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題名 共享價值與智慧電網之關係研究-以IBM公司個案探討
A study of relations between Creating Shared Value and Smart Grid- case of IBM Company作者 童邦晏
Tung, Pang Yeh貢獻者 黃秉德
Huang, Ping Der
童邦晏
Tung, Pang Yeh關鍵詞 創造共享價值
需求管理
共享價值模型
智慧能源
智慧電網
利害關係人態度
Creating Shared Value
Demand Management
Shared Value Model
Smart Energy
Smart Grid
Stakeholders Approach日期 2012 上傳時間 2-Sep-2013 15:15:25 (UTC+8) 摘要 由於環保意識抬頭及商界和社會之間日益惡化的情況下,企業正在努力尋找新的商業模式來重塑資本主義。麥可·波特主張創造共享價值,試圖找尋新一波創新的商業模式來重塑資本主義。共享價值模式能夠為企業和社會創造財富,因此為越來越多的企業紛紛加入創造共享價值的行列。本論文主要使用個案分析法和次級資料分析法進行研究。研究係透過了解利害相關人對於智慧電網的態度,以及解析智慧電網產業價值鏈來分辨共享價值之所在。透過對於智慧電網相關的研究,以及共享價值的學術文獻來建立研究架構。同時也蒐集了IBM公司以及智慧電網相關產業的動態訊息支持研究分析。其目的是要找出IBM公司的商業模式是否符共享價值模型之定義。研究彙整了智慧電網的利害相關人的意見,並且進行IBM所提供智慧電網方案與共享價值的關聯性分析。然後建議IBM對於創造共享價值可能的發展方向與模式。研究結果發現IBM提供的智慧電網方案與創造共享價值其實是有關聯性的。然而,大部分的價值是透過與產業鏈結合而間接被創造出來的。在智慧電網方面,IBM並無法獨立創造出共享價值。因而提出了在面對利害關係人時,需要清楚辨認誰是最主要的影響者。透過連鎖效應的方式使得智慧電網能夠更符合創造共享價值。另外,由於智慧電網應用技術的複雜性使得本研究的力度受到限制。
Due to the rise of environmental awareness and the worsening situations between the business community and society, corporations are trying to find a way to reinvent capitalism. Michael E. Porter advocates that Creating Shared Value might be the answer for how business will able to reinvent capitalism and unleash the next wave of business and innovation. More and more corporations have jumped on the CSV bandwagon to create wealth for both the business and the society. Case analysis and secondary data analysis techniques are employed in this paper as the research method, through analyzing the stakeholders that are in the smart grid landscape. Academic literature, research papers, publications and information from relevant websites are used to support the analysis. The purpose is to find out whether IBM Company’s business model is in accordance with the shared value model by analyzing the opinions of stakeholders of smart grid and the proposes values of IBM’s smart grid solutions. The results are that most of the solutions that IBM has for smart grid are somehow relevant to the concept of CSV. However, most of the values proposed are rather indirect as they are often created through collaborating with other players in the value chain. IBM alone would not be able to create a shared value model of its own. Therefore, suggestion has been made to emphasize on the importance of clearly identifying who has the biggest influence among stakeholders. Through chain effect between the stakeholders to enhance Smart Grid to become a more distinct shared value model. Also, due to the complexity of technologies involved in smart grid, the research has many limitations.參考文獻 English SourcesPublications and Literature 1.Balijepalli, Murthy., and Pradhan, Khaparde. (2011). “Review of Demand Response under Smart Grid Paradigm”. IEEE PES Innovation Smart Grid Technologies. 2.Carrol , Archie B. ,and Shabana , Kareem M. (2010). 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Harvard Business Review, Jan/Feb2011, Vol. 89, Issue 1/2, p62-77, 16p, 5 Illustrations, 1 Diagram.18.Porter, Michael E., and Kramer, Mark R. (2011). "Creating Shared Value". Harvard Business Review; Jan/Feb2011, Vol. 89 Issue 1/2, p62-77, 16p, 5 Illustrations, 1 Diagram. Retrieved date: 2013-06-2519.Porter, Michael E., and Kramer, Mark R. (2011, January–February). "The Big Idea: Creating Shared Value, Rethinking Capitalism". Harvard Business Review. 20.Stivers, R. (1976). The Sustainable Society: Ethics and Economic Growth. Philadelphia, Westminster Press.21.Smith, Charles., and Rees, Gareth. (1998). Economic Development, 2nd edition. Basingstoke: Macmillan. ISBN 0-333-72228-0.22.United Nations. (1987)."Report of the World Commission on Environment and Development." General Assembly Resolution 42/187, 11 December 1987. Retrieved date: 2013-06-3023.United Nations.