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題名 台灣LCD產業的未來發展
Taiwan LCD Industry: Tough Choices in an Ex-growth Industry
作者 林明輝
Lin, Steven
貢獻者 吳文傑
Wu, Jack
林明輝
Lin, Steven
關鍵詞 LCD產業
LCD Industry
日期 2012
上傳時間 22-Jul-2013 16:49:45 (UTC+8)
摘要 3C(Computers、Communications and Consumer) products are very popular and the supply of 3C products fall short of demand recently. LCD becomes a very hot products because every 3C product is needed LCD to display information. That is one of the most impoet reason Taiwan becomes one of the most import LCD manufacture in the world. Because of the LCD industry, Taiwan`s LCD industry could lead the entire economic prosperity; strengthen Taiwan`s competitiveness in the world. Taiwan can become one of the importmrnt in the development of the thin film Transistor liquid crystal displaytechnology.
     TFT-LCD industry could lead the entire Taiwan`s economic prosperity, strengthen Taiwan`s competitiveness, but if there is no strong and supply chain support, it will affect Taiwan`s TFT-LCD industry competitiveness. In the recently, we found some situation which are some compamies special Korean compamies dominate almost all the market shares. Taiwan companies such AUO and Chimei loss a lot of market shares in the world. In addition, Korean compamies make a lot of profit from saling TFT-LCD but Taiwan companies’ loss some profit from saling TFT-LCD. Because of the above reasons, in this reseach paper we are going to analysis of the LCD industry, analysis of LCD market structure, LCD industry model, Sharp and Foxconn case and suggestions.
     Because Taiwan companies such AUO and Chimei loss a lot of market shares and not make enough profit that is why we have the study motivation to create the suggestions to improve our TFT LCD market shares and profit for our TFT LCD industry. We will give some suggestions to our TFT LCD manufacturers to increase their TFT LCD market. In additiotn, we will also give some suggestion to our TFT LCD manufacturers to increase their sales on small size of TFT LCD.
1. Introduction 1
     1.1. Study Purpose 2
     1.2. Study Motivation 2
     2. Analysis of LCD Industry 3
     2.1. Analysis of the Product 3
     2.1.1. The Type of LCD 4
     2.1.2. Analysis of the Cost of LCD Monitor Material 5
     2.2. Effect Industry of Factor –Demand and Supply 7
     2.2.1. Supply Market 7
     2.2.2. Demand Market 9
     2.3. Product Life Cycle 10
     3. Analysis of LCD Market Structure 11
     3.1. European Market 11
     3.1.1. Market Type and Purchase Ability in Europe Counties 12
     3.1.2. The Difference of Europe Counties 14
     3.2. North American Marketing 16
     3.2.1. Market Type and Purchase Ability in North American 17
     3.2.2. The Difference of North American Counties in NAFTA 19
     3.3. China Marketing 19
     3.3.1. Market Type and Purchase Ability in China 20
     3.4. European and North American Market Comparison 20
     3.4.1. Market Character 20
     3.5. Analysis the Cost in Europe Region 21
     3.5.1. Labor Cost 21
     3.5.2. Tariff Cost 21
     3.6. Analysis Distribution in Europe Region 22
