1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 資訊品質與品牌社群忠誠意向之關係 - 以台北地區有機食品商店社群為例
The relationship between information quality and brand community loyalty intention - evidences from organic food store clubs in Taipei area
作者 陳利澤
Chen, Li Tse
貢獻者 張愛華
Zhang, Ai Hwa
陳利澤
Chen, Li Tse
關鍵詞 資訊品質
品牌社群
品牌社群忠誠意向
information quality
brand community
brand community loyalty intentions
日期 2010
上傳時間 3-Sep-2013 14:36:26 (UTC+8)
摘要 近年來有關於品牌的研究逐漸朝向品牌社群的相關研究，探討其中的社會性意義與品牌認同、忠誠意向的關係。但過往在研究品牌社群上，皆側重於探討社會性的影響因子，諸如關係品質、互動品質等等，而較少著墨於其他的影響媒介，諸如資訊品質。資訊品質是影響虛擬社群成員滿意度與忠誠意向的關
鍵因素(Andersen,and Srinivasan,2003; Parks, and Kory,1996; Zeithaml and Berry,1996)。國內學者江義平與林佳蓁(2006)的研究也指出資訊品質會對虛擬社群成員的滿意以及信任有正向的影響。Jang, Olfman, Ko, Koh and Kim (2008)則指出資訊品質對於虛擬社群成員的承諾並無顯著關係。然而，資訊品質與實體的品牌社群之間的相關性研究則有待進一步探討。

本研究針對大台北區實體有機食品商店社群成員，採用問卷調查法，以結構方程式模型作為分析方法，欲探討在資訊發展較不完整的有機食品產業中，消費者所關心的資訊品質是否會影響其對於社群的認同進而影響社群忠誠意向。本研究的實證結果顯示：

1.資訊品質會透過品牌社群認同而影響品牌社群忠誠意向，其中以資訊品質的正確性、完整性、攸關性、及時性與一致性呈現正向而顯著的關係。
2.品牌社群認同除了會透過品牌社群承諾而影響品牌社群忠誠意向之外，也會直接對品牌社群忠誠意向產生正向而顯著的影響。
3.品牌社群認同並未透過規範性壓力而影響品牌社群忠誠意向。
In recent years, researches on the brand gradually emphasize brand community studies, which explore the influence of social meaning and the relationship between brand identification and loyalty intentions. But the researches on brand communities in the past focused more on the impact of social factors, such as relationship quality, interactive quality, etc., and less investigated the impact of information quality. Information quality is regarded as one of the key factors of the satisfaction and loyalty intentions for the members of virtual community (Andersen, and Srinivasan, 2003; Parks, and Kory, 1996; Zeithaml and Berry, 1996). Jiang Yiping (2006) also pointed out that the quality of information has a positive influence on the virtual community members’ satisfaction and trust. Yet, Jang, Olfman, Ko, Koh and Kim (2008) pointed out that the information quality has no significant influence on the virtual community members’ commitment. However, the relationship between information quality and physical brand community is to be further explored.

This research focuses on the members of the physical organic food store communities in Taipei area. It tests the hypotheses by estimating a structural equation model with survey data from a sample of the members of the organic food store culbs in Taipei area.

After questionnaire investigation and SEM analysis, the empirical results are divided into three parts:

1.Information quality affects brand community loyalty intention through the mediation effect of community identification. And the accuracy, completeness, relevance, timeliness and consistency of the information quality have positive and significant effects on brand identifiaction.
2.Brand community identification not only influences the brand community loyalty intention through brand community commitment, but also directly affects the brand community loyalty intention positively and significantly.
3.Brand community identification doesn’t affect the brand community loyalty intentions through the mediation of normative pressure.
參考文獻 中文部分
(1)江義平、林佳蓁(2006)，虛擬社群與關係品質之研究，台灣科技大學管理新思維學術研討會。
(2)余國維(1997)，「消費者特性與產品特性對網際網路購物意願之影響」，成功大學交通管理科學研究所碩士論文。
(3)周文賢(2002)，多變量統計分析：SAS/STAT使用方法，初版，台北：智勝。
(4)林東清與邱添枝(1993)，「企業資訊品質與資訊管理功能的關連性分析」，一九九三第四屆全國訊管理研討會論文集，pp. 87-96
(5)林俊役(1998)，「WWW使用者網路購物因素之研究」，政治大學企業管理研究所碩士論文。
(6)林育正(2005)，品牌社群經營、品牌社群關係與品牌忠誠度之關係，國立政治大學企業管理學系碩士班，碩士論文
(7)吳肇銘、范錚強(2000)，「網站使用意向模型之建構與實證—技術接受模型之運用」，管理學報，第十七卷第三期，pp.461-481
(8)吳肇銘(1997)，「影響網站使用者態度與購物意願之因素探討—以書籍網站為例」，資訊管理研究，第二卷第一期，pp.1-22。
(9)吳肇銘(1999)，「影響網站使用意向之因素研究─以入門網站為例」，中央大學資訊管理研究所博士論文。
(10)邱皓政(2000)，量化研究與統計分析，初版，台北：五南。
(11)洪順慶（2001）導讀，高登第譯，Aaker, David等著，哈佛商業評論精選第11輯：品牌管理，天下遠見出版。
(12)莊弼棕(2006)，品牌社群成員四種網絡關係對品牌社群認同度與忠誠度之影響-以汽車社群為例，成功大學國際企業學系碩士班，碩士論文
(13)張瓏耀(2004)，擁有者關係與人格特質對品牌社群活動的影響-以休旅車社群為例，淡江大學國際貿易學系碩士班，碩士論文
(14)陳慶全(2010)，線上品牌社群特性對社群承諾和顧客忠誠影響研究－兼論產品涉入的調節效果，國立台北大學企業管理學系碩士班，碩士論文
(15)陳純純，「有機食品時代來臨了」，鄉間小路雜誌，第23卷，1997，第4期：85。
(16)廖棟樑(2005)，品牌社群關係與公司關係品質對產品知識及品牌忠誠的影響，國立政治大學企業管理學系碩士班，碩士論文
英文部分
(1)Adler, P. A. and Adler, P.(1987), “Book Reviews: Making Mondragon”,Administrative Science Quarterly, 34(2), pp.315.
(2)Ajzen, I. (1991) “The Theory of Planned Behavior,” Organizational Behavior and Human Decision Process. 50, pp.179-211.
(3)Algesheimer.R, Utpal M.Dholakia, & Andreas Herrmann (2005),“The Social Influence of Brand Community: Evidence from European Car Clubs,”Journal of Marketing Vol. 69, pp.19-34
(4)Allen, V. L. (1965) ,“Situational Factors in,”Advances in Experimental and Social Psychology, Vol 2, ed. Leonard Berkowitz. New York, NY: Academic Press, pp.133-175.
(5)Andersen,R.E.,and Srinivasan,S.S(2003). “ E-Satisfaction and e-Loyalty:A contingency framework,” Psychology & Marketing,20(2), pp.123-138
(6)Anderson, B. (1983), Imagined Community, London, Verso
(7)Armstrong, Arthur & John III Hagel (1996), “The Real Value of On-line Communities,” Harvard Business Review, 74(3), pp.134-141.
(8)Armstrong & John Hagel III (1997), Net Gain: Expanding Markets Through Virtual Communities, McKinsey & Company.
