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題名 公司策略擬定對智慧資產的投資及績效表現的影響－以台灣飯店業為例
Relationship Between Strategic Orientation, Investment in Intellectual Capital and Firm Performance in Hospitality Industry in Taiwan.
作者 朱麗
Julia Sadykova
貢獻者 吳啟銘
Chiming Wu
朱麗
Julia Sadykova
關鍵詞 智慧資產投資
策略
公司績效表現
台灣
旅館業
Intellectual capital investments
Strategic orientation
Firm performance
Taiwan
Lodging industry
日期 2012
上傳時間 2-Sep-2013 15:15:36 (UTC+8)
摘要 This study seeks to investigate the extent of the impact of intellectual capital on profitability, as well as the relationship among intellectual capital elements in lodging industry firms pursuing different strategic orientations (differentiation or low-cost leadership). Basing these arguments in the resource-based view and using listed hotels in Taiwan, this study conducts multiple regression analysis in order to estimate the impact of investment in three different intellectual capital types (systems capital, customer capital and human capital) on firm performance. Results show that investments in systems capital and human capital directly enhance firm profitability; hence the most important ones. However investment in customer capital has to be interrelated with systems capital for all the firms studied, or interrelated with human capital for firms pursuing differentiation strategy in order to gain incremental positive interaction effect on profitability. In addition, human capital contributes more to performance of differentiators, than low-cost leaders. This study helps managers to identify relevant intellectual capital elements that are essential and consistent with the firm strategic orientation and important to enhance financial performance. Current research is also useful for independent investors of hospitality industry in terms of uncovering important variables that have to be added to the evaluation model of lodging. Finally, this study reveals theoretical implications for further research in the customer services arena.
This study seeks to investigate the extent of the impact of intellectual capital on profitability, as well as the relationship among intellectual capital elements in lodging industry firms pursuing different strategic orientations (differentiation or low-cost leadership). Basing these arguments in the resource-based view and using listed hotels in Taiwan, this study conducts multiple regression analysis in order to estimate the impact of investment in three different intellectual capital types (systems capital, customer capital and human capital) on firm performance. Results show that investments in systems capital and human capital directly enhance firm profitability; hence the most important ones. However investment in customer capital has to be interrelated with systems capital for all the firms studied, or interrelated with human capital for firms pursuing differentiation strategy in order to gain incremental positive interaction effect on profitability. In addition, human capital contributes more to performance of differentiators, than low-cost leaders. This study helps managers to identify relevant intellectual capital elements that are essential and consistent with the firm strategic orientation and important to enhance financial performance. Current research is also useful for independent investors of hospitality industry in terms of uncovering important variables that have to be added to the evaluation model of lodging. Finally, this study reveals theoretical implications for further research in the customer services arena.
參考文獻 References

