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題名 共享價值與智慧電網之關係研究-以IBM公司個案探討
A study of relations between Creating Shared Value and Smart Grid- case of IBM Company
作者 童邦晏
Tung, Pang Yeh
貢獻者 黃秉德
Huang, Ping Der
童邦晏
Tung, Pang Yeh
關鍵詞 創造共享價值
需求管理
共享價值模型
智慧能源
智慧電網
利害關係人態度
Creating Shared Value
Demand Management
Shared Value Model
Smart Energy
Smart Grid
Stakeholders Approach
日期 2012
上傳時間 2-Sep-2013 15:15:25 (UTC+8)
摘要 由於環保意識抬頭及商界和社會之間日益惡化的情況下,企業正在努力尋找新的商業模式來重塑資本主義。麥可·波特主張創造共享價值,試圖找尋新一波創新的商業模式來重塑資本主義。共享價值模式能夠為企業和社會創造財富,因此為越來越多的企業紛紛加入創造共享價值的行列。

本論文主要使用個案分析法和次級資料分析法進行研究。研究係透過了解利害相關人對於智慧電網的態度,以及解析智慧電網產業價值鏈來分辨共享價值之所在。透過對於智慧電網相關的研究,以及共享價值的學術文獻來建立研究架構。同時也蒐集了IBM公司以及智慧電網相關產業的動態訊息支持研究分析。其目的是要找出IBM公司的商業模式是否符共享價值模型之定義。研究彙整了智慧電網的利害相關人的意見,並且進行IBM所提供智慧電網方案與共享價值的關聯性分析。然後建議IBM對於創造共享價值可能的發展方向與模式。

研究結果發現IBM提供的智慧電網方案與創造共享價值其實是有關聯性的。然而,大部分的價值是透過與產業鏈結合而間接被創造出來的。在智慧電網方面,IBM並無法獨立創造出共享價值。因而提出了在面對利害關係人時,需要清楚辨認誰是最主要的影響者。透過連鎖效應的方式使得智慧電網能夠更符合創造共享價值。

另外,由於智慧電網應用技術的複雜性使得本研究的力度受到限制。
Due to the rise of environmental awareness and the worsening situations between the business community and society, corporations are trying to find a way to reinvent capitalism. Michael E. Porter advocates that Creating Shared Value might be the answer for how business will able to reinvent capitalism and unleash the next wave of business and innovation. More and more corporations have jumped on the CSV bandwagon to create wealth for both the business and the society. Case analysis and secondary data analysis techniques are employed in this paper as the research method, through analyzing the stakeholders that are in the smart grid landscape. Academic literature, research papers, publications and information from relevant websites are used to support the analysis. The purpose is to find out whether IBM Company’s business model is in accordance with the shared value model by analyzing the opinions of stakeholders of smart grid and the proposes values of IBM’s smart grid solutions.

The results are that most of the solutions that IBM has for smart grid are somehow relevant to the concept of CSV. However, most of the values proposed are rather indirect as they are often created through collaborating with other players in the value chain. IBM alone would not be able to create a shared value model of its own. Therefore, suggestion has been made to emphasize on the importance of clearly identifying who has the biggest influence among stakeholders. Through chain effect between the stakeholders to enhance Smart Grid to become a more distinct shared value model.

Also, due to the complexity of technologies involved in smart grid, the research has many limitations.
參考文獻 English Sources

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11.Kramer, Mark R.. (2011, February 18). "CSR vs. CSV: What`s the Difference?” Creating Shared Value Blog. Retrieved from: http://www.fsg.org/KnowledgeExchange/Blogs/CreatingSharedValue/PostID/66.aspx/ Retrieved date: 2013-06-28

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17.Porter Michael E., and Kramer, Mark R. (2011). “Creating Shared Value". Harvard Business Review, Jan/Feb2011, Vol. 89, Issue 1/2, p62-77, 16p, 5 Illustrations, 1 Diagram.