(9)Arnould, Eric J. and Price, Linda L.(1993), “River magic: Extraordinary experience and the extended service encounter,” Journal of Consumer Research, Gainesville Vol. 20, Iss. 1, pp.24-45
(10)Ashforth, B. E. & Mael, F. (1989) “Social identity theory and the organization,” Academy of The Management Review, 14(1), pp.20-39.
(11)Bailey, J. E. and Pearson, S. W., "Development of a Tool for Measuring and Analyzing Computer User Satisfaction", Management Science, 29(5), 1983, pp.519-529.
(12)Baldinger, A.L., and Rubinson, J.(1996), “ Brand loyalty: the link between attitude and behavior,” Journal of Advertising Research, 36(6), pp.22-34
(13)Belk, R.W. (1988),“Possession and the Extended Self,” Journal of Consumer Research, Vol.15, pp.139-168.
(14)Bender, Thomas (1978), Community and Social Change in America, New Brunswick, NJ: Rutgers University Press.
(15)Bergami, Massimo and Richard P.Bagozzi(2000),“Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization,”British Journal of Soial Pschology, Vol.39, No.4, pp.555-77.
(16)Bhattacharya, C. B.,and Sen Sankar(2003),“Consumer-Company Identification: a Framework for understanding consumers’relationships with companies,”Journal of Marketing, 67, pp. 76-88.
(17)Bhattacharya, Hayagreeva Rao & Mary Ann Glynn, (1995) “Understanding the bond of identification,” Journal of Marketing, 59(4), pp.27-43.
(18)Botskin, Jim (1999), “Who’s in Charge of Knowledge Management?” Computerworld, 33(32), pp.33.
(19)Boorstin, Daniel J. (1974), The Americans: The Democratic Experience, New York: Vintage
(20)Brailsford, Thomas W. (2001), “Building a Knowledge Community at Hallmark Cards,” Research Technology Management, 44(5), pp.18-25.
(21)Bressler, Stacey E. & Charles E. Grantham (2000), “Communities of Commerce,” McGraw-Hill.
(22)Brook Manville, Markus M. Lynne & Carole E. Agres (2000), “ What makes a virtual organization work? ” Sloan Management Review, 42(1), pp .13-27.
(23)Brown, Erika (2000), “Surfing With CEOs and Other Notables,” Forbes, 84.
(24)Brown, J. S., Collins, A., and Duguid, S. (1989) “Situated Cognition and the Culture of Learning,” Educational Research, Vol. 18(1), pp. 32-42.
(25)Brown Stephen, Kozinets Robert V., and Sherry Jr. John F. (2003) “Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning,” Journal of Marketing, 67 (3), pp. 19-33
(26)Buchanan, B. (1974), “Building Organizational Commitment: The Socialization of Managers in Work Organization,” Administrative Science Quarterly, 19 (4), pp.533-546.
(27)Carey, James W. (1989), “Communication as Culture: Essays on Media and Society,” Boston: Unwin Hyman
(28)Celsi, R. L., L. R. Randall, and W. L. Thomas (1993), “An Exploration of High-Risk Leisure Consumption through Skydiving,” Journal of Consumer Research, 20 (June), pp.1-23.
(29)Chae & Kim (2001), Information Quality for Mobile Internet Services , Twenty-Second International Conference on Information Systems. , pp.59-67
(30)Chaudhuri, A. and M.B. Holbrook, (2001)“ The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, ” Journal of Marketing, Vol.65, No.2 , pp. 81-93
(31)Chen,L-D, Gillenson.M.L and Sherrell, D.L (2002),“Enticing Online Consumers：An Extended Technology Acceptance Perspective,” Information &Management(39) , pp.705-719
(32)Cialdini, Robert and Noan J. Goldstein (2004), “Social influence: Compliance and Conformity, ”Annual review of psychology, 55, pp.591-621.
(33)Csikszentmihalyi , M. Flow : The psychology of optimal experience[M] . New York : Harper & Row , 1990.
(34)DeLone, W. H. and E. R. McLean(1992),“Information Systems Success: The Quest for theDependent Variable,” Information Systems Research, 3(1), pp.60-95.
(35)Deshpande, Rohit and Gerald Zaltman (1982), “Factors Affecting the Use of Marketing Research Information: A Path Analysis,” Journal of Marketing, Research ,vol. 19(February), pp.14-31.
(36)Deshpande, Rohit and Gerald Zaltman (1984), “A Comparison of Factors Affecting Researcher and Manager Perception of Market Research Use,” Journal of Marketing Research ,vol. 21(February), pp.32-39.
(37)Dick, A.and Basu, K.(1994) “Customer loyalty: towards an integrated framework, ” Journal of Academy of Marketing Science, 22, pp.99- pp.113
(38)Doney, Patricia M. and Joseph P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, vol. 61, iss.2, pp.35-51.
(39)Doll, WJ, & Torkzadeh, G.(1988), “The measurement of end-user computing satisfaction, ” MIS Quarterly. June, pp.259-274.
(40)Doll R & Peto R(1981), “The causes of cancer: quantitative estimates of avoidable risks of cancer in the United States today, ”Journal of the national cancer institute, Jun;66(6), pp.1191-308.
(41)Douglas, Mary and Baron Isherwood (1979), The World of Goods, New York: Basic.
(42)Ducoffe, R. H.(1996),“Advertising Value and Advertising on the Web,” Journal ofAdvertising Research, Sep./Oct. , pp.21-35
(43)Durkheim, Emile ([1915] 1965), The Elementary Forms of the Religious Life, New York: Free Press.——— ([1893] 1933), The Division of Labor in Society, trans. George Simpson, New York: Free Press
(44)Dutton, J.E., Dukerich, J.M., & Harquail, C.V. (1994), “ Organizational images and member identification, ” Administrative Science Quarterly,39(2) ,pp.239-263.
(45)Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh (1987), “Developing Buyer-Seller Relationship,” Journal of Marketing, 51(April), 11-27.
(46)Eagly, A. and Chaiken, S. (1993), The psychology of attitudes, Harcourt Brace Jovanovich, Inc., Fort Worth, TX.
(47)Eighmey, J., (1997) “Profiling User Responses to Commercial Web Sites,” Journal of Advertising Research, May/June, pp.21-35.
(48)Ellemers, N, Kortekaas, P, and Ouwerkerk, J.W (1999) “Self-Categorisation,Commitment to the Group and Group Self-Esteem as Related but Distinct Aspects of Social Identity,” European Journal of Social Psychology (29), pp. 371-389.
(49)Fornell, C., & D. F. Larcker (1981), “Evaluating Structural Equation Models with Unobservables and Measurement Error,” Journal of Marketing Research, Vol.18, No.1, pp. 39-50.
(50)Fournier, Susan (1991), “A Meaning-Based Framework for the Study of Consumer Object relations,” Advances in Consumer Research, 18, pp.736-742.
(51)Franke N. and Shah S. (2003),“ How communities support innovative activities:An exploration of assistance and sharing among end-users,” Research Policy, Vol. 32(1), pp.157.
(52)Garbarino, Ellen and Mark S. Johnson (1999), “The Different Roles of Satisfaction, trust, and Commitment in Customer Relationship,” Journal of Marketing,Vol.63, pp. 70-87.
(53)Hall,D.T. & Schneider,B.（1972）, “Toward Specifying The Concept of Work. Climate：A Study of Roman Catholic Diocesan Priests, ”Journal of Applied Psychology, Vol.36, pp.19-39.