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2. Atkinson, H., and B. J. Brown. 2001. Rethinking performance measures: assessing progress in UK hotels. International Journal of Contemporary Hospitality Management 13(June): 128-135.
3. Aulakh, P.S., M. Kotabe, and H. Teegen. 2000. Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico. Academy of Management Journal 43(3): 342-361.
4. Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management 17(March): 99-120.
5. Bergh, D.D. 1993. Don’t “waste” your time. The effects of time series errors in management research: The case of ownership concentration and research and development spending. Journal of Management 19(June): 897-914.
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7. Bontis, N., and J. Fitz-Enz. 2002. Intellectual capital ROI: a causal map of human capital antecedents and consequents. Journal of intellectual capital 3(3): 223-247.
8. Bontis, N., W. Chua, and S. Richardson. 2000. Intellectual capital and the nature of business in Malaysia. Journal of Intellectual Capital 1(January): 85-100.
9. Bradley, K. 1997. Intellectual Capital and the New Wealth of Nations. Business Strategy Review 8(1): 53-62.
10. Brush, T.H., and K.W. Artz. 1999. Toward a contingent resource-based theory: The impact of information asymmetry on the value of capabilities in veterinary medicine. Strategic Management Journal 20(March): 223-250.
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12. Carmeli, A., and A. Tisher. 2004. The relationships between intangible organizational elements and organizational performance. Strategic Management Journal 25 (May): 1257-1278.
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39. King, C.A. 1995. What is hospitality? International Journal of Hospitality Management 14(September-December): 219–234.
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42. Lev, B., and P. Zarowin. 1999. The boundaries of financial report and how to extend them. Journal of Accounting Research 37(Autumn): 353-385.
43. Lev, B., and T. Sougiannis. 1996. The capitalization, amortization, and value-relevance of R&D. Journal of Accounting and Economics 21(February): 107-138.
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45. Namasivayam, K., and B. Denizci. 2006. Human capital in service organizations: identifying value drivers. Journal of Intellectual Capital 7(3): 381-393.
46. Namasivayam, K., and T.R. Hinkin. 2003. The customer’s role in a service encounter: the effects of control and fairness. Cornell Hotel and Restaurant Administration Quarterly 44(June): 26-36.
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描述 碩士
國立政治大學
企業管理研究所
100355071
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100355071
資料類型 thesis
dc.contributor.advisor 吳啟銘zh_TW
dc.contributor.advisor Chiming Wuen_US
dc.contributor.author (Authors) 朱麗zh_TW
dc.contributor.author (Authors) Julia Sadykovaen_US
dc.creator (作者) 朱麗zh_TW
dc.creator (作者) Julia Sadykovaen_US
dc.date (日期) 2012en_US
dc.date.accessioned 2-Sep-2013 15:15:36 (UTC+8)-
dc.date.available 2-Sep-2013 15:15:36 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2013 15:15:36 (UTC+8)-
dc.identifier (Other Identifiers) G0100355071en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/59225-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 100355071zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) This study seeks to investigate the extent of the impact of intellectual capital on profitability, as well as the relationship among intellectual capital elements in lodging industry firms pursuing different strategic orientations (differentiation or low-cost leadership). Basing these arguments in the resource-based view and using listed hotels in Taiwan, this study conducts multiple regression analysis in order to estimate the impact of investment in three different intellectual capital types (systems capital, customer capital and human capital) on firm performance. Results show that investments in systems capital and human capital directly enhance firm profitability; hence the most important ones. However investment in customer capital has to be interrelated with systems capital for all the firms studied, or interrelated with human capital for firms pursuing differentiation strategy in order to gain incremental positive interaction effect on profitability. In addition, human capital contributes more to performance of differentiators, than low-cost leaders. This study helps managers to identify relevant intellectual capital elements that are essential and consistent with the firm strategic orientation and important to enhance financial performance. Current research is also useful for independent investors of hospitality industry in terms of uncovering important variables that have to be added to the evaluation model of lodging. Finally, this study reveals theoretical implications for further research in the customer services arena.zh_TW
dc.description.abstract (摘要) This study seeks to investigate the extent of the impact of intellectual capital on profitability, as well as the relationship among intellectual capital elements in lodging industry firms pursuing different strategic orientations (differentiation or low-cost leadership). Basing these arguments in the resource-based view and using listed hotels in Taiwan, this study conducts multiple regression analysis in order to estimate the impact of investment in three different intellectual capital types (systems capital, customer capital and human capital) on firm performance. Results show that investments in systems capital and human capital directly enhance firm profitability; hence the most important ones. However investment in customer capital has to be interrelated with systems capital for all the firms studied, or interrelated with human capital for firms pursuing differentiation strategy in order to gain incremental positive interaction effect on profitability. In addition, human capital contributes more to performance of differentiators, than low-cost leaders. This study helps managers to identify relevant intellectual capital elements that are essential and consistent with the firm strategic orientation and important to enhance financial performance. Current research is also useful for independent investors of hospitality industry in terms of uncovering important variables that have to be added to the evaluation model of lodging. Finally, this study reveals theoretical implications for further research in the customer services arena.en_US
dc.description.tableofcontents List of Contests

Dedication…………………………………………………………… II
Acknowledgement…………………………………………………... III
List of Tables and Figures………………..…………………………. VI
Abstract……………………………………………………………… VII
Chapter One Introduction

1.1 Research Motivation……………………………………………………………. 1
1.2 Problems of Research…………………………………………………………... 2
1.3 Outline of thesis………………………………………………………………… 3
1.4 Purposes of Research…………………………………………………………… 4
1.5 Significance of the Study……………………………………………………….. 5
1.6 Key Words……………………………………………………………………… 5
1.7 Taiwan Tourism Industry Introduction…………………………………………. 7
1.8 Taiwan Service Industry Introduction…………………………………………... 8
1.9 Taiwan Lodging Industry Introduction…………………………………………. 9
Chapter Two Literature Review

