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題名 交通專業電臺推動地理基礎之創新服務之研究-以警廣為例
Promotion of location-based service by a dedicated traffic radio station: Police Broadcasting Service.作者 周玉玫 貢獻者 關尚仁
周玉玫關鍵詞 主動閱聽人
交通專業電臺
使用者產製內容
共向模式
地理基礎服務
創新服務
active listeners
dedicated traffic radio station
user produsage
co-orientation model
location-based service
innovative service日期 2013 摘要 科技興起、網際網路普及化，帶動傳播產業一再面臨思考如何建構其產業之規模與營運範疇，服務創新的理念導入傳播業界越發顯著重要。世界唯一之交通專業電臺─警廣，數十年來透過職業駕駛人的協助，得以發揮路況「千里眼」的功能；隨著新科技產品與閱聽人生活密不可分，路況訊息的接收與傳遞方式產生顯著變化，閱聽人對個人與客制化服務的要求日益殷切，因此，警廣如何在各種變化中尋求創新的地理基礎服務（Location- Based Service）值得探究，並進一步瞭解在推動創新地理基礎服務過程中，警廣與職業駕駛人之間如何建立創新的互動關係，進而發掘傳統廣播電臺推動創新作為中存在的現象與難題，提供後續研究新的課題。本研究採用深度訪談法，並輔以親身觀察法，以收聽警廣路況4-5年以上、並經常回報路況的e車隊成員（職業駕駛人）、警廣主持人、節目主管、幹部、及交部運輸研究所研究員等為對象，共採訪13位受訪者。研究分為三個部分，起於警廣為何推動LBS，探索建置「調頻副載波交通訊息即時廣播系統」（FM Sub-Carrier Radio Data System-Traffic Massage Channel）及其推動過程；其次，在警廣推動LBS方面，分析警廣如何運用各種新科技產品、並結合熱心公益的職業駕駛人組成「警廣e車隊」，以提供最即時、最符合個人化的路況訊息，而在推動過程中，對警廣產生何種影響？最後，從職業駕駛人運用網路與新科技的創新通報機制，探究警廣與其之間的創新互動行為關係進行反思。研究發現，警廣建置「FM RDS-TMC」確實為一項創新的地理基礎服務；「警廣e車隊」，經由智慧型手機Line、App等功能進行使用者產製內容（produsage），更強化「取材於眾」（crowd-souring）；而警廣與e車隊之間雖有認知上的差異，但創新的互動關係，仍帶動創新的服務效能，彰顯傳統廣播產業之核心價值。
The rise of technology and ubiquity of the Internet have forced the radio broadcasting industry to repeatedly ponder how to expand its scale of operations and business categories, and has made the adoption of innovative service concepts by the industry even more important. Police Broadcasting Service—the world`s sole dedicated traffic radio station—has served as an "all-seeing eye" of road conditions for several decade thanks to the assistance of professional drivers. However, now that new technologies play inseparable roles in listeners` lives, the reception and transmission of road condition information has changed significantly, and listeners have a fast-growing need for personal and customized services. As a result, how the Police Broadcasting Service has sought out innovative location-based services in the midst of changes is very worthy of investigation, and how the station can establish innovative, interaction relationships with professional drivers in the process of implementing Location-Based Services, and thereby uncover various phenomena and difficulties affecting traditional radio stations in the case of adopting innovations, also provides a new topic for future research. This study employs the in-depth interview method, which is supplemented with personal observations, and the 13 respondents consist of members of the e-fleet (professional drivers), all of whom have listened to road conditions on Police Broadcasting Service for at least 4-5 years, and have regularly reported road conditions, as well as Police Broadcasting Service announcers, program managers, staff, and researchers at the Institute of Transportation, MOTC. This study consists of three parts. Motivated by a desire to know why the Police Broadcasting Service has been promoting Location-Based Services, the first part investigates the station`s establish of an FM sub-carrier radio data system-traffic message channel (FM Sub-Carrier Radio Data System-Traffic Massage Channel) and its promotional process. The second part analyzes how Police Broadcasting Service has used various kinds of new technological products in the wake of promoting location-based services, and how it has organized professional drivers concerned about the public welfare as the "Police Radio e-fleet," which provides highly individualized real-time road condition information. How has the promotion of the e-fleet affected the Police Broadcasting Service? Finally, the third part reflects on Police Broadcasting Service and its innovative interaction relationships with professional drivers