1. NCCU Academic Hub
  2. Publications
  3. College of Commerce
  4. Theses
  5. Item

Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 居遊式旅遊之旅遊動機、認知價值與顧客滿意度關係之研究
作者 林翰伯
貢獻者 祝鳳岡
林翰伯
關鍵詞 居遊
旅遊動機
旅遊消費行為
旅遊類型
認知價值
服務品質
顧客滿意度
顧客忠誠度
Long-stay tourism
tourist motivation
tourist consumer behavior
types of tourism
perceived value
service quality
customer satisfaction
customer loyalty
日期 2013
上傳時間 3-Mar-2014 15:34:34 (UTC+8)
摘要 在過去十年有餘的電子業職涯，經歷了代工到品牌、台灣到歐洲、業務到採購，隨著電子產業繁花落盡，最近數年我也將注意力由電子產業轉移到定義仍未臻完善的「文創」以及軟硬體仍不甚細緻的「觀光」。因個人閱歷，「居遊」概念對我來說相對熟悉，但在台灣尚未普及。可能原因與其說是概念本身不被接受，更有可能的原因是因為所得與時間彈性的限制，這種緩慢從容的度假方式即便推展也僅能存在於相對小眾的市場。然而從市場區隔的角度而言，「弱水三千，只取一瓢」，在旅遊深度逐漸受到重視的今日，我深信「居遊」將在特定目標市場裡獲得認同，伴隨「居遊」衍生的商業價值也將逐步展現。\r\n\r\n本研究架構以量化為主，質化為輔。量化部分利用電子問卷平台回收有效問卷合計337份。研究目的主要在於驗證「居遊」型態旅遊商品化的可行性，作為旅遊產業及未來創業的參考。研究結論如下：\r\n一、 研究假設之驗證：\r\n(一)、 旅遊動機與顧客滿意度相關：部分成立。\r\n(二)、 旅遊動機與顧客忠誠度相關：部分成立。\r\n(三)、 認知價值與顧客滿意度相關：部分成立。\r\n(四)、 認知價值與顧客忠誠度相關：部分成立。\r\n(五)、 服務品質與顧客滿意度相關：部分成立。\r\n(六)、 服務品質與顧客忠誠度相關：部分成立。\r\n(七)、 人口統計變項僅部分在旅遊動機、認知價值、服務品質、顧客滿意度與顧客忠誠度顯著相關。\r\n二、 「居遊」型態旅遊的接受度：接受度高，尤其是行程規畫的彈性以及旅行途中對於疾病與意外的協助。\r\n三、 「居遊」型態旅遊商品化的可行性：有市場需求，可謹慎評估創業可行性。
This paper explores a new trend in Asian countries, including Taiwan, outbound tourism, namely long-stay tourism. \"Long-stay Tourism\" is rather a fresh way of arranging vacation for most Asian people, representing a new type of tourism in which people stay in foreign destinations for long periods of time in order to experience living abroad. generates a flow of people for whom the distinction between tourism/tourists and migration has become blurred.\r\n\r\nThe objective of this study is to describe and analyze the factors that affect to customer satisfaction and loyalty of Taiwanese people for conducting a long-stay tourism, and seeking for the possibility of commercializing long-stay tourism.\r\n\r\nThis research is mainly based on quantitative research and complete it with qualitative research for those parts that cannot be clearly described by designed questionnaire. After analyzing, this research comes to the following conclusion:\r\n1. Relationship exists between tourist motivation and customer satisfaction.\r\n2. Relationship exists between tourist motivation and customer loyalty.\r\n3. Relationship exists between perceived value and customer satisfaction.\r\n4. Relationship exists between perceived value and customer loyalty.\r\n5. Relationship exists between service quality and customer satisfaction.\r\n6. Relationship exists between perceived value and customer loyalty.\r\n7. The obvious variation of tourist motivation, perceived value, service quality, customer satisfaction and customer loyalty are displayed only among some of the demographic variables.
