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題名 空調節能服務產業之企業轉型與商業模式創新之研究—以T個案公司為例
The transformation and innovative business model in HVAC industry - take T company for example
作者 黃柏榕
貢獻者 李易諭
黃柏榕
關鍵詞 企業轉型
商業模式
創新
transformation
business model
innovation
日期 2010
上傳時間 5-Sep-2013 13:56:23 (UTC+8)
摘要 本研究主要探討企業管理者如何因應環境快速變遷而採取必要的企業轉型策略，而企業在進行轉型時，轉型考慮的因素為何？以及在進行轉型時，企業所面臨的問題與挑戰為何？有哪些關鍵因素會促使企業轉型成功進而持續成長？而創新商業模式又如何幫助企業突破難關？本研究經由文獻中尋找合適且相關資料，再透過個案訪談法，深入了解個案公司企業轉型過程與內容，藉由企業高階經理人與企業成員之專業素養與豐富的經驗，進行相關議題之探討，檢視影響個案公司在進行企業轉型面臨的外部和內部環境分析，以及最後歸納出影響企業轉型的關鍵成功因素。
本研究歸納出企業進行轉型以及商業模式創新時，關鍵成功因素包含領導者必須因應環境與趨勢而清楚規畫出企業未來營運之目標與願景外，與員工妥善溝通、激勵員工，以及適時給予回饋也是必要的。最後關鍵成功因素亦包含企業如何與供應商或合作夥伴配合，以快速回應和滿足市場與顧客之需求，而在本研究於此個案研究中發現，企業經營者之策略敏銳度及經營態度會深深影響企業轉型之成功與否。
本研究期望能協助企業之經營者，透過本研究結果去尋找合適的企業轉型策略，以使企業更穩健成長與茁壯，將企業轉型這項艱鉅的任務化成明確且可行的任務。
關鍵字：企業轉型；商業模式；創新
This study aims at how enterprise manager took necessary transformation strategy to adapt to the rapid change of the environment. And when enterprise transforms, what kind of factors would take into consideration? And in the process of transforming, what kinds of questions and challenges will be concerned? Also, what kinds of the main key factors would make the enterprise successful and continue growing up? How would innovative business model help the enterprise break through the difficulties? This study found out the related information from the past document records, and learned how an enterprise transformed and their transformation process by interviewing the managers and visiting the company. And by visiting the top manager and the employee of the company, the study did research related to the topic. Finally this study did the related outside and inside analysis about the transformation, and sum up the key successful factors affecting the company.
The results of this study indicated the critical factors that affected the successful business transformation and innovative business model included that leader must have well planned the future business target and vision according to the environment and trends. Communicating with the employees, encouraging them and giving feedback to them are also necessary. And the critical successful factors included how to cooperate with the suppliers and their business partners in order to response quickly to the market and satisfy the customers’ needs. This study found out that the attitude and vision of the leader also affected how the corporate transformed very much.
It was hope that this study can help the leader of an enterprise to find the suitable transformation strategy through the result from this study, and further to change the challenging mission of the transformation into a clear and feasible mission to make the enterprise more strong and grow stably.

Key words: Transformation, Innovation, Business model
參考文獻 中文文獻（依第一作者筆畫順序）
1. ESCO產業推動辦公室（2007），ESCO產業推動現況與未來策略，財團法人綠色生產力基金會。
2. 司徒達賢（1994），台灣中小企業發展之經營策略，第一屆中小企業發展學術研討會論文集，頁235-265。
3. 行政院國家科學委員會（2009），能源科技與產業發展，2009年全國能源會議總結報告。
4. 行政院主計處（2009），國民經濟動向統計季報。
5. 周妤航（2009），以TRIZ探討企業轉型成功之策略研究－以T個案公司為例，國立政治大學企業管理學系碩士班碩士論文。
6. 馬利艷、蔡尤溪、陳保順（2007），剖析空調產業大趨勢研討會，工研院產業經濟與趨勢研究中心（INK）。
7. 柯志昌（2010），園區面對能源三法之管理對策-循環性社會建構與趨勢研討，科技園區暨科學園區因應能源三法之治理策略論壇，中華大學、財團法人中技社、財團法人綠色生產力基金會、台灣經濟研究院。