2.1 Studies on Intellectual Capital………………………………………...……….. 11
2.1.1 Introduction to Customer Capital………………………………..……….….. 13
2.1.2 Intro Introduction to Systems Capital……………………………..………… 15
2.1.3 Introduction to Human Capital………………………………………..……... 16
2.2 Studies on Strategic Orientation………………………………………..……… 19
2.3 Hypothesis Development………...…………………………………….………. 20
Chapter Three Methodology

3.1 Research Model………………………………………………………………... 29
3.2 Samples Definition………………………………………………………….…. 30
3.3 Statistical Methods………………………………………………………..…… 33
3.4 Variables Definition…………………………………………………....……… 35
Chapter Four Analysis of Empirical Research

4.1 Descriptive data analysis………………………………………………………. 38
4.2 Correlation analysis………………………………………………………….… 41
4.3 Hypothesis testing…………………………………………………..…………. 43
Chapter Five Conclusion, Recommendations and Limitations

5.1 Conclusion………………………………………………………………….…. 49
5.2 Recommendations……………………………………………………………. 53
5.2.1 Recommendations to Practitioners……………………………………..… 53
5.2.2 Recommendations for further studies……………………………………..… 55
5.3 Limitations…………………………………………………………………….. 56
References…………………………………………………................. 58
Appendix……………………………………………………………... 64		zh_TW
dc.format.extent 1115027 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100355071en_US
dc.subject (關鍵詞) 智慧資產投資zh_TW
dc.subject (關鍵詞) 策略zh_TW
dc.subject (關鍵詞) 公司績效表現zh_TW
dc.subject (關鍵詞) 台灣zh_TW
dc.subject (關鍵詞) 旅館業zh_TW
dc.subject (關鍵詞) Intellectual capital investmentsen_US
dc.subject (關鍵詞) Strategic orientationen_US
dc.subject (關鍵詞) Firm performanceen_US
dc.subject (關鍵詞) Taiwanen_US
dc.subject (關鍵詞) Lodging industryen_US
dc.title (題名) 公司策略擬定對智慧資產的投資及績效表現的影響－以台灣飯店業為例zh_TW
dc.title (題名) Relationship Between Strategic Orientation, Investment in Intellectual Capital and Firm Performance in Hospitality Industry in Taiwan.en_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) References