(2005). 2005 World Summit Outcome Document, World Health Organization,15 September 2005. 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Retrieved from: http://energy.gov/sites/prod/files/oeprod/DocumentsandMedia/2010_U.S._Smart Retreived date: 2013-06-277.IBM Company.(n.d.). Global Intelligent Utility Network Coalition Wikipedia. Retrieved from: https://www-304.ibm.com/connections/wikis/home/wiki/W4ceda7738620_4403_a508_c7eabedaedb3?lang=en_US Retrieved date: 2013.06-158.IBM Company.(n.d.). Smart Grid-Smart Grid Maturity Model. Retrieved from :http://www.ibm.com/smarterplanet/us/en/smart_grid/nextsteps/solution/V199738C72509R68.html. Retrieved date: 2013-06-249.IBM Company.(n.d.). Smart Grid-IBM Intelligent Utility Network Solution. Retrieved from: http://www.ibm.com/smarterplanet/us/en/smart_grid/nextsteps/solution/L420447J94627B46.html. Retrieved date: 2013-06-2410.IBM Company.(n.d.). Culture of Trust. Retrieved from: http://www.ibm.com/ibm/responsibility/trust.shtml. Retrieved date: 2013-06-2411.IBM Company.(n.d.). Harnessing Big Data To Transform Government. 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Wikipedia.(n.d.). http://en.wikipedia.org/wiki/Energy_storage Retrieved date: 2013-06-2538. Wikipedia.(n.d.). http://en.wikipedia.org/wiki/Big_data, Retrieved date: 2013-06-2539. Zpryme Research. (2013, July 19). “Global Substation Automation Systems Market Value, 2012-2020”. Zpryme Research. Retrieved from: http://smartgridresearch.org/market-data/global-substation-automation-systems-market-value-2012-2020/ Retrieved date: 2013-07-27Chinese SourcesPublications and Literature1.余建成. (民99 年 9月) . 型塑低碳社會——高效率先進發電技術與溫室氣體排放減量.2010年10月能源報導-封面故事二. 取自: http://energymonthly.tier.org.tw/outdatecontent.asp?ReportIssue=201010&Page=102.經濟部能源局.(民100年). 能源統計年報.. 取自: http://web3.moeaboe.gov.tw/ECW/populace/content/ContentLink.aspx?menu_id=378.經濟部能源局 登入日期: 2013-07-223.經濟部能源局.(民101年). 智慧電網推動小組規劃. 取自:經濟部能源局 登入日期: 2013-07-224.經濟部能源局.(民99年). 國家節能減碳總計劃. 取自:經濟部能源局 登入日期: 2013-07-22Web Sources1.Admin. 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國立政治大學
企業管理研究所
100355066
101資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100355066 資料類型 thesis dc.contributor.advisor 黃秉德 zh_TW dc.contributor.advisor Huang, Ping Der en_US dc.contributor.author (Authors) 童邦晏 zh_TW dc.contributor.author (Authors) Tung, Pang Yeh en_US dc.creator (作者) 童邦晏 zh_TW dc.creator (作者) Tung, Pang Yeh en_US dc.date (日期) 2012 en_US dc.date.accessioned 2-Sep-2013 15:15:25 (UTC+8) - dc.date.available 2-Sep-2013 15:15:25 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2013 15:15:25 (UTC+8) - dc.identifier (Other Identifiers) G0100355066 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/59224 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所 zh_TW dc.description (描述) 100355066 zh_TW dc.description (描述) 101 zh_TW dc.description.abstract (摘要) 由於環保意識抬頭及商界和社會之間日益惡化的情況下,企業正在努力尋找新的商業模式來重塑資本主義。麥可·波特主張創造共享價值,試圖找尋新一波創新的商業模式來重塑資本主義。共享價值模式能夠為企業和社會創造財富,因此為越來越多的企業紛紛加入創造共享價值的行列。本論文主要使用個案分析法和次級資料分析法進行研究。研究係透過了解利害相關人對於智慧電網的態度,以及解析智慧電網產業價值鏈來分辨共享價值之所在。透過對於智慧電網相關的研究,以及共享價值的學術文獻來建立研究架構。同時也蒐集了IBM公司以及智慧電網相關產業的動態訊息支持研究分析。其目的是要找出IBM公司的商業模式是否符共享價值模型之定義。研究彙整了智慧電網的利害相關人的意見,並且進行IBM所提供智慧電網方案與共享價值的關聯性分析。然後建議IBM對於創造共享價值可能的發展方向與模式。研究結果發現IBM提供的智慧電網方案與創造共享價值其實是有關聯性的。然而,大部分的價值是透過與產業鏈結合而間接被創造出來的。在智慧電網方面,IBM並無法獨立創造出共享價值。因而提出了在面對利害關係人時,需要清楚辨認誰是最主要的影響者。透過連鎖效應的方式使得智慧電網能夠更符合創造共享價值。另外,由於智慧電網應用技術的複雜性使得本研究的力度受到限制。 