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題名 基於專利佈局以及專利訴訟之價值星系
Value Constellation: a Perspective Based on Patent Strategy and Patent Litigation
作者 張薰方
Chang, Hsun Fang
貢獻者 苑守慈
Yuan, Soe Tysr
張薰方
Chang, Hsun Fang
關鍵詞 service
value constellation
patent strategy
litigation
patent litigation
服務
價值星系
專利佈局
訴訟
專利訴訟
日期 2012
上傳時間 1-Oct-2013 11:58:58 (UTC+8)
摘要 服務是一連串的價值共創，在這個價值共創的系統裡可能包含合作夥伴、競爭者、供應商和顧客等，在價值星系中他們共同創造價值、共同享受成果並達成各自最終的目標。
無形資產對於現代企業的重要性與日俱增，智慧財產權也漸漸受到重視，其中，專利尤其成為保護企業內部知識的重要手段。此外，為了完善管理企業擁有的專利、規劃未來的發展，專利佈局成為企業政策中不可或缺的一環。現今許多企業間正進行著激烈的訴訟戰爭，許多公司將訴訟視為一種手段，或視訴訟為一種判斷指標，其目的可能為了獲取科技技術、壟斷市場、聯盟等。因此，雖然專利佈局所要考量的因素很多，但是不管從單一企業的角度，或者從整個商業的觀點來看專利佈局，它都是必須要被重視、且重要的一環。本研究的目的是利用資訊科技，基於企業的訴訟、專利佈局和其它因素的觀點來提供各種結合不同操作性資源的價值星系，讓企業在制定專利布局之前，了解整個市場網絡的個體和彼此間的關係，進而掌握整個市場聯盟和競爭的狀態，並且降低企業制定專利布局所需要的人力和成本達到企業利潤最大化之終極目標。
Service has been widely recognized as value co-creation yielding useful change those results from purposeful interactions among distinct service system entities. In addition, value does not occur in sequential chains but in complex constellations, in which system entities engage in both tangible and intangible exchanges to achieve economic or social good. Intellectual Property (IP) is getting more and more attention with the increasingly recognized importance of intangible assets. Especially with the rapid growth of technology, patent is indispensable for companies to strategically manage their prized knowledge, do business and make patent strategy. Litigation, nowadays, also plays an important role among firms, such as enterprises taking litigation as a means to forge an alliance to prevent being involved in lawsuit war, to compete with their competitors so as to snatch the key technology or monopolize the market, etc. The purpose of this study is to devise an IT-facilitated approach aiming at visualizing possible ways of value constellations using the identified strategic operant resources across different enterprises from the perspective of patent strategy and patent litigation. This approach, assisted by Google API and external IP knowledge bases, can facilitate enterprises to well perceive the whole allied and competitive situations between business strategy and patent strategy, reducing human resource and budget in exploring the network of actors and their relationships that can jointly create value from the IP intangible asset perspective.
參考文獻 1. Achrol, R. S., and Kotler, P. 1999. "Marketing in the network economy," Journal of Marketing (63), pp. 146–163.
2. Allee, V. 2008. "Value Network Analysis and value conversion of tangible and intangible assets," Journal of Intellectual Capital (9:1), pp. 5-24
3. Alter, S. 2002. "Information Systems, the Foundation of E-business," Prentice-Hall, January.
4. Black, F., and Scholes, M. 1973. "The Pricing of Options and Corporate Liabilities," Journal of Political Economy (81:3), pp. 637–654.
5. Boar, B. H. 1994. "Practical Steps for Aligning Information Technology with Business Strategies, How to Achieve a Competitive Advantage," John Wiley & Sons, December, New York.
6. Bontis, N. 2000. "Assessing knowledge assets: a review of the models used to measure intellectual capital," International Journal of Management Reviews, (3:1), pp. 41-60
7. Collan, M., Fullér, R., and Mezei, J. 2009. "Fuzzy Pay-Off Method for Real Option Valuation", Journal of Applied Mathematics and Decision Sciences.
8. Collan, M., and Heikkilä, M. 2011. "Enhancing Patent Valuation with the Pay-off Method," Journal of Intellectual Property Rights (16), September, pp 377-384.
9. Council of Labor Affairs published by Taiwan Executive Yuan. 1996. "Standard Industrial Classification, "
available at: http://www.cla.gov.tw/cgi-bin/siteMaker/SM_theme?page=44ea9450, retrial date: 2012-09-25
10. D`aveni, R. A., and Gunther, R. E. 1995. "Hypercompetitive Rivalries: Competing in Highly Dynamic Environments," Free Press, New York.
