| dc.contributor | 廣電系 | en_US |
| dc.creator (作者) | 劉幼琍 | zh_TW |
| dc.creator (作者) | Liu, Yu-li | en_US |
| dc.date (日期) | 2013-05 | en_US |
| dc.date.accessioned | 6-Dec-2013 19:00:29 (UTC+8) | - |
| dc.date.available | 6-Dec-2013 19:00:29 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Dec-2013 19:00:29 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/62261 | - |
| dc.description.abstract (摘要) | This study adopts Rogers`s diffusion of innovation model to examine the factors affecting the willingness of the Taiwanese to pay a license fee to watch public television. A telephone survey was used, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The data analysis showed that most findings of this study were not congruent with the prediction of Rogers`s model, indicating that the Taiwanese do not consider paying a license fee a feasible means to support public television. However, this study found that the frequency of public television viewing was the most powerful factor positively affecting people`s intention to pay for public television. | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | International Journal on Media Management, 15(2),99-118 | en_US |
| dc.title (題名) | Using Rogers` diffusion of innovation model to examine the willingness to pay for public television in Taiwan | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1080/14241277.2013.775576 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/14241277.2013.775576 | - |