18.Porter, Michael E., and Kramer, Mark R. (2011). "Creating Shared Value". Harvard Business Review; Jan/Feb2011, Vol. 89 Issue 1/2, p62-77, 16p, 5 Illustrations, 1 Diagram. Retrieved date: 2013-06-25

19.Porter, Michael E., and Kramer, Mark R. (2011, January–February). "The Big Idea: Creating Shared Value, Rethinking Capitalism". Harvard Business Review.

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24.United Cites and Local Governments.(2011). "Culture: Fourth Pillar of Sustainable Development". United Cities and Local Governments vol3, No 1-2, p161-164. Retrieved from: https://uottawa.scholarsportal.info/ojs/index.php/clg-cgl/article/view/194 Retrieved date: 2013-06-19

25.Visser, Wayne. (2011). The Age of Responsibility, CSR 2.0 and the New DNA of Business. Wiley.

26.World Commission on Environment and Development. (n.d.). "Our Common Future, Chapter 2: Towards Sustainable Development". Retrieved from: Un-documents.net. Retrieved Date: 2013-07-05

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2.Durham University.(2013, February 15). “Latest video update on the CLNR project”, https://www.dur.ac.uk/dei/newsandevents/. Retrieved date: 2013-07-01

3.Garoke, David. (2013, March 19). “The Networked Grid 150: The End-to-End Smart Grid Vendor Ecosystem Report and Rankings 2013”. Retrieved from: http://www.greentechmedia.com/research/report/the-networked-grid-150-report-and-rankings-2013. Retrieved date:2013-06-13

4.Garoke, David. (2013, March 12). “Who are the top Vendors in Smart Grid?”, Retrieved from: http://www.greentechmedia.com/articles/read/who-are-the-top-vendors-in-smart-grid. Retrieved date:2013-06-21

5.Green Wise staff.(2012, April 24). “Smart grid could save £19 bn to UK’s electricity infrastructure upgrade”. Green wise. Retrieved from: http://www.greenwisebusiness.co.uk/news/smart-grid-could-save-19bn-to-uks-electricity-infrastructure-upgrade-3256.aspx Retrieved date: 2013-07-28

6.Haji, Sheerz., Gould, Josh., Mukerji, Debijt., and Hague, David. (2010). 2010 U.S Smart Grid Vendor Ecosystem-Report on the companies and market dynamics shaping the current U.S smart grid landscape. Retrieved from: http://energy.gov/sites/prod/files/oeprod/DocumentsandMedia/2010_U.S._Smart Retreived date: 2013-06-27

7.IBM Company.(n.d.). Global Intelligent Utility Network Coalition Wikipedia. Retrieved from: https://www-304.ibm.com/connections/wikis/home/wiki/W4ceda7738620_4403_a508_c7eabedaedb3?lang=en_US Retrieved date: 2013.06-15

8.IBM Company.(n.d.). Smart Grid-Smart Grid Maturity Model. Retrieved from :http://www.ibm.com/smarterplanet/us/en/smart_grid/nextsteps/solution/V199738C72509R68.html. Retrieved date: 2013-06-24

9.IBM Company.(n.d.). Smart Grid-IBM Intelligent Utility Network Solution. Retrieved from: http://www.ibm.com/smarterplanet/us/en/smart_grid/nextsteps/solution/L420447J94627B46.html. Retrieved date: 2013-06-24

10.IBM Company.(n.d.). Culture of Trust. Retrieved from: http://www.ibm.com/ibm/responsibility/trust.shtml. Retrieved date: 2013-06-24

11.IBM Company.(n.d.). Harnessing Big Data To Transform Government. Retrieved from: http://asmarterplanet.com/blog/2012/05/harnessing-big-data-to-transform-government.html. Retrieved date:2013-06-23

12.IBM Company.(n.d.). Smart Cities Challenge. Retrieved from: http://smartercitieschallenge.org/city_NewTaipeiCity_Taiwan.html. Retrieved date: 2013-06-23