11. d.school. 2009. “The Bootcamp Bootleg,” Institute of Design at Stanford.
12. Ernst, H. 2003. "Patent information for strategic technology management,"World Patent Information (25), pp. 233–242.
13. Fenwick & West LLP. 2005. "Patent Litigation," October 17
14. Gomes-Casseres, B. 1994. "Group versus group: How alliance networks compete,"Harvard business review.
15. Grindley, P.C., and Teece, D.J. 1998. "Managing intellectual capital: licensing and cross-licensing in semiconductors and electronics,"IEEE ENG MANAGE REV (26: 2), pp. 92-111.
16. Guellec, D., and Potterie, B.V. 2000. "Applications, grants and the value of patent," Economics Letters (69), pp. 109–114.
17. Hamel, G., and Prahalad, C.K. 1994. "Competing for the Future," Harvard School Business Press, Boston, (16).
18. Harris, R.G. 2001. "The knowledge‐based economy: intellectual origins and new economic perspectives,"International Journal of Management Reviews (3:1) pp. 21–40.
19. Harhoff, D., Scherer, F., and Vopel, K. 2003. "Citations, family size, opposition and the value of patent rights,"Research Policy (32), pp. 1343–1363.
20. Hall, B.H., Jaffe, A., and Trajtenberg, M. 2000. "Market value and patent citations: a first look," NBER Working Paper (7741), June.
Hevner, A. R., Marchm, S. T., Park, J., and Ram, S. 1991. "Evolution of the marketing organization: New Frontiers for Turbulent Environments," Journal of Marketing (55), October, pp. 77–93.

21. International Chamber of Commerce. 2005. "Intellectual Property: Source of innovation, creativity, growth and progress".
22. Jeon, J., Lee, C. and Park, Y. 2011. "How to Use Patent Information to Search Potential Technology Partners in Open Innovation,"Journal of Intellectual Property Rights (16), September, pp. 385-393.
23. Jou, Y.P. 2006. "虎與狐的智慧力－智慧資源規劃九把金鑰," 天下文化出版社.
24. Lamb, R.B. 1984. "Competitive strategic management," June.
25. Lanjouw J. O., and Schankerman M. 2000. "Characteristics of Patent Litigation: A Window on Competition,"The RAND Journal of Economics.
26. Lanjouw, J.O., and Schankerman, M. 2011. "Characteristics of Patent Litigation: A Window on Competition," The RAND Journal of Economics, (32:1),pp. 129-151
27. Lusch,R.F. and Vargo, S. L. 2006. "Service-dominant logic: reactions, reflections,"Marketing theory(6:3), pp. 281-288.
28. Lee, S., Geum, Y., Yoon, B., Kim M., and Shin J. 2010. "Strategic partner selection for collaborative R&D: Literature-based technology intelligence,"R&D Management Conference, June-July.
29. Murrah, M.L. 2002. "Implementing a Strategy Patent Program," LES Annual Meeting, Sept.
30. Macdonald, S. 2004. "When means become ends: considering the impact of patent strategy on innovation,"Information Economics and Policy (16), pp. 135–158
31. Machlup, F. 1958. "An Economic Review of the Patent System," Studies of the US Patent System No. 15, US Senate Sub-committee on Patents, Trademarks and Copyrights, USGPO, Washington DC.
32. Mossinghoff, G., and Bombelles, T. 1996. "The importance of intellectual property protection to the American research-intensive pharmaceutical industry,"Columbia Journal of World Business (31:1), pp. 38–48.
33. Meurer, M.J. 1989. "The Settlement of Patent Litigation," The RAND Journal of Economics (20:1), pp. 77-91.
34. Madhavan, R., Koka, B., and Prescott J. 1998. "Networks in transition: how industry events (re)shape interfirm relationships," Strategic Management Journal (19), pp. 439-459.
35. Nag, R., Hambrick, D. C., and Chen, M. J. 2007. "What is strategic management, really? Inductive derivation of a consensus definition of the field," Strategic Management Journal, (28:9), September, pp. 935-955.
36. NormannR., and Ramírez R. 1993. "From Value Chain to Value Constellation: Designing Interactive Strategy," Harvard Business Review, (71), July-August, pp. 65-77.
37. OECD Conference. 2004. "Networks, Partnerships, Clusters and Intellectual Property Rights: Opportunities and Challenges for Innovative SMEs in a Global Economy," June.
38. Peppard, J., and Rylander, A. 2006. "From Value Chain to Value Network: Insights for Mobile Operators," European Management Journal (24:2), pp 128-141
39. Poltorak, A. I. 2011. "Patent War,"Wall Street Journal, April 5.
40. Porter, M.E. 1980. "Competitive Strategy: Techniques for Analyzing Industries and Competitors," The Free Press, New York.