from the perspective of the innovative notification mechanisms involving the Internet and other new technologies.This study discovered that the Police Broadcasting Service`s FM RDS-TMC is indeed an innovative location-based service. The fact that the members of the Police Radio e-fleet can use smartphones and apps to engage in "produsage" of content enhances the system`s crowd-sourcing function. And although there are cognitive differences between the Police Broadcasting Service and the e-fleet, their innovative, interactive relationship can still drive the use of innovative services, and highlight the core value of the traditional radio broadcasting industry描述 碩士
國立政治大學
傳播學院碩士在職專班
100941015
102資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100941015 資料類型 thesis dc.contributor.advisor 關尚仁 zh_TW dc.contributor.author (Authors) 周玉玫 zh_TW dc.creator (作者) 周玉玫 zh_TW dc.date (日期) 2013 en_US dc.identifier (Other Identifiers) G0100941015 en_US dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院碩士在職專班 zh_TW dc.description (描述) 100941015 zh_TW dc.description (描述) 102 zh_TW dc.description.abstract (摘要) 科技興起、網際網路普及化，帶動傳播產業一再面臨思考如何建構其產業之規模與營運範疇，服務創新的理念導入傳播業界越發顯著重要。世界唯一之交通專業電臺─警廣，數十年來透過職業駕駛人的協助，得以發揮路況「千里眼」的功能；隨著新科技產品與閱聽人生活密不可分，路況訊息的接收與傳遞方式產生顯著變化，閱聽人對個人與客制化服務的要求日益殷切，因此，警廣如何在各種變化中尋求創新的地理基礎服務（Location- Based Service）值得探究，並進一步瞭解在推動創新地理基礎服務過程中，警廣與職業駕駛人之間如何建立創新的互動關係，進而發掘傳統廣播電臺推動創新作為中存在的現象與難題，提供後續研究新的課題。本研究採用深度訪談法，並輔以親身觀察法，以收聽警廣路況4-5年以上、並經常回報路況的e車隊成員（職業駕駛人）、警廣主持人、節目主管、幹部、及交部運輸研究所研究員等為對象，共採訪13位受訪者。研究分為三個部分，起於警廣為何推動LBS，探索建置「調頻副載波交通訊息即時廣播系統」（FM Sub-Carrier Radio Data System-Traffic Massage Channel）及其推動過程；其次，在警廣推動LBS方面，分析警廣如何運用各種新科技產品、並結合熱心公益的職業駕駛人組成「警廣e車隊」，以提供最即時、最符合個人化的路況訊息，而在推動過程中，對警廣產生何種影響？最後，從職業駕駛人運用網路與新科技的創新通報機制，探究警廣與其之間的創新互動行為關係進行反思。研究發現，警廣建置「FM RDS-TMC」確實為一項創新的地理基礎服務；「警廣e車隊」，經由智慧型手機Line、App等功能進行使用者產製內容（produsage），更強化「取材於眾」（crowd-souring）；而警廣與e車隊之間雖有認知上的差異，但創新的互動關係，仍帶動創新的服務效能，彰顯傳統廣播產業之核心價值。 zh_TW dc.description.abstract (摘要) The rise of technology and ubiquity of the Internet have forced the radio broadcasting industry to repeatedly ponder how to expand its scale of operations and business categories, and has made the adoption of innovative service concepts by the industry even more important. Police Broadcasting Service—the world`s sole dedicated traffic radio station—has served as an "all-seeing eye" of road conditions for several decade thanks to the assistance of professional drivers. However, now that new technologies play inseparable roles in listeners` lives, the reception and transmission of road condition information has changed significantly, and listeners have a fast-growing need for personal and customized services. As a result, how the Police Broadcasting Service has sought out innovative location-based services in the midst of changes is very worthy of investigation, and how the station can establish innovative, interaction relationships with professional drivers in the process of implementing Location-Based Services, and thereby uncover various phenomena and difficulties affecting traditional radio stations in the case of adopting innovations, also provides a new topic for future research. This study employs the in-depth interview method, which is supplemented with personal observations, and the 13 respondents consist of members of the e-fleet (professional drivers), all of whom have listened to road conditions on Police Broadcasting Service for at least 4-5 years, and have regularly reported road conditions, as well as Police Broadcasting Service announcers, program managers, staff, and researchers at the Institute of Transportation, MOTC. This study consists of three parts. Motivated by a desire to know why the Police Broadcasting Service has been promoting Location-Based