學術產出-Theses
Article View/Open
Publication Export
-
題名 二極體廠商之競爭策略-以D公司為個案研究
The competition stratgy of Diode Industrial --take Company D as case study作者 王金雄
Wang, Chin Hsiung貢獻者 郭炳伸
Kuo, Biing Shen
王金雄
Wang, Chin Hsiung關鍵詞 二極體
競爭優勢
競爭策略日期 2010 上傳時間 5-Sep-2013 14:01:04 (UTC+8) 摘要 二極體為半導體中存在最久、技術發展最成熟，而競爭也為最激烈的產業。綜觀全球2010 年市佔率排名，並無任何一家廠商其市占率超過10%，由此可見二極體產業並非國際大廠的主要營收來源，就算國際一級大廠無意多投放資源經營此一產品，但台灣的廠商亦無法在此成熟產業中獲取更大的利益。個案公司成立於1959 年，以區域貿易為導向的美國地區二極體貿易商，在面臨公司被拍賣、由台灣廠商買下重整，重新審視並建立其核心競爭能力，再依此核心能力，不斷藉由生產品質的提升、生產成本的降低，以及創新產品來獲取更大的市場，然後再藉由併購來進行生產的垂直整合與擴充產品線，現今已成為全世界排名第十一的二極體供應商。 本論文藉由個案公司的發展歷程，並透過Michael Porter 的競爭優勢理論，成本領導、差異化領導以及專注策略，來整理並分析個案公司的競爭優勢與競爭策略，進而提供台灣二極體廠商的相關未來發展參考。
Diode is the most mature industry in semiconductor, and its competitive environment is much more challenging than other semiconductor industries.From the marketing data of 2009, we can find that there no player can gain more than 10% market shares, which means Diode is not the major products for the first‐tier companies to develop in the future. However, all the Taiwan players seems can`t get any more benefit or more market share from such environment even the first‐tier companies try to maintain such competition environment. This thesis studies a company that was founded in the US in 1959,and was subsequently acquired by a Taiwanese company for restructuring after it went bankrupt. After several years’ efforts, this company has built up its core competence in quality, improved its cost structure, and expanded its market shares. Furthermore, it took actionsfor vertical integration and expanded its products portfolios through globally acquired activities. Finally the case company has become the first‐tier players in Diode industry. Taking the overall cost leadership, differentiation, focus theory of M. Porter, to analyze D company, this thesis comes up with the developmentsuggestions for Taiwanese companies who would like to build their own development strategy.參考文獻 英文部分AAKER, D. A. 1986. Strategic Market Management, John Wiley & Sons.ANSOFF, H. I. 1965. Corporate strategy, New York, McGraw‐Hill.BARNEY, J. B. 1997. Gaining and sustaining competitive advantage, The Ohio State University Columbus.BATES, D. L. & ELDREDGE, D. L. 1980. Strategy and policy, William C. Brown Publishing Co.BOB JOHNSTONE & NAKAMURA, S. 2007. The Revolution in Lighting Technology, Prometheus Books.CHANDLER, A. 1962. Strategy and Structure, Boston, MIT Press.GLUECK, W. 1976. Business Policy,Strategy Formation and Management Action, New York, McGraw‐Hill.GRANT, R. M. 1991. The Resource‐Based Theory of Competitive Advantage:Implications for StrategyFormulation. California Management Review, 33, 114‐135.HANER, F. T. 1976. Business Policy, Planning and Strategy, Cambridge.HILL, C. W. L. & G.R., J. 1998. Strategic Management Theory: A Integrate Approach, Boston, HoughtonMifflin.NEWMAN, W. H., LOGAN, J. P. & HEGARTY, W. H. 1985. Strategy, Policy and Central Management,South‐western Pub. Co.PORTER, M. E. 1980. Competitive Strategy, New York, The Free Press.PORTER, M. E. 1985. Competitive advantage: creating and sustaining superior performance. , NewYork,Free Press.PORTER, M. E. 1996. What is Strategy. Harvard Business Review.PRAHALAD, C. K. & HAMEL, G. 1990. The Core Competence of the Corporation Harvard Business Review,79‐91.SCHELLENBERGER, R. E. & BOSEMAN, F. G. 1978. Policy Formulation and Strategy Management, SantaBarbara [Calif.]: Wiley.SCHUBERT, E. F. 2003. Light‐Emitting Diodes, Cambridge University Press.SMITH, S. & WALSH, J. E. 1980. Strategy in Business, John Wiley & Sons, Inc.UYTERHOVEN, H., ACKERMAN, W. R. & ROSENBLUM, W. J. 1973. Strategy and Organization. Text and Casesin General Management.WERNERFELT, B. 1984. A resource‐based view of the firm Strategic Management Journal, 5, 272 ‐ 280.