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題名 立法委員應用Facebook的行為在選舉期與會期間的探索
A comparative study of campaign and non-campaign Facebook strategies: The case of Taiwan’s Legislators作者 陳禹瑞
Chen, Yu Jui貢獻者 朱斌妤
Chu, Pin Yu
陳禹瑞
Chen, Yu Jui關鍵詞 電子參與
社群媒體
Facebook
立法委員
Web 2.0
e-participation
social network
Facebook
legislator
web 2.0日期 2012 上傳時間 23-Jul-2013 13:33:53 (UTC+8) 摘要 資訊科技的日新月異，讓政府與民眾之間的關係有了改變，在Web 2.0的網路應用模式興起之下，不但讓社會互動的內涵拓展到網路世界當中，也改變了日常生活、媒體環境，甚至進入了民主政治運作的機制當中，扮演重要的角色。順應這股潮流，各國政府無不積極推動相關的機制，期望讓民眾有更親切，多元的參與途徑，以達成更好的治理。 然而，不論國內外對於政府結合Web 2.0的研究上，主要都聚焦於公共服務的提供，並沒有更進一步探討「政府」與「民眾」關係的內涵，事實上，這種雙向關係的建立是社群網站之所以能進入民眾生活的重要的核心概念，也是政府結合社群網站提供服務應該關注的焦點。因此，本研究從深化治理關係的角度出發，比較立法委員在選舉期間和會期間運用Facebook與民眾溝通、互動的行為，一方面希望探索政治人物所應用的網路科技是否含有治理的功用，突破以往網路選戰的囹圄；另一方面，也希望了解在政府各單位提供的電子參與機制之外，能不能透過更接近民眾日常生活的Facebook建立治理關係，讓電子參與的理念可以藉由不同的途徑所達成。 研究結果發現，立法委員在Facebook在選舉期間和會期間主要應用的策略都是「政治資訊」和「生活分享」兩項，不同於過去競選期間以攻擊對手最為主要應用的策略，立法委員在Facebook上有明顯的策略轉向，可能與Facebook社交的特性有關。另一方面，立法委員所應用的Facebook不論在選舉期間或會期，在電子參與上都達到不錯的比率，但是大部分溝通能以單向的資訊傳播為主，與民眾的雙向互動較為稀少。從分析結果來看，立法委員應用Facebook除了地區之外，並沒有明顯的差異。整體而言，立法委員的Facebook有成為電子參與新途徑的潛力，但是要達成雙向、穩定、長期的治理關係，落實電子參與的理念仍需要繼續努力。
Facebook, the most popular social media in the world, has changed ways of citizen involvement in governance. Politicians and (elected) public administrators worldwide have adopted Facebook as an important approach to connect with citizens. Following the trend, most legislators in Taiwan also create personal Facebook accounts and Facebook pages as an additional way to reach their potential voters and citizens in general. Ideally, legislators can efficiently operate their constituents and directly communicate with their “friends.” Facebook pages of legislators seem to offer the promise of electronic participation (e-participation), reaching citizens on a common platform and allowing for citizen comments. On the other hand, citizens can establish a link to legislators via information-sharing, dialogue, and consensus-building on Facebook. If the two-way communication works properly and successfully, Facebook will certainly help to create more citizen participation and more public values. This study investigates differences in communication strategies and patterns of legislators’ Facebook in Taiwan during the 2011 election periods and during the 2012 regular legislative sessions, with the aim of exploring whether the Facebook phenomenon can improve the process of online political communication and citizen participation. The finding reveals that percentage of e-participation achieves fine rate, but most communication on legislators’ Facebook is one way. The result indicates that legislators’ Facebook is another platform to distribute public information to citizens, and may have potential to create more public values. To improve democracy, legislators need to get more feedback from citizens, i.e., improving the two-way communication on Facebook.The lessons from this study will help pave the way for future research on political campaign and electronic participation.