8. 袁素萍（2003），企業轉型成功關鍵因素之研究，國立成功大學管理學院高階管理碩士在職專班碩士論文。
9. 許士軍（1989），管理學，台北：東華出版社。
10. 陳明璋（1994），台灣中小企業發展論文集，台北：聯經出版社。
11. 陳明璋（1996），企業轉型的策略與成功關鍵，貿易週刊，1690期，頁18-21。
12. 陳定富（2000），網際網路商業模式與專利關係之探討，亞太智慧財產權發展基金會。
13. 陳俊輝（2009），國內外ESCO產業現況與節能潛力，經濟部能源局。
14. 黃正忠（2010），促進能源服務型產業發展座談會。
15. 葉榮義（2006），轉型策略、執行力與經營績效之研究－以石化業為例，國立中山大學人力資源管理研究所在職專班碩士論文。
16. 經濟部能源局（2009），2009年~2018年長期負載預測與電源開發規劃摘要報告。
17. 經濟部（2009），永續發展與能源安全，2009年全國能源會議總結報告。
18. 經濟部（2009），能源管理與效率提升，2009年全國能源會議總結報告。
19. 楊宗翰（2003），科技產業園區開發經營商業模式之研究，國立台灣大學國際企業學研究所碩士論文。
20. 蔡勳雄（2009），國家願景發展，行政院經濟建設委員會。
21. 劉彥承（2005），創新矩陣Innovative Matrix，台北：白象文化。
22. 羅逸園（2003），多國籍企業子公司創新程度影響因素之探討－以3M亞洲地區子公司為例，國立中原大學企業管理學系研究所碩士論文。
網站部分
1. 科技產業資訊室官方網站(http://cdnet.stpi.org.tw/techroom/analysis/2008/pat_08_A015.htm)，登錄時間：29/09/2010。


英文文獻
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2. Adams, J. D.（1984）, “Transformation Work,” Miles Review Press, Egypt: Alexandria.
3. Applegate, P. O. & Zawacki, R. A.（1997）, “A Balanced Approach to IT Transformation,” Information Systems Management.
4. Bibeaul, Donald B. T.（1982）, “Corporate Turnaround, How Managers Turn Losers into Winners, ” New York: McGraw-Hill Company.
5. Chacke, G. K.（1988）, “Technology Management – Application to Corporate Market and Military Missions ,” New York: Praeger.
6. Chesbrough, H. W. & Rosenbloom, R. S. （2002）, “The Role of the Business Model in Capturing Value From Innovation: Evidence from Xerox Corporation`s Technology Spin-off Companies, ” Industrial and Corporate Change, 11(3), pp. 529-555.
7. Collins, D. J. & Montgomery（1998）, “Creating Corporate Advantage”, Harvard Business Review, 76（3）, pp. 70-83.
8. Cumming, T. G. & Worley, C. G.（1997）, “Organization Development and Change,” 6th ed., USA: International Thomson Publishing.
9. Cumming, P. E. & Huse, E. F.（1989）, “Organization Development and Change,” 4 th ed., USA: St. Paul.
10. Daft, R. L. （1978）, “A Dual-Core Model of Organizational Innovation”,
Academy of Management Journal, 21(2), pp.193-210.
11. Davenport, H. T.（1994）, “On Tomorrow’s Organization: Moving Forward or Step Backwards,” Academy of Management Executive, Vol.8., No.3.
12. Davenport, H. T.（1997）, “Ten Principles of Knowledge Management and Four Case Studies,” Knowledge and Process Management, Vol.4, No.3., pp. 187-208.
13. Drucker, P. F.（1985）, “Innovation and entrepreneurship: Practive and
Principles,” London: Heinemann.
14. Ettlie, J. E. , Bridges, W. P., & O’Keefe, R. D. (1984), “Organization
strategy and structural differences for radical versus incremental
innovation,” Management Journal, 30, pp. 682-695.
15. Frezza, Bill (1998), “ It’s time to examine your company’s e-business model,” Internetweek, Issue 720, p. 42.
16. Glueck, W. F. & Jauch, L. R.（1984）, “Strategy Management and Business Policy,” New York: McGraw Hill.
17. Gooding, Don（1996）, “Understanding the net’s business model,” CommunicationsWeek, Issue 590, p. 46.
18. Grant, Gail L. (1998), “Excerpt: Internet Business Model,” CommerceNet, Nov.19, http：//www.commercenet.com.
19. Henry, W. Chesbrough（2003）, “A Better Way to Innovate,” Harvard Business Review, 76（3）, pp. 70-83.
20. James, Higgins, (1995), “Innovation: the core competence,” Planning
Review, 23, pp. 32-36.
