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題名 北京行動地產網創業計劃書
Business Plan for Beijing Mobile Reality Inc.,China
作者 李慈瑩
Lee, Tzu Ying
貢獻者 林我聰
Lin, Woo Tsong
李慈瑩
Lee, Tzu Ying
關鍵詞 行動地產網
創業計劃書
Business Plan
日期 2012
上傳時間 22-Jul-2013 16:49:32 (UTC+8)
摘要 MARKET
The Chinese real estate industry has been in a rising trend for decades even though it has been through three center movement macro-economic regulations. In 2012 total real estate investment reached 72 trillion CNY and the sale of commercialized buildings was up to 64 trillion CNY with 14 trillion CNY in sales traded over internet. Real estate advertisement on real estate websites is around 0.84 billion CNY. The strong demand in property trading, due to the constant economic growth, high inflation rate and lack of investment instruments, has fostered a prospering real estate brokerage market. Currently, more than 100,000 agents and 8,000 agencies are working in high-trading-volume cities like Beijing and Shanghai.
The quick adoption of topnotch IT technology in Chinese retail business also helps boost real estate trading volume. Since 2011 Real estate websites have evolved from information sharing to e-commerce. Currently several giant website operators, such as Sino.com and Soufun.com, have invested heavily in forming online real estate trading businesses with different business models.
PROPOSED BUSINESS
Beijing Mobile Realty Inc., operate a real estate trading e-platform on both internet and mobile networks in Beijing, China. This platform will unite individual property sellers, property buyers, brokers, related professionals and etc. that interest in processing real estate transactions in residential and commercial property trading markets. The company applies the newest mobile marketing models including, O2O, Freemium and LBS into its software design to provide seamless online and offline assistance tailored for different customer requirements in every stage of his or her real estate trading process. The competitive advantages are the company’s independence and neutral platform that can provide unbiased, authentic, and professional property descriptions, including selling price evaluation, in multimedia formats such as video and map location-based services.
參考文獻 (English)
1. The perfect business plan made simple, William R. Lasher, New York : Broadway Books, c2005
2. Real estate brokerage : a management guide, 5th edition, John E. Cyr, Joan m. Sobeck, Laurel D. McAdams, Chicago [Ill.] : Real Estate Education Co., 1999
3. Real estate principles ,11th ed , Charles J. Jacobus, Mason, Ohio : Cengage Learning, c2010
4. Real Estate Apps, Zillow, http://www.zillow.com/mobile/
(Chinese)
1. Bule book of real estate, annual report on the development of China’s real estate (No.10) (房地產藍皮書 中国房地产发展报告 No.10), 1st edition, Beijing China, Social Sciences Academic Press (China), April 2013
2. iResearch China E-Commerce case study in Real Estate Research Report - EJU.com
(中国房地產電子商務行業典型企業案例研究報告-易居購房網 2012年),
iResearch Consulting Group, 2012/3/19
3. Trend of Chinese real estate e-commerce development and enterprise penetration strategy research (中國房產電商發展趨勢及企業參與策略研究) , http://www.chinadmd.com/file/zuocwzzoaz6cowuxvvzezesa_1.html, 2013/4/12
4. iResearch China E-Commerce of Real Estate Research Report (中国房地產電子商務市場研究報告2011年), iResearch Consulting Group, 2012/3/19
5. A Business Plan for RICH Network & Technology Ltd., (睿誠網絡科技有限公司創業計劃), Wang Jing(王君), Master Thesis, Xiamen University , 2009 April
6. 不動產仲介市場分析, 初版, 李春長, 臺北市, 文笙書局 , 2002
7. 《办法》实施将破解房地产经纪行业三大问题, Xinhua News (新華網), http://news.xinhuanet.com/fortune/2011-01/28/c_121037052.htm, 2011-01-28 18:08:22,
8. 2012 China Internet Economics Summary Report (2012年中國網絡經濟總結報告), iResearch Consulting Group (艾瑞咨询) , 2013/January,
