| dc.contributor | 資管系 | en_US |
| dc.creator (作者) | 苑守慈 | zh_TW |
| dc.creator (作者) | Hsu, Shih-Ming; 謝沛宏; Yuan, Soe-Tsyr | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 21-Feb-2014 13:53:12 (UTC+8) | - |
| dc.date.available | 21-Feb-2014 13:53:12 (UTC+8) | - |
| dc.date.issued (上傳時間) | 21-Feb-2014 13:53:12 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/64082 | - |
| dc.description.abstract (摘要) | This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry. | en_US |
| dc.format.extent | 141 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | The Service Industries Journal, 33(11), 1068-1088 | en_US |
| dc.source.uri (資料來源) | http://dx.doi.org/10.1080/02642069.2011.623773 | en_US |
| dc.subject (關鍵詞) | firm cooperation; value co-creation; sustainable development | en_US |
| dc.title (題名) | Roles of ‘small- and medium-sized enterprises’ in service industry innovation: a case study on leisure agriculture service in tourism regional innovation | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1080/02642069.2011.623773 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/02642069.2011.623773 | en_US |