(54)Heehyoung Jang,Lorne Olfman,Ilsang Ko,Joon Koh,and Kyungtae Kim (2008), “The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty,” International Journal of Electronic Commerce, Vol.12 , pp.74-75.
(55)Herbert Kelman (1958),“Compliance, identification, and internalization:three processes of attitude change, ” Journal of Conflict Resolution (1) , pp.51-60.
(56)Hogg, M. A., & Abrams, D. (1988) “Social identification: A social psychology of intergroup relations and group process,” London: Routledge.
(57)Holbrook, M. B., & Hirschman, E. C. (1982), “The experiential aspects of consumption: Consumer fantasies, feelings, and fun,” Journal of Consumer Research, 9(5), pp.132-140.
(58)Huh,Y U, Keller. F R Redman.T.C, and Watkins. A.R(1990),“Data Quality”, Information and Software Technology(32), pp.559-565
(59)Jacoby, J. & Kyner, D.B. (1973) “Brand loyalty vs repeat purchasing behavior,” Journal of Marketing Research, vol. 10, pp.1-9.
(60)Jacoby, Jacob and Robert Chestnut (1978) “Brand Loyalty Measurement and Management,” New York：John Wiley & Sons。
(61)Jaworski, Bernard J. and Ajay K.Kohli(1993), “Market Orientation :Antece nts and consequences ,” Journal of Marketing, vol. 57(July), pp.53-70.
(62)Jones, T.O. & Sasser, W.E. Jr. (1995), “ Why Satisfied Customers Defect ,” Harvard Business Review, vol.73, pp.88-99.
(63)Kannan, P. K., Ai-Mei Chang & Andrew B. Whinston (2000), “Electronic Communities in E-Business: Their Role and Issues,” Information Systems Frontiers, 1(4), pp.415.
(64)Kasper, H.(1988),“On Problem Perception, Dissatisfaction and Brand Loyalty,” Journal of Economic Psychology, Vol.9, pp.387-397
(65)Keaveney, S. M. (1995), “Customer Switching Behavior in Service Industries: An Exploratory Article,” Journal of Marketing, 59(2): pp. 71-82.
(66)Knippenberg, D. & Schie, E. C. (2000), “ Foci and correlates of organizational identification,”Journal of Organizational Psychology, 73, pp.137-147.
(67)Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kurnar (1993), “Markor: A Measure of Market Orientation,” Journal of Marketing Research, vol. 30(November), pp.467-477.
(68)Koh, J. & Kim, Y. G. (2004), “Knowledge Sharing in Virtual Communities:An e-Business Perspective,” Expert Systems with Applications, 26, pp.155-166.
(69)Lastovicka, John L. and Gardner, David M.（1978）, ”Components of Involvement,” in Attitude Research Plays for High Stakes, pp. 53-73.
(70)Lave, J. & Wenger, E. (1991),“Situated learning: Legitimate peripheral participation,” NY: Cambridge University Press.
(71)Lee, J.Y. & Kim, Y.G. (2005),“The Effects of Community Characteristics on Customer Commitment and Loyalty in the Online Consumer Community,” In Korea Society of Management Information System Conference, pp. 841–848.
(72)Lin, J. & H. Lu.(2000),“Towards an understanding of the behavioural intention to use a website,”International Journal of Information Management 20, pp.197-208.
(73)Liu, C., and Arnett, K.P.(2000), “Exploring the Factors Associated with Web Site Success in the. Context of Electronic Commerce,” Information & Management (38:1), pp. 23-33
(74)Mael, F. A. and B. E. Asforth (1989), “Social identity theory and the organization” Academy of Management Review, vol. 14(1), 20-39.
(75)Maltz and Ajay K. Kohli (1996), “ Market Intelligence Dissemination Across Functional Boundaries,” Journal of Marketing Research, vol. 33(February), pp.47-61.
(76)Marshall, Gordon (1994), The Concise Oxford Dictionary of Sociology, Oxford: Oxford University Press
(77)McAlexander, J.H., Schouten, J.W., and Koenig, H.F.(2002), “Building Brand Community, ” Journal of Marketing, Vol. 66（1）, pp. 38-55
(78)McAlexander, J. H. and J. W. Schouten (1998), “Brandfests: Servicescapes for theCultivation of Brand Equity,” in Servicescapes: The Concept of Place in Contemporary Markets, ed. Sherry, J. F., Jr. Chicago, NTC Business Books, pp.377–402.
(79)McAllister, D.J. (1995), “Affect- and cognition-based trust as foundations for interpersonal cooperation in organizations,” Academy of Management Journal, vol. 38, pp.24-59
(80)McCold, Paul & Wachtel Benjamin (1998). “Community is not a Place: A New Look at Community Justice Initiatives,” Contemporary Justice Review, 1(1), pp.71.
(81)Mcfadden, F. R. and Hoffer, J. A., "Data Base Management", 2nd ed., The Benjamin/Camming Co., 1988.
(82)McGrath, M. A., J. F. Sherry, Jr., and D. D. Heisley (1993), “An Ethnographic Study of an Urban Periodic Marketplace: Lessons from the Midville Farmer’s Market,” Journal of Retailing, 69 (fall), pp.280–319.
(83)McKinney, Yoon and Zahedi(2002),“The Measurement of Web-Customer Satisfaction: AnExpection and Disconfirmation Approach,” Information Systems Research,13(3), pp.296-315.
(84)McLeod, R. Jr., Management Information Systems, New York : Macmillan Publishing Company, 1990
(85)McLuhan, Marshall (1964), Understanding Media, London: Routledge & Kegan Paul.
(86)McMillan, D. and D. Chavis. (1996) “Sense of Community," Journal of Community Psychology, Vol. 24(4), pp.315-325.
(87)Menon, Anil and Rajan P. Vardarajan (1992), “A Model of Marketing Knowledge Use Within Firms,” Journal of Marketing ,vol. 56(October), pp.53-71.
(88)Moorman, Christine (1998), “Cultural Antecedents and New Product Outcomes,” Journal of Marketing Research, vol.32 (August), pp.318-335.
(89)Moorman, Rohit Deshpande, and Gerald Zaltman (1993), “Factors Affecting Trust in Market Research Relationships,” Journal of Marketing ,vol. 57(Januray), pp.81-101.
(90)Muniz, A., M., Jr., and T. C. O’Guinn (2001), “Brand Community,” Journal of Consumer Research, 27(4), pp.412-432.
(91)Newman, J.W. & R.A. Werbel (1973),“Multivariate Analysis of Brand Loyalty for Major Household Appliances,” Journal of Marketing Research, vol.10, pp.404-409.
(92)Obst, P., L Zinkiewicz, S. G. Smith (2002), “Sense of Community in Science Fiction Fandom. Part 1. Understanding Sense of Community in an International Community of Interest,” Journal of Community Psychology,30(1), pp. 87-103.
(93)Oliver, Richard L.(1999), “Whence Consumer Loyalty？,Journal of Marketing, Vol. 63, pp.33-44
(94)Ong, Walter J. (1982), Orality and Literacy: The Technologizing of the World, London: Methuen.
(95)O’Reilly, C. and J. Chatman (1986) “Organizational Commitment and Psychological Attachment: The Effects of Compliance, Identification and Internationalization on Prosocial Behavior,” Journal of Applied Psychology, 71, pp. 492-499.
