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題名 大陸觀光客影響 － 從臺灣觀光產業角度
Implications of outbound Chinese tourism - A perspective from Taiwan`s tourism industries
作者 杜馬修
Matthias Franziskus Durrer
貢獻者 莊奕琦
Chuang, Yih Chyi
杜馬修
Matthias Franziskus Durrer
關鍵詞 臺灣觀光產業
大陸觀光客
兩岸
消費者行為
政策建議
品質
Taiwan tourism industries
Chinese outbound tourism
cross-strait
consumer behavior
policy recommendations
quality
日期 2012
上傳時間 2-Sep-2013 17:41:00 (UTC+8)
摘要 Taiwan’s tourism has slowly been increasing over the years, which manifested itself in the higher numbers of tourist arrivals on the island. As in 2008 the tourism authorities’ objective to double the incoming tourist arrivals in the wake of its 21st century strategy to develop tourism as a major industry had not been met, Taiwan’s new government opened up to Chinese tourism. With almost annual increases in Chinese daily limits, mainland tourists rapidly became the major source of inbound tourism to Taiwan, and consequently also of additional income to the economy. Despite these benefits however, Taiwan’s tourism capacities have been stated to show difficulties in accommodating this new massive increase in tourists, which has been stated by the media to have led to a decrease of Taiwan’s tourism quality. At the lack of a comprehensive study on the implications of Chinese tourism to Taiwan, this thesis thus contributes to the current state of research through the analysis of Chinese visitors’ positive and negative effects in terms of the 9 different tourism industries of transportation, accommodation, food service, attractions, travel services, retail, health sector, agriculture and cultural and creative industries in Taiwan as defined within this thesis. In a second part, a consumer behavior analysis on secondary data and expert interviews have been conducted as quantitative and qualitative support of the findings. As a secondary objective, this study tries to derive some policy recommendations on how to improve the overall quality of Taiwan’s tourism environment, and attract more international tourists to the island.
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描述 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
100926036
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100926036
資料類型 thesis
dc.contributor.advisor 莊奕琦zh_TW
dc.contributor.advisor Chuang, Yih Chyien_US
dc.contributor.author (Authors) 杜馬修zh_TW
dc.contributor.author (Authors) Matthias Franziskus Durreren_US
dc.creator (作者) 杜馬修zh_TW
dc.creator (作者) Matthias Franziskus Durreren_US
dc.date (日期) 2012en_US
dc.date.accessioned 2-Sep-2013 17:41:00 (UTC+8)-
dc.date.available 2-Sep-2013 17:41:00 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2013 17:41:00 (UTC+8)-
dc.identifier (Other Identifiers) G0100926036en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/59609-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 亞太研究英語碩士學位學程(IMAS)zh_TW
dc.description (描述) 100926036zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) Taiwan’s tourism has slowly been increasing over the years, which manifested itself in the higher numbers of tourist arrivals on the island. As in 2008 the tourism authorities’ objective to double the incoming tourist arrivals in the wake of its 21st century strategy to develop tourism as a major industry had not been met, Taiwan’s new government opened up to Chinese tourism. With almost annual increases in Chinese daily limits, mainland tourists rapidly became the major source of inbound tourism to Taiwan, and consequently also of additional income to the economy. Despite these benefits however, Taiwan’s tourism capacities have been stated to show difficulties in accommodating this new massive increase in tourists, which has been stated by the media to have led to a decrease of Taiwan’s tourism quality. At the lack of a comprehensive study on the implications of Chinese tourism to Taiwan, this thesis thus contributes to the current state of research through the analysis of Chinese visitors’ positive and negative effects in terms of the 9 different tourism industries of transportation, accommodation, food service, attractions, travel services, retail, health sector, agriculture and cultural and creative industries in Taiwan as defined within this thesis. In a second part, a consumer behavior analysis on secondary data and expert interviews have been conducted as quantitative and qualitative support of the findings. As a secondary objective, this study tries to derive some policy recommendations on how to improve the overall quality of Taiwan’s tourism environment, and attract more international tourists to the island.en_US
dc.description.tableofcontents Acknowledgement i
Abstract ii
List of Figures vi
List of Tables vii
List of Acronyms viii
1 Introduction 1
1.1 Background of the study 1
1.2 Problem statement 3
1.3 Significance of the study 4
1.4 Research motivation 6
1.5 Delimitations of the study 8
1.6 Chapter outlines 9
2 Literature Review 12
2.1 What is tourism? 12
2.1.1 Origins 13
2.1.2 Defining tourism 15
2.1.3 Economic aspects of tourism 20
2.2 The tourism industry 22
2.3 Tourism policies 28
2.4 Tourism trends 29
2.5 Methodology 29
3 The current situation of tourism in Taiwan 31
3.1 Profile of Taiwan 31
3.2 Historical context and development of tourism in Taiwan 33
3.2.1 1956-2000 Early tourism development 33
3.2.2 2000-2008 Development strategy for the 21st century and disasters 36
3.2.3 2008-2013 Opening to Chinese tourism 41
3.3 Economic key numbers of tourism in Taiwan 45
3.4 Taiwan’s tourism strategy 50
3.5 Taiwan’s tourism industries 52
3.5.1 Transportation 53
3.5.2 Accommodation 56
3.5.3 Food service industry 60
3.5.4 Attractions and activities 62
3.5.5 Travel services 66
3.5.6 Retail industry 70
3.5.7 Health sector 72
3.5.8 Agriculture 76
3.5.9 Cultural and creative industries 77
3.6 Chapter summary 81
4 Consumer behavior analysis of Chinese tourists 84
4.1 Characteristics of Chinese consumer behavior in tourism 84
4.2 Chinese visitor spending in Taiwan 85
4.3 Experiences from other countries 89
4.4 Chapter summary 91
5 Expert interviews 93
5.1 Main findings 93
5.2 Policy recommendations 97
5.3 Additional findings 99
5.4 Chapter summary 99
6 Results and discussion 101
6.1 Main findings on effects of Chinese visitors on Taiwan 101
6.2 Discussion and policy recommendations 104
7 Conclusion 107
8 References 111		zh_TW
dc.format.extent 162029243 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100926036en_US
dc.subject (關鍵詞) 臺灣觀光產業zh_TW
dc.subject (關鍵詞) 大陸觀光客zh_TW
dc.subject (關鍵詞) 兩岸zh_TW
dc.subject (關鍵詞) 消費者行為zh_TW
dc.subject (關鍵詞) 政策建議zh_TW
dc.subject (關鍵詞) 品質zh_TW
dc.subject (關鍵詞) Taiwan tourism industriesen_US
dc.subject (關鍵詞) Chinese outbound tourismen_US
dc.subject (關鍵詞) cross-straiten_US
dc.subject (關鍵詞) consumer behavioren_US
dc.subject (關鍵詞) policy recommendationsen_US
dc.subject (關鍵詞) qualityen_US
dc.title (題名) 大陸觀光客影響 － 從臺灣觀光產業角度zh_TW
dc.title (題名) Implications of outbound Chinese tourism - A perspective from Taiwan`s tourism industriesen_US
dc.type (資料類型) thesisen
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