| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 陳敏麟 | zh_TW |
| dc.contributor.author (Authors) | Chen, Dante | en_US |
| dc.creator (作者) | 陳敏麟 | zh_TW |
| dc.creator (作者) | Chen, Dante | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 10-Feb-2014 14:51:55 (UTC+8) | - |
| dc.date.available | 10-Feb-2014 14:51:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 10-Feb-2014 14:51:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933028 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/63683 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933028 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | Bed and Breakfast (B&B) business has becoming popular in recently years in Taiwan. There is growing number of B&B business. By 2013, there are total 4,223 registered B&B providing 16,904 rooms in Taiwan. It has become a 2 billion revenue business in Taiwan. (Tourism Bureau, M.O.T.C, Republic of China, 2013)This paper is aimed to analyze the market and give the owners suggestion for their plan to open a Bed and Breakfast business in Taitung. Given the relative competitiveness in this market, the owner is going to enter this market with some specialized characteristics to differentiate itself from its competitor.Unlike traditional B&B business, the business model extends the services to other sport-related activities, which generate other revenue to make the business more profitable and sustainable.Our study suggests that it is feasible to be profitable in 4 years with proper planning and execution accordingly. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1. Mission 11.2. Objectives 21.3. Keys to Success 32. Company Summary 52.1. The Business Concept 52.2. Company Ownership 72.3. Company Location and Facilities 73. Services 103.1. Value Propositions 103.2. Key Activities 113.3. Future Services 134. Market Analysis 154.1. Market Trends 154.1.1. Tourism in Taiwan 154.1.2. Sport Industry Trend 164.2. Customer Segmentation 184.2.1. Semi-professional 184.2.2. Local Young Athletes 194.2.3. Casual Tourists 194.3. Competitors 195. Strategy and Implementation 225.1. SWOT Analysis 225.1.1. Strength 225.1.2. Weakness 235.1.3. Opportunities 245.1.4. Thread 245.2. Marketing Strategy 255.2.1. Marketing Expenses 255.2.2. Pricing Strategy 255.2.3. Promotion Strategy 265.3. Sales Strategy 285.3.1. Sales Forecast 295.4. Strategic Alliances 315.5. Corporate Social Responsibilities 316. Management Summary 336.1. Organizational Structure 336.2. Management Team 336.3. Personnel Plan 356.4. Training 367. Financial Projection 387.1. Twelve Month Profit and Loss Projection 387.2. Projected Cash Flow 387.3. Four year Profit Projection 38References 42Appendix 43Appendix 1: Tourist Attractions near Guanshan 43Appendix 2: Floor Plan 44Appendix 3: Summary of Key Activities 45Appendix 4: Map of Guanshan 46Appendix 5: Hotels and B&B in Guanshan 47 | zh_TW |
| dc.format.extent | 1667848 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933028 | en_US |
| dc.subject (關鍵詞) | 民宿 | zh_TW |
| dc.subject (關鍵詞) | 商業計劃 | zh_TW |
| dc.subject (關鍵詞) | Bed and Breakfast | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 運動整合型民宿商業計劃 | zh_TW |
| dc.title (題名) | Sport-specialized Bed and Breakfast Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | (2013, January 2nd). Retrieved from Blue Ocean Strategy: http://www.blueoceanstrategy.com/(2014, January 2nd). Retrieved from Runner`s Plaza: http://www.taipeimarathon.org.tw/contest.aspx(2014, January). Retrieved from 2013 Tour De Taiwan Ultra-marathon: http://www.sportsnote.com.tw/ittum2013/zh-tw/index.aspxDajiyuan.com. (2007, September 1st). 關山晶鑽豬肉自創品牌，首創RFID管理. Retrieved 12 25th, 2013, from 大紀元新聞: http://www.epochtimes.com/b5/7/9/1/n1820264.htmExecutive Yuan, Republic of China Web Site. (2012). Retrieved January 1st, 2014, from The Republic of China Yearbook 2012: http://www.ey.gov.tw/en/cp.aspx?n=C9D95B1B1E5081B9Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Review Press.Sinek, S. (2011). Start with Why: how great leaders inspire everyone to take actions. New York: Porfolio.Tourism Bureau, M.O.T.C, Republic of China. (2013, July 15th). 觀光統計圖表. Retrieved December 15th, 2013, from Executive Information System: http://admin.taiwan.net.tw/public/public.aspx?no=315 | zh_TW |
