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題名 User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach
作者 白佩玉
Pai,Pei-Yu
貢獻者 企管系
關鍵詞 Laddering interviews; Means–end chains; Social networking sites; Uses and gratifications theory
日期 2013.05
上傳時間 20-Nov-2013 17:41:42 (UTC+8)
摘要 This research examines users’ motives for adopting and using social networking sites (SNSs), with the aim of providing a better understanding of the fundamental reasons behind SNS adoption behavior. To uncover the relationship between the attributes of SNSs and users’ perceptions of their consequences and values, this study integrates a means–end approach with uses and gratifications theory and thereby extends the technique to a communication media selection context. Laddering interviews identify users’ perceptions of five attributes, 10 consequences, and four values associated with SNS adoption (i.e., Facebook). The results show that belonging, hedonism, self-esteem, and reciprocity are the four main values users attain through SNS adoption. Furthermore, the chains associated with SNS adoption can be represented in a hierarchical value map. This study should help practitioners design online communication platforms that more closely fit their users’ needs and provide users with safer, more friendly, and thus more attractive environments.
關聯 Computers in Human Behavior, 29(3), 1039-1053
資料類型 article
DOI http://dx.doi.org/10.1016/j.chb.2012.06.025
dc.contributor 企管系en_US
dc.creator (作者) 白佩玉zh_TW
dc.creator (作者) Pai,Pei-Yuen_US
dc.date (日期) 2013.05en_US
dc.date.accessioned 20-Nov-2013 17:41:42 (UTC+8)-
dc.date.available 20-Nov-2013 17:41:42 (UTC+8)-
dc.date.issued (上傳時間) 20-Nov-2013 17:41:42 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/61725-
dc.description.abstract (摘要) This research examines users’ motives for adopting and using social networking sites (SNSs), with the aim of providing a better understanding of the fundamental reasons behind SNS adoption behavior. To uncover the relationship between the attributes of SNSs and users’ perceptions of their consequences and values, this study integrates a means–end approach with uses and gratifications theory and thereby extends the technique to a communication media selection context. Laddering interviews identify users’ perceptions of five attributes, 10 consequences, and four values associated with SNS adoption (i.e., Facebook). The results show that belonging, hedonism, self-esteem, and reciprocity are the four main values users attain through SNS adoption. Furthermore, the chains associated with SNS adoption can be represented in a hierarchical value map. This study should help practitioners design online communication platforms that more closely fit their users’ needs and provide users with safer, more friendly, and thus more attractive environments.en_US
dc.format.extent 486176 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Computers in Human Behavior, 29(3), 1039-1053en_US
dc.subject (關鍵詞) Laddering interviews; Means–end chains; Social networking sites; Uses and gratifications theoryen_US
dc.title (題名) User adoption of social networking sites: Eliciting uses and gratifications through a means–end approachen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.chb.2012.06.025-
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.chb.2012.06.025-