     3.6.1. Professional Distribution Industry Development-3PL 22
     3.6.2. Distribution Centers by the CID and Distribution Centers 23
     4. LCD Companies Overview 25
     4.1. SHARP 25
     4.2. Sony 26
     4.3. AUO 28
     4.4. Chimei 29
     4.5. Samsung 31
     4.6. LG 33
     5. Sharp and Foxconn Case 35
     6. Conclusion and Suggestion 37
     Reference 39
參考文獻 1. 方世榮譯,行銷學管理(Marketing Management),四版,東華書局,民國89 年10 月。
     2. 林建煌著,管理學(Management),初版,智勝文化,民國90 年10 月。
     3. 翁景民、胡同來譯,行銷通路(Marketing Channels),初版,華泰文化,民國91 年2 月。
     4. 謝凱宇、林舒柔譯,現代策略管理(Contemporary Strategy Analysis),初版,科大文化,民國92 年7 月。
     5. 吳思華著,策略九說:策略思考本質(The nature of the strategy),三版,臉譜出版,民國92 年8 月。
     6. 徐聯恩譯,企業生命週期(Corporate Lifecycles),二版,長河出版,民國86 年11 月。
     7. 丘文桂,風景這邊獨好-TFT-LCD 產業分析,元富證券(香港)有限公司上海代表處,民國91 年3 月27 日。
     8. 自由貿易港區運作實務之探討-以荷蘭、新加坡及香港為例,中華民國行政院經濟建設委員會,民國91 年7 月11 日。
     9. 楊明仁,台灣彩色濾光片TFT-LCD 產業發展現況,台灣工業銀行,民國91 年7 月。
     10. 王志方,LCD 監視器控制板的未來發展趨勢,台灣工業銀行,民國91 年8 月。
     11. 王雅瓊,TFT-LCD 生產線世代交替的產業變革,富邦投顧,民國91 年9 月15 日。
     12. 楊明仁,LCD 監視器對CRT 監視器消長比較及台灣廠商發展現況,台灣工業銀行,民國92 年5 月。
     13. 王雅瓊,TFT-LCD 產業發展現況及趨勢分析,富邦投顧,民國92 年6 月16 日。
     14. 林道燊,電磁檢測與安規認證之發展,台灣工業銀行,民國92 年6 月。
     15. 楊明仁,TFT-LCD 次世代生產線發展概況,台灣工業銀行,民國92 年6 月。
     16. 楊秀之,平面顯示器技術大觀,工業技術與資訊第一四三期,民國92 年9 月。
     17. 自由貿易港區之規劃與實踐,中華民國行政院經濟建設委員會,民國92 年10 月16 日。
     18. 鍾慶宇,2004 年LCD 產業展望,富邦投顧,民國92 年11 月15 日。
     19. 鍾慶宇,2004 年第二季LCD 產業展望,富邦投顧,民國93 年2 月15 日。
     20. 游智超,產業評析-台灣面板產業未來應相當看好,光電科技,民國93 年8 月17 日。
     21. 周慧娟,2004 年第三季台灣大尺寸TFT LCD 面板產業產銷回顧與展望,資策會MIC,民國93 年11 月26 日。
     22. 李國鼎、勵秀玲,2004 年第三季台灣液晶監視器產業回顧與展望,資策會MIC,民國93年12 月14 日。
     23. 許榮富,新歐盟二十五國願景及統計資訊要覽,國科會國際合作簡訊第四期,民國93 年。
     24. TFT LCD 平面顯示器的技術應用,印象工場網路事業。
     25. 張明義,背光模組產業概況,產業調查與技術第一四五期。產業組織分析 LCD of SCP Model 51
     26. 中華民國外交部,http://www.mofa.gov.tw/。
     27. 中華民國行政院經濟建設委員會,http://www.cepd.gov.tw/。
     28. MIC 資訊市場情報中心,http://mic.iii.org.tw/。
     29. 工業技術研究院 - 全球資訊網,http://www.itri.org.tw/。
     30. 塑膠e學苑,http://psdn.pidc.org.tw/。
     31. 塑膠工業技術發展中心,http://www.pidc.org.tw/。
     32. 台灣工業產品資訊網,中華民國全國工業總會,http://www1.industry.net.tw/。
     33. 中華民國行政院國家科學委員會科學技術資訊中心,http://cdnet.stic.gov.tw/。
     34. Satoshi (Sam) Matsuno, “FPD Market Overview and Outlook”, DisplaySearch.
     35. “Market shares EDCs”, HIDC, 2003.
     36. “Advanced infrastructure (physical and digital)”, HIDC.
     37. “2004 World Population Data Sheet of the Population Reference Bureau”, Population Reference Bureau, 2004.
     38. Baker & McKenzie, “International Distribution Centers and Customs Facilities”, 2004.
     39. “The DisplaySearch Monitor”, DisplaySearch, 1 January 2004.
     40. “GNI per capita 2003, Atlas method and PPP”, World Development Indicators database, World Bank, September 2004.
     41. 勵秀玲, “The Taiwanese CDT Monitor Industry 3Q 2004 and Beyond”, MIC,28 October 2004.
     42. 李國鼎、勵秀玲, “The Taiwanese LCD Monitor Industry 3Q 2004 and Beyond”, MIC, 28
     43. October 2004.
     44. “INTERNATIONAL COMPARISONS OF HOURLY COMPENSATION COSTS FOR PRODUCTION WORKERS IN MANUFACTURING, 2003”, U.S. Department of Labor, Bureau of Labor Statistics, November 2004..