1. Ambler, T., C.B. Bhattacharya, J. Edell, K.L. Keller, K.N. Lemon, and V. Mittal. 2002. Relating brand and customer perspectives on marketing management. Journal of Service Research 5(August): 13-25.
2. Atkinson, H., and B. J. Brown. 2001. Rethinking performance measures: assessing progress in UK hotels. International Journal of Contemporary Hospitality Management 13(June): 128-135.
3. Aulakh, P.S., M. Kotabe, and H. Teegen. 2000. Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico. Academy of Management Journal 43(3): 342-361.
4. Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management 17(March): 99-120.
5. Bergh, D.D. 1993. Don’t “waste” your time. The effects of time series errors in management research: The case of ownership concentration and research and development spending. Journal of Management 19(June): 897-914.
6. Bontis, N. 1998. Intellectual capital: an exploratory study that develops measures and models. Management Decision 36(February): 63-76
7. Bontis, N., and J. Fitz-Enz. 2002. Intellectual capital ROI: a causal map of human capital antecedents and consequents. Journal of intellectual capital 3(3): 223-247.
8. Bontis, N., W. Chua, and S. Richardson. 2000. Intellectual capital and the nature of business in Malaysia. Journal of Intellectual Capital 1(January): 85-100.
9. Bradley, K. 1997. Intellectual Capital and the New Wealth of Nations. Business Strategy Review 8(1): 53-62.
10. Brush, T.H., and K.W. Artz. 1999. Toward a contingent resource-based theory: The impact of information asymmetry on the value of capabilities in veterinary medicine. Strategic Management Journal 20(March): 223-250.
11. Carlzon, J. 1986. Moments of truth. Ballinger publishing company. Cambridge, MA.
12. Carmeli, A., and A. Tisher. 2004. The relationships between intangible organizational elements and organizational performance. Strategic Management Journal 25 (May): 1257-1278.
13. CEPD. 2010. Themed monthly activities for the 10 Key Service Industries to be launched in 2011. The issue date: 2011-08-23 at: http://www.cepd.gov.tw/encontent/m1.aspx?sNo=0015796
14. CERD. 2009. Taiwan’s service industry development plan. The issue data: 2009-08-13 at: http://www.cepd.gov.tw/encontent/m1.aspx?sNo=0012142.
15. Choo, C. W., and N. Bontis. 2002. The strategic management of intellectual capital and organizational knowledge. Oxford University Press.
16. Clayton, W.B., and T. Powers. 2008. Introduction to the Hospitality Industry. New York, NY: John Wiley & Sons.
17. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, ROC Taiwan. Consumer Price Indices. The issue data: 2012-08-13 at: http://www.dgbas.gov.tw/ct.asp?xItem=12092&ctNode=1558.
18. Dzinkovski, R. 2000. The Measurement and Management of Intellectual Capital: An Introduction. Management Accounting 78(February): 32-36.
19. Edvinsson, L., and M.S. Malone. 1997. Intellectual capital. The proven way to establish your company’s real value by measuring its hidden brainpower. London: HarperBusiness.
20. Engstrom, T.E.J., P. Westnes, and S.F. Westnes. 2003. Evaluating intellectual capital in the hotel industry. Journal of Intellectual Capital 4 (March): 287-303.
21. Enz, C.A. 2010. Handbook of applied hospitality strategy. The Cornell school of hotel administration. USA: CRC SAGE Publications, Inc.
22. Erickson, G.S., M. McCall. 2008. Intellectual capital and the hospitality industry. Competition Forum 6 (February): 37-42.
23. Fitz-Enz J. 2000. The ROI of human capital. New York, NY: Amacom.
24. Flamholtz, E.G., M.L. Bullen and W. Hua. 2002. Human resource accounting: a historical perspective and future implications. Management Decision 40 (January): 947-954.
25. Frambach R.T., J. Prabhu, and T.M.M. Verhallen. 2003. The influence of business strategy on new product activity: the role of market orientation. International Journal of Research in Marketing 20(4): 377-397.
26. Ghalayini, A., and J. Noble. 1996. The changing basis of the performance measurement. International Journal of Operations and Production Management 16(8): 63-80.
27. Goold, M., and A. Campbell. 2002. Do you have a well designed organization? Harvard Business Review 80(April): 117-124.
28. Grant, R.M. 1996. Toward a knowledge-based theory of the firm. Strategic Management Journal, 17(Special Issue): 109-122.
29. Greene, W.H. 2000. Econometric analysis. 4th edition. Upper Saddle River. New Jersey, NJ: Prentice-Hall.
30. Gupta, O., and G. Roos. 2001. Mergers and acquisitions through an intellectual capital perspective. Journal of Intellectual Capital 2(September): 297-309.
31. Hall, R.1992. A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic Management Journal 14(November): 607-618.
32. Heckler, S., K.L. Keller, and M.J. Houston. 1992. The effects of brand repositioning on ad recall. Karl Eller School of Management, Univercity of Arizona.
33. Hitt, M.A., L. Bierman, K. Shimitzu, R. Kochhar. 2001. Direct and moderating effects of human capital on strategy and performance in professional service firms: a resource-based perspective. Academy of Management Journal 44(February): 13-28.
34. Hsiao, C. 1986. Analysis of panel data. Econometric Society Monographs, Cambridge: Cambridge University Press.
35. Hudson, M., A. Smart, and M. Bourne. 2001. Theory and practice in SME performance measurement systems. International Journal of Operations and Production Management 21 (August) :1095-1115.
36. Inma, C. 2005. Purposeful franchising: Re-thinking of franchising roundtable. Singapore Management Review 27: 27-48.
37. Keller, K.L.1993. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57 (January): 1-22.
38. Kiechel, W. 1981. Three (or four, or more) ways to win. Fortune 19(October): 181-188.
39. King, C.A. 1995. What is hospitality? International Journal of Hospitality Management 14(September-December): 219–234.
40. Koontz, H., and C. O’Donnell. 1968. Principles of management: an analysis of managerial functions. 4th ed. New York, NY: McGraw-Hill.
41. Lee, J.E., R.F. Ghiselli. 2011. The hidden effect of intangible financial information on the market value of hospitality firms in the United States. Journal of foodservice business research 14(September): 393-404.
42. Lev, B., and P. Zarowin. 1999. The boundaries of financial report and how to extend them. Journal of Accounting Research 37(Autumn): 353-385.
43. Lev, B., and T. Sougiannis. 1996. The capitalization, amortization, and value-relevance of R&D. Journal of Accounting and Economics 21(February): 107-138.
44. Magrassi, P. 2002. A taxonomy of Intellectual capital. Research Note COM-17-1985,Gartner.
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