41. Rivette, K. G., and Klein, D. 2000. "Rembrandts in the Attic: Unlocking the Hidden Value of Patents," Harvard Business School Press, Boston.
42. Saldana, J. 2008. "An Introduction to Codes and Coding," September.
43. Smith, L. 2009. "Valuation of Intellectual Property", Current Topics in ISM.
44. Silverman, A. 1990. "Intellectual property law and the venture capital process,"High Technology Law Journal (5:1), pp. 157–192.
45. S&P 500. 2006. "The power of intangible assets," April-May.
46. Stephen, R. 1976. "The arbitrage theory of capital asset pricing," Journal of Economic Theory (13:3), pp. 341–360.
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Ziedonis, R.H. 2003. "Patent Litigation in the U.S. Semiconductor Industry,"Patents in the Knowledge-Based Economy, p180.
描述 碩士
國立政治大學
資訊管理研究所
100356009
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100356009
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan, Soe Tysren_US
dc.contributor.author (Authors) 張薰方zh_TW
dc.contributor.author (Authors) Chang, Hsun Fangen_US
dc.creator (作者) 張薰方zh_TW
dc.creator (作者) Chang, Hsun Fangen_US
dc.date (日期) 2012en_US
dc.date.accessioned 1-Oct-2013 11:58:58 (UTC+8)-
dc.date.available 1-Oct-2013 11:58:58 (UTC+8)-
dc.date.issued (上傳時間) 1-Oct-2013 11:58:58 (UTC+8)-
dc.identifier (Other Identifiers) G0100356009en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/61181-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 100356009zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 服務是一連串的價值共創，在這個價值共創的系統裡可能包含合作夥伴、競爭者、供應商和顧客等，在價值星系中他們共同創造價值、共同享受成果並達成各自最終的目標。
無形資產對於現代企業的重要性與日俱增，智慧財產權也漸漸受到重視，其中，專利尤其成為保護企業內部知識的重要手段。此外，為了完善管理企業擁有的專利、規劃未來的發展，專利佈局成為企業政策中不可或缺的一環。現今許多企業間正進行著激烈的訴訟戰爭，許多公司將訴訟視為一種手段，或視訴訟為一種判斷指標，其目的可能為了獲取科技技術、壟斷市場、聯盟等。因此，雖然專利佈局所要考量的因素很多，但是不管從單一企業的角度，或者從整個商業的觀點來看專利佈局，它都是必須要被重視、且重要的一環。本研究的目的是利用資訊科技，基於企業的訴訟、專利佈局和其它因素的觀點來提供各種結合不同操作性資源的價值星系，讓企業在制定專利布局之前，了解整個市場網絡的個體和彼此間的關係，進而掌握整個市場聯盟和競爭的狀態，並且降低企業制定專利布局所需要的人力和成本達到企業利潤最大化之終極目標。		zh_TW
dc.description.abstract (摘要) Service has been widely recognized as value co-creation yielding useful change those results from purposeful interactions among distinct service system entities. In addition, value does not occur in sequential chains but in complex constellations, in which system entities engage in both tangible and intangible exchanges to achieve economic or social good. Intellectual Property (IP) is getting more and more attention with the increasingly recognized importance of intangible assets. Especially with the rapid growth of technology, patent is indispensable for companies to strategically manage their prized knowledge, do business and make patent strategy. Litigation, nowadays, also plays an important role among firms, such as enterprises taking litigation as a means to forge an alliance to prevent being involved in lawsuit war, to compete with their competitors so as to snatch the key technology or monopolize the market, etc. The purpose of this study is to devise an IT-facilitated approach aiming at visualizing possible ways of value constellations using the identified strategic operant resources across different enterprises from the perspective of patent strategy and patent litigation. This approach, assisted by Google API and external IP knowledge bases, can facilitate enterprises to well perceive the whole allied and competitive situations between business strategy and patent strategy, reducing human resource and budget in exploring the network of actors and their relationships that can jointly create value from the IP intangible asset perspective.en_US
dc.description.tableofcontents CHAPTER 1. INTRODUCTION...1
1.1 BACKGROUND...1
1.2 RESEARCH MOTIVATION AND QUESTIONS...3
