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TitleThe Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements
Creator陳建維
Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Lin
Contributor國貿系
Key WordsNew product preannouncements ; Information content ; Institutional investors ; Information asymmetry ; Signal ; D82 ; G23
Date2014-07
Date Issued19-Dec-2013 12:04:36 (UTC+8)
SummaryIn this study, we investigate the relationship between information content of new product preannouncements (NPPAs) and trading behaviors of institutional investors. Using hand-collected data from 1995 to 2004, in empirical results, we find that there is a significantly positive relationship between information content and institutional investors. NPPAs can help institutional investors to evaluate the potential success of forthcoming new products through signaling enough information content. As a result, more information cues and earlier NPPAs can make institutional investors choose these preannouncing firms into their investment portfolios to increase their holdings and attract more different institutional investors to hold these shares of preannouncing firms. In addition, we also find the positive advertising and R&D investment effects. Our findings suggest that managers should use the information content of NPPA signals to reduce information asymmetry and help managers to implement their NPPA strategies so as to receive greater financial support from institutional investors.
RelationReview of Managerial Science ,8(3), 405-418
Typearticle
DOI http://dx.doi.org/10.1007/s11846-013-0110-8
dc.contributor 國貿系en_US
dc.creator (作者) 陳建維zh_TW
dc.creator (作者) Chen,Chien-Wei ; Chiang,Min-Hsien ; Yang,Chi-Linen_US
dc.date (日期) 2014-07en_US
dc.date.accessioned 19-Dec-2013 12:04:36 (UTC+8)-
dc.date.available 19-Dec-2013 12:04:36 (UTC+8)-
dc.date.issued (上傳時間) 19-Dec-2013 12:04:36 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/62732-
dc.description.abstract (摘要) In this study, we investigate the relationship between information content of new product preannouncements (NPPAs) and trading behaviors of institutional investors. Using hand-collected data from 1995 to 2004, in empirical results, we find that there is a significantly positive relationship between information content and institutional investors. NPPAs can help institutional investors to evaluate the potential success of forthcoming new products through signaling enough information content. As a result, more information cues and earlier NPPAs can make institutional investors choose these preannouncing firms into their investment portfolios to increase their holdings and attract more different institutional investors to hold these shares of preannouncing firms. In addition, we also find the positive advertising and R&D investment effects. Our findings suggest that managers should use the information content of NPPA signals to reduce information asymmetry and help managers to implement their NPPA strategies so as to receive greater financial support from institutional investors.en_US
dc.format.extent 238179 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Review of Managerial Science ,8(3), 405-418en_US
dc.subject (關鍵詞) New product preannouncements ; Information content ; Institutional investors ; Information asymmetry ; Signal ; D82 ; G23en_US
dc.title (題名) The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncementsen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1007/s11846-013-0110-8en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1007/s11846-013-0110-8en_US