(96)Parks,M.R.,and Kory,F.(1996), “Marking friends in cyberspace ,” Jourmal of Communication,46,1(Winter) pp.80-97
(97)Patchen, M. (1970), Participation, achievement, and involvement on the job, Englewood Cliffs, NJ: Prentice Hall.
(98)Pincus, J. D., Knipp, J. E. and Rayfield, R.E. (1990), “Internal Communication and Job Satisfaction Revisited: The Impact of Organizational Trust and Influence on Commercial Bank Supervisors, ” PR Research Annual, Vol. 2, pp.173-191.
(99)Pitt, L. F., Kavan C. B. and Watson, R. T.(1995), "Service Quality : A Measure of Information Systems Effectiveness", MIS Quarterly, Vol. 19, June , pp. 173-187
(100)Pugh, L(1991).,“Customer Satisfaction Guarantees Customer Loyalty,” Do It Yourself Retailing 161, pp.75-87
(101)Rai, A., S.S. Lang and R.B. Welker (2002), “Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis,” Information Systems Research, Vol. 13, No. 1, pp. 50-69.
(102)Rheingold, Howard (1993), Cold Knowledge and Social Warmth, Newsweek, 122(1), pp.49.
(103)Riketta, M. (2005), “Organizational Identification: A Meta-analysis,” Journal of 95 Vocational Behavior, 66(2), pp.358–384.
(104)Roberts, K. and O’Reilly, C. (1974), “Measuring Organizational Communication,” Journal of Applied Psychology, Vol.59, pp.321-326.
(105)Romm, Celia, Nava Pliskin & Rodney Clarke (1997), “Virtual Communities and Society: Toward an Integrative Three Phase Model”, International Journal of Information Management, 17(4), pp.261-271.
(106)Rosenbaum, Mark S., Ostrom, Amy L., and Kuntze Ronald(2005), “Loyalty Programs and A Sense of Community, ” Journal of Services Marketing, Vol. 19（4）, pp.222-233
(107)Rothaermel, F. T. & S. Sugiyama (2001), “Virtual Internet Communities and Commercial Success: Individual and Community-Level Theory Grounded in the Atypical Case of TimeZone.com,” Journal of Management, 27(3), pp.297-312.
(108)Schouten , J W, McAlexander , J H , and Koenig , H F.(2007) “Transcendent customer experience and brand community,”Journal of the Academic Marketing Science , 35 (3) , pp. 357 - 368.
(109)Schouten and Mcalexander (1995), “Subcultures of Consumption: An Ethnography of the New Bikers, ” Journal of Consumer Research, 22, pp.43-61.
(110)Seddon P & Kiew M-Y. “A Partial Test and Development of DeLone and McLean`sModel of IS Success,” The Australian Journal of Information Systems, 4 (1),1996, pp.90-109.
(111)Seddon, P. B., & Yip, S. K.(1992) “An empirical evaluation of user information satisfaction(UIS) measures for use with general ledger accounting software,” Journalof Information Systems, 6(1), pp.75-92.
(112)Shu, Jing Ou(2003),“ Identifying the factors that affect consumers’ willingness to do internet shopping” Masters thesis, Concordia University. pp43
(113)Singh, J. & D. Sirdeshmukh (2000), “Agency and trust mechanisms in consumer satisfaction and loyalty judgments,” Journal of the Academy of Marketing Science, 28 (1) , pp.150-167.
(114)Sitkin, S.B. (1995), “On the positive effects of legalization on trust,” Research on Negotiation in Organizations, vol. 5, pp.185-217.
(115)Slater, Stanley F.and John C. Narver (1995), “Market Orientation and the Learning Organization,” Journal of Marketing, vol. 59(July), pp.63-74.
(116)Stevens, J. M. , Beyer, J. M. & Trice, H. M. (1978),“Assessing personal , role and organizational predictor of managerial commitment. ,”Academy of Management Journal, 21, pp.380-396.
(117)Stewart, David W. (1999), “Beginning Again: Change and Renewel in Intellectucal Communities,” Journal of Marketing, 63(4), pp.2-5.
(118)Tajfel, H. (1974) ,“Social Identity and Intergroup Behavior,” Social Science Information, 13, pp.65-93.
(119)Tajfel, H. (1978) ,“Differentiation between Social Groups: Studies in the Social Psychology of Intergroup Relations,” London: Academic Press.
(120)Tajfel, H. (1981), “Human Groups and Social Categories : Studies in the Social Psychology,” New York: Cambridge University Press.
(121)Turner, J. C. (1985), “Social categorization and the self-concept: A social cognitive theory of group behavior. In E. J. Lawler, Advances in group processes,” Theory and research, Vol.2, pp.77-122.
(122)Turner, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D., & Wetherell, M. S. (1987), “Rediscovering the Social Group,” Oxford: Blackwell.
(123)Wallendorf, R. A., & Arnould, E. J. (1988) ,“ My favorite things: A cross-cultural inquiry into object attachment, possessiveness, and social linkages,” Journal of Consumer Research, 14(4), pp.531-547.
(124)Wang.R.Y and Strong, D.M(1996),“ Beyond Accuracy：What Data Quality Means to Data Consumers,” Journal of Management Information Systems(12;4), pp5-34
(125)Weber, Max ([1922] 1978), Economy and Society, Berkeley: University of California Press.
(126)Wellman, B., Salaff, J.,&Dimitrova,D. (1996), “ Computer networks as social networks:collaborative work,telework,and virtual community,”Annual Review of Sociology,22 , pp.213-238
(127)Wenger, E. C. & Snyder, W. M. (2000) “Communities of Practice：The organizational frontier,” Harvard Business Review, 78(1), pp. 139-145.
(128)Wiener, Y. (1982), “Commitment in organizations: A normative view,” Academy of Management Review, 7(3), pp.418-428.
(129)Zeithaml, V. A., L. L. Berry, and A. Parasuraman (1996), “The Behavioral Consequence of Service Quality, Journal of Marketing,”Vol.60, pp.31-46.
(130)Zmud, R. W. (1978), “An Empirical Investigation of Dimensionality of the Concept of Information”, Decision Science, pp.187-195..