參考文獻 中文文獻王石番(1992)。傳播內容分析法─理論與實證。台北：幼獅文化事業公司。王泰俐(2003)。誰的互動性網站?─從2000年到2002年選舉看臺灣選舉網站互動性概念的演進。新聞學研究，77，107-141。行政院研究發展考核委員會(2007)。優質網路政府計畫(97年-100年，行政院核定發展優質網路社會計畫項下)。台北市：行政院研究發展考核委員會。取自：http://www.rdec.gov.tw/public/data/94201283671.pdf行政院研究發展考核委員會(2009)。Web 2.0與電子治理的實踐：以「國家政策網路智庫」為例之評估與實驗研究。台北市：行政院研究發展考核委員會。行政院研究發展考核委員會(2011a)。100年個人/家戶數為機會調查報告。台北市：行政院研究發展考核委員會。行政院研究發展考核委員會(2011b)。第四階段電子化政府計劃。台北市：行政院研究發展考核委員會。朱斌妤、李洛維(2009)。電子治理的發展與挑戰。研習論壇月刊，107，1-13。余致力(2006)。倡廉反貪與民主治理。臺灣民主季刊，3(3)，165-176。李士傑(2007)。Web 2.0與公共參與。研考雙月刊，31(3)，82-92。李宇美譯(2011)。鄉民都來了：無組織的組織力量（原作者：C. Shirky）。台北：貓頭鷹出版。李美華譯(1998)。社會科學研究方法（原作者：E. 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國立政治大學
公共行政研究所
98256031
101資料來源 http://thesis.lib.nccu.edu.tw/record/#G0982560311 資料類型 thesis dc.contributor.advisor 朱斌妤 zh_TW dc.contributor.advisor Chu, Pin Yu en_US dc.contributor.author (Authors) 陳禹瑞 zh_TW dc.contributor.author (Authors) Chen, Yu Jui en_US dc.creator (作者) 陳禹瑞 zh_TW dc.creator (作者) Chen, Yu Jui en_US dc.date (日期) 2012 en_US dc.date.accessioned 23-Jul-2013 13:33:53 (UTC+8) - dc.date.available 23-Jul-2013 13:33:53 (UTC+8) - dc.date.issued (上傳時間) 23-Jul-2013 13:33:53 (UTC+8) - dc.identifier (Other Identifiers) G0982560311 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/58995 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 公共行政研究所 zh_TW dc.description (描述) 98256031 zh_TW dc.description (描述) 101 zh_TW dc.description.abstract (摘要) 資訊科技的日新月異，讓政府與民眾之間的關係有了改變，在Web 2.0的網路應用模式興起之下，不但讓社會互動的內涵拓展到網路世界當中，也改變了日常生活、媒體環境，甚至進入了民主政治運作的機制當中，扮演重要的角色。順應這股潮流，各國政府無不積極推動相關的機制，期望讓民眾有更親切，多元的參與途徑，以達成更好的治理。 然而，不論國內外對於政府結合Web 2.0的研究上，主要都聚焦於公共服務的提供，並沒有更進一步探討「政府」與「民眾」關係的內涵，事實上，這種雙向關係的建立是社群網站之所以能進入民眾生活的重要的核心概念，也是政府結合社群網站提供服務應該關注的焦點。因此，本研究從深化治理關係的角度出發，比較立法委員在選舉期間和會期間運用Facebook與民眾溝通、互動的行為，一方面希望探索政治人物所應用的網路科技是否含有治理的功用，突破以往網路選戰的囹圄；另一方面，也希望了解在政府各單位提供的電子參與機制之外，能不能透過更接近民眾日常生活的Facebook建立治理關係，讓電子參與的理念可以藉由不同的途徑所達成。 研究結果發現，立法委員在Facebook在選舉期間和會期間主要應用的策略都是「政治資訊」和「生活分享」兩項，不同於過去競選期間以攻擊對手最為主要應用的策略，立法委員在Facebook上有明顯的策略轉向，可能與Facebook社交的特性有關。另一方面，立法委員所應用的Facebook不論在選舉期間或會期，在電子參與上都達到不錯的比率，但是大部分溝通能以單向的資訊傳播為主，與民眾的雙向互動較為稀少。從分析結果來看，立法委員應用Facebook除了地區之外，並沒有明顯的差異。整體而言，立法委員的Facebook有成為電子參與新途徑的潛力，但是要達成雙向、穩定、長期的治理關係，落實電子參與的理念仍需要繼續努力。 zh_TW dc.description.abstract (摘要) Facebook, the most popular social media in the world, has changed ways of citizen involvement in governance. Politicians and (elected) public administrators worldwide have adopted Facebook as an important approach to connect with citizens. Following the trend, most legislators in Taiwan also create personal Facebook accounts and Facebook pages as an additional way to reach their potential voters and citizens in general. Ideally, legislators can efficiently operate their constituents and directly communicate with their “friends.” Facebook pages of legislators seem to offer the promise of electronic participation (e-participation), reaching citizens on a common platform and allowing for citizen comments. On the other hand, citizens can establish a link to legislators via information-sharing, dialogue, and consensus-building on Facebook. If the two-way communication works properly and successfully, Facebook will certainly help to create more citizen participation and more public values. This study investigates differences in communication strategies and patterns of legislators’ Facebook in Taiwan during the 2011 election periods and during the 2012 regular legislative sessions, with the aim of exploring whether the Facebook phenomenon can improve the process of online political communication and citizen participation. The finding reveals that percentage of e-participation achieves fine rate, but most communication on legislators’ Facebook is one way. The result indicates that legislators’ Facebook is another platform to distribute public information to citizens, and may have potential to create more public values. To improve democracy, legislators need to get more feedback from citizens, i.e., improving the two-way communication on Facebook.The lessons from this study will help pave the way for future research on political campaign and electronic participation. en_US dc.description.tableofcontents 目錄 I表次 II圖次 III第一章 緒論 11.1 Web 2.0與電子治理 11.2 Facebook與民主政治結合的趨勢 31.3 立法委員應用Facebook參與的重要性 51.4 研究目的與研究問題 6第二章 文獻回顧 92.1 公民參與的發展 92.2 社群媒體下的公民參與 232.3 政治人物應用網路科技與民眾線上互動的策略 272.4 影響政治人物使用網路科技的因素 30第三章 研究設計 333.1 內容分析法 333.2 本研究內容分析法操作過程 36第四章 研究結果 514.1 立法委員應用的策略與參與的意涵 524.2 立法委員應用Facebook的行為在不同時間的差異 564.3 政治系統對於立法委員應用Facebook的影響 60第五章 研究結論與建議 675.1 研究結論 675.2 研究建議 74參考文獻 78 zh_TW dc.format.extent 2372946 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0982560311 en_US dc.subject (關鍵詞) 電子參與 zh_TW dc.subject (關鍵詞) 社群媒體 zh_TW dc.subject (關鍵詞) Facebook zh_TW dc.subject (關鍵詞) 立法委員 zh_TW dc.subject (關鍵詞) Web 2.0 zh_TW dc.subject (關鍵詞) e-participation en_US dc.subject (關鍵詞) social network en_US dc.subject (關鍵詞) Facebook en_US dc.subject (關鍵詞) legislator en_US dc.subject (關鍵詞) web 2.0 en_US dc.title (題名) 立法委員應用Facebook的行為在選舉期與會期間的探索 zh_TW dc.title (題名) A comparative study of campaign and non-campaign Facebook strategies: The case of Taiwan’s Legislators en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 中文文獻王石番(1992)。傳播內容分析法─理論與實證。台北：幼獅文化事業公司。王泰俐(2003)。誰的互動性網站?─從2000年到2002年選舉看臺灣選舉網站互動性概念的演進。新聞學研究，77，107-141。行政院研究發展考核委員會(2007)。優質網路政府計畫(97年-100年，行政院核定發展優質網路社會計畫項下)。台北市：行政院研究發展考核委員會。取自：http://www.rdec.gov.tw/public/data/94201283671.pdf行政院研究發展考核委員會(2009)。Web 2.0與電子治理的實踐：以「國家政策網路智庫」為例之評估與實驗研究。台北市：行政院研究發展考核委員會。行政院研究發展考核委員會(2011a)。100年個人/家戶數為機會調查報告。台北市：行政院研究發展考核委員會。行政院研究發展考核委員會(2011b)。第四階段電子化政府計劃。台北市：行政院研究發展考核委員會。朱斌妤、李洛維(2009)。電子治理的發展與挑戰。研習論壇月刊，107，1-13。余致力(2006)。倡廉反貪與民主治理。臺灣民主季刊，3(3)，165-176。李士傑(2007)。Web 2.0與公共參與。研考雙月刊，31(3)，82-92。李宇美譯(2011)。鄉民都來了：無組織的組織力量（原作者：C. 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