1.3 RESEARCH OBJECTIVES AND CONTRIBUTIONS...5
1.4 RESEARCH METHODS...5
1.5 CONTENT ORGANIZATIONS...6
CHAPTER 2. LITERATURE REVIEW...9
2.1 INTELLECTUAL PROPERTY...10
2.2 PATENT STRATEGY...11
2.3 PATENT EVALUATION...12
2.4 PATENT LITIGATION...15
2.5 BUSINESS STRATEGY...16
2.6 VALUE NETWORK...17
2.7 VALUE CONSTELLATION...18
2.8 SERVICE DOMINANT LOGIC...19
CHAPTER 3. MOTIVATION APPLICATION...22
3.1 TAIWAN’S ECONOMIC STRENGTHS AND CURRENT ECONOMIC LANDSCAPE...22
3.2 THE “PROSPERITY” IN PROSPERITY TAIWAN...23
3.3 VISION OF PROSPERITY TAIWAN...23
3.4 CULTURE, ARTS AND CREATIVITY AS AN EXAMPLE...23
3.5 INTELLIGENT SERVICE MACHINES TO AID ECONOMIC TRANSFORMATION...25
3.6 SYSTEM SCENARIO...29
CHAPTER 4.METHODOLOGY...32
4.1 CONCEPTUAL FRAMEWORK...32
4.2 SYSTEM ARCHITECTURE...35
CHAPTER 5.APPLICATION SCENARIO...47
5.1 APPLICATION SCENARIO...47
5.2 PROCESS DIAGRAMS...51
CHAPTER 6.EVALUATION...54
6.1 PROPOSITIONS...55
6.2 ASSUMPTIONS...60
6.3 EXPERIMENTS AND RESULTS...61
CHAPTER 7.CONCLUSION...100
7.1 CONTRIBUTIONS...100
7.2 LIMITATIONS...102
7.3 FUTURE WORK...103		zh_TW
dc.format.extent 3027699 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100356009en_US
dc.subject (關鍵詞) servicezh_TW
dc.subject (關鍵詞) value constellationzh_TW
dc.subject (關鍵詞) patent strategyzh_TW
dc.subject (關鍵詞) litigationzh_TW
dc.subject (關鍵詞) patent litigationzh_TW
dc.subject (關鍵詞) 服務en_US
dc.subject (關鍵詞) 價值星系en_US
dc.subject (關鍵詞) 專利佈局en_US
dc.subject (關鍵詞) 訴訟en_US
dc.subject (關鍵詞) 專利訴訟en_US
dc.title (題名) 基於專利佈局以及專利訴訟之價值星系zh_TW
dc.title (題名) Value Constellation: a Perspective Based on Patent Strategy and Patent Litigationen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Achrol, R. S., and Kotler, P. 1999. "Marketing in the network economy," Journal of Marketing (63), pp. 146–163.
2. Allee, V. 2008. "Value Network Analysis and value conversion of tangible and intangible assets," Journal of Intellectual Capital (9:1), pp. 5-24
3. Alter, S. 2002. "Information Systems, the Foundation of E-business," Prentice-Hall, January.
4. Black, F., and Scholes, M. 1973. "The Pricing of Options and Corporate Liabilities," Journal of Political Economy (81:3), pp. 637–654.
5. Boar, B. H. 1994. "Practical Steps for Aligning Information Technology with Business Strategies, How to Achieve a Competitive Advantage," John Wiley & Sons, December, New York.
6. Bontis, N. 2000. "Assessing knowledge assets: a review of the models used to measure intellectual capital," International Journal of Management Reviews, (3:1), pp. 41-60
7. Collan, M., Fullér, R., and Mezei, J. 2009. "Fuzzy Pay-Off Method for Real Option Valuation", Journal of Applied Mathematics and Decision Sciences.
8. Collan, M., and Heikkilä, M. 2011. "Enhancing Patent Valuation with the Pay-off Method," Journal of Intellectual Property Rights (16), September, pp 377-384.
9. Council of Labor Affairs published by Taiwan Executive Yuan. 1996. "Standard Industrial Classification, "
available at: http://www.cla.gov.tw/cgi-bin/siteMaker/SM_theme?page=44ea9450, retrial date: 2012-09-25
10. D`aveni, R. A., and Gunther, R. E. 1995. "Hypercompetitive Rivalries: Competing in Highly Dynamic Environments," Free Press, New York.
11. d.school. 2009. “The Bootcamp Bootleg,” Institute of Design at Stanford.
12. Ernst, H. 2003. "Patent information for strategic technology management,"World Patent Information (25), pp. 233–242.
13. Fenwick & West LLP. 2005. "Patent Litigation," October 17
14. Gomes-Casseres, B. 1994. "Group versus group: How alliance networks compete,"Harvard business review.
15. Grindley, P.C., and Teece, D.J. 1998. "Managing intellectual capital: licensing and cross-licensing in semiconductors and electronics,"IEEE ENG MANAGE REV (26: 2), pp. 92-111.