Services, the first part investigates the station`s establish of an FM sub-carrier radio data system-traffic message channel (FM Sub-Carrier Radio Data System-Traffic Massage Channel) and its promotional process. The second part analyzes how Police Broadcasting Service has used various kinds of new technological products in the wake of promoting location-based services, and how it has organized professional drivers concerned about the public welfare as the "Police Radio e-fleet," which provides highly individualized real-time road condition information. How has the promotion of the e-fleet affected the Police Broadcasting Service? Finally, the third part reflects on Police Broadcasting Service and its innovative interaction relationships with professional drivers from the perspective of the innovative notification mechanisms involving the Internet and other new technologies.This study discovered that the Police Broadcasting Service`s FM RDS-TMC is indeed an innovative location-based service. The fact that the members of the Police Radio e-fleet can use smartphones and apps to engage in "produsage" of content enhances the system`s crowd-sourcing function. And although there are cognitive differences between the Police Broadcasting Service and the e-fleet, their innovative, interactive relationship can still drive the use of innovative services, and highlight the core value of the traditional radio broadcasting industry en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究動機與問題 1壹、研究背景及動機 1貳、問題意識 3第二節 研究宗旨與目的 4研究宗旨與目的 5第三節 名詞操作定義 5第四節 研究對象的界定與選取方式 11第五節 各章節結構 12第二章 文獻探討 14第一節 衛星定位之發展與應用 14壹、全球定位系統的概念與發展 14貳、地理基礎服務（Location-Based Service）的源起與發展 16参、國內外LBS地理基礎服務之發展應用 19第二節 動態定位系統暨即時路況服務之發展 25壹、我國動態定位系統暨即時路況服務之發展 25貳、推動調頻副載波即時交通資訊廣播RDS-TMC服務-警廣為主 30参、他國動態定位系統暨即時路況服務之發展 34第三節 創新與服務創新相關理論與研究 36壹、創新之定義與創新服務之概念 36貳、創新服務模式之研究 39第四節 使用與滿足理論 42壹、傳播效果理論研究 42貳、使用與滿足理論的基本假設 43参、使用與滿足理論在新科技上的運用 44第五節 整合的理論架構 46壹、傳播模式之研究 46貳、眾包（Crowd-sourcing）與使用者產製內容（Produsage）概念 48參、共同導向研究（Co-orientation） 50肆、警廣推動的LBS創新服務 53第三章 研究方法 55第一節 研究流程 55第二節 研究架構 57第三節 研究方法 60壹、研究方法的選定 60參、參與觀察法 62肆、深度訪談 63伍、小結 65第四節 研究工具 66壹、訪問大綱 66貳、訪談名單 70第四章 資料分析與討論 72第一節 警廣為何推動「地理基礎創新服務」（LBS） 72壹、警廣為何參與「調頻副載波即時廣播系統」建置 73貳、RDS的推動流程 81參、小結 85第二節 警廣推動「地理基礎創新服務」的概念與意涵 87壹、「地理基礎創新服務」的概念 87貳、創新地理基礎服務的推動方式 100參、新的教育訓練 116肆、小結 125第三節 職業駕駛人運用網路通報路況的創新概念 127壹、職業駕駛人如何從收聽路況轉換為產製路況訊息者 127貳、職業駕駛運用網路產製路況訊息的創新作為 138參、小結 154第四節 警廣RDS他單位使用如何取得適法性之共識 156壹、警廣RDS提供他用適法性的瓶頸 156貳、建立民間非營利平臺，為後續創新服務尋找適法性 156參、財政上的困窘 157肆、小結： 157第五章 結論與建議 159第一節 研究結果陳述 159第二節 研究發現與結論 162壹、RDS-TMC副載波即時路況廣播系統為創新、加值之地理基礎服務 162貳、參與警廣e車隊是主動、社會公益的心理取向 164參、新科技有利LBS之推動；惟執行面看法分歧 166肆、警廣與e車隊對路況訊息產製之認知並非一致 167伍、建置人性化的路況資料庫 168陸、適法性問題缺乏共識RDS發展受阻 169第三節 建議 169第四節 研究限制 171第五節 研究貢獻與未來研究建議研究貢獻 173壹、研究貢獻 173貳、未來研究建議 175參考書目 177壹、中文書目 177貳、中文期刊雜誌 178参、中文論文 180肆、英文書目 181伍、網路資訊 183附錄 184附錄一 NCC同意函及檔案062201警廣申請副載波架設 184附錄二 檔案077204徵求調頻副載波傳送交通路況訊息試播計畫 187附錄三 「研商本臺發射機RDS副載波供他單位使用適法性相關事宜」會議 189附錄四 交通部980708函行政院「RDS路況廣播計畫書」 191附錄五 警政署980717函警察廣播電臺 194附錄六 警察電臺980217函交通部運研所合作建置「RDS-TMC」 195附錄七 訪問錄音同意書 196 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100941015 en_US dc.subject (關鍵詞) 主動閱聽人 zh_TW dc.subject (關鍵詞) 交通專業電臺 zh_TW dc.subject (關鍵詞) 使用者產製內容 zh_TW dc.subject (關鍵詞) 共向模式 zh_TW dc.subject (關鍵詞) 地理基礎服務 zh_TW dc.subject (關鍵詞) 創新服務 zh_TW dc.subject (關鍵詞) active listeners en_US dc.subject (關鍵詞) dedicated traffic radio station en_US dc.subject (關鍵詞) user produsage en_US dc.subject (關鍵詞) co-orientation model en_US dc.subject (關鍵詞) location-based service en_US dc.subject (關鍵詞) innovative service en_US dc.title (題名) 交通專業電臺推動地理基礎之創新服務之研究-以警廣為例 zh_TW dc.title (題名) Promotion of location-based service by a dedicated traffic radio station: Police Broadcasting Service. en_US dc.type (資料類型) thesis en