13.IBM Company.(n.d.). IBM Smart Energy Program. Retrieved from: http://www.ibm.com/smarterplanet/us/en/smart_grid/ideas/. Retrieved date:2013-06-20

14.IBM News Room.(2012 October, 25). “ IBM Establishes the Smarter Energy Research Institute to Advance the Utility of the Future”. Retrieved from: http://www-03.ibm.com/press/us/en/pressrelease/39108.wss. Retrieved date: 2013-06-18

15.IBM News Room. (2011, June 11). “IBM joins SmartGrid GB to champion development of a nationwide Smart Grid”. Retrieved from: http://www-03.ibm.com/press/us/en/pressrelease/28412.wss. Retrieved date: 2013-06-18

16.IBM News Room.(2009 September,16). “ IBM Delivers New Platform to Drive Smart Utility Innovation and Operational Efficiency”. Retrieved from: http://www-03.ibm.com/press/us/en/pressrelease/28412.wss. Retrieved date: 2013-06-24

17.IBM News Room.(2011, April 11).“ IBM addresses gap in industry around knowledge and expertise of Smart Grids”. Retrieved from: http://www-03.ibm.com/press/au/en/pressrelease/34220.wss . Retrieved date: 2013-06-24

18.John, Jeff. St. (2009, August 31). “ Battelle, Areva, IBM and Northwest Utilities Plan $178M Smart Grid Demo”. Retrieved from: http://www.greentechmedia.com/green-light/post/battelle-areva-ibm-and-northwest-utilities-plan-178m-smart-grid-demo. Retrieved date: 2013-06-23

19.John, Jeff St. (2013, July 8 ). “GreenTouch Plots the Super-Efficient Global Network. Tech to cut networking energy use 90 percent by 2020”, Retrieved from: http://www.greentechmedia.com/articles/read/greentouch-plots-the-super-efficient-global-network. Retrieved date: 2013-06-20

20.Lin, Faa Jeng.(n.d.). Overview of Microgrid Research in Taiwan. National Central University Retrieved. from: der.lbl.gov/sites/der.lbl.gov/files/jeju_lin.pdf Retrieved date: 2013-07-02

21.LowC VP(2013, April 24). “£54m project to monitor the impact of EVs on electricity networks”. Retrieved from: www.lowcvp.org.uk Retrieved date: 2013-07-02

22.Lux Research.(2013). Finding the Perfect Partner in the Global Grid Storage Market. www.the energycollective.com Retrieved from: http://theenergycollective.com/joshshill/230661/global-grid-storage-market-reach-104-billion-2017 Retrieved date: 2013-07-28

23.Pavlovski, Chris.(2011, August, 16). Smart Grids: A partnership between industry, innovators, and educators.Retrieved from: https://www-304.ibm.com/connections/blogs/gbs_australia/entry/smart_grids_a_partnership_between_industry_innovators_and_educatosr1?lang=en_us. Retrieved date: 2013-06-19

24.Roosevelt, Theodore. (1902 February). Speech at New York. Wikipedia.com. Retrieved from: http://en.wikipedia.org/wiki/Good_citizenship. Retrieved date: 2013-07-10

25.Smart Grid News. (n.d.). Business: Consumer Engagement.. www.smartgridnews.com. Retrieved from: http://www.smartgridnews.com/artman/publish/Business_Consumer_Engagement/ Retrieved date: 2013-06-25

26.Taiwan Legislature Yuan. (2011). Legislation Yuan Official Report, vol 100 issue 24, pg.361. Retrieved from: http://lis.ly.gov.tw/lghtml/lgmeet/ttsimgpdf/100/24/LCIDC01_1002401_00361.pdf. Retrieved date: 2013-07-18

27.Trilliant.(n.d.). Smart Charging of Electric Vehicles. Retrieved from: http://www.trilliantinc.com/solutions/consumer/phev-smart-charging. Retrieved date: 2013-06-13

