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| Title | Antecedents of Retailer Loyalty: Simultaneously Investigating Channel Push and Consumer Pull Effects |
| Creator | Chiou,Jyh-Shen;Wu,Lei-Yu;Chuang,Min-Chieh 邱志聖;巫立宇 |
| Contributor | 企管系 |
| Key Words | Retailer loyalty; Push strategy; Pull strategy; Perceived value; Asset specificity |
| Date | 2010-04 |
| Date Issued | 26-Feb-2014 15:07:23 (UTC+8) |
| Summary | This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner`s products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners` push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system. |
| Relation | Journal of Business Research, 63(4), 431-438 |
| 資料來源 | http://dx.doi.org/10.1016/j.jbusres.2009.04.001 |
| Type | article |
| DOI | http://dx.doi.org/10.1016/j.jbusres.2009.04.001 |
| dc.contributor | 企管系 | en_US |
| dc.creator (作者) | Chiou,Jyh-Shen;Wu,Lei-Yu;Chuang,Min-Chieh | en_US |
| dc.creator (作者) | 邱志聖;巫立宇 | zh_TW |
| dc.date (日期) | 2010-04 | en_US |
| dc.date.accessioned | 26-Feb-2014 15:07:23 (UTC+8) | - |
| dc.date.available | 26-Feb-2014 15:07:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 26-Feb-2014 15:07:23 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/64228 | - |
| dc.description.abstract (摘要) | This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner`s products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners` push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system. | en_US |
| dc.format.extent | 404922 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Business Research, 63(4), 431-438 | en_US |
| dc.source.uri (資料來源) | http://dx.doi.org/10.1016/j.jbusres.2009.04.001 | en_US |
| dc.subject (關鍵詞) | Retailer loyalty; Push strategy; Pull strategy; Perceived value; Asset specificity | en_US |
| dc.title (題名) | Antecedents of Retailer Loyalty: Simultaneously Investigating Channel Push and Consumer Pull Effects | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1016/j.jbusres.2009.04.001 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.jbusres.2009.04.001 | en_US |