中文部分吳思華 2000. 策略九說-策略思考的本質, 臉譜出版.邱晶晶 1997. LED 廠商之競爭策略分析, 國立政治大學科技管理研究所碩士論文.網站公開資訊觀測站：http://mops.tse.com.tw/default1.htm專利搜尋網站 Espacenet （www.epo.org）Diodes Inc 網站 www.diodes.com敦南科技公司網站 www.liteon-semi.com公司簡介資料Diodes Inc 2011 年法說會資料Diodes Inc 2010 年通路商產品教育訓練資料Diodes Inc 2010 年公司簡介資料敦南科技 2009 年公司簡介資料敦南科技2009 年公司產品教育訓練資料 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
97932012
99資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097932012 資料類型 thesis dc.contributor.advisor 郭炳伸 zh_TW dc.contributor.advisor Kuo, Biing Shen en_US dc.contributor.author (Authors) 王金雄 zh_TW dc.contributor.author (Authors) Wang, Chin Hsiung en_US dc.creator (作者) 王金雄 zh_TW dc.creator (作者) Wang, Chin Hsiung en_US dc.date (日期) 2010 en_US dc.date.accessioned 5-Sep-2013 14:01:04 (UTC+8) - dc.date.available 5-Sep-2013 14:01:04 (UTC+8) - dc.date.issued (上傳時間) 5-Sep-2013 14:01:04 (UTC+8) - dc.identifier (Other Identifiers) G0097932012 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/60293 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 97932012 zh_TW dc.description (描述) 99 zh_TW dc.description.abstract (摘要) 二極體為半導體中存在最久、技術發展最成熟，而競爭也為最激烈的產業。綜觀全球2010 年市佔率排名，並無任何一家廠商其市占率超過10%，由此可見二極體產業並非國際大廠的主要營收來源，就算國際一級大廠無意多投放資源經營此一產品，但台灣的廠商亦無法在此成熟產業中獲取更大的利益。個案公司成立於1959 年，以區域貿易為導向的美國地區二極體貿易商，在面臨公司被拍賣、由台灣廠商買下重整，重新審視並建立其核心競爭能力，再依此核心能力，不斷藉由生產品質的提升、生產成本的降低，以及創新產品來獲取更大的市場，然後再藉由併購來進行生產的垂直整合與擴充產品線，現今已成為全世界排名第十一的二極體供應商。 本論文藉由個案公司的發展歷程，並透過Michael Porter 的競爭優勢理論，成本領導、差異化領導以及專注策略，來整理並分析個案公司的競爭優勢與競爭策略，進而提供台灣二極體廠商的相關未來發展參考。 zh_TW dc.description.abstract (摘要) Diode is the most mature industry in semiconductor, and its competitive environment is much more challenging than other semiconductor industries.From the marketing data of 2009, we can find that there no player can gain more than 10% market shares, which means Diode is not the major products for the first‐tier companies to develop in the future. However, all the Taiwan players seems can`t get any more benefit or more market share from such environment even the first‐tier companies try to maintain such competition environment. This thesis studies a company that was founded in the US in 1959,and was subsequently acquired by a Taiwanese company for restructuring after it went bankrupt. After several years’ efforts, this company has built up its core competence in quality, improved its cost structure, and expanded its market shares. Furthermore, it took actionsfor vertical integration and expanded its products portfolios through globally acquired activities. Finally the case company has become the first‐tier players in Diode industry. Taking the overall cost leadership, differentiation, focus theory of M. Porter, to analyze D company, this thesis comes up with the developmentsuggestions for Taiwanese companies who would like to build their own development strategy. en_US dc.description.tableofcontents 謝辭................................................... i摘 要.................................................. iiAbstract .............................................. iii表目錄.................................................. v圖目錄.................................................. vii第一章 緒論.............................................. 1第一節 研究背景.......................................... 1第二節 研究目的.......................................... 2第三節 研究架構與方法..................................... 