| dc.contributor | 圖檔所 | en_US |
| dc.creator (作者) | 王梅玲 | zh_TW |
| dc.creator (作者) | Wang, Mei-Ling | en_US |
| dc.date (日期) | 2013.05 | en_US |
| dc.date.accessioned | 6-Dec-2013 10:25:51 (UTC+8) | - |
| dc.date.available | 6-Dec-2013 10:25:51 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Dec-2013 10:25:51 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/62180 | - |
| dc.description.abstract (摘要) | 電子書近年來由於易檢索、易攜帶、便利性、以及數位閱讀等特質，大受人們歡迎。公共圖書館與學術圖書館大量提供電子書服務，但使用率尚未普及。電子與紙本圖書不同，必須藉由電腦網路與閱讀載具才能閱讀。圖書館在提供電子書服務時經常遭遇許多困難，如閱讀器不相容、受限數位版權與認證阻擋無法閱讀、下載複雜、讀者不認識與不會使用電子書等。本論文從美國與上海二個電子書推廣服務成功個案，了解電子書推廣服務的重要，需要針對電子書特色與使用者需求，規劃電子書網站服務與推廣策略。綜合上述二個個案，本論文提出電子書推廣服務SPRE 策略，涵蓋電子書網站服務（Service）、電子書行銷（Promotion）、電子書閱讀研究（Research）、與館員電子書教育（Education）等四大推廣策略。 | en_US |
| dc.description.abstract (摘要) | As recently being easy retrieval, easy to carry, convenience, and easy to read, e-books are greatly become popular. The public libraries and academic libraries also provide a large number of e-book services. However e-book reading is different from paper book with their using and reading by computer network and e-book readers. E-book library service often encounters many difficulties, such as the e-book readers not compatible, limited digital rights that certification block complicated download, users seldom knowing and using e-books ,etc.. As the article exploring two good cases on e-books promotion of the Half Hollow Hills Community Library and the Shanghai Metropolitan library, the e-book promotion service SPRE strategies is proposed in accordance with e-book features and user’s eeds , including e-book website service strategy, e-book promotion strategy, e-book reading research strategy, and librarian e-book education strategy. | en_US |
| dc.format.extent | 1022593 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 臺北市立圖書館館訊, 30(4), 9-24 | en_US |
| dc.subject (關鍵詞) | 公共圖書館;電子書;數位閱讀;圖書館推廣 | en_US |
| dc.subject (關鍵詞) | Public Libraries;E-book;Digital reading; Library Marketing Promotion | en_US |
| dc.title (題名) | 從電子書數位閱讀探討圖書館推廣策略 | zh_TW |
| dc.title.alternative (其他題名) | Library E-Book Promotion Strategies with Perspectives of E-book Reading | en_US |
| dc.type (資料類型) | article | en |
