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題名 有影無隱？影音傳播隱私管理測量研究：以影音社交網站YouTube為例
Tug of War, to Vlog or Not to Vlog? An Exploratory Measure Study of Communication Privacy Management Theory in Video Disclosure and Privacy: Take Online Social Networking Site YouTube for Instance
作者 鍾佩君
Chung, Pei Chun
貢獻者 許瓊文
Hsu, Chiung Wen
鍾佩君
Chung, Pei Chun
關鍵詞 YouTube
影音部落格
傳播隱私管理理論
自我揭露
匿名
YouTube
Vlog
Communication Privacy Management theory
self disclosure
anonymity
日期 2010
上傳時間 5-Sep-2013 14:33:01 (UTC+8)
摘要 本研究應用Petronio的傳播隱私管理理論(CPM)，探討在影音社交網站YouTube的情境中，使用者在資訊揭露與隱私之間的緊張關係，試圖了解使用者在影音社交網站YouTube情境中的隱私管理是如何，並從使用者的性別、使用動機、網路使用經驗、感知匿名/辨識、及感知風險程度的隱私考量，探討是否會對使用者在影音社交網站YouTube情境的隱私管理有所影響。

本研究嘗試從初探性的角度，針對上傳自己影音的使用者，發展出測量YouTube上傳自己影音的隱私測量量表在於了解目前使用者的使用現狀，而什麼樣的影響因素，會影響到這些使用者在上傳影音時的隱私管理行為，以供未來研究做為參考與指教。

本文完成有效樣本共有617位使用者，其中包含527位有上傳過自己影音的使用者，90位沒有上傳過自己影音的使用者；研究發現女性使用者會比男性使用者揭露較少，且個人資訊連結較少；而愈沒有消遣娛樂使用動機的使用者，對於個人資訊界線控制會愈多；具有自我表現使用動機的使用者，對於個人資訊揭露程度就會愈多，而不愈具有消遣娛樂使用動機的使用者，個人資訊連結會愈多，具有自我表現使用動機的使用者，個人資訊連結就會愈多。

此外在使用者自我感知與各自隱私管理行為之間關係中，發現上傳影音的使用者，不會因為個人內容所感知到的風險程度，而進行自我資訊控制等隱私管理行為；反而會因為從他人的影音內容中辨識出他人，以及因為外在環境感知到的風險程度，而進行自我資訊控制以及自我資訊揭露程度行為的隱私管理。
This study applies Petronio’s Communication Privacy Management theory to explore how YouTubers manage their disclosure in YouTube videos; whether YouTubers’ gender, motivation, internet experience, the degree of perceived identification and perceived risk have any impact on their privacy management behaviors in social networking site, YouTube. In addition, this study uses Child, Pearson & Petronio’s (2008) WPMM scale as reference; attempts to create an explanatory scale to measure YouTubers’ privacy concern and management for future research.

There are 617 YouTubers completed an online survey, including 527 YouTubers who have their video available in YouTube and 90 YouTubers who do not have their video available in YouTube. Results show female YouTubers disclose their personal information much less than male and have less linkage behavior. As for YouTubers’ motivation, users who do not regard using YouTube as entertainment will control their information; and users who often present themselves in YouTube will disclose their information. Additionally, users being used to presenting themselves will open more access and linkage to their personal information.

What’s more, YouTubers who can identify others from their own videos and perceive threat or risk from internet environment have the tendency to have their information controlled and limited, not to disclose more personal information and disallow others have the access to their video in YouTube. Following the results of the present study, suggestions for future research in the online management of privacy, especially in YouTube context, are also listed and discussed.
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描述 碩士
國立政治大學
新聞研究所
97451027
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097451027
資料類型 thesis
dc.contributor.advisor 許瓊文zh_TW
dc.contributor.advisor Hsu, Chiung Wenen_US
dc.contributor.author (Authors) 鍾佩君zh_TW
dc.contributor.author (Authors) Chung, Pei Chunen_US
dc.creator (作者) 鍾佩君zh_TW
dc.creator (作者) Chung, Pei Chunen_US
dc.date (日期) 2010en_US
dc.date.accessioned 5-Sep-2013 14:33:01 (UTC+8)-
dc.date.available 5-Sep-2013 14:33:01 (UTC+8)-
dc.date.issued (上傳時間) 5-Sep-2013 14:33:01 (UTC+8)-
dc.identifier (Other Identifiers) G0097451027en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/60375-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞研究所zh_TW
dc.description (描述) 97451027zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 本研究應用Petronio的傳播隱私管理理論(CPM)，探討在影音社交網站YouTube的情境中，使用者在資訊揭露與隱私之間的緊張關係，試圖了解使用者在影音社交網站YouTube情境中的隱私管理是如何，並從使用者的性別、使用動機、網路使用經驗、感知匿名/辨識、及感知風險程度的隱私考量，探討是否會對使用者在影音社交網站YouTube情境的隱私管理有所影響。

本研究嘗試從初探性的角度，針對上傳自己影音的使用者，發展出測量YouTube上傳自己影音的隱私測量量表在於了解目前使用者的使用現狀，而什麼樣的影響因素，會影響到這些使用者在上傳影音時的隱私管理行為，以供未來研究做為參考與指教。

