| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 陳敏麟 | zh_TW |
| dc.contributor.author (Authors) | Chen, Dante | en_US |
| dc.creator (作者) | 陳敏麟 | zh_TW |
| dc.creator (作者) | Chen, Dante | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 10-Feb-2014 14:51:55 (UTC+8) | - |
| dc.date.available | 10-Feb-2014 14:51:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 10-Feb-2014 14:51:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933028 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=71823 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933028 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | Bed and Breakfast (B&B) business has becoming popular in recently years in Taiwan. There is growing number of B&B business. By 2013, there are total 4,223 registered B&B providing 16,904 rooms in Taiwan. It has become a 2 billion revenue business in Taiwan. (Tourism Bureau, M.O.T.C, Republic of China, 2013)\nThis paper is aimed to analyze the market and give the owners suggestion for their plan to open a Bed and Breakfast business in Taitung. Given the relative competitiveness in this market, the owner is going to enter this market with some specialized characteristics to differentiate itself from its competitor.\nUnlike traditional B&B business, the business model extends the services to other sport-related activities, which generate other revenue to make the business more profitable and sustainable.\nOur study suggests that it is feasible to be profitable in 4 years with proper planning and execution accordingly. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1\n1.1. Mission 1\n1.2. Objectives 2\n1.3. Keys to Success 3\n2. Company Summary 5\n2.1. The Business Concept 5\n2.2. Company Ownership 7\n2.3. Company Location and Facilities 7\n3. Services 10\n3.1. Value Propositions 10\n3.2. Key Activities 11\n3.3. Future Services 13\n4. Market Analysis 15\n4.1. Market Trends 15\n4.1.1. Tourism in Taiwan 15\n4.1.2. Sport Industry Trend 16\n4.2. Customer Segmentation 18\n4.2.1. Semi-professional 18\n4.2.2. Local Young Athletes 19\n4.2.3. Casual Tourists 19\n4.3. Competitors 19\n5. Strategy and Implementation 22\n5.1. SWOT Analysis 22\n5.1.1. Strength 22\n5.1.2. Weakness 23\n5.1.3. Opportunities 24\n5.1.4. Thread 24\n5.2. Marketing Strategy 25\n5.2.1. Marketing Expenses 25\n5.2.2. Pricing Strategy 25\n5.2.3. Promotion Strategy 26\n5.3. Sales Strategy 28\n5.3.1. Sales Forecast 29\n5.4. Strategic Alliances 31\n5.5. Corporate Social Responsibilities 31\n6. Management Summary 33\n6.1. Organizational Structure 33\n6.2. Management Team 33\n6.3. Personnel Plan 35\n6.4. Training 36\n7. Financial Projection 38\n7.1. Twelve Month Profit and Loss Projection 38\n7.2. Projected Cash Flow 38\n7.3. Four year Profit Projection 38\nReferences 42\nAppendix 43\nAppendix 1: Tourist Attractions near Guanshan 43\nAppendix 2: Floor Plan 44\nAppendix 3: Summary of Key Activities 45\nAppendix 4: Map of Guanshan 46\nAppendix 5: Hotels and B&B in Guanshan 47 | zh_TW |
| dc.format.extent | 1667848 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933028 | en_US |
| dc.subject (關鍵詞) | 民宿 | zh_TW |
| dc.subject (關鍵詞) | 商業計劃 | zh_TW |
| dc.subject (關鍵詞) | Bed and Breakfast | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 運動整合型民宿商業計劃 | zh_TW |
| dc.title (題名) | Sport-specialized Bed and Breakfast Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | (2013, January 2nd). Retrieved from Blue Ocean Strategy: http://www.blueoceanstrategy.com/\n(2014, January 2nd). Retrieved from Runner`s Plaza: http://www.taipeimarathon.org.tw/contest.aspx\n(2014, January). Retrieved from 2013 Tour De Taiwan Ultra-marathon: http://www.sportsnote.com.tw/ittum2013/zh-tw/index.aspx\nDajiyuan.com. (2007, September 1st). 關山晶鑽豬肉自創品牌，首創RFID管理. Retrieved 12 25th, 2013, from 大紀元新聞: http://www.epochtimes.com/b5/7/9/1/n1820264.htm\nExecutive Yuan, Republic of China Web Site. (2012). Retrieved January 1st, 2014, from The Republic of China Yearbook 2012: http://www.ey.gov.tw/en/cp.aspx?n=C9D95B1B1E5081B9\nKim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Review Press.\nSinek, S. (2011). Start with Why: how great leaders inspire everyone to take actions. New York: Porfolio.\nTourism Bureau, M.O.T.C, Republic of China. (2013, July 15th). 觀光統計圖表. Retrieved December 15th, 2013, from Executive Information System: http://admin.taiwan.net.tw/public/public.aspx?no=315 | zh_TW |
