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題名 台灣電視新聞綜藝化現象對大學生評估電視新聞公信力之影響
The Infotainment Tendencies in Packaging TV News in Taiwan: The Effect on College Audience’s Evaluation of TV News Credibility
作者 魏介珩
貢獻者 黃葳威
魏介珩
關鍵詞 電視新聞綜藝化
新聞可信度評價
視聽覺吸引
硬性新聞
軟性新聞
infotainment
TV news
news credibility evaluation
news packaging
hard news
soft news
日期 2012
上傳時間 23-Jul-2013 13:30:25 (UTC+8)
摘要 全球的電視新聞文化現今都已偏好聳動的主題及令人目眩神移、訴諸感官刺激的綜藝化製作方式。台灣的電視新聞綜藝化自壹週刊、蘋果日報在台出刊後更加明顯氾濫，這種辛辣聳動的刊物成為各家電視新聞台的重要新聞來源。此外，過多的24小時新聞台為了搶收視率亦在視聽覺吸引及口語報導方式上無所不用其極的“吸睛”。值得一探的是，觀眾對於這種綜藝化播報方式的觀感究竟如何，而此種播報方式對於其電視新聞可信度又是否會有影響。
本文從不同變項探討現今台灣電視新聞綜藝化手法對大學生評估新聞可信度的影響及觀感。除人口變項外，亦討論媒介使用習慣、媒體素養與電視新聞可信度評價的關係。研究結果發現，一般來說，媒體素養越高的受測者對台灣電視新聞可信度評價越低，也較不喜歡看綜藝化手法製作的電視新聞。此外，本文除討論現今常使用的綜藝化手法所引發的新聞可信度評價影響，亦發現大多數綜藝化手法應用於硬性新聞較應用於軟性新聞播報中引發較低的新聞可信度評價。
The phenomenon of infotainment tendency in TV news broadcasting has been rising globally. Taiwan is no exception since last decade, especially a turning point that Apple Daily first published in Taiwan. This sensationalism- oriented publication has become an essential reference for TV news producers and resulted in a revolution of TV news in Taiwan, which from content to format presentation have become relatively infotainment- oriented. The excessive 24-hour news channels is another cause of the infotainment phenomenon in Taiwan, which results in a vicious viewing rate competition. In order to draw audience’s attention, each channel tries hard to be “eye- catching” to please audience instead of providing substantive information.
This study investigated the effect of the current prosperous infotainment tendencies in news broadcasting in Taiwan on college audience’s evaluation and perception of TV news credibility through different variables. In addition to demographic investigation, this study also conducted research on the correlation between audience’s media literacy level, media use habit and TV news credibility evaluation. It is found that respondents with more media understanding are more sensitive and critical to the infotainment issue in TV news. Moreover, the results showed that the infotainment applications used in hard news generally lead to lower TV news credibility than used in soft news. The findings of this study contribute reference to the news discipline for TV news producers in Taiwan.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
99461005
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0099461005
資料類型 thesis
dc.contributor.advisor 黃葳威zh_TW
dc.contributor.author (Authors) 魏介珩zh_TW
dc.creator (作者) 魏介珩zh_TW
dc.date (日期) 2012en_US
dc.date.accessioned 23-Jul-2013 13:30:25 (UTC+8)-
dc.date.available 23-Jul-2013 13:30:25 (UTC+8)-
dc.date.issued (上傳時間) 23-Jul-2013 13:30:25 (UTC+8)-
dc.identifier (Other Identifiers) G0099461005en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/58990-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 99461005zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 全球的電視新聞文化現今都已偏好聳動的主題及令人目眩神移、訴諸感官刺激的綜藝化製作方式。台灣的電視新聞綜藝化自壹週刊、蘋果日報在台出刊後更加明顯氾濫，這種辛辣聳動的刊物成為各家電視新聞台的重要新聞來源。此外，過多的24小時新聞台為了搶收視率亦在視聽覺吸引及口語報導方式上無所不用其極的“吸睛”。值得一探的是，觀眾對於這種綜藝化播報方式的觀感究竟如何，而此種播報方式對於其電視新聞可信度又是否會有影響。
本文從不同變項探討現今台灣電視新聞綜藝化手法對大學生評估新聞可信度的影響及觀感。除人口變項外，亦討論媒介使用習慣、媒體素養與電視新聞可信度評價的關係。研究結果發現，一般來說，媒體素養越高的受測者對台灣電視新聞可信度評價越低，也較不喜歡看綜藝化手法製作的電視新聞。此外，本文除討論現今常使用的綜藝化手法所引發的新聞可信度評價影響，亦發現大多數綜藝化手法應用於硬性新聞較應用於軟性新聞播報中引發較低的新聞可信度評價。		zh_TW
dc.description.abstract (摘要) The phenomenon of infotainment tendency in TV news broadcasting has been rising globally. Taiwan is no exception since last decade, especially a turning point that Apple Daily first published in Taiwan. This sensationalism- oriented publication has become an essential reference for TV news producers and resulted in a revolution of TV news in Taiwan, which from content to format presentation have become relatively infotainment- oriented. The excessive 24-hour news channels is another cause of the infotainment phenomenon in Taiwan, which results in a vicious viewing rate competition. In order to draw audience’s attention, each channel tries hard to be “eye- catching” to please audience instead of providing substantive information.