9. 艾瑞咨询：房地产网络营销持续升温 互联网广告成房地产企业新宠, http://news.iresearch.cn/0402/20110311/134572.shtml, 2011/5/9,
10. 地產快機 http://www.dichanphone.com/HTMLPage/webhelp/index.htm
11. 易居電商網, http://www.eju.com/
12. 搜房電子商務平台, http://pai.soufun.com
13. 北大法律英文網 http://www.lawinfochina.com/index.aspx
14. 2012年1-6月司法行政统计数据及分析, 北京市司法局, http://www.bjsf.gov.cn/publish/portal0/tab83/info13348.htm (2013/5/20)
15. 北京市2012年国民经济和社会发展统计公报, 北京統計信息網 http://www.bjstats.gov.cn/xwgb/tjgb/ndgb/201302/t20130207_243837.htm (2013/5/20)
16. 2012年北京市房地产市场运行情况, 北京統計信息網, http://www.bjstats.gov.cn/sjjd/jjxs/201301/t20130121_242365.htm (2013/5/20)
Major government offices and professional associations
1. (中央) 中國普法網http://www.legalinfo.gov.cn/
2. (地方機關) 北京市司法局 http://www.bjsf.gov.cn/publish/portal0/tab83/info13348.htm
3. (行業協會) 中国房地产估价师学会http://www.cirea.org.cn/
4. (行業協會) 中國房地產經紀人學會 (中房學) http://www.agents.org.cn/
5. 北京市住房和城鄉建設委員會 (住建委) http://www.bjjs.gov.cn/publish/portal0/tab2238/
6. 北京市存量房交易服務平台 http://210.75.213.188/shh/portal/bjjs/index.aspx
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933029
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933029
資料類型 thesis
dc.contributor.advisor 林我聰zh_TW
dc.contributor.advisor Lin, Woo Tsongen_US
dc.contributor.author (Authors) 李慈瑩zh_TW
dc.contributor.author (Authors) Lee, Tzu Yingen_US
dc.creator (作者) 李慈瑩zh_TW
dc.creator (作者) Lee, Tzu Yingen_US
dc.date (日期) 2012en_US
dc.date.accessioned 22-Jul-2013 16:49:32 (UTC+8)-
dc.date.available 22-Jul-2013 16:49:32 (UTC+8)-
dc.date.issued (上傳時間) 22-Jul-2013 16:49:32 (UTC+8)-
dc.identifier (Other Identifiers) G0097933029en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/58956-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933029zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) MARKET
The Chinese real estate industry has been in a rising trend for decades even though it has been through three center movement macro-economic regulations. In 2012 total real estate investment reached 72 trillion CNY and the sale of commercialized buildings was up to 64 trillion CNY with 14 trillion CNY in sales traded over internet. Real estate advertisement on real estate websites is around 0.84 billion CNY. The strong demand in property trading, due to the constant economic growth, high inflation rate and lack of investment instruments, has fostered a prospering real estate brokerage market. Currently, more than 100,000 agents and 8,000 agencies are working in high-trading-volume cities like Beijing and Shanghai.
The quick adoption of topnotch IT technology in Chinese retail business also helps boost real estate trading volume. Since 2011 Real estate websites have evolved from information sharing to e-commerce. Currently several giant website operators, such as Sino.com and Soufun.com, have invested heavily in forming online real estate trading businesses with different business models.
PROPOSED BUSINESS
Beijing Mobile Realty Inc., operate a real estate trading e-platform on both internet and mobile networks in Beijing, China. This platform will unite individual property sellers, property buyers, brokers, related professionals and etc. that interest in processing real estate transactions in residential and commercial property trading markets. The company applies the newest mobile marketing models including, O2O, Freemium and LBS into its software design to provide seamless online and offline assistance tailored for different customer requirements in every stage of his or her real estate trading process. The competitive advantages are the company’s independence and neutral platform that can provide unbiased, authentic, and professional property descriptions, including selling price evaluation, in multimedia formats such as video and map location-based services.		en_US
