| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 張薷云 | zh_TW |
| dc.contributor.author (Authors) | Chang, Paris J.Y | en_US |
| dc.creator (作者) | 張薷云 | zh_TW |
| dc.creator (作者) | Chang, Paris J.Y | en_US |
| dc.date (日期) | 2013 | en_US |
| dc.date.accessioned | 10-Feb-2014 14:52:23 (UTC+8) | - |
| dc.date.available | 10-Feb-2014 14:52:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 10-Feb-2014 14:52:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0100933019 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/63687 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933019 | zh_TW |
| dc.description (描述) | 102 | zh_TW |
| dc.description.abstract (摘要) | As the digital convergence trend comes and the deregulation of telecom industry, it becomes more competitive in telecom market in Taiwan. The telecom industry now is not limited to voice service but mobile internet, broadband internet and even video contents. The business expansion and marketing resource allocation somehow become a conflict under the strong competition. This business plan is to a new bundling Product model in Taiwan telecom market to overcome the conflict. To make it more specific and practical, all assumptions are under the current business condition of Chunghwa telecom. | en_US |
| dc.description.abstract (摘要) | 1. Executive Summary 1 2. Industrial Product Overview 2 3. External Market Analysis 4 3.1. Taiwan Telecom Industry 4 3.2. The Government Policy 6 3.3. SWOT Analysis 8 3.4. Competitor Analysis 10 3.5. The Leading Trends 11 3.6. Market Segmentation and Target Audience 12 4. Product Strategy 14 5. Pricing Strategy 18 6. Place/Channel Strategy 20 7. Promotion Strategy 23 8. Financial Forecast 27 9. Strategic Value 29 | - |
| dc.description.tableofcontents | 1. Executive Summary 1 2. Industrial Product Overview 2 3. External Market Analysis 4 3.1. Taiwan Telecom Industry 4 3.2. The Government Policy 6 3.3. SWOT Analysis 8 3.4. Competitor Analysis 10 3.5. The Leading Trends 11 3.6. Market Segmentation and Target Audience 12 4. Product Strategy 14 5. Pricing Strategy 18 6. Place/Channel Strategy 20 7. Promotion Strategy 23 8. Financial Forecast 27 9. Strategic Value 29 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933019 | en_US |
| dc.subject (關鍵詞) | 創業計畫 | zh_TW |
| dc.subject (關鍵詞) | 電信業商品 | zh_TW |
| dc.subject (關鍵詞) | 綑綁模式 | zh_TW |
| dc.subject (關鍵詞) | business plan | en_US |
| dc.subject (關鍵詞) | telecom product | en_US |
| dc.subject (關鍵詞) | bundling model | en_US |
| dc.title (題名) | 創業計畫：新型電信業商品綑綁模式 | zh_TW |
| dc.title (題名) | Business Plan: A New bundling Product model in Taiwan telecom market | en_US |
| dc.type (資料類型) | thesis | en |
