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題名 Explaining Members` Proactive Participation in Virtual Communities
作者 白佩玉
Pai,Pei-Yu
貢獻者 企管系
關鍵詞 Identification; Proactive participation behavior; Recognition of contributions; Satisfaction
日期 2013.04
上傳時間 20-Nov-2013 17:43:02 (UTC+8)
摘要 Understanding members` proactive participation in virtual communities is important to both academics and practitioners. This study extends virtual community research by proposing and testing a model that outlines the antecedents of members` proactive participation behavior and incorporates mediating mechanisms and moderating effects. The findings, based on both qualitative and quantitative data, reveal that social, hedonic, and utilitarian community attributes significantly influence proactive participation through community identification and relationship satisfaction. Furthermore, the conversion of community identification into proactive participation behavior depends on the public recognition of contributions. The authors conclude with some managerial and research implications.
關聯 International Journal of Human - Computer Studies, 71(4), 475-491
資料類型 article
DOI http://dx.doi.org/10.1016/j.ijhcs.2012.12.002
dc.contributor 企管系en_US
dc.creator (作者) 白佩玉zh_TW
dc.creator (作者) Pai,Pei-Yuen_US
dc.date (日期) 2013.04en_US
dc.date.accessioned 20-Nov-2013 17:43:02 (UTC+8)-
dc.date.available 20-Nov-2013 17:43:02 (UTC+8)-
dc.date.issued (上傳時間) 20-Nov-2013 17:43:02 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/61731-
dc.description.abstract (摘要) Understanding members` proactive participation in virtual communities is important to both academics and practitioners. This study extends virtual community research by proposing and testing a model that outlines the antecedents of members` proactive participation behavior and incorporates mediating mechanisms and moderating effects. The findings, based on both qualitative and quantitative data, reveal that social, hedonic, and utilitarian community attributes significantly influence proactive participation through community identification and relationship satisfaction. Furthermore, the conversion of community identification into proactive participation behavior depends on the public recognition of contributions. The authors conclude with some managerial and research implications.en_US
dc.format.extent 354812 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) International Journal of Human - Computer Studies, 71(4), 475-491en_US
dc.subject (關鍵詞) Identification; Proactive participation behavior; Recognition of contributions; Satisfactionen_US
dc.title (題名) Explaining Members` Proactive Participation in Virtual Communitiesen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.ijhcs.2012.12.002en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.ijhcs.2012.12.002en_US