     45. Jason Hsuan, “2004 Third Quarter Results Announcement”, TPV TECHNOLOGY LIMITED, November 2004.
     46. AUSTIN, “DisplaySearch Report Indicated LCD Monitors Re-Take Sales Lead over CRT Monitors in Q3’04”, DisplaySearch, December 9, 2004.
     47. EUROPA, http://europa.eu.int/.
     48. CIA - The World Factbook, http://www.cia.gov/.
     49. U.S. Department of Labor, Bureau of Labor Statistics, http://www.bls.gov/.
     50. DisplaySearch, http://www.displaysearch.com/.
     51. Population Reference Bureau, http://www.prb.org/.
     52. The North American Free Trade Agreement (NAFTA), http://www.fas.usda.gov/itp/Policy/NAFTA/nafta.html.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
100933026
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100933026
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 林明輝zh_TW
dc.contributor.author (Authors) Lin, Stevenen_US
dc.creator (作者) 林明輝zh_TW
dc.creator (作者) Lin, Stevenen_US
dc.date (日期) 2012en_US
dc.date.accessioned 22-Jul-2013 16:49:45 (UTC+8)-
dc.date.available 22-Jul-2013 16:49:45 (UTC+8)-
dc.date.issued (上傳時間) 22-Jul-2013 16:49:45 (UTC+8)-
dc.identifier (Other Identifiers) G0100933026en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/58959-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 100933026zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 3C(Computers、Communications and Consumer) products are very popular and the supply of 3C products fall short of demand recently. LCD becomes a very hot products because every 3C product is needed LCD to display information. That is one of the most impoet reason Taiwan becomes one of the most import LCD manufacture in the world. Because of the LCD industry, Taiwan`s LCD industry could lead the entire economic prosperity; strengthen Taiwan`s competitiveness in the world. Taiwan can become one of the importmrnt in the development of the thin film Transistor liquid crystal displaytechnology.
     TFT-LCD industry could lead the entire Taiwan`s economic prosperity, strengthen Taiwan`s competitiveness, but if there is no strong and supply chain support, it will affect Taiwan`s TFT-LCD industry competitiveness. In the recently, we found some situation which are some compamies special Korean compamies dominate almost all the market shares. Taiwan companies such AUO and Chimei loss a lot of market shares in the world. In addition, Korean compamies make a lot of profit from saling TFT-LCD but Taiwan companies’ loss some profit from saling TFT-LCD. Because of the above reasons, in this reseach paper we are going to analysis of the LCD industry, analysis of LCD market structure, LCD industry model, Sharp and Foxconn case and suggestions.
     Because Taiwan companies such AUO and Chimei loss a lot of market shares and not make enough profit that is why we have the study motivation to create the suggestions to improve our TFT LCD market shares and profit for our TFT LCD industry. We will give some suggestions to our TFT LCD manufacturers to increase their TFT LCD market. In additiotn, we will also give some suggestion to our TFT LCD manufacturers to increase their sales on small size of TFT LCD.
