1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Periodical Articles
  5. Item

學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Assessing User Experiences and Usage Intentions of M-Banking Service
作者 Shih, Kuang-Hsun ;Hung, Hsu-Feng ;Lin, Binshan
貢獻者 企管系
關鍵詞 mobile banking; mobile communications; financial information systems; bank operations; dual process; m-banking; user experiences; usage intention; mobile commerce; m-commerce; product knowledge; product attributes; marketing strategies; promotional campaigns
日期 2010.05
上傳時間 26-Feb-2014 15:06:18 (UTC+8)
摘要 M-banking is a channel through which banks interact with customers via mobile devices. M-banking is an emerging mobile commerce application. It is a challenging task for banks to encourage customers to continue using m-banking services, and attract new customers to the service. This study clarifies the differences in the thinking paths of users of m-banking services, and consumers who have not yet used m-banking services, in terms of their involvement. We prove that consumers equipped with more product knowledge tend to pay more attention to the information in relation to product attributes, rather than the peripheral information, which does not consider the advantages and disadvantages of products. These findings can serve as reference for banks in the formulation of different marketing strategies and promotional campaigns targeted at both existing users and consumers who have not adopted m-banking services.
關聯 International Journal of Mobile Communications, 8(3)), 257-277
資料類型 article
DOI http://dx.doi.org/10.1504/IJMC.2010.032974
dc.contributor 企管系en_US
dc.creator (作者) Shih, Kuang-Hsun ;Hung, Hsu-Feng ;Lin, Binshanen_US
dc.date (日期) 2010.05en_US
dc.date.accessioned 26-Feb-2014 15:06:18 (UTC+8)-
dc.date.available 26-Feb-2014 15:06:18 (UTC+8)-
dc.date.issued (上傳時間) 26-Feb-2014 15:06:18 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/64221-
dc.description.abstract (摘要) M-banking is a channel through which banks interact with customers via mobile devices. M-banking is an emerging mobile commerce application. It is a challenging task for banks to encourage customers to continue using m-banking services, and attract new customers to the service. This study clarifies the differences in the thinking paths of users of m-banking services, and consumers who have not yet used m-banking services, in terms of their involvement. We prove that consumers equipped with more product knowledge tend to pay more attention to the information in relation to product attributes, rather than the peripheral information, which does not consider the advantages and disadvantages of products. These findings can serve as reference for banks in the formulation of different marketing strategies and promotional campaigns targeted at both existing users and consumers who have not adopted m-banking services.en_US
dc.format.extent 332179 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) International Journal of Mobile Communications, 8(3)), 257-277en_US
dc.subject (關鍵詞) mobile banking; mobile communications; financial information systems; bank operations; dual process; m-banking; user experiences; usage intention; mobile commerce; m-commerce; product knowledge; product attributes; marketing strategies; promotional campaignsen_US
dc.title (題名) Assessing User Experiences and Usage Intentions of M-Banking Serviceen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1504/IJMC.2010.032974en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1504/IJMC.2010.032974en_US