描述 碩士
國立政治大學
企業管理研究所
94355007
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0094355007
資料類型 thesis
dc.contributor.advisor 張愛華zh_TW
dc.contributor.advisor Zhang, Ai Hwaen_US
dc.contributor.author (Authors) 陳利澤zh_TW
dc.contributor.author (Authors) Chen, Li Tseen_US
dc.creator (作者) 陳利澤zh_TW
dc.creator (作者) Chen, Li Tseen_US
dc.date (日期) 2010en_US
dc.date.accessioned 3-Sep-2013 14:36:26 (UTC+8)-
dc.date.available 3-Sep-2013 14:36:26 (UTC+8)-
dc.date.issued (上傳時間) 3-Sep-2013 14:36:26 (UTC+8)-
dc.identifier (Other Identifiers) G0094355007en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/59761-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 94355007zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 近年來有關於品牌的研究逐漸朝向品牌社群的相關研究，探討其中的社會性意義與品牌認同、忠誠意向的關係。但過往在研究品牌社群上，皆側重於探討社會性的影響因子，諸如關係品質、互動品質等等，而較少著墨於其他的影響媒介，諸如資訊品質。資訊品質是影響虛擬社群成員滿意度與忠誠意向的關
鍵因素(Andersen,and Srinivasan,2003; Parks, and Kory,1996; Zeithaml and Berry,1996)。國內學者江義平與林佳蓁(2006)的研究也指出資訊品質會對虛擬社群成員的滿意以及信任有正向的影響。Jang, Olfman, Ko, Koh and Kim (2008)則指出資訊品質對於虛擬社群成員的承諾並無顯著關係。然而，資訊品質與實體的品牌社群之間的相關性研究則有待進一步探討。

本研究針對大台北區實體有機食品商店社群成員，採用問卷調查法，以結構方程式模型作為分析方法，欲探討在資訊發展較不完整的有機食品產業中，消費者所關心的資訊品質是否會影響其對於社群的認同進而影響社群忠誠意向。本研究的實證結果顯示：

1.資訊品質會透過品牌社群認同而影響品牌社群忠誠意向，其中以資訊品質的正確性、完整性、攸關性、及時性與一致性呈現正向而顯著的關係。
2.品牌社群認同除了會透過品牌社群承諾而影響品牌社群忠誠意向之外，也會直接對品牌社群忠誠意向產生正向而顯著的影響。
3.品牌社群認同並未透過規範性壓力而影響品牌社群忠誠意向。		zh_TW
dc.description.abstract (摘要) In recent years, researches on the brand gradually emphasize brand community studies, which explore the influence of social meaning and the relationship between brand identification and loyalty intentions. But the researches on brand communities in the past focused more on the impact of social factors, such as relationship quality, interactive quality, etc., and less investigated the impact of information quality. Information quality is regarded as one of the key factors of the satisfaction and loyalty intentions for the members of virtual community (Andersen, and Srinivasan, 2003; Parks, and Kory, 1996; Zeithaml and Berry, 1996). Jiang Yiping (2006) also pointed out that the quality of information has a positive influence on the virtual community members’ satisfaction and trust. Yet, Jang, Olfman, Ko, Koh and Kim (2008) pointed out that the information quality has no significant influence on the virtual community members’ commitment. However, the relationship between information quality and physical brand community is to be further explored.

This research focuses on the members of the physical organic food store communities in Taipei area. It tests the hypotheses by estimating a structural equation model with survey data from a sample of the members of the organic food store culbs in Taipei area.

After questionnaire investigation and SEM analysis, the empirical results are divided into three parts:

1.Information quality affects brand community loyalty intention through the mediation effect of community identification. And the accuracy, completeness, relevance, timeliness and consistency of the information quality have positive and significant effects on brand identifiaction.
2.Brand community identification not only influences the brand community loyalty intention through brand community commitment, but also directly affects the brand community loyalty intention positively and significantly.
3.Brand community identification doesn’t affect the brand community loyalty intentions through the mediation of normative pressure.		en_US
dc.description.tableofcontents 致謝辭.....................................................I
論文摘要...................................................II
ABSTRACT.................................................III
目次.......................................................V
第一章 序論.............................................. 1
第一節 研究背景.......................................... 1
第二節 研究動機.......................................... 2
第三節 研究目的.......................................... 3
第四節 研究範圍.......................................... 4
第五節 章節結構.............................................4
第二章 文獻回顧.............................................6
第一節 資訊品質.............................................6
第二節 品牌社群............................................14
第三節 品牌社群認同.........................................20
第四節 規範性壓力...........................................23
第五節 品牌社群承諾.........................................24
第六節 品牌社群忠誠.........................................25
第七節 品牌社群之相關研究....................................27
第三章 研究方法............................................30
第一節 研究架構............................................30
第二節 研究假說............................................32
第三節 變數操作性定義與衡量方式..............................36
第四節 問卷設計............................................41
第五節 抽樣設計............................................42
第六節 資料收集方法.........................................42
第七節 資料分析方法.........................................43
第四章 實證分析............................................49
第一節 樣本輪廓分析.........................................49
第二節 信度與效度分析.......................................53
第三節 驗證性因素分析.......................................55
第四節 收歛效度與區辨效度分析................................56
第五節 結構方程式模式分析....................................58
第五章 結論與建議...........................................65
第一節 研究發現............................................65
第二節 策略涵意............................................67
第三節 研究貢獻............................................68
第四節 研究限制............................................69
第五節 後續研究建議.........................................70
參考文獻...................................................72
附錄......................................................85		zh_TW
dc.format.extent 761716 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0094355007en_US
dc.subject (關鍵詞) 資訊品質zh_TW
dc.subject (關鍵詞) 品牌社群zh_TW
dc.subject (關鍵詞) 品牌社群忠誠意向zh_TW
dc.subject (關鍵詞) information qualityen_US
dc.subject (關鍵詞) brand communityen_US
dc.subject (關鍵詞) brand community loyalty intentionsen_US
dc.title (題名) 資訊品質與品牌社群忠誠意向之關係 - 以台北地區有機食品商店社群為例zh_TW
dc.title (題名) The relationship between information quality and brand community loyalty intention - evidences from organic food store clubs in Taipei areaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文部分
(1)江義平、林佳蓁(2006)，虛擬社群與關係品質之研究，台灣科技大學管理新思維學術研討會。
(2)余國維(1997)，「消費者特性與產品特性對網際網路購物意願之影響」，成功大學交通管理科學研究所碩士論文。
(3)周文賢(2002)，多變量統計分析：SAS/STAT使用方法，初版，台北：智勝。
(4)林東清與邱添枝(1993)，「企業資訊品質與資訊管理功能的關連性分析」，一九九三第四屆全國訊管理研討會論文集，pp. 87-96
(5)林俊役(1998)，「WWW使用者網路購物因素之研究」，政治大學企業管理研究所碩士論文。
(6)林育正(2005)，品牌社群經營、品牌社群關係與品牌忠誠度之關係，國立政治大學企業管理學系碩士班，碩士論文
(7)吳肇銘、范錚強(2000)，「網站使用意向模型之建構與實證—技術接受模型之運用」，管理學報，第十七卷第三期，pp.461-481
(8)吳肇銘(1997)，「影響網站使用者態度與購物意願之因素探討—以書籍網站為例」，資訊管理研究，第二卷第一期，pp.1-22。
(9)吳肇銘(1999)，「影響網站使用意向之因素研究─以入門網站為例」，中央大學資訊管理研究所博士論文。
(10)邱皓政(2000)，量化研究與統計分析，初版，台北：五南。
(11)洪順慶（2001）導讀，高登第譯，Aaker, David等著，哈佛商業評論精選第11輯：品牌管理，天下遠見出版。
(12)莊弼棕(2006)，品牌社群成員四種網絡關係對品牌社群認同度與忠誠度之影響-以汽車社群為例，成功大學國際企業學系碩士班，碩士論文
(13)張瓏耀(2004)，擁有者關係與人格特質對品牌社群活動的影響-以休旅車社群為例，淡江大學國際貿易學系碩士班，碩士論文
(14)陳慶全(2010)，線上品牌社群特性對社群承諾和顧客忠誠影響研究－兼論產品涉入的調節效果，國立台北大學企業管理學系碩士班，碩士論文
(15)陳純純，「有機食品時代來臨了」，鄉間小路雜誌，第23卷，1997，第4期：85。
(16)廖棟樑(2005)，品牌社群關係與公司關係品質對產品知識及品牌忠誠的影響，國立政治大學企業管理學系碩士班，碩士論文
英文部分
(1)Adler, P. A. and Adler, P.(1987), “Book Reviews: Making Mondragon”,Administrative Science Quarterly, 34(2), pp.315.