dc.description.tableofcontents Executive Summary 1
1. Company Background 4
1.1. Mission 4
1.2. Strategy 4
1.3. Proposed Business Model 5
1.4. The Team 5
2. Chinese Real Estate E-Commerce Market 7
2.1. Background 7
2.2. Business Climate Analysis 11
2.3. Conclusion 15
3. The Opportunity 16
3.1. Background 16
3.2. The Target Customers and Their Needs 17
3.3. Competitive Landscape 19
3.4. SWOT Analysis 27
4. Operations Plan 28
4.1. Product/Service Offerings 28
4.2. Service Providing Processes 31
4.3. Strategy and Approach to the Market 36
4.4. Headquarter Office 36
4.5. Equipments 36
4.6. Staffing Plan 37
5. Financial Projections 39
5.1. Five Year Market Forecast 39
5.2. Revenue Drivers and Cost Drivers 42
5.3. Presentation of the Financial Forecast 44
6. Contingency Plans 46
Glossary 47
Reference 49
Appendix A 51		zh_TW
dc.format.extent 2675201 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933029en_US
dc.subject (關鍵詞) 行動地產網zh_TW
dc.subject (關鍵詞) 創業計劃書zh_TW
dc.subject (關鍵詞) Business Planen_US
dc.title (題名) 北京行動地產網創業計劃書zh_TW
dc.title (題名) Business Plan for Beijing Mobile Reality Inc.,Chinaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) (English)
1. The perfect business plan made simple, William R. Lasher, New York : Broadway Books, c2005
2. Real estate brokerage : a management guide, 5th edition, John E. Cyr, Joan m. Sobeck, Laurel D. McAdams, Chicago [Ill.] : Real Estate Education Co., 1999
3. Real estate principles ,11th ed , Charles J. Jacobus, Mason, Ohio : Cengage Learning, c2010
4. Real Estate Apps, Zillow, http://www.zillow.com/mobile/
(Chinese)
1. Bule book of real estate, annual report on the development of China’s real estate (No.10) (房地產藍皮書 中国房地产发展报告 No.10), 1st edition, Beijing China, Social Sciences Academic Press (China), April 2013
2. iResearch China E-Commerce case study in Real Estate Research Report - EJU.com
(中国房地產電子商務行業典型企業案例研究報告-易居購房網 2012年),
iResearch Consulting Group, 2012/3/19
3. Trend of Chinese real estate e-commerce development and enterprise penetration strategy research (中國房產電商發展趨勢及企業參與策略研究) , http://www.chinadmd.com/file/zuocwzzoaz6cowuxvvzezesa_1.html, 2013/4/12
4. iResearch China E-Commerce of Real Estate Research Report (中国房地產電子商務市場研究報告2011年), iResearch Consulting Group, 2012/3/19
5. A Business Plan for RICH Network & Technology Ltd., (睿誠網絡科技有限公司創業計劃), Wang Jing(王君), Master Thesis, Xiamen University , 2009 April
6. 不動產仲介市場分析, 初版, 李春長, 臺北市, 文笙書局 , 2002
7. 《办法》实施将破解房地产经纪行业三大问题, Xinhua News (新華網), http://news.xinhuanet.com/fortune/2011-01/28/c_121037052.htm, 2011-01-28 18:08:22,
8. 2012 China Internet Economics Summary Report (2012年中國網絡經濟總結報告), iResearch Consulting Group (艾瑞咨询) , 2013/January,
9. 艾瑞咨询：房地产网络营销持续升温 互联网广告成房地产企业新宠, http://news.iresearch.cn/0402/20110311/134572.shtml, 2011/5/9,
10. 地產快機 http://www.dichanphone.com/HTMLPage/webhelp/index.htm
11. 易居電商網, http://www.eju.com/
12. 搜房電子商務平台, http://pai.soufun.com
13. 北大法律英文網 http://www.lawinfochina.com/index.aspx
14. 2012年1-6月司法行政统计数据及分析, 北京市司法局, http://www.bjsf.gov.cn/publish/portal0/tab83/info13348.htm (2013/5/20)
15. 北京市2012年国民经济和社会发展统计公报, 北京統計信息網 http://www.bjstats.gov.cn/xwgb/tjgb/ndgb/201302/t20130207_243837.htm (2013/5/20)
16. 2012年北京市房地产市场运行情况, 北京統計信息網, http://www.bjstats.gov.cn/sjjd/jjxs/201301/t20130121_242365.htm (2013/5/20)
Major government offices and professional associations
1. (中央) 中國普法網http://www.legalinfo.gov.cn/
2. (地方機關) 北京市司法局 http://www.bjsf.gov.cn/publish/portal0/tab83/info13348.htm
3. (行業協會) 中国房地产估价师学会http://www.cirea.org.cn/
4. (行業協會) 中國房地產經紀人學會 (中房學) http://www.agents.org.cn/
5. 北京市住房和城鄉建設委員會 (住建委) http://www.bjjs.gov.cn/publish/portal0/tab2238/
6. 北京市存量房交易服務平台 http://210.75.213.188/shh/portal/bjjs/index.aspx		zh_TW