28. Tweed, Katherine (2012, January 3), “100 Million Meters Coming to Europe by 2016”. Greentech Media. Retrieved from: http://www.greentechmedia.com/articles/read/100-million-meters-coming-to-europe-by-2016. Retrieved date: 2013-07-05

29. U.S Department of Energy.(2012, July). Smart Grid Investment Grant Program-Progress Report. Retrieved from: http://energy.gov/oe/downloads/smart-grid-investment-grant-program-progress-report-july-2012. Retrieved date: 2013-06-13

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32. Wikipedia.(n.d.). http://en.wikipedia.org/wiki/Smart_grid Retrieved date: 2013-06-25

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39. Zpryme Research. (2013, July 19). “Global Substation Automation Systems Market Value, 2012-2020”. Zpryme Research. Retrieved from: http://smartgridresearch.org/market-data/global-substation-automation-systems-market-value-2012-2020/ Retrieved date: 2013-07-27

Chinese Sources

Publications and Literature

1.余建成. (民99 年 9月) . 型塑低碳社會——高效率先進發電技術與溫室氣體排放減量.2010年10月能源報導-封面故事二. 取自: http://energymonthly.tier.org.tw/outdatecontent.asp?ReportIssue=201010&Page=10

2.經濟部能源局.(民100年). 能源統計年報.. 取自: http://web3.moeaboe.gov.tw/ECW/populace/content/ContentLink.aspx?menu_id=378.經濟部能源局 登入日期: 2013-07-22

3.經濟部能源局.(民101年). 智慧電網推動小組規劃. 取自:經濟部能源局
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4.經濟部能源局.(民99年). 國家節能減碳總計劃. 取自:經濟部能源局
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2.台灣智慧電網發展協會,認識智慧型電網. 取自: http://www.smart-grid.org.tw/content/smart_grid/development.aspx. 登入日期:2013-07-12

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描述 碩士
國立政治大學
企業管理研究所
100355066
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100355066
資料類型 thesis
dc.contributor.advisor 黃秉德zh_TW
dc.contributor.advisor Huang, Ping Deren_US
dc.contributor.author (Authors) 童邦晏zh_TW
dc.contributor.author (Authors) Tung, Pang Yehen_US
dc.creator (作者) 童邦晏zh_TW
dc.creator (作者) Tung, Pang Yehen_US
dc.date (日期) 2012en_US
dc.date.accessioned 2-Sep-2013 15:15:25 (UTC+8)-
dc.date.available 2-Sep-2013 15:15:25 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2013 15:15:25 (UTC+8)-
dc.identifier (Other Identifiers) G0100355066en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/59224-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 100355066zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 由於環保意識抬頭及商界和社會之間日益惡化的情況下,企業正在努力尋找新的商業模式來重塑資本主義。麥可·波特主張創造共享價值,試圖找尋新一波創新的商業模式來重塑資本主義。共享價值模式能夠為企業和社會創造財富,因此為越來越多的企業紛紛加入創造共享價值的行列。

本論文主要使用個案分析法和次級資料分析法進行研究。研究係透過了解利害相關人對於智慧電網的態度,以及解析智慧電網產業價值鏈來分辨共享價值之所在。透過對於智慧電網相關的研究,以及共享價值的學術文獻來建立研究架構。同時也蒐集了IBM公司以及智慧電網相關產業的動態訊息支持研究分析。其目的是要找出IBM公司的商業模式是否符共享價值模型之定義。研究彙整了智慧電網的利害相關人的意見,並且進行IBM所提供智慧電網方案與共享價值的關聯性分析。然後建議IBM對於創造共享價值可能的發展方向與模式。

