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題名 新聞跑馬燈對閱聽眾新聞知識處理的影響
The impact of news crawls on viewers` news information processing
作者 高竹君
Kao, Jwu Giun
貢獻者 施琮仁
Shih, Tsung Jen
高竹君
Kao, Jwu Giun
關鍵詞 新聞跑馬燈
注意力
記憶
訊息處理
news crawl
attention
recall
information processing
content relevancy
日期 2012
上傳時間 1-Oct-2013 15:47:42 (UTC+8)
摘要 電視新聞跑馬燈對閱聽眾的影響，實務和學界仍持不同見解。過往學術文獻認為，人類消化訊息的能力有限，若是超越個人所能負荷的訊息消化能力範圍，可能產生訊息過剩而導致注意力降低或訊息處理不完全，包括對訊息的記憶不全(Lang, 2000)。新聞跑馬燈的數量和新聞跑馬燈與主新聞的相關性，對閱聽眾處理訊息的影響，過去文獻研究並不豐富和完整，故本論文從新聞跑馬燈的數量和與主新聞的相關性，了解此二變項對閱聽眾訊息處理能力（特別是注意力和記憶）的影響。實驗受試者係招募本校大學和研究生共 145 人，在電腦上看完新聞影片後再填答實驗問卷，以完成實驗。實驗結果顯示，跑馬燈與主新聞內容的相關性，對閱聽眾的注意力和記憶力有顯著影響，跑馬燈數量則無造成顯著影響。當跑馬燈和主新聞的內容不相關時，觀眾對主新聞內容的注意力與記憶反而會增加。跑馬燈數量的增加並不會降低閱聽眾對新聞內容的記憶。新聞跑馬燈的數量及其與主新聞的相關性，在閱聽眾記憶新聞內容方面並無顯著的交互作用影響。
Whether use of news crawls in television news is really beneficial for viewers remains a controversial issue. Many news producers in the practical field believe that news
crawls is the answer to attract viewers’ attention. In addition, that viewers will ultimately be accustomed to the “web-page” like television screen is a firm belief.According to Lang’s (2000) Limited Capacity Model, however, human beings possess a very limited ability to digest information. Dysfunctional memory is likely to occur if message overloads. Related research in this field is scarce and does not deal directly with number of news crawls and content relevancy on information processing. Therefore, this thesis addresses these gaps by investigating the impact of two factors, that is, number of news crawls and content relevancy between news crawls and main news, on viewers’ news information processing (attention and recall in particular). Data was collected based on a computer-based experiment in a university campus with a total of 145 participants. Results showed that relevance between news crawl content and main news content has significant impact on viewers’ attention and recall of news information. Unrelated contents lead to better attention and recall than related contents. More news crawls does not necessarily lead to poorer recall of news information.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
100461010
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100461010
資料類型 thesis
dc.contributor.advisor 施琮仁zh_TW
dc.contributor.advisor Shih, Tsung Jenen_US
dc.contributor.author (Authors) 高竹君zh_TW
dc.contributor.author (Authors) Kao, Jwu Giunen_US
dc.creator (作者) 高竹君zh_TW
dc.creator (作者) Kao, Jwu Giunen_US
dc.date (日期) 2012en_US
dc.date.accessioned 1-Oct-2013 15:47:42 (UTC+8)-
dc.date.available 1-Oct-2013 15:47:42 (UTC+8)-
dc.date.issued (上傳時間) 1-Oct-2013 15:47:42 (UTC+8)-
dc.identifier (Other Identifiers) G0100461010en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/61238-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 100461010zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 電視新聞跑馬燈對閱聽眾的影響，實務和學界仍持不同見解。過往學術文獻認為，人類消化訊息的能力有限，若是超越個人所能負荷的訊息消化能力範圍，可能產生訊息過剩而導致注意力降低或訊息處理不完全，包括對訊息的記憶不全(Lang, 2000)。新聞跑馬燈的數量和新聞跑馬燈與主新聞的相關性，對閱聽眾處理訊息的影響，過去文獻研究並不豐富和完整，故本論文從新聞跑馬燈的數量和與主新聞的相關性，了解此二變項對閱聽眾訊息處理能力（特別是注意力和記憶）的影響。實驗受試者係招募本校大學和研究生共 145 人，在電腦上看完新聞影片後再填答實驗問卷，以完成實驗。實驗結果顯示，跑馬燈與主新聞內容的相關性，對閱聽眾的注意力和記憶力有顯著影響，跑馬燈數量則無造成顯著影響。當跑馬燈和主新聞的內容不相關時，觀眾對主新聞內容的注意力與記憶反而會增加。跑馬燈數量的增加並不會降低閱聽眾對新聞內容的記憶。新聞跑馬燈的數量及其與主新聞的相關性，在閱聽眾記憶新聞內容方面並無顯著的交互作用影響。zh_TW
dc.description.abstract (摘要) Whether use of news crawls in television news is really beneficial for viewers remains a controversial issue. Many news producers in the practical field believe that news
crawls is the answer to attract viewers’ attention. In addition, that viewers will ultimately be accustomed to the “web-page” like television screen is a firm belief.According to Lang’s (2000) Limited Capacity Model, however, human beings possess a very limited ability to digest information. Dysfunctional memory is likely to occur if message overloads. Related research in this field is scarce and does not deal directly with number of news crawls and content relevancy on information processing. Therefore, this thesis addresses these gaps by investigating the impact of two factors, that is, number of news crawls and content relevancy between news crawls and main news, on viewers’ news information processing (attention and recall in particular). Data was collected based on a computer-based experiment in a university campus with a total of 145 participants. Results showed that relevance between news crawl content and main news content has significant impact on viewers’ attention and recall of news information. Unrelated contents lead to better attention and recall than related contents. More news crawls does not necessarily lead to poorer recall of news information.		en_US
dc.description.tableofcontents Introduction………………………………………………………………………….3
Literature Review…………………………………………………………………... 7
Increasing prevalence of news crawls………………………………………………...7
News crawls………………………………………………………………………….12
Information learning through television news viewing………………………………15
Information processing……………………………………………………………….24
Information complexity and overload………………………………………………..31
Method……………………………………………………………………………….36
Participants…………………………………………………………………………...36
Research design……………………………………………………………………...37
Measures……………………………………………………………………………...41
Manipulation check………………………………………………………………….44
Procedure…………………………………………………………….……………….46
Results……………………………………………………………………………….47
Discussion……………………………………………………………………………54
Conclusion………………………………………………………………………..….60
References…………………………………………………………………...………63
Appendices…………………………………………………………………………..79
A. Chinese Questionnaire……………………………………………………………79
B. English Questionnaire……………………………………………………………83		zh_TW
dc.format.extent 617186 bytes-
dc.format.extent 61558 bytes-
dc.format.mimetype application/pdf-
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100461010en_US
dc.subject (關鍵詞) 新聞跑馬燈zh_TW
dc.subject (關鍵詞) 注意力zh_TW
dc.subject (關鍵詞) 記憶zh_TW
dc.subject (關鍵詞) 訊息處理zh_TW
dc.subject (關鍵詞) news crawlen_US
dc.subject (關鍵詞) attentionen_US
dc.subject (關鍵詞) recallen_US
dc.subject (關鍵詞) information processingen_US
dc.subject (關鍵詞) content relevancyen_US
dc.title (題名) 新聞跑馬燈對閱聽眾新聞知識處理的影響zh_TW
dc.title (題名) The impact of news crawls on viewers` news information processingen_US
dc.type (資料類型) thesisen
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