zh_TW dc.description.abstract (摘要) Due to the rise of environmental awareness and the worsening situations between the business community and society, corporations are trying to find a way to reinvent capitalism. Michael E. Porter advocates that Creating Shared Value might be the answer for how business will able to reinvent capitalism and unleash the next wave of business and innovation. More and more corporations have jumped on the CSV bandwagon to create wealth for both the business and the society. Case analysis and secondary data analysis techniques are employed in this paper as the research method, through analyzing the stakeholders that are in the smart grid landscape. Academic literature, research papers, publications and information from relevant websites are used to support the analysis. The purpose is to find out whether IBM Company’s business model is in accordance with the shared value model by analyzing the opinions of stakeholders of smart grid and the proposes values of IBM’s smart grid solutions. The results are that most of the solutions that IBM has for smart grid are somehow relevant to the concept of CSV. However, most of the values proposed are rather indirect as they are often created through collaborating with other players in the value chain. IBM alone would not be able to create a shared value model of its own. Therefore, suggestion has been made to emphasize on the importance of clearly identifying who has the biggest influence among stakeholders. Through chain effect between the stakeholders to enhance Smart Grid to become a more distinct shared value model. Also, due to the complexity of technologies involved in smart grid, the research has many limitations. en_US dc.description.tableofcontents Acknowledgments iAbstract iiiTable of Content ivList of Figures vList of Tables viGlossary viiAbbreviations xiChapter One: Research Background Section 1: Research Background 1Section 2: Research Motivation 3Section 3: Research Purpose 4Section 4: Research Design 5Chapter Two: Literature Review Section 1: Grid Industry 6 Section 2: Creating Shared Value 16Chapter Three: Research MethodsSection 1: Research Structure 20Section 2: Research Targets and Data Collection 21Section 3: Data Analysis Methods 22Chapter Four: Research FindingsSection 1: Emergence of CSV Business and Smart Grid in Developed Countries 23Section 2: Developed Countries Stakeholder Analysis 30 Section 3: IBM Shared Value Model and Smart Grid in Developed Countries 94Section 4: Emergence of Taiwan Smart Grid 106Section 5: Taiwan Smart Grid Stakeholder Analysis 108Section 6: IBM Shared Value Model in Taiwan 118Section 7: Chapter Summary 125Chapter Five: Conclusions and SuggestionsSection 1: Conclusions 130Section 2: Suggestions 132Chapter Six: Limitations and Further Research SuggestionsSection 1: Limitations 139Section 2: Further Research Suggestions 140Reference 142 zh_TW dc.format.extent 1222063 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100355066 en_US dc.subject (關鍵詞) 創造共享價值 zh_TW dc.subject (關鍵詞) 需求管理 zh_TW dc.subject (關鍵詞) 共享價值模型 zh_TW dc.subject (關鍵詞) 智慧能源 zh_TW dc.subject (關鍵詞) 智慧電網 zh_TW dc.subject (關鍵詞) 利害關係人態度 zh_TW dc.subject (關鍵詞) Creating Shared Value en_US dc.subject (關鍵詞) Demand Management en_US dc.subject (關鍵詞) Shared Value Model en_US dc.subject (關鍵詞) Smart Energy en_US dc.subject (關鍵詞) Smart Grid en_US dc.subject (關鍵詞) Stakeholders Approach en_US dc.title (題名) 共享價值與智慧電網之關係研究-以IBM公司個案探討 zh_TW dc.title (題名) A study of relations between Creating Shared Value and Smart Grid- case of IBM Company en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) English SourcesPublications and Literature 1.Balijepalli, Murthy., and Pradhan, Khaparde. 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