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題名 台灣表演藝術劇團首次國際化之研究
作者 楊哲豪
貢獻者 譚丹琪
楊哲豪
關鍵詞 社會資本
表演藝術
國際化
經驗性知識
網絡關係
Social capital
Performance arts
Internationalization
Experiential knowledge
Business network
日期 2011
上傳時間 5-Sep-2013 16:51:10 (UTC+8)
摘要 台灣表演藝術產業正受政府重視，但因國內市場小，各團體仍須開拓國際市場；相較樂團和舞團，劇團之附加價值率較高且國內目前極少相關之國際化研究，故本研究欲探討劇團首次進入國際市場的原因及過程、對其國際化有正面影響之因素，以及國際化歷程中面臨的困難和解決辦法。依據文建會資料並拜訪我國劇場產業之父吳靜吉博士後，選擇當代傳奇劇場和優表演藝術劇團進行個案研究之深度訪談，建立六大命題，發現管理高層若具國際經驗或英語溝通能力、不同市場的經驗性知識、政府補助，皆對劇團之國際化有正面影響，另外劇團的社會資本和網絡關係對於其快速初始國際化到心理距離較遠之市場具正面影響、劇團的網絡與人際關係對其初始國際化亦有正面影響。
The performance arts industry has been gradually emphasized by the government of Taiwan since 2004. However, faced with extremely limited domestic market, performance arts groups should transcend home context to explore more opportunities. Compared with music and dance performance groups in the industry, theater groups are with higher value-added rate while having received less attention and research in the field of internationalization. Therefore, this study explores how they do the first foreign market entry, what drivers facilitate their internationalization process, and how they overcome obstacles. According to information from Professor Jing-Jyi Wu and the Council for Cultural Affairs, Contemporary Legend Theatre and Utheatre are chosen to be subjects of in-depth interview. Six propositions are then developed after interviews and data analysis. The findings indicate that drivers facilitating internationalization of theater groups include managers’ international experience and communication skills in English, experiential knowledge, and government subsidies. Business network and social capital favor their quick first entry into markets further away in psychic distance. Moreover, contacts and networks also have a positive influence on theater groups’ initializing internationalization.
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三、網路資源
http://blog.roodo.com/cltheatre 當代傳奇劇場傳奇部落格
http://newaspect.org.tw 新象‧環境‧文創
http://twclt.com 當代傳奇劇場官方網站
http://utheatre.glis.ntnu.edu.tw 優表演藝術劇團官方網站
http://www.arttime.com.tw Arttime藝術網
http://www.kk.gov.tw 國光劇團
http://www.wretch.cc/blog/utheatre 優表演藝術劇團部落格
描述 碩士
國立政治大學
國際經營與貿易研究所
98351026
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098351026
資料類型 thesis
dc.contributor.advisor 譚丹琪zh_TW
dc.contributor.author (Authors) 楊哲豪zh_TW
dc.creator (作者) 楊哲豪zh_TW
dc.date (日期) 2011en_US
dc.date.accessioned 5-Sep-2013 16:51:10 (UTC+8)-
dc.date.available 5-Sep-2013 16:51:10 (UTC+8)-
dc.date.issued (上傳時間) 5-Sep-2013 16:51:10 (UTC+8)-
dc.identifier (Other Identifiers) G0098351026en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/60532-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易研究所zh_TW
dc.description (描述) 98351026zh_TW
dc.description (描述) 100zh_TW
dc.description.abstract (摘要) 台灣表演藝術產業正受政府重視，但因國內市場小，各團體仍須開拓國際市場；相較樂團和舞團，劇團之附加價值率較高且國內目前極少相關之國際化研究，故本研究欲探討劇團首次進入國際市場的原因及過程、對其國際化有正面影響之因素，以及國際化歷程中面臨的困難和解決辦法。依據文建會資料並拜訪我國劇場產業之父吳靜吉博士後，選擇當代傳奇劇場和優表演藝術劇團進行個案研究之深度訪談，建立六大命題，發現管理高層若具國際經驗或英語溝通能力、不同市場的經驗性知識、政府補助，皆對劇團之國際化有正面影響，另外劇團的社會資本和網絡關係對於其快速初始國際化到心理距離較遠之市場具正面影響、劇團的網絡與人際關係對其初始國際化亦有正面影響。zh_TW
dc.description.abstract (摘要) The performance arts industry has been gradually emphasized by the government of Taiwan since 2004. However, faced with extremely limited domestic market, performance arts groups should transcend home context to explore more opportunities. Compared with music and dance performance groups in the industry, theater groups are with higher value-added rate while having received less attention and research in the field of internationalization. Therefore, this study explores how they do the first foreign market entry, what drivers facilitate their internationalization process, and how they overcome obstacles. According to information from Professor Jing-Jyi Wu and the Council for Cultural Affairs, Contemporary Legend Theatre and Utheatre are chosen to be subjects of in-depth interview. Six propositions are then developed after interviews and data analysis. The findings indicate that drivers facilitating internationalization of theater groups include managers’ international experience and communication skills in English, experiential knowledge, and government subsidies. Business network and social capital favor their quick first entry into markets further away in psychic distance. Moreover, contacts and networks also have a positive influence on theater groups’ initializing internationalization.en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第二章 文獻回顧 5
第一節 表演藝術產業簡介 5
第二節 各類表演藝術團體 11
第三節 國際化程度及影響因素 17
第四節 國際化動機及困難 25
第三章 研究方法 32
第一節 研究範圍 32
第二節 研究對象 32
第三節 研究方法 35
第四章 個案介紹 37
第一節 當代傳奇劇場 37
第二節 優表演藝術劇團 46
第五章 個案比較與分析 57
第一節 個案比較 57
第二節 個案分析 64
第六章 結論與建議 76
第一節 研究結論 76
第二節 研究限制 78
第三節 未來研究建議 79
參考文獻 81		zh_TW
dc.format.extent 1208529 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098351026en_US
dc.subject (關鍵詞) 社會資本zh_TW
dc.subject (關鍵詞) 表演藝術zh_TW
dc.subject (關鍵詞) 國際化zh_TW
dc.subject (關鍵詞) 經驗性知識zh_TW
dc.subject (關鍵詞) 網絡關係zh_TW
dc.subject (關鍵詞) Social capitalen_US
dc.subject (關鍵詞) Performance artsen_US
dc.subject (關鍵詞) Internationalizationen_US
dc.subject (關鍵詞) Experiential knowledgeen_US
dc.subject (關鍵詞) Business networken_US
dc.title (題名) 台灣表演藝術劇團首次國際化之研究zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分
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三、網路資源
http://blog.roodo.com/cltheatre 當代傳奇劇場傳奇部落格
http://newaspect.org.tw 新象‧環境‧文創
http://twclt.com 當代傳奇劇場官方網站
http://utheatre.glis.ntnu.edu.tw 優表演藝術劇團官方網站
http://www.arttime.com.tw Arttime藝術網
http://www.kk.gov.tw 國光劇團
http://www.wretch.cc/blog/utheatre 優表演藝術劇團部落格		zh_TW