterns of Development and Success In University-Industry Alliances,” IEEE Transactions on Engineering Management, 38(2), pp.136-146.
12.Greiner, L. E. & R. O. Metzger (1982), Consulting to Management, New Jersey: Prentice Hall.
13.Gulati, R. (1998), “Alliance And Network,” Strategic Management Journal, 19(4), pp. 293-317.
14.Hitt, M. A., R. D. Ireland & R. E. Hoskisson (2001), Strategic Management : Competitiveness and Globalization, Ohio: South-Western College Publishing.
15.Kale, P., Singh, H. & H. Perlmutter (2000), “Learning and Protection of Proprietary Assets In Strategic Alliance: Building Relational Capital,” Strategic Management Journal, 21(3), pp. 217-237.
16.Koza, M. P. & A. Y. Lewin (1999), “The Co-evolution of Network Alliances: A Longitudinal Analysis of An International Professional Service Network,” Organization Science, 10(5), pp. 638-653.
17.Lewicki, R. J. & J. A. Litterer (1985), Negotiation, New York: Irwin.
18.Malhotra, Y. (2000), “Knowledge Management For E-business Performance: Advancing Information Strategy To Internet Time,” The Executives Journal, 16(4), pp. 5-16.
19.Miles, G., Preece B.S. & M.C. Baetz (1999), “Dangers of Dependence: The Impact of Strategic Alliance Use By Small Technology-based Firm,” Journal of Small Business Management, 37(2), pp. 20-29.
20.Murray, E. A. & J. F. Mahon (1993), “Strategic Alliances: Gateway To The New Europe,” Long Range Planning, 26(4), pp. 102-112.
21.Niederkofler, M. (1991), “The Evolution of Strategic Alliance: Opportunities For Managerial Influence,” Journal of Business Venturing, 6(4), pp.237-257.
22.Nohria, N. & C. Garcia-Pont (1991), “Global Strategic Linkage And Industry Structure,” Strategic Management Journal, 12(Summer special issue), pp. 105-124.
23.Nueno, P. & J. Oosterveld (1988), “Managing Technological Alliances,” Long Range Planning, 21(3), pp. 11-17.
24.Park, S. H. & M. V. Russo (1996), “When Competition Eclipses Cooperation: An Event History Analysis of Joint Venture Failure,” Management Science, 42(6), pp.875-890.
25.Parkhe, A. (1991), “Interfirm Diversity, Organization Learning and Longevity In Global Strategic Alliances,” Journal of International Business Studies, 22(4), pp. 579-601.
26.Porter, M.E. & M.B. Fuller (1986), “Coalitions And Global Strategy, Competition in Global Industries,” In: Porter, M.E.(ed.), Boston: Harvard Business School Press.
27.Prosbst, G., Raub, S. & K. Romhardt (2000), Management Knowledge: Building Blocks For Success, New Jersey: John Wiley & Sons.
28.Savary, M. (1999), “Knowledge Management And Competition In The Consulting Industry,” California Management Reviews, 41(2), pp. 95-107.
29.Sena,J. A. & A. B. Shani (1999), Intellectual Capital And Knowledge Creation: Toward An Alternative Framework, New York : CRC Press.
30.Smith, K. (1995), “Interactions In Knowledge Systems: Foundations, Policy Implications And Empirical Methods,” STI Review, 16(1), pp. 69-102.
31.Snowden, D. (2000), “A Framework For Creating A Sustainable Programme,” In S. Rock (Ed.), Knowledge management: A Real Business Guide (pp. 24-35), London: Caspian.
32.Spekman, R. E., Isabella L. A. & T. C. MacAvoy (1998), “Alliance Management: A View From The Past And A Look TO The Future,” Journal of Management Studies, 35(6), pp. 747-772.
33.Sveiby, K. E. (1997), The New Organization Wealth: Managing And Measuring Knowledge-based Asset, San Francisco: Berret-Koehler Publishers.
34.Vyas, N. M., W. L. Shelburn & D. C. Rogers (1995), “ An Analysis of Strategic Alliances: Forms, Functions And Framework,” Journal of Business and Industrial Marketing, 10(3), pp. 47-60.
35.Watson, S. (1998), “Getting To Aha,” Computer World, 32(4), pp. 51-52.
36.Yin, R. K. (1984), Case Study Research: Design and Methods, London: Sage.
37.Yoshino, M. & U. Rangan (1995), Strategic Alliance: An Entrepreneurial Approach Globalization, Boston: Harvard Business School Press.
網站
1.經濟部中小企業處(2011),「100年度管理顧問產業供需調查與研究報告」,網址www.moeasmea.gov.tw/dl.asp?filename=221414101571.pdf‎
2.Bertels, T. (1996), “What is Knowledge Management,” 網址:http://www.km-forum.org/what_is.htm
zh_TW