(2)Ajzen, I. (1991) “The Theory of Planned Behavior,” Organizational Behavior and Human Decision Process. 50, pp.179-211.
(3)Algesheimer.R, Utpal M.Dholakia, & Andreas Herrmann (2005),“The Social Influence of Brand Community: Evidence from European Car Clubs,”Journal of Marketing Vol. 69, pp.19-34
(4)Allen, V. L. (1965) ,“Situational Factors in,”Advances in Experimental and Social Psychology, Vol 2, ed. Leonard Berkowitz. New York, NY: Academic Press, pp.133-175.
(5)Andersen,R.E.,and Srinivasan,S.S(2003). “ E-Satisfaction and e-Loyalty:A contingency framework,” Psychology & Marketing,20(2), pp.123-138
(6)Anderson, B. (1983), Imagined Community, London, Verso
(7)Armstrong, Arthur & John III Hagel (1996), “The Real Value of On-line Communities,” Harvard Business Review, 74(3), pp.134-141.
(8)Armstrong & John Hagel III (1997), Net Gain: Expanding Markets Through Virtual Communities, McKinsey & Company.
(9)Arnould, Eric J. and Price, Linda L.(1993), “River magic: Extraordinary experience and the extended service encounter,” Journal of Consumer Research, Gainesville Vol. 20, Iss. 1, pp.24-45
(10)Ashforth, B. E. & Mael, F. (1989) “Social identity theory and the organization,” Academy of The Management Review, 14(1), pp.20-39.
(11)Bailey, J. E. and Pearson, S. W., "Development of a Tool for Measuring and Analyzing Computer User Satisfaction", Management Science, 29(5), 1983, pp.519-529.
(12)Baldinger, A.L., and Rubinson, J.(1996), “ Brand loyalty: the link between attitude and behavior,” Journal of Advertising Research, 36(6), pp.22-34
(13)Belk, R.W. (1988),“Possession and the Extended Self,” Journal of Consumer Research, Vol.15, pp.139-168.
(14)Bender, Thomas (1978), Community and Social Change in America, New Brunswick, NJ: Rutgers University Press.
(15)Bergami, Massimo and Richard P.Bagozzi(2000),“Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization,”British Journal of Soial Pschology, Vol.39, No.4, pp.555-77.
(16)Bhattacharya, C. B.,and Sen Sankar(2003),“Consumer-Company Identification: a Framework for understanding consumers’relationships with companies,”Journal of Marketing, 67, pp. 76-88.
(17)Bhattacharya, Hayagreeva Rao & Mary Ann Glynn, (1995) “Understanding the bond of identification,” Journal of Marketing, 59(4), pp.27-43.
(18)Botskin, Jim (1999), “Who’s in Charge of Knowledge Management?” Computerworld, 33(32), pp.33.
(19)Boorstin, Daniel J. (1974), The Americans: The Democratic Experience, New York: Vintage
(20)Brailsford, Thomas W. (2001), “Building a Knowledge Community at Hallmark Cards,” Research Technology Management, 44(5), pp.18-25.
(21)Bressler, Stacey E. & Charles E. Grantham (2000), “Communities of Commerce,” McGraw-Hill.
(22)Brook Manville, Markus M. Lynne & Carole E. Agres (2000), “ What makes a virtual organization work? ” Sloan Management Review, 42(1), pp .13-27.
(23)Brown, Erika (2000), “Surfing With CEOs and Other Notables,” Forbes, 84.
(24)Brown, J. S., Collins, A., and Duguid, S. (1989) “Situated Cognition and the Culture of Learning,” Educational Research, Vol. 18(1), pp. 32-42.
(25)Brown Stephen, Kozinets Robert V., and Sherry Jr. John F. (2003) “Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning,” Journal of Marketing, 67 (3), pp. 19-33
(26)Buchanan, B. (1974), “Building Organizational Commitment: The Socialization of Managers in Work Organization,” Administrative Science Quarterly, 19 (4), pp.533-546.
(27)Carey, James W. (1989), “Communication as Culture: Essays on Media and Society,” Boston: Unwin Hyman
(28)Celsi, R. L., L. R. Randall, and W. L. Thomas (1993), “An Exploration of High-Risk Leisure Consumption through Skydiving,” Journal of Consumer Research, 20 (June), pp.1-23.
(29)Chae & Kim (2001), Information Quality for Mobile Internet Services , Twenty-Second International Conference on Information Systems. , pp.59-67
(30)Chaudhuri, A. and M.B. Holbrook, (2001)“ The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, ” Journal of Marketing, Vol.65, No.2 , pp. 81-93
(31)Chen,L-D, Gillenson.M.L and Sherrell, D.L (2002),“Enticing Online Consumers：An Extended Technology Acceptance Perspective,” Information &Management(39) , pp.705-719
(32)Cialdini, Robert and Noan J. Goldstein (2004), “Social influence: Compliance and Conformity, ”Annual review of psychology, 55, pp.591-621.
(33)Csikszentmihalyi , M. Flow : The psychology of optimal experience[M] . New York : Harper & Row , 1990.
(34)DeLone, W. H. and E. R. McLean(1992),“Information Systems Success: The Quest for theDependent Variable,” Information Systems Research, 3(1), pp.60-95.
(35)Deshpande, Rohit and Gerald Zaltman (1982), “Factors Affecting the Use of Marketing Research Information: A Path Analysis,” Journal of Marketing, Research ,vol. 19(February), pp.14-31.
(36)Deshpande, Rohit and Gerald Zaltman (1984), “A Comparison of Factors Affecting Researcher and Manager Perception of Market Research Use,” Journal of Marketing Research ,vol. 21(February), pp.32-39.
(37)Dick, A.and Basu, K.(1994) “Customer loyalty: towards an integrated framework, ” Journal of Academy of Marketing Science, 22, pp.99- pp.113
(38)Doney, Patricia M. and Joseph P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, vol. 61, iss.2, pp.35-51.
(39)Doll, WJ, & Torkzadeh, G.(1988), “The measurement of end-user computing satisfaction, ” MIS Quarterly. June, pp.259-274.
(40)Doll R & Peto R(1981), “The causes of cancer: quantitative estimates of avoidable risks of cancer in the United States today, ”Journal of the national cancer institute, Jun;66(6), pp.1191-308.
(41)Douglas, Mary and Baron Isherwood (1979), The World of Goods, New York: Basic.
(42)Ducoffe, R. H.(1996),“Advertising Value and Advertising on the Web,” Journal ofAdvertising Research, Sep./Oct. , pp.21-35
(43)Durkheim, Emile ([1915] 1965), The Elementary Forms of the Religious Life, New York: Free Press.——— ([1893] 1933), The Division of Labor in Society, trans. George Simpson, New York: Free Press
(44)Dutton, J.E., Dukerich, J.M., & Harquail, C.V. (1994), “ Organizational images and member identification, ” Administrative Science Quarterly,39(2) ,pp.239-263.
(45)Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh (1987), “Developing Buyer-Seller Relationship,” Journal of Marketing, 51(April), 11-27.
(46)Eagly, A. and Chaiken, S. (1993), The psychology of attitudes, Harcourt Brace Jovanovich, Inc., Fort Worth, TX.
(47)Eighmey, J., (1997) “Profiling User Responses to Commercial Web Sites,” Journal of Advertising Research, May/June, pp.21-35.