本文完成有效樣本共有617位使用者，其中包含527位有上傳過自己影音的使用者，90位沒有上傳過自己影音的使用者；研究發現女性使用者會比男性使用者揭露較少，且個人資訊連結較少；而愈沒有消遣娛樂使用動機的使用者，對於個人資訊界線控制會愈多；具有自我表現使用動機的使用者，對於個人資訊揭露程度就會愈多，而不愈具有消遣娛樂使用動機的使用者，個人資訊連結會愈多，具有自我表現使用動機的使用者，個人資訊連結就會愈多。

此外在使用者自我感知與各自隱私管理行為之間關係中，發現上傳影音的使用者，不會因為個人內容所感知到的風險程度，而進行自我資訊控制等隱私管理行為；反而會因為從他人的影音內容中辨識出他人，以及因為外在環境感知到的風險程度，而進行自我資訊控制以及自我資訊揭露程度行為的隱私管理。		zh_TW
dc.description.abstract (摘要) This study applies Petronio’s Communication Privacy Management theory to explore how YouTubers manage their disclosure in YouTube videos; whether YouTubers’ gender, motivation, internet experience, the degree of perceived identification and perceived risk have any impact on their privacy management behaviors in social networking site, YouTube. In addition, this study uses Child, Pearson & Petronio’s (2008) WPMM scale as reference; attempts to create an explanatory scale to measure YouTubers’ privacy concern and management for future research.

There are 617 YouTubers completed an online survey, including 527 YouTubers who have their video available in YouTube and 90 YouTubers who do not have their video available in YouTube. Results show female YouTubers disclose their personal information much less than male and have less linkage behavior. As for YouTubers’ motivation, users who do not regard using YouTube as entertainment will control their information; and users who often present themselves in YouTube will disclose their information. Additionally, users being used to presenting themselves will open more access and linkage to their personal information.

What’s more, YouTubers who can identify others from their own videos and perceive threat or risk from internet environment have the tendency to have their information controlled and limited, not to disclose more personal information and disallow others have the access to their video in YouTube. Following the results of the present study, suggestions for future research in the online management of privacy, especially in YouTube context, are also listed and discussed.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究緣起與動機 1
第二節 背景輪廓 5
第三節 研究問題與研究目的 7
第二章 文獻探討 8
第一節 傳播隱私管理理論 10
一、隱私與揭露的辯證性 10
二、自我揭露 11
三、隱私 12
四、揭露與隱私間的協調與控制 16
五、傳播隱私管理理論應用研究 19

第二節 影音社交網站YouTube 22
一、YouTube影音網站內容類別區分 22
二、影音社交網站YouTube的揭露與控制 23

第三節 CPM理論與影音社交網站YouTube 24
一、影音社交網站YouTube的界線控制 24
二、影音社交網站YouTube的界線揭露 25
三、影音社交網站YouTube的界線連結 26

第四節、綜合討論：影響隱私管理的因素 27
一、性別 28
二、使用動機 31
三、網路使用經驗 35
四、匿名 37
五、風險 46
六、思考匿名與風險之間的關係 47
第五節 研究架構 49


第三章 研究方法 50
第一節 量表設計與發展 50
一、資料收集方法 50
二、自變項 52
三、依變項 58

第二節 問卷前測與正式測量 63
一、問卷前測 63
二、正式測量 64

第四章 資料分析 65
第一節 人口統計資料與網路使用行為之統計分析 65
一、人口統計資料 65
二、網路使用行為 69

第二節、 上傳自己影音使用之因素分析測量 74
一、上傳自己影音的使用動機 74
二、上傳時自我感知風險 75
三、上傳時自我感知匿名/辨識 76
四、上傳時的網路隱私管理行為 77

第三節 研究問題與假設驗證探析 79
一、界線控制與各變項 79
二、界線揭露與各變項 83
三、界線連結與各變項 87
四、上傳影音使用者自我感知風險與感知匿名/辨識 91

第五章 結論與建議 93
第一節 研究發現與討論 93
一、YouTube影音網站使用者之敘述性統計分析 93
二、YouTube影音網站使用者之人口變項與隱私管理行為 93
三、YouTube影音網站使用者之網路使用樣貌與隱私管理行為 97
四、YouTube影音網站使用者自我感知與隱私管理行為 101
五、自我上傳影音感知風險與感知辨識關係 106

第二節 研究發現之意義 109
一、對CPM理論的思考與回應 109
二、YouTube影音隱私管理測量量表初探 109

第三節 研究限制及未來發展建議 111
一、研究限制 111
二、未來研究建議 112
附錄：問卷 113
參考書目 119		zh_TW
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dc.format.extent 436991 bytes-
dc.format.extent 1529046 bytes-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097451027en_US
dc.subject (關鍵詞) YouTubezh_TW
dc.subject (關鍵詞) 影音部落格zh_TW
dc.subject (關鍵詞) 傳播隱私管理理論zh_TW
dc.subject (關鍵詞) 自我揭露zh_TW
dc.subject (關鍵詞) 匿名zh_TW
dc.subject (關鍵詞) YouTubeen_US
dc.subject (關鍵詞) Vlogen_US
dc.subject (關鍵詞) Communication Privacy Management theoryen_US
dc.subject (關鍵詞) self disclosureen_US
dc.subject (關鍵詞) anonymityen_US
dc.title (題名) 有影無隱？影音傳播隱私管理測量研究：以影音社交網站YouTube為例zh_TW
dc.title (題名) Tug of War, to Vlog or Not to Vlog? An Exploratory Measure Study of Communication Privacy Management Theory in Video Disclosure and Privacy: Take Online Social Networking Site YouTube for Instanceen_US
dc.type (資料類型) thesisen
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