4第四節 研究限制.......................................... 6第二章 二極體產業概況..................................... 8第一節 二極體的市場與應用................................. 9第二節 二極體全球供應與產業鏈現況.......................... 22第三章 個案公司發展歷程................................... 29第一節 個案公司三階段發展歷程.............................. 30第二節 個案公司的營運內容................................. 35第四章 個案公司策略分析................................... 42第一節 Diodes Inc 的核心資源............................. 43第二節 Diodes Inc 的事業網絡............................. 47第三節 個案公司策略分析................................... 49第五章 結論.............................................. 60附錄.................................................... 65附錄一 文獻探討.......................................... 65附錄二 二極體晶圓與封裝製程................................ 73附錄三 Diodes Inc 現任董事會成員簡歷資料................... 77附錄四 Diodes Inc1998~2010 年公司發展策略表............... 79附錄五Diodes Inc 財報資料................................ 80附錄六Diodes Inc 公司策略整理............................. 82參考文獻................................................ 83 zh_TW dc.format.extent 3388630 bytes - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097932012 en_US dc.subject (關鍵詞) 二極體 zh_TW dc.subject (關鍵詞) 競爭優勢 zh_TW dc.subject (關鍵詞) 競爭策略 zh_TW dc.title (題名) 二極體廠商之競爭策略-以D公司為個案研究 zh_TW dc.title (題名) The competition stratgy of Diode Industrial --take Company D as case study en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 英文部分AAKER, D. A. 1986. Strategic Market Management, John Wiley & Sons.ANSOFF, H. I. 1965. Corporate strategy, New York, McGraw‐Hill.BARNEY, J. B. 1997. Gaining and sustaining competitive advantage, The Ohio State University Columbus.BATES, D. L. & ELDREDGE, D. L. 1980. Strategy and policy, William C. Brown Publishing Co.BOB JOHNSTONE & NAKAMURA, S. 2007. The Revolution in Lighting Technology, Prometheus Books.CHANDLER, A. 1962. Strategy and Structure, Boston, MIT Press.GLUECK, W. 1976. Business Policy,Strategy Formation and Management Action, New York, McGraw‐Hill.GRANT, R. M. 1991. The Resource‐Based Theory of Competitive Advantage:Implications for StrategyFormulation. California Management Review, 33, 114‐135.HANER, F. T. 1976. Business Policy, Planning and Strategy, Cambridge.HILL, C. W. L. & G.R., J. 1998. Strategic Management Theory: A Integrate Approach, Boston, HoughtonMifflin.NEWMAN, W. H., LOGAN, J. P. & HEGARTY, W. H. 1985. Strategy, Policy and Central Management,South‐western Pub. Co.PORTER, M. E. 1980. Competitive Strategy, New York, The Free Press.PORTER, M. E. 1985. Competitive advantage: creating and sustaining superior performance. , NewYork,Free Press.PORTER, M. E. 1996. What is Strategy. Harvard Business Review.PRAHALAD, C. K. & HAMEL, G. 1990. The Core Competence of the Corporation Harvard Business Review,79‐91.SCHELLENBERGER, R. E. & BOSEMAN, F. G. 1978. Policy Formulation and Strategy Management, SantaBarbara [Calif.]: Wiley.SCHUBERT, E. F. 2003. Light‐Emitting Diodes, Cambridge University Press.SMITH, S. & WALSH, J. E. 1980. Strategy in Business, John Wiley & Sons, Inc.UYTERHOVEN, H., ACKERMAN, W. R. & ROSENBLUM, W. J. 1973. Strategy and Organization. Text and Casesin General Management.WERNERFELT, B. 1984. A resource‐based view of the firm Strategic Management Journal, 5, 272 ‐ 280.中文部分吳思華 2000. 策略九說-策略思考的本質, 臉譜出版.邱晶晶 1997. LED 廠商之競爭策略分析, 國立政治大學科技管理研究所碩士論文.網站公開資訊觀測站：http://mops.tse.com.tw/default1.htm專利搜尋網站 Espacenet （www.epo.org）Diodes Inc 網站 www.diodes.com敦南科技公司網站 www.liteon-semi.com公司簡介資料Diodes Inc 2011 年法說會資料Diodes Inc 2010 年通路商產品教育訓練資料Diodes Inc 2010 年公司簡介資料敦南科技 2009 年公司簡介資料敦南科技2009 年公司產品教育訓練資料 zh_TW
