| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Chenghsien | en_US |
| dc.contributor.author (Authors) | 李依依 | zh_TW |
| dc.contributor.author (Authors) | Lee, Yi Yi | en_US |
| dc.creator (作者) | 李依依 | zh_TW |
| dc.creator (作者) | Lee, Yi Yi | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 10-Feb-2014 14:52:10 (UTC+8) | - |
| dc.date.available | 10-Feb-2014 14:52:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 10-Feb-2014 14:52:10 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0099933005 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/63685 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 99933005 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | Precious Wedding is a professional wedding favors company in Taiwan which aims at helping every groom and bride create an unforgettable wedding experience through ideal wedding favors. As wedding favors is neither a brand-new nor prevalent product concept for most Taiwanese, coupled with the fact that there are fewer than 20 competitors selling on a large scale, we assume that the wedding favors industry in Taiwan is currently at the late introduction stage of a product life cycle.To test whether the wedding favors market in Taiwan will be profitable or not, we performed an online survey with 111 valid responses collected. The survey result turned out to be extremely positive as 88% of respondents claimed they will or they are likely to purchase wedding favors ( or recommend others to do so), implying that huge sales and growth potentials are awaiting us to explore. In terms of finance, we acquired NT$5,250,934 in our NPV calculation from year 1 to year 5, while the sensitivity analysis also generated positive outcomes even in the most pessimistic scenario, ranging from the lowest of NT$3,411,729 to the highest of NT$6,734,601.These figures all can be served as strong evidences that Precious Wedding is a great company to be invested on. | en_US |
| dc.description.tableofcontents | 1. Introduction 12. Mission, Vision, and Values 32.1. Mission 32.2. Vision 32.3. Values 33. Market Overview 53.1. Industry Description 53.2. Competitive Analysis 63.3. SWOT Analysis 74. Market Research 94.1. Survey Design 94.2. Profile of Survey Respondents 104.3. Survey Results and Implication 135. Marketing 225.1. STP (Segmenting, Targeting, Positioning) 225.1.1. Segmenting 225.1.2. Targeting 235.1.3. Positioning 235.2. 4P (Product, Price, Place, Promotion) 245.2.1. Product 245.2.2. Price 295.2.3. Place 305.2.4. Promotion 316. Business Structure 346.1. Business Activities of the Four Main Departments 346.1.1. Sales & Marketing 346.1.2. Research & Development 356.1.3. Human Resources 356.1.4. Finance & Accounting 356.2. Operations 356.2.1. Customer Service 356.2.2. Logistics 356.2.3. Quality Control 366.2.4. Purchasing 376.2.5. Inventory 376.2.6. Legal & Compliance 376.2.7. Information Technology 387. Financial Analyses 397.1. Startup Costs 397.2. Sales Forecast 407.3. Operating Expenses, Cost of Goods Sold, and Working Capital 437.3.1. Operating Expenses 437.3.2. Cost of Goods Sold 447.3.3. Working Capital 457.4. Net Present Value 467.5. Sensitivity Analysis 478. Conclusions 49Appendix 53 | zh_TW |
| dc.format.extent | 2011024 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099933005 | en_US |
| dc.subject (關鍵詞) | 結婚 | zh_TW |
| dc.subject (關鍵詞) | 禮品 | zh_TW |
| dc.subject (關鍵詞) | Wedding | en_US |
| dc.subject (關鍵詞) | Wedding favors | en_US |
| dc.subject (關鍵詞) | Gifts | en_US |
| dc.subject (關鍵詞) | Precious Wedding | en_US |
| dc.title (題名) | Precious Wedding創業企劃書 | zh_TW |
| dc.title (題名) | Precious Wedding Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