研究結果發現IBM提供的智慧電網方案與創造共享價值其實是有關聯性的。然而,大部分的價值是透過與產業鏈結合而間接被創造出來的。在智慧電網方面,IBM並無法獨立創造出共享價值。因而提出了在面對利害關係人時,需要清楚辨認誰是最主要的影響者。透過連鎖效應的方式使得智慧電網能夠更符合創造共享價值。

另外,由於智慧電網應用技術的複雜性使得本研究的力度受到限制。
zh_TW
dc.description.abstract (摘要) Due to the rise of environmental awareness and the worsening situations between the business community and society, corporations are trying to find a way to reinvent capitalism. Michael E. Porter advocates that Creating Shared Value might be the answer for how business will able to reinvent capitalism and unleash the next wave of business and innovation. More and more corporations have jumped on the CSV bandwagon to create wealth for both the business and the society. Case analysis and secondary data analysis techniques are employed in this paper as the research method, through analyzing the stakeholders that are in the smart grid landscape. Academic literature, research papers, publications and information from relevant websites are used to support the analysis. The purpose is to find out whether IBM Company’s business model is in accordance with the shared value model by analyzing the opinions of stakeholders of smart grid and the proposes values of IBM’s smart grid solutions.

The results are that most of the solutions that IBM has for smart grid are somehow relevant to the concept of CSV. However, most of the values proposed are rather indirect as they are often created through collaborating with other players in the value chain. IBM alone would not be able to create a shared value model of its own. Therefore, suggestion has been made to emphasize on the importance of clearly identifying who has the biggest influence among stakeholders. Through chain effect between the stakeholders to enhance Smart Grid to become a more distinct shared value model.

Also, due to the complexity of technologies involved in smart grid, the research has many limitations.
en_US
dc.description.tableofcontents Acknowledgments i
Abstract iii
Table of Content iv
List of Figures v
List of Tables vi
Glossary vii
Abbreviations xi
Chapter One: Research Background
Section 1: Research Background 1
Section 2: Research Motivation 3
Section 3: Research Purpose 4
Section 4: Research Design 5
Chapter Two: Literature Review
Section 1: Grid Industry 6
Section 2: Creating Shared Value 16
Chapter Three: Research Methods
Section 1: Research Structure 20
Section 2: Research Targets and Data Collection 21
Section 3: Data Analysis Methods 22
Chapter Four: Research Findings
Section 1: Emergence of CSV Business and Smart Grid in Developed Countries 23
Section 2: Developed Countries Stakeholder Analysis 30
Section 3: IBM Shared Value Model and Smart Grid in Developed Countries 94
Section 4: Emergence of Taiwan Smart Grid 106
Section 5: Taiwan Smart Grid Stakeholder Analysis 108
Section 6: IBM Shared Value Model in Taiwan 118
Section 7: Chapter Summary 125
Chapter Five: Conclusions and Suggestions
Section 1: Conclusions 130
Section 2: Suggestions 132
Chapter Six: Limitations and Further Research Suggestions
Section 1: Limitations 139
Section 2: Further Research Suggestions 140
Reference 142
zh_TW
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dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100355066en_US
dc.subject (關鍵詞) 創造共享價值zh_TW
dc.subject (關鍵詞) 需求管理zh_TW
dc.subject (關鍵詞) 共享價值模型zh_TW
dc.subject (關鍵詞) 智慧能源zh_TW
dc.subject (關鍵詞) 智慧電網zh_TW
dc.subject (關鍵詞) 利害關係人態度zh_TW
dc.subject (關鍵詞) Creating Shared Valueen_US
dc.subject (關鍵詞) Demand Managementen_US
dc.subject (關鍵詞) Shared Value Modelen_US
dc.subject (關鍵詞) Smart Energyen_US
dc.subject (關鍵詞) Smart Griden_US
dc.subject (關鍵詞) Stakeholders Approachen_US
dc.title (題名) 共享價值與智慧電網之關係研究-以IBM公司個案探討zh_TW
dc.title (題名) A study of relations between Creating Shared Value and Smart Grid- case of IBM Companyen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) English Sources

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