| dc.contributor | 國立政治大學 | en_US |
| dc.contributor | 新聞研究所 | en_US |
| dc.creator (作者) | 蕭肇君 | zh_TW |
| dc.creator (作者) | Xiao, Zhao Jun | en_US |
| dc.date (日期) | 2004 | en_US |
| dc.date.accessioned | 19-Dec-2013 14:29:36 (UTC+8) | - |
| dc.date.available | 19-Dec-2013 14:29:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 19-Dec-2013 14:29:36 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/62751 | - |
| dc.description.abstract (摘要) | McManus 嘗析論市場新聞學，認為媒體在商言商，往往會犧牲新聞品質。然而新聞專業將因此受到何種影響，卻不見有人進行完整分析。有鑑於此，本研究以市場新聞學架構研究置入性行銷，並側重於新聞專業的探論。除透過訪談，自微觀生產面了解從業人員如何操作置入性行銷，釐清置入性行銷與一般新聞產製的差異外，本研究並就從業人員之想法，考察此操作對新聞專業的影響，最後並討論，如何解決市場新聞學下、因新聞專業破產而產生的種種亂象。 | en_US |
| dc.description.abstract (摘要) | McManus once came out the concept- `the Market-driven Jounalsim`, stating that news meidium might sacrifice the quality of news under the pressure of the Market, however, there isn’t any analysis following to discuss further how the news professionslism to be influenced. Therefore, this article adopts the frameworks of the Market-driven Journalism to study in Product Placement in Taiwan`s news, but emphasizes which the influences has on the news professionalism as well. Through data collected from in-depth interview, the article clarifies the differences in production between Product Placement and the ordinary news, and tries to offer an overview on the influenced news professionalsim. At the end, it discusses how to slove the media crisis brought by the Market while the news professionalism just could not work out well by itself under the Market-driven Journalism. | en_US |
| dc.format.extent | 367384 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 中華傳播學會年會研討會 | en_US |
| dc.subject (關鍵詞) | 市場新聞學;置入性行銷;新聞專業性 | en_US |
| dc.subject (關鍵詞) | market-driven journalism;news professionalism;product placement | en_US |
| dc.title (題名) | 置入性行銷對新聞專業的影響：市場新聞學下的專業性考察 | zh_TW |
| dc.title.alternative (其他題名) | Influences on news professionalism by product placement: News professionalism under the market-driven journalism | en_US |
| dc.type (資料類型) | conference | en |