21. Hamel, G. & Prahalad, C. K.（1994）, “Competing for the future-breakthrough strategies for seizing control of your industry and creating the markets of tomorrow,” Harvard Business School Press, 72（4）, pp. 122-129.
22. Hammer, M. & Champy, J.（1993）, “Reengineering the Corporate: A Manifesto for Business Revolution,” Harper Business Press.
23. Jeffrey, Bergstrand H. & Jeff, Woodman（2000）, “Going Global: 25 Keys to International Operations,”USA：Listen & Live Audio.
24. Jonathan, Day（2000）, “Corporate transformation without a crisis,” The McKinsey Quarterly, New York, Iss. 4, pp. 116-128
25. Joyce, Wycoff & Tim, Richardson（1995）, “Transformation Thinking, ”
Berkley Publishing Group.
26. John, P. Kotter（1995）, “Leading Change: Why Transformation Efforts Fail,” Harvard Business Review, Boston, Vol. 73, Iss2, pp. 59-67.
27. James, C. Collins & Jerry, I. Porras（2008）,“Building Your Company’s Vision,” Harvard Business Review, pp. 3-15.
28. Judy, Estrin（2009）, “ Closing the Innovation Gap : Reigniting the Spark of Creativity in a Global Economy,” New York: McGraw-Hill Company.
29. Kilmann, Rlph H. & Covin, T. I., and Associates（1988）, “Corporate Transformations: Revitalizing Organization for a Competitive World,” Illinois: Jessey-base Inc.
30. Kim, W. Chan & Mauborgne, Renee（2004）, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,” New York: Harvard Business School Press.
31. Knight, K. E. (1967), “A Descriptive Model of the Intra-firm Innovation
Process,” Journal of Business, 40, pp. 478-496.
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38. Michael, Hammer & James, Champy （1993）, “ Reengineering the Corporation: A Manifesto for Business Revolution,” New York : Harper Business
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41. Nadler, D. A. & Tushman, M. L.（1995）, “Types of Organizational Change : From Incremental Improvement to Discontinuous Transformation in Discontinuous Change,” Illinois: Jessey-Bass Inc.
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47. Schumnn, P. A.（1994）, “Innovate: straight path the quality, customer delight & competitive advantage,” New York: McGraw Hill.
48. Shaheen, George T.（1994）, “Approach To Transformation,” Chief Executive, pp. 2-5.
49. Slywotzky, Adrian（1996）, “Value Migration：How to Think Several Moves Ahead of The Competition,” The President and Fellows of Harvard College.
50. Thomas, H. Davenport（2009）, “Competing on Analytics,” Harvard Business Review, pp. 1-11.
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描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
93932508
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093932508
資料類型 thesis
dc.contributor.advisor 李易諭zh_TW
dc.contributor.author (Authors) 黃柏榕zh_TW
dc.creator (作者) 黃柏榕zh_TW
dc.date (日期) 2010en_US
dc.date.accessioned 5-Sep-2013 13:56:23 (UTC+8)-
dc.date.available 5-Sep-2013 13:56:23 (UTC+8)-
dc.date.issued (上傳時間) 5-Sep-2013 13:56:23 (UTC+8)-
dc.identifier (Other Identifiers) G0093932508en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/60272-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 93932508zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 本研究主要探討企業管理者如何因應環境快速變遷而採取必要的企業轉型策略，而企業在進行轉型時，轉型考慮的因素為何？以及在進行轉型時，企業所面臨的問題與挑戰為何？有哪些關鍵因素會促使企業轉型成功進而持續成長？而創新商業模式又如何幫助企業突破難關？本研究經由文獻中尋找合適且相關資料，再透過個案訪談法，深入了解個案公司企業轉型過程與內容，藉由企業高階經理人與企業成員之專業素養與豐富的經驗，進行相關議題之探討，檢視影響個案公司在進行企業轉型面臨的外部和內部環境分析，以及最後歸納出影響企業轉型的關鍵成功因素。
本研究歸納出企業進行轉型以及商業模式創新時，關鍵成功因素包含領導者必須因應環境與趨勢而清楚規畫出企業未來營運之目標與願景外，與員工妥善溝通、激勵員工，以及適時給予回饋也是必要的。最後關鍵成功因素亦包含企業如何與供應商或合作夥伴配合，以快速回應和滿足市場與顧客之需求，而在本研究於此個案研究中發現，企業經營者之策略敏銳度及經營態度會深深影響企業轉型之成功與否。
本研究期望能協助企業之經營者，透過本研究結果去尋找合適的企業轉型策略，以使企業更穩健成長與茁壯，將企業轉型這項艱鉅的任務化成明確且可行的任務。
關鍵字：企業轉型；商業模式；創新		zh_TW
dc.description.abstract (摘要) This study aims at how enterprise manager took necessary transformation strategy to adapt to the rapid change of the environment. And when enterprise transforms, what kind of factors would take into consideration? And in the process of transforming, what kinds of questions and challenges will be concerned? Also, what kinds of the main key factors would make the enterprise successful and continue growing up? How would innovative business model help the enterprise break through the difficulties? This study found out the related information from the past document records, and learned how an enterprise transformed and their transformation process by interviewing the managers and visiting the company. And by visiting the top manager and the employee of the company, the study did research related to the topic. Finally this study did the related outside and inside analysis about the transformation, and sum up the key successful factors affecting the company.