(48)Ellemers, N, Kortekaas, P, and Ouwerkerk, J.W (1999) “Self-Categorisation,Commitment to the Group and Group Self-Esteem as Related but Distinct Aspects of Social Identity,” European Journal of Social Psychology (29), pp. 371-389.
(49)Fornell, C., & D. F. Larcker (1981), “Evaluating Structural Equation Models with Unobservables and Measurement Error,” Journal of Marketing Research, Vol.18, No.1, pp. 39-50.
(50)Fournier, Susan (1991), “A Meaning-Based Framework for the Study of Consumer Object relations,” Advances in Consumer Research, 18, pp.736-742.
(51)Franke N. and Shah S. (2003),“ How communities support innovative activities:An exploration of assistance and sharing among end-users,” Research Policy, Vol. 32(1), pp.157.
(52)Garbarino, Ellen and Mark S. Johnson (1999), “The Different Roles of Satisfaction, trust, and Commitment in Customer Relationship,” Journal of Marketing,Vol.63, pp. 70-87.
(53)Hall,D.T. & Schneider,B.（1972）, “Toward Specifying The Concept of Work. Climate：A Study of Roman Catholic Diocesan Priests, ”Journal of Applied Psychology, Vol.36, pp.19-39.
(54)Heehyoung Jang,Lorne Olfman,Ilsang Ko,Joon Koh,and Kyungtae Kim (2008), “The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty,” International Journal of Electronic Commerce, Vol.12 , pp.74-75.
(55)Herbert Kelman (1958),“Compliance, identification, and internalization:three processes of attitude change, ” Journal of Conflict Resolution (1) , pp.51-60.
(56)Hogg, M. A., & Abrams, D. (1988) “Social identification: A social psychology of intergroup relations and group process,” London: Routledge.
(57)Holbrook, M. B., & Hirschman, E. C. (1982), “The experiential aspects of consumption: Consumer fantasies, feelings, and fun,” Journal of Consumer Research, 9(5), pp.132-140.
(58)Huh,Y U, Keller. F R Redman.T.C, and Watkins. A.R(1990),“Data Quality”, Information and Software Technology(32), pp.559-565
(59)Jacoby, J. & Kyner, D.B. (1973) “Brand loyalty vs repeat purchasing behavior,” Journal of Marketing Research, vol. 10, pp.1-9.
(60)Jacoby, Jacob and Robert Chestnut (1978) “Brand Loyalty Measurement and Management,” New York：John Wiley & Sons。
(61)Jaworski, Bernard J. and Ajay K.Kohli(1993), “Market Orientation :Antece nts and consequences ,” Journal of Marketing, vol. 57(July), pp.53-70.
(62)Jones, T.O. & Sasser, W.E. Jr. (1995), “ Why Satisfied Customers Defect ,” Harvard Business Review, vol.73, pp.88-99.
(63)Kannan, P. K., Ai-Mei Chang & Andrew B. Whinston (2000), “Electronic Communities in E-Business: Their Role and Issues,” Information Systems Frontiers, 1(4), pp.415.
(64)Kasper, H.(1988),“On Problem Perception, Dissatisfaction and Brand Loyalty,” Journal of Economic Psychology, Vol.9, pp.387-397
(65)Keaveney, S. M. (1995), “Customer Switching Behavior in Service Industries: An Exploratory Article,” Journal of Marketing, 59(2): pp. 71-82.
(66)Knippenberg, D. & Schie, E. C. (2000), “ Foci and correlates of organizational identification,”Journal of Organizational Psychology, 73, pp.137-147.
(67)Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kurnar (1993), “Markor: A Measure of Market Orientation,” Journal of Marketing Research, vol. 30(November), pp.467-477.
(68)Koh, J. & Kim, Y. G. (2004), “Knowledge Sharing in Virtual Communities:An e-Business Perspective,” Expert Systems with Applications, 26, pp.155-166.
(69)Lastovicka, John L. and Gardner, David M.（1978）, ”Components of Involvement,” in Attitude Research Plays for High Stakes, pp. 53-73.
(70)Lave, J. & Wenger, E. (1991),“Situated learning: Legitimate peripheral participation,” NY: Cambridge University Press.
(71)Lee, J.Y. & Kim, Y.G. (2005),“The Effects of Community Characteristics on Customer Commitment and Loyalty in the Online Consumer Community,” In Korea Society of Management Information System Conference, pp. 841–848.
(72)Lin, J. & H. Lu.(2000),“Towards an understanding of the behavioural intention to use a website,”International Journal of Information Management 20, pp.197-208.
(73)Liu, C., and Arnett, K.P.(2000), “Exploring the Factors Associated with Web Site Success in the. Context of Electronic Commerce,” Information & Management (38:1), pp. 23-33
(74)Mael, F. A. and B. E. Asforth (1989), “Social identity theory and the organization” Academy of Management Review, vol. 14(1), 20-39.
(75)Maltz and Ajay K. Kohli (1996), “ Market Intelligence Dissemination Across Functional Boundaries,” Journal of Marketing Research, vol. 33(February), pp.47-61.
(76)Marshall, Gordon (1994), The Concise Oxford Dictionary of Sociology, Oxford: Oxford University Press
(77)McAlexander, J.H., Schouten, J.W., and Koenig, H.F.(2002), “Building Brand Community, ” Journal of Marketing, Vol. 66（1）, pp. 38-55
(78)McAlexander, J. H. and J. W. Schouten (1998), “Brandfests: Servicescapes for theCultivation of Brand Equity,” in Servicescapes: The Concept of Place in Contemporary Markets, ed. Sherry, J. F., Jr. Chicago, NTC Business Books, pp.377–402.
(79)McAllister, D.J. (1995), “Affect- and cognition-based trust as foundations for interpersonal cooperation in organizations,” Academy of Management Journal, vol. 38, pp.24-59
(80)McCold, Paul & Wachtel Benjamin (1998). “Community is not a Place: A New Look at Community Justice Initiatives,” Contemporary Justice Review, 1(1), pp.71.
(81)Mcfadden, F. R. and Hoffer, J. A., "Data Base Management", 2nd ed., The Benjamin/Camming Co., 1988.
(82)McGrath, M. A., J. F. Sherry, Jr., and D. D. Heisley (1993), “An Ethnographic Study of an Urban Periodic Marketplace: Lessons from the Midville Farmer’s Market,” Journal of Retailing, 69 (fall), pp.280–319.
(83)McKinney, Yoon and Zahedi(2002),“The Measurement of Web-Customer Satisfaction: AnExpection and Disconfirmation Approach,” Information Systems Research,13(3), pp.296-315.
(84)McLeod, R. Jr., Management Information Systems, New York : Macmillan Publishing Company, 1990
(85)McLuhan, Marshall (1964), Understanding Media, London: Routledge & Kegan Paul.
(86)McMillan, D. and D. Chavis. (1996) “Sense of Community," Journal of Community Psychology, Vol. 24(4), pp.315-325.
(87)Menon, Anil and Rajan P. Vardarajan (1992), “A Model of Marketing Knowledge Use Within Firms,” Journal of Marketing ,vol. 56(October), pp.53-71.
(88)Moorman, Christine (1998), “Cultural Antecedents and New Product Outcomes,” Journal of Marketing Research, vol.32 (August), pp.318-335.