en_US
dc.description.abstract (摘要) 1. Introduction 1
     1.1. Study Purpose 2
     1.2. Study Motivation 2
     2. Analysis of LCD Industry 3
     2.1. Analysis of the Product 3
     2.1.1. The Type of LCD 4
     2.1.2. Analysis of the Cost of LCD Monitor Material 5
     2.2. Effect Industry of Factor –Demand and Supply 7
     2.2.1. Supply Market 7
     2.2.2. Demand Market 9
     2.3. Product Life Cycle 10
     3. Analysis of LCD Market Structure 11
     3.1. European Market 11
     3.1.1. Market Type and Purchase Ability in Europe Counties 12
     3.1.2. The Difference of Europe Counties 14
     3.2. North American Marketing 16
     3.2.1. Market Type and Purchase Ability in North American 17
     3.2.2. The Difference of North American Counties in NAFTA 19
     3.3. China Marketing 19
     3.3.1. Market Type and Purchase Ability in China 20
     3.4. European and North American Market Comparison 20
     3.4.1. Market Character 20
     3.5. Analysis the Cost in Europe Region 21
     3.5.1. Labor Cost 21
     3.5.2. Tariff Cost 21
     3.6. Analysis Distribution in Europe Region 22
     3.6.1. Professional Distribution Industry Development-3PL 22
     3.6.2. Distribution Centers by the CID and Distribution Centers 23
     4. LCD Companies Overview 25
     4.1. SHARP 25
     4.2. Sony 26
     4.3. AUO 28
     4.4. Chimei 29
     4.5. Samsung 31
     4.6. LG 33
     5. Sharp and Foxconn Case 35
     6. Conclusion and Suggestion 37
     Reference 39
-
dc.description.tableofcontents 1. Introduction 1
     1.1. Study Purpose 2
     1.2. Study Motivation 2
     2. Analysis of LCD Industry 3
     2.1. Analysis of the Product 3
     2.1.1. The Type of LCD 4
     2.1.2. Analysis of the Cost of LCD Monitor Material 5
     2.2. Effect Industry of Factor –Demand and Supply 7
     2.2.1. Supply Market 7
     2.2.2. Demand Market 9
     2.3. Product Life Cycle 10
     3. Analysis of LCD Market Structure 11
     3.1. European Market 11
     3.1.1. Market Type and Purchase Ability in Europe Counties 12
     3.1.2. The Difference of Europe Counties 14
     3.2. North American Marketing 16
     3.2.1. Market Type and Purchase Ability in North American 17
     3.2.2. The Difference of North American Counties in NAFTA 19
     3.3. China Marketing 19
     3.3.1. Market Type and Purchase Ability in China 20
     3.4. European and North American Market Comparison 20
     3.4.1. Market Character 20
     3.5. Analysis the Cost in Europe Region 21
     3.5.1. Labor Cost 21
     3.5.2. Tariff Cost 21
     3.6. Analysis Distribution in Europe Region 22
     3.6.1. Professional Distribution Industry Development-3PL 22
     3.6.2. Distribution Centers by the CID and Distribution Centers 23
     4. LCD Companies Overview 25
     4.1. SHARP 25
     4.2. Sony 26
     4.3. AUO 28
     4.4. Chimei 29
     4.5. Samsung 31
     4.6. LG 33
     5. Sharp and Foxconn Case 35
     6. Conclusion and Suggestion 37
     Reference 39
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100933026en_US
dc.subject (關鍵詞) LCD產業zh_TW
dc.subject (關鍵詞) LCD Industryen_US
dc.title (題名) 台灣LCD產業的未來發展zh_TW
dc.title (題名) Taiwan LCD Industry: Tough Choices in an Ex-growth Industryen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. 方世榮譯,行銷學管理(Marketing Management),四版,東華書局,民國89 年10 月。
     2. 林建煌著,管理學(Management),初版,智勝文化,民國90 年10 月。
