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題名 Strategic Pricing Behavior under Asset Value Maximization
作者 Wang,Shinn-Shyr ;Stiegert,Kyle W. ;Dhar,Tirtha
貢獻者 政大經濟系
關鍵詞 Market Value Maximization;AIDS, FIML;Model Selection
日期 2010-06
上傳時間 17-Sep-2013 15:29:12 (UTC+8)
摘要 This paper investigates a comprehensive assessment of firm strategic behavior under financial market uncertainty. A general theoretical model of market value maximization (MVM) is constructed using a traditional capital asset pricing format. The model built on the nonlinear Almost Ideal Demand Systems (AIDS) and structural first-order conditions is developed. By full information maximum likelihood (FIML) estimation, the model evaluates pricing strategies in the U.S. margarine and butter retail markets using 4-week interval scanner data from 1998 to 2002. The model of profit maximization is rejected in favor of the MVM structure, and it indicates that financial market uncertainty plays an important role in the pricing behavior in this industry. We estimate the price elasticities of demand for leading brands and investigate the degree of market power in this industry.
關聯 Canadian Journal of Agricultural Economics, 58(2), 151-170
資料類型 article
dc.contributor 政大經濟系en_US
dc.creator (作者) Wang,Shinn-Shyr ;Stiegert,Kyle W. ;Dhar,Tirthaen_US
dc.date (日期) 2010-06en_US
dc.date.accessioned 17-Sep-2013 15:29:12 (UTC+8)-
dc.date.available 17-Sep-2013 15:29:12 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2013 15:29:12 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/61078-
dc.description.abstract (摘要) This paper investigates a comprehensive assessment of firm strategic behavior under financial market uncertainty. A general theoretical model of market value maximization (MVM) is constructed using a traditional capital asset pricing format. The model built on the nonlinear Almost Ideal Demand Systems (AIDS) and structural first-order conditions is developed. By full information maximum likelihood (FIML) estimation, the model evaluates pricing strategies in the U.S. margarine and butter retail markets using 4-week interval scanner data from 1998 to 2002. The model of profit maximization is rejected in favor of the MVM structure, and it indicates that financial market uncertainty plays an important role in the pricing behavior in this industry. We estimate the price elasticities of demand for leading brands and investigate the degree of market power in this industry.en_US
dc.format.extent 409672 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Canadian Journal of Agricultural Economics, 58(2), 151-170en_US
dc.subject (關鍵詞) Market Value Maximization;AIDS, FIML;Model Selectionen_US
dc.title (題名) Strategic Pricing Behavior under Asset Value Maximizationen_US
dc.type (資料類型) articleen