(89)Moorman, Rohit Deshpande, and Gerald Zaltman (1993), “Factors Affecting Trust in Market Research Relationships,” Journal of Marketing ,vol. 57(Januray), pp.81-101.
(90)Muniz, A., M., Jr., and T. C. O’Guinn (2001), “Brand Community,” Journal of Consumer Research, 27(4), pp.412-432.
(91)Newman, J.W. & R.A. Werbel (1973),“Multivariate Analysis of Brand Loyalty for Major Household Appliances,” Journal of Marketing Research, vol.10, pp.404-409.
(92)Obst, P., L Zinkiewicz, S. G. Smith (2002), “Sense of Community in Science Fiction Fandom. Part 1. Understanding Sense of Community in an International Community of Interest,” Journal of Community Psychology,30(1), pp. 87-103.
(93)Oliver, Richard L.(1999), “Whence Consumer Loyalty？,Journal of Marketing, Vol. 63, pp.33-44
(94)Ong, Walter J. (1982), Orality and Literacy: The Technologizing of the World, London: Methuen.
(95)O’Reilly, C. and J. Chatman (1986) “Organizational Commitment and Psychological Attachment: The Effects of Compliance, Identification and Internationalization on Prosocial Behavior,” Journal of Applied Psychology, 71, pp. 492-499.
(96)Parks,M.R.,and Kory,F.(1996), “Marking friends in cyberspace ,” Jourmal of Communication,46,1(Winter) pp.80-97
(97)Patchen, M. (1970), Participation, achievement, and involvement on the job, Englewood Cliffs, NJ: Prentice Hall.
(98)Pincus, J. D., Knipp, J. E. and Rayfield, R.E. (1990), “Internal Communication and Job Satisfaction Revisited: The Impact of Organizational Trust and Influence on Commercial Bank Supervisors, ” PR Research Annual, Vol. 2, pp.173-191.
(99)Pitt, L. F., Kavan C. B. and Watson, R. T.(1995), "Service Quality : A Measure of Information Systems Effectiveness", MIS Quarterly, Vol. 19, June , pp. 173-187
(100)Pugh, L(1991).,“Customer Satisfaction Guarantees Customer Loyalty,” Do It Yourself Retailing 161, pp.75-87
(101)Rai, A., S.S. Lang and R.B. Welker (2002), “Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis,” Information Systems Research, Vol. 13, No. 1, pp. 50-69.
(102)Rheingold, Howard (1993), Cold Knowledge and Social Warmth, Newsweek, 122(1), pp.49.
(103)Riketta, M. (2005), “Organizational Identification: A Meta-analysis,” Journal of 95 Vocational Behavior, 66(2), pp.358–384.
(104)Roberts, K. and O’Reilly, C. (1974), “Measuring Organizational Communication,” Journal of Applied Psychology, Vol.59, pp.321-326.
(105)Romm, Celia, Nava Pliskin & Rodney Clarke (1997), “Virtual Communities and Society: Toward an Integrative Three Phase Model”, International Journal of Information Management, 17(4), pp.261-271.
(106)Rosenbaum, Mark S., Ostrom, Amy L., and Kuntze Ronald(2005), “Loyalty Programs and A Sense of Community, ” Journal of Services Marketing, Vol. 19（4）, pp.222-233
(107)Rothaermel, F. T. & S. Sugiyama (2001), “Virtual Internet Communities and Commercial Success: Individual and Community-Level Theory Grounded in the Atypical Case of TimeZone.com,” Journal of Management, 27(3), pp.297-312.
(108)Schouten , J W, McAlexander , J H , and Koenig , H F.(2007) “Transcendent customer experience and brand community,”Journal of the Academic Marketing Science , 35 (3) , pp. 357 - 368.
(109)Schouten and Mcalexander (1995), “Subcultures of Consumption: An Ethnography of the New Bikers, ” Journal of Consumer Research, 22, pp.43-61.
(110)Seddon P & Kiew M-Y. “A Partial Test and Development of DeLone and McLean`sModel of IS Success,” The Australian Journal of Information Systems, 4 (1),1996, pp.90-109.
(111)Seddon, P. B., & Yip, S. K.(1992) “An empirical evaluation of user information satisfaction(UIS) measures for use with general ledger accounting software,” Journalof Information Systems, 6(1), pp.75-92.
(112)Shu, Jing Ou(2003),“ Identifying the factors that affect consumers’ willingness to do internet shopping” Masters thesis, Concordia University. pp43
(113)Singh, J. & D. Sirdeshmukh (2000), “Agency and trust mechanisms in consumer satisfaction and loyalty judgments,” Journal of the Academy of Marketing Science, 28 (1) , pp.150-167.
(114)Sitkin, S.B. (1995), “On the positive effects of legalization on trust,” Research on Negotiation in Organizations, vol. 5, pp.185-217.
(115)Slater, Stanley F.and John C. Narver (1995), “Market Orientation and the Learning Organization,” Journal of Marketing, vol. 59(July), pp.63-74.
(116)Stevens, J. M. , Beyer, J. M. & Trice, H. M. (1978),“Assessing personal , role and organizational predictor of managerial commitment. ,”Academy of Management Journal, 21, pp.380-396.
(117)Stewart, David W. (1999), “Beginning Again: Change and Renewel in Intellectucal Communities,” Journal of Marketing, 63(4), pp.2-5.
(118)Tajfel, H. (1974) ,“Social Identity and Intergroup Behavior,” Social Science Information, 13, pp.65-93.
(119)Tajfel, H. (1978) ,“Differentiation between Social Groups: Studies in the Social Psychology of Intergroup Relations,” London: Academic Press.
(120)Tajfel, H. (1981), “Human Groups and Social Categories : Studies in the Social Psychology,” New York: Cambridge University Press.
(121)Turner, J. C. (1985), “Social categorization and the self-concept: A social cognitive theory of group behavior. In E. J. Lawler, Advances in group processes,” Theory and research, Vol.2, pp.77-122.
(122)Turner, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D., & Wetherell, M. S. (1987), “Rediscovering the Social Group,” Oxford: Blackwell.
(123)Wallendorf, R. A., & Arnould, E. J. (1988) ,“ My favorite things: A cross-cultural inquiry into object attachment, possessiveness, and social linkages,” Journal of Consumer Research, 14(4), pp.531-547.
(124)Wang.R.Y and Strong, D.M(1996),“ Beyond Accuracy：What Data Quality Means to Data Consumers,” Journal of Management Information Systems(12;4), pp5-34
(125)Weber, Max ([1922] 1978), Economy and Society, Berkeley: University of California Press.
(126)Wellman, B., Salaff, J.,&Dimitrova,D. (1996), “ Computer networks as social networks:collaborative work,telework,and virtual community,”Annual Review of Sociology,22 , pp.213-238
(127)Wenger, E. C. & Snyder, W. M. (2000) “Communities of Practice：The organizational frontier,” Harvard Business Review, 78(1), pp. 139-145.
(128)Wiener, Y. (1982), “Commitment in organizations: A normative view,” Academy of Management Review, 7(3), pp.418-428.
(129)Zeithaml, V. A., L. L. Berry, and A. Parasuraman (1996), “The Behavioral Consequence of Service Quality, Journal of Marketing,”Vol.60, pp.31-46.
(130)Zmud, R. W. (1978), “An Empirical Investigation of Dimensionality of the Concept of Information”, Decision Science, pp.187-195..		zh_TW