     3. 翁景民、胡同來譯,行銷通路(Marketing Channels),初版,華泰文化,民國91 年2 月。
     4. 謝凱宇、林舒柔譯,現代策略管理(Contemporary Strategy Analysis),初版,科大文化,民國92 年7 月。
     5. 吳思華著,策略九說:策略思考本質(The nature of the strategy),三版,臉譜出版,民國92 年8 月。
     6. 徐聯恩譯,企業生命週期(Corporate Lifecycles),二版,長河出版,民國86 年11 月。
     7. 丘文桂,風景這邊獨好-TFT-LCD 產業分析,元富證券(香港)有限公司上海代表處,民國91 年3 月27 日。
     8. 自由貿易港區運作實務之探討-以荷蘭、新加坡及香港為例,中華民國行政院經濟建設委員會,民國91 年7 月11 日。
     9. 楊明仁,台灣彩色濾光片TFT-LCD 產業發展現況,台灣工業銀行,民國91 年7 月。
     10. 王志方,LCD 監視器控制板的未來發展趨勢,台灣工業銀行,民國91 年8 月。
     11. 王雅瓊,TFT-LCD 生產線世代交替的產業變革,富邦投顧,民國91 年9 月15 日。
     12. 楊明仁,LCD 監視器對CRT 監視器消長比較及台灣廠商發展現況,台灣工業銀行,民國92 年5 月。
     13. 王雅瓊,TFT-LCD 產業發展現況及趨勢分析,富邦投顧,民國92 年6 月16 日。
     14. 林道燊,電磁檢測與安規認證之發展,台灣工業銀行,民國92 年6 月。
     15. 楊明仁,TFT-LCD 次世代生產線發展概況,台灣工業銀行,民國92 年6 月。
     16. 楊秀之,平面顯示器技術大觀,工業技術與資訊第一四三期,民國92 年9 月。
     17. 自由貿易港區之規劃與實踐,中華民國行政院經濟建設委員會,民國92 年10 月16 日。
     18. 鍾慶宇,2004 年LCD 產業展望,富邦投顧,民國92 年11 月15 日。
     19. 鍾慶宇,2004 年第二季LCD 產業展望,富邦投顧,民國93 年2 月15 日。
     20. 游智超,產業評析-台灣面板產業未來應相當看好,光電科技,民國93 年8 月17 日。
     21. 周慧娟,2004 年第三季台灣大尺寸TFT LCD 面板產業產銷回顧與展望,資策會MIC,民國93 年11 月26 日。
     22. 李國鼎、勵秀玲,2004 年第三季台灣液晶監視器產業回顧與展望,資策會MIC,民國93年12 月14 日。
     23. 許榮富,新歐盟二十五國願景及統計資訊要覽,國科會國際合作簡訊第四期,民國93 年。
     24. TFT LCD 平面顯示器的技術應用,印象工場網路事業。
     25. 張明義,背光模組產業概況,產業調查與技術第一四五期。產業組織分析 LCD of SCP Model 51
     26. 中華民國外交部,http://www.mofa.gov.tw/。
     27. 中華民國行政院經濟建設委員會,http://www.cepd.gov.tw/。
     28. MIC 資訊市場情報中心,http://mic.iii.org.tw/。
     29. 工業技術研究院 - 全球資訊網,http://www.itri.org.tw/。
     30. 塑膠e學苑,http://psdn.pidc.org.tw/。
     31. 塑膠工業技術發展中心,http://www.pidc.org.tw/。
     32. 台灣工業產品資訊網,中華民國全國工業總會,http://www1.industry.net.tw/。
     33. 中華民國行政院國家科學委員會科學技術資訊中心,http://cdnet.stic.gov.tw/。
     34. Satoshi (Sam) Matsuno, “FPD Market Overview and Outlook”, DisplaySearch.
     35. “Market shares EDCs”, HIDC, 2003.
     36. “Advanced infrastructure (physical and digital)”, HIDC.
     37. “2004 World Population Data Sheet of the Population Reference Bureau”, Population Reference Bureau, 2004.
     38. Baker & McKenzie, “International Distribution Centers and Customs Facilities”, 2004.
     39. “The DisplaySearch Monitor”, DisplaySearch, 1 January 2004.
     40. “GNI per capita 2003, Atlas method and PPP”, World Development Indicators database, World Bank, September 2004.
     41. 勵秀玲, “The Taiwanese CDT Monitor Industry 3Q 2004 and Beyond”, MIC,28 October 2004.
     42. 李國鼎、勵秀玲, “The Taiwanese LCD Monitor Industry 3Q 2004 and Beyond”, MIC, 28
     43. October 2004.
     44. “INTERNATIONAL COMPARISONS OF HOURLY COMPENSATION COSTS FOR PRODUCTION WORKERS IN MANUFACTURING, 2003”, U.S. Department of Labor, Bureau of Labor Statistics, November 2004..
     45. Jason Hsuan, “2004 Third Quarter Results Announcement”, TPV TECHNOLOGY LIMITED, November 2004.
     46. AUSTIN, “DisplaySearch Report Indicated LCD Monitors Re-Take Sales Lead over CRT Monitors in Q3’04”, DisplaySearch, December 9, 2004.
     47. EUROPA, http://europa.eu.int/.
     48. CIA - The World Factbook, http://www.cia.gov/.
     49. U.S. Department of Labor, Bureau of Labor Statistics, http://www.bls.gov/.
     50. DisplaySearch, http://www.displaysearch.com/.
     51. Population Reference Bureau, http://www.prb.org/.
     52. The North American Free Trade Agreement (NAFTA), http://www.fas.usda.gov/itp/Policy/NAFTA/nafta.html.
zh_TW