1. NCCU Academic Hub
  2. 學術產出
  3. College of Science
  4. Periodical Articles
  5. Item

學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 Signaling new product introduction delays: Determinants of clarity of delay-duration announcements
作者 郭建志
Ku, Hsuan-Hsuan ; Huang, Chiu-Chen ; Kuo, Chien-Chih
貢獻者 心理系
關鍵詞 Delayed launch;Marketing communications;Delay duration;Signal clarity
日期 2011.07
上傳時間 24-Jan-2014 15:50:57 (UTC+8)
摘要 To benefit from being first into the market, many firms deliberately release information about a new product well ahead of its actual introduction, but often subsequently fail to meet the pre-announced due date. The primary aim of the study reported here was to expand understanding of the determinants of the clarity of announcements concerning delays to new-product introductions, specifically by examining the antecedents of a firm`s propensity to issue clear signals regarding the likely date of eventual availability. Empirical analysis of data collected by questionnaire from 113 manufacturers in the telecommunications, consumer electronics, and computer hardware and software sectors in Taiwan found that signal clarity can be explained by factors that are sender-specific (competitive equity building), product-related (prevalence of launch delays, expected duration of delay, and degree of control over delay), and receiver-related (competitive elasticity). A structural model is proposed, to serve as a framework for management decision-making.
關聯 Industrial Marketing Management, 40(5),754-762
資料來源 http://dx.doi.org/10.1016/j.indmarman.2010.11.002
資料類型 article
dc.contributor 心理系en_US
dc.creator (作者) 郭建志zh_TW
dc.creator (作者) Ku, Hsuan-Hsuan ; Huang, Chiu-Chen ; Kuo, Chien-Chihen_US
dc.date (日期) 2011.07en_US
dc.date.accessioned 24-Jan-2014 15:50:57 (UTC+8)-
dc.date.available 24-Jan-2014 15:50:57 (UTC+8)-
dc.date.issued (上傳時間) 24-Jan-2014 15:50:57 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/63562-
dc.description.abstract (摘要) To benefit from being first into the market, many firms deliberately release information about a new product well ahead of its actual introduction, but often subsequently fail to meet the pre-announced due date. The primary aim of the study reported here was to expand understanding of the determinants of the clarity of announcements concerning delays to new-product introductions, specifically by examining the antecedents of a firm`s propensity to issue clear signals regarding the likely date of eventual availability. Empirical analysis of data collected by questionnaire from 113 manufacturers in the telecommunications, consumer electronics, and computer hardware and software sectors in Taiwan found that signal clarity can be explained by factors that are sender-specific (competitive equity building), product-related (prevalence of launch delays, expected duration of delay, and degree of control over delay), and receiver-related (competitive elasticity). A structural model is proposed, to serve as a framework for management decision-making.en_US
dc.format.extent 321909 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Industrial Marketing Management, 40(5),754-762en_US
dc.source.uri (資料來源) http://dx.doi.org/10.1016/j.indmarman.2010.11.002en_US
dc.subject (關鍵詞) Delayed launch;Marketing communications;Delay duration;Signal clarityen_US
dc.title (題名) Signaling new product introduction delays: Determinants of clarity of delay-duration announcementsen_US
dc.type (資料類型) articleen