16. Guellec, D., and Potterie, B.V. 2000. "Applications, grants and the value of patent," Economics Letters (69), pp. 109–114.
17. Hamel, G., and Prahalad, C.K. 1994. "Competing for the Future," Harvard School Business Press, Boston, (16).
18. Harris, R.G. 2001. "The knowledge‐based economy: intellectual origins and new economic perspectives,"International Journal of Management Reviews (3:1) pp. 21–40.
19. Harhoff, D., Scherer, F., and Vopel, K. 2003. "Citations, family size, opposition and the value of patent rights,"Research Policy (32), pp. 1343–1363.
20. Hall, B.H., Jaffe, A., and Trajtenberg, M. 2000. "Market value and patent citations: a first look," NBER Working Paper (7741), June.
Hevner, A. R., Marchm, S. T., Park, J., and Ram, S. 1991. "Evolution of the marketing organization: New Frontiers for Turbulent Environments," Journal of Marketing (55), October, pp. 77–93.

21. International Chamber of Commerce. 2005. "Intellectual Property: Source of innovation, creativity, growth and progress".
22. Jeon, J., Lee, C. and Park, Y. 2011. "How to Use Patent Information to Search Potential Technology Partners in Open Innovation,"Journal of Intellectual Property Rights (16), September, pp. 385-393.
23. Jou, Y.P. 2006. "虎與狐的智慧力－智慧資源規劃九把金鑰," 天下文化出版社.
24. Lamb, R.B. 1984. "Competitive strategic management," June.
25. Lanjouw J. O., and Schankerman M. 2000. "Characteristics of Patent Litigation: A Window on Competition,"The RAND Journal of Economics.
26. Lanjouw, J.O., and Schankerman, M. 2011. "Characteristics of Patent Litigation: A Window on Competition," The RAND Journal of Economics, (32:1),pp. 129-151
27. Lusch,R.F. and Vargo, S. L. 2006. "Service-dominant logic: reactions, reflections,"Marketing theory(6:3), pp. 281-288.
28. Lee, S., Geum, Y., Yoon, B., Kim M., and Shin J. 2010. "Strategic partner selection for collaborative R&D: Literature-based technology intelligence,"R&D Management Conference, June-July.
29. Murrah, M.L. 2002. "Implementing a Strategy Patent Program," LES Annual Meeting, Sept.
30. Macdonald, S. 2004. "When means become ends: considering the impact of patent strategy on innovation,"Information Economics and Policy (16), pp. 135–158
31. Machlup, F. 1958. "An Economic Review of the Patent System," Studies of the US Patent System No. 15, US Senate Sub-committee on Patents, Trademarks and Copyrights, USGPO, Washington DC.
32. Mossinghoff, G., and Bombelles, T. 1996. "The importance of intellectual property protection to the American research-intensive pharmaceutical industry,"Columbia Journal of World Business (31:1), pp. 38–48.
33. Meurer, M.J. 1989. "The Settlement of Patent Litigation," The RAND Journal of Economics (20:1), pp. 77-91.
34. Madhavan, R., Koka, B., and Prescott J. 1998. "Networks in transition: how industry events (re)shape interfirm relationships," Strategic Management Journal (19), pp. 439-459.
35. Nag, R., Hambrick, D. C., and Chen, M. J. 2007. "What is strategic management, really? Inductive derivation of a consensus definition of the field," Strategic Management Journal, (28:9), September, pp. 935-955.
36. NormannR., and Ramírez R. 1993. "From Value Chain to Value Constellation: Designing Interactive Strategy," Harvard Business Review, (71), July-August, pp. 65-77.
37. OECD Conference. 2004. "Networks, Partnerships, Clusters and Intellectual Property Rights: Opportunities and Challenges for Innovative SMEs in a Global Economy," June.
38. Peppard, J., and Rylander, A. 2006. "From Value Chain to Value Network: Insights for Mobile Operators," European Management Journal (24:2), pp 128-141
39. Poltorak, A. I. 2011. "Patent War,"Wall Street Journal, April 5.
40. Porter, M.E. 1980. "Competitive Strategy: Techniques for Analyzing Industries and Competitors," The Free Press, New York.
41. Rivette, K. G., and Klein, D. 2000. "Rembrandts in the Attic: Unlocking the Hidden Value of Patents," Harvard Business School Press, Boston.
42. Saldana, J. 2008. "An Introduction to Codes and Coding," September.
43. Smith, L. 2009. "Valuation of Intellectual Property", Current Topics in ISM.
44. Silverman, A. 1990. "Intellectual property law and the venture capital process,"High Technology Law Journal (5:1), pp. 157–192.
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