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題名 A Study of the Factors Influencing Users` Decisions to Pay for Web 2.0 Subscription Services
作者 Horng, Shwu-Min
洪叔民
貢獻者 企管系
關鍵詞 Web 2.0; willingness to pay for subscriptions; exploratory factor analysis; confirmatory factor analysis; logistic regression
日期 2012-08
上傳時間 26-Feb-2014 16:03:14 (UTC+8)
摘要 A subscription-based business model provides a stable source of revenue for Web 2.0 services. In order to understand why website users are willing to pay for online contents, this study explored the factors that influence users’ decisions to pay for subscriptions online. Eleven important variables were identified, and a survey was conducted to group them into three factors representing the aspects of general service, Web 2.0, and Web 1.0, respectively. As a result, the willingness to pay for subscriptions was classified with a high degree of accuracy. In addition, a Web 2.0 site which charged its heavy users subscription fees provided samples for the second survey. The research construct was validated and the paying members were successfully distinguished from regular members. The results show that the aspects of general service, Web 2.0, and Web 1.0 are all important factors; of these the Web 2.0 aspect had the highest impact on the decision of whether or not to pay for subscriptions. Furthermore, implications for management in operating Web 2.0 websites are discussed and suggestions are provided.
關聯 Total Quality Management & Business Excellence, 23(7-8), 891-912
資料類型 article
DOI http://dx.doi.org/10.1080/14783363.2012.677305
dc.contributor 企管系en_US
dc.creator (作者) Horng, Shwu-Minen_US
dc.creator (作者) 洪叔民zh_TW
dc.date (日期) 2012-08en_US
dc.date.accessioned 26-Feb-2014 16:03:14 (UTC+8)-
dc.date.available 26-Feb-2014 16:03:14 (UTC+8)-
dc.date.issued (上傳時間) 26-Feb-2014 16:03:14 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/64251-
dc.description.abstract (摘要) A subscription-based business model provides a stable source of revenue for Web 2.0 services. In order to understand why website users are willing to pay for online contents, this study explored the factors that influence users’ decisions to pay for subscriptions online. Eleven important variables were identified, and a survey was conducted to group them into three factors representing the aspects of general service, Web 2.0, and Web 1.0, respectively. As a result, the willingness to pay for subscriptions was classified with a high degree of accuracy. In addition, a Web 2.0 site which charged its heavy users subscription fees provided samples for the second survey. The research construct was validated and the paying members were successfully distinguished from regular members. The results show that the aspects of general service, Web 2.0, and Web 1.0 are all important factors; of these the Web 2.0 aspect had the highest impact on the decision of whether or not to pay for subscriptions. Furthermore, implications for management in operating Web 2.0 websites are discussed and suggestions are provided.en_US
dc.format.extent 240093 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Total Quality Management & Business Excellence, 23(7-8), 891-912en_US
dc.subject (關鍵詞) Web 2.0; willingness to pay for subscriptions; exploratory factor analysis; confirmatory factor analysis; logistic regressionen_US
dc.title (題名) A Study of the Factors Influencing Users` Decisions to Pay for Web 2.0 Subscription Servicesen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1080/14783363.2012.677305en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1080/14783363.2012.677305en_US