This study investigated the effect of the current prosperous infotainment tendencies in news broadcasting in Taiwan on college audience’s evaluation and perception of TV news credibility through different variables. In addition to demographic investigation, this study also conducted research on the correlation between audience’s media literacy level, media use habit and TV news credibility evaluation. It is found that respondents with more media understanding are more sensitive and critical to the infotainment issue in TV news. Moreover, the results showed that the infotainment applications used in hard news generally lead to lower TV news credibility than used in soft news. The findings of this study contribute reference to the news discipline for TV news producers in Taiwan.		en_US
dc.description.tableofcontents Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Motivation 4
1.3 Significance 7
1.4 Research Questions 8
Chapter 2 Literature Review 10
2.1 Defining Infotainment 10
2.1.1 Tabloid Content 11
2.1.2 Sensational Format 14
2.2 The Cause of Infotainment 15
2.2.1 The Critics of Infotainment 18
2.3 The origin of 24-hr TV News Channel in Taiwan 20
2.3.1 The Correlation between Infotainment and 24-hr News in Taiwan 22
2.4 The Role of Media and Its Credibility 23
2.4.2 Factors Affecting TV news Credibility Evaluation 28
2.4.3 Infotainment tendency has declined TV news credibility 30
2.4.4 Factors Affecting Infotainment Perception 32
2.4.5 The Effect of Infotainment on Audience’s TV News Credibility 33
2.5 Hypothesis 34
Chapter 3 Methodology 37
3.1 Research Framework 37
3.2 Operational Definitions 37
3.3 Research Method 39
3.4 Sampling 40
3.5 Questionnaire Design 42
3.6 Reliability and Validity Testing 43
Preliminary Study 43
Formal Study 44
Chapter 4 Results 47
4.1 Description of samples 47
Demographics 47
Media Use Habit 48
4.2 Social Demographics and TV News Credibility Evaluation 52
4.3 Audiovisual Applications, Source, Priority, and Hard/ Soft News 55
4.4 Media Use Habit and TV News Credibility Evaluation 58
4.5 Social Demographics and TV News Perceptions 60
Chapter 5 Conclusion, Discussion, and Suggestion 67
5.1 Conclusion 67
Hypotheses Testing 76
5.2 Discussion and Suggestion 77
Discussion 77
Suggestion for Future Study 79
References 83
APPENDIX 1 91
APPENDIX 2 95		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0099461005en_US
dc.subject (關鍵詞) 電視新聞綜藝化zh_TW
dc.subject (關鍵詞) 新聞可信度評價zh_TW
dc.subject (關鍵詞) 視聽覺吸引zh_TW
dc.subject (關鍵詞) 硬性新聞zh_TW
dc.subject (關鍵詞) 軟性新聞zh_TW
dc.subject (關鍵詞) infotainmenten_US
dc.subject (關鍵詞) TV newsen_US
dc.subject (關鍵詞) news credibility evaluationen_US
dc.subject (關鍵詞) news packagingen_US
dc.subject (關鍵詞) hard newsen_US
dc.subject (關鍵詞) soft newsen_US
dc.title (題名) 台灣電視新聞綜藝化現象對大學生評估電視新聞公信力之影響zh_TW
dc.title (題名) The Infotainment Tendencies in Packaging TV News in Taiwan: The Effect on College Audience’s Evaluation of TV News Credibilityen_US
dc.type (資料類型) thesisen
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