The results of this study indicated the critical factors that affected the successful business transformation and innovative business model included that leader must have well planned the future business target and vision according to the environment and trends. Communicating with the employees, encouraging them and giving feedback to them are also necessary. And the critical successful factors included how to cooperate with the suppliers and their business partners in order to response quickly to the market and satisfy the customers’ needs. This study found out that the attitude and vision of the leader also affected how the corporate transformed very much.
It was hope that this study can help the leader of an enterprise to find the suitable transformation strategy through the result from this study, and further to change the challenging mission of the transformation into a clear and feasible mission to make the enterprise more strong and grow stably.

Key words: Transformation, Innovation, Business model		en_US
dc.description.tableofcontents 第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究範圍與對象 2
第四節 研究流程 3
第五節 論文結構 5
第貳章 文獻探討 7
第一節 企業轉型 7
一、企業轉型的意義 7
二、企業轉型的過程 8
三、企業轉型的種類 12
四、企業轉型之策略 17
五、小結 21
第二節 商業模式 22
一、商業模式 22
二、商業模式的定義 23
三、小結 24
第三節 創新 25
一、創新的種類 25
二、價值創新之策略 30
三、小結 32
第参章 研究設計 33
第一節 研究架構 33
第二節 研究方法 35
一、個案研究法 35
二、個案選擇與資料來源 35
三、訪談設計 36
四、研究限制 36
第肆章 個案分析 38
第一節 公司簡介 38
一、T公司簡介 38
二、T公司台灣分公司 38
三、 經營理念與經營哲學 39
四、組織架構 40
五、主要產品與服務 44
第二節 企業轉型（2004年到2008年） 45
一、總體環境分析 45
二、產業環境分析 48
三、2004年T公司SWOT分析 52
四、企業因應策略 53
五、企業營收表現 56
六、關鍵成功因素探討 56
第三節 創新商業模式（2009年~迄今） 59
一、總體環境分析 59
二、能源技術服務（ESCO）產業分析 68
三、2009年SWOT分析 71
四、創新商業模式 73
五、企業營收及表現 77
六、經營績效評估與探討 78
七、關鍵成功因素探討 79
八、小結 80
第伍章 結論 81
第陸章 建議 83
參考文獻 85
附錄 92		zh_TW
dc.format.extent 2089273 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093932508en_US
dc.subject (關鍵詞) 企業轉型zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) 創新zh_TW
dc.subject (關鍵詞) transformationen_US
dc.subject (關鍵詞) business modelen_US
dc.subject (關鍵詞) innovationen_US
dc.title (題名) 空調節能服務產業之企業轉型與商業模式創新之研究—以T個案公司為例zh_TW
dc.title (題名) The transformation and innovative business model in HVAC industry - take T company for exampleen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文文獻（依第一作者筆畫順序）
1. ESCO產業推動辦公室（2007），ESCO產業推動現況與未來策略，財團法人綠色生產力基金會。
2. 司徒達賢（1994），台灣中小企業發展之經營策略，第一屆中小企業發展學術研討會論文集，頁235-265。
3. 行政院國家科學委員會（2009），能源科技與產業發展，2009年全國能源會議總結報告。
4. 行政院主計處（2009），國民經濟動向統計季報。
5. 周妤航（2009），以TRIZ探討企業轉型成功之策略研究－以T個案公司為例，國立政治大學企業管理學系碩士班碩士論文。
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網站部分
1. 科技產業資訊室官方網站(http://cdnet.stpi.org.tw/techroom/analysis/2008/pat_08_A015.htm)，登錄時間：29/09/2010。


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