| dc.contributor | 國立政治大學廣告學系 | en_US |
| dc.creator (作者) | 張郁敏 | zh_TW |
| dc.creator (作者) | Chang,Yuhmiin | - |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 11-十月-2013 15:24:31 (UTC+8) | - |
| dc.date.available | 11-十月-2013 15:24:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-十月-2013 15:24:31 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/61322 | - |
| dc.description.abstract (摘要) | 及至目前為止並未有研究了解臺灣跨媒體新聞閱讀的普遍性，也未有研究探究新聞閱聽眾從多個 媒體觀看新聞時的綜效歷程。因此，本研究分別透過調查法與實驗法進行。第一個研究透過調查法， 研究目的包括：(一)了解臺灣跨媒體新聞消費行為；(二)發展跨媒體新聞綜效模型。第二個研究透過 實驗法，目的包括：(一)確認模型變項間的因果關係；(二)了解新聞綜效與新聞知識是否呈現正向關 係。本研究發現(一)年輕閱聽眾每日透過網路與電視觀看新聞已漸成趨勢；(二)年輕閱聽眾尚未認為 跨媒體新聞閱讀已成習慣；(三)跨媒體新聞綜效模型是消息來源擴大理論的擴大與修改；(四)本研究 所提出之跨媒體新聞綜效模型是適切的，且獨立新聞綜效所產生的傳播效果較優於相依新聞綜效，但 兩者在新聞知識上的差異並不顯著(包括新聞記憶量與新聞記憶密度)。 | - |
| dc.description.abstract (摘要) | There have been no studies concerning the prevalence of the cross-medium news consumption behavior in Taiwan, neither to say the synergy model of such behavior. This study thus aims to investigate this kind of behavior and develop a synergy model that explains the underlying mechanism behind it. Both survey and experiment methods were undertaken. As a whole, this study found that more and more younger people consume news from the Web and television daily, but they have not yet agreed that such behaviors are habitual. The news synergy model is a revision and an extension of the source magnification theory. Independent news synergy yielded significantly better communication effects than dependent news synergy did, except news knowledge. | - |
| dc.format.extent | 370671 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 執行期間：9708-9904 | en_US |
| dc.subject (關鍵詞) | 消息來源擴大理論;綜效;跨媒體;新聞知識 | en_US |
| dc.subject (關鍵詞) | Cross Media;Synergy;News Knowledge;Source Magnification Theory | en_US |
| dc.title (題名) | 新聞訊息可信度綜效模型建立與效果初探 | zh_TW |
| dc.title.alternative (其他題名) | Building News Synergy Model and Exploring Its Effects | - |
| dc.type (資料類型) | report | en |