第一章 研究緒論 1\r\n第一節 背景與動機 1\r\n第二節 研究目地 4\r\n第三節 研究假設 4\r\n第四節 預期貢獻 5\r\n第五節 研究流程 6\r\n第二章 文獻探討 7\r\n第一節 旅遊消費行為與旅遊動機 7\r\n第二節 認知價值 （Perceived Value） 10\r\n第三節 服務品質 12\r\n第四節 顧客滿意度 14\r\n第五節 顧客忠誠度 15\r\n第三章 研究架構與方法 17\r\n第一節 研究架構 17\r\n第二節 研究變項之操作型定義 17\r\n第三節 問卷設計 18\r\n第四節 資料蒐集方法 18\r\n壹、 問卷前測 18\r\n貳、 研究對象界定與正式實施 18\r\n第四章 市場調查結論分析 20\r\n第一節 樣本分析 20\r\n壹、 人口統計變項 20\r\n貳、 樣本旅遊消費行為分析 21\r\n第二節 敘述性統計分析 29\r\n第三節 因素分析與信度分析 34\r\n第四節 Pearson相關係數分析 40\r\n第五節 迴歸分析 44\r\n第六節 t檢定／變異數分析ANOVA 48\r\n壹、 t檢定 48\r\n貳、 變異數分析 ANOVA 50\r\n第五章 結論與建議 60\r\n第一節 研究發現 61\r\n第二節 研究建議 64\r\n第三節 研究限制 66\r\n第四節 未來研究發展與建議 66
參考文獻 1 Anderson, E. W. and Fornell, C., 2000, Foundations of the American customer satisfaction index, Total Quality Management, 11(7), 869-882.\r\n2 Assael, Henry （1987）,Consumer Behavior and Marketing Action, 3rd ed .Boston, MA: Kent Publishing Company.\r\n3 Beard, J. G. & Ragheb, M. G. (1983). Measuring leisure motivation. Journal of Leisure Research, 15 (3), 219 – 228. \r\n4 Beggs, B. A., Elkins, D. J., & Stitt, J. E. (Summer/Fall, 2004). Motivation for participation in recreational sports. Recreational Sports Journal, 28 (1), 65-77. \r\n5 Binkley, James K. and John Bejnarowicz, (2003), “Consumer price awareness in food shopping：the case of quantity surcharges,” Journal of Retailing, Vol.79, pp. 27-35.\r\n6 Brent A. Beggs, Daniel J. Elkins（2010）, LARNet; The Cyber Journal of Applied Leisure and Recreation Research，The Influence of Leisure Motivation on Leisure Satisfaction.\r\n7 Breur, T., 2006, The importance of focus for generating customer value, Journal of Financial Services Marketing, 11(1), 64-71.\r\n8 Chaudhuri, A. and Holbrook, M. B., 2001, The chain of effects brand trust and brand affect to brand. Journal of Marketing, 65(2) 81-93.\r\n9 Cronin, J. J. Jr. and Taylor, S. A., 1992, Measuring Service Quality: A Reexamination and Extension, Journal of Marketing, 56(3), 55-68.\r\n10 Czepiel, J. A., 1974, Perspective on Customer Satisfaction, American Management Association, New York.\r\n11 Czepiel, J. A., Rosenberg, L. J., & Akerele, A. (1974). Perspectives on consumer satisfaction. In AMA educators` proceedings. Chicago: American Marketing Association.\r\n12 Day, R. L., 1977, Extending the concept of consumer satisfaction, Advance in Consumer Research, 4(1), 149-154.\r\n13 Dodds, W. B. and. Monroe, K. B.,（1985）, The effect of brand and price information on subjective product evaluations, Advances in Consumer Research, 12, 85-90.\r\n14 Eibhorn, H. J. and Hogarth, R. M. （1981）, Behavioral Decision Theory: Process of Judgment and Choice, Annual Review of Psychology, （32）, pp.53-88.\r\n15 Fishbein, M. and Ajzen, I. (1975). Beliefs, Attitude, Intentions and Behavior:An Introduction to theory and Research. Addition-Wesley, Boston, MA.\r\n16 Fornell, C., 1992, A national customer satisfaction barometer: The Swedish experience, Journal of Marketing, 56, 6-22.\r\n17 Frederick, N., 2000, Loyalty: Customer Relationship Management in the New Era of Internet Marketing, McGraw-Hill, London.\r\n18 Garvin,D. A., “ What does product quality really mean？,” Sloan Management Review, 26(1),25-43 (1984).\r\n19 Gronholdt, L., A. Martensen &K. Kristensen (2000). The Relationship Between Customer Satisfaction and Loyalty: Cross-Industrial Differences. Total Quality Management, 11, 509-515.\r\n20 Gronholdt, L., Martensen, A. and Kristensen, K., 2000, The relationship between customer satisfaction and loyalty: cross-industry differences, Total Quality Management, 11(4-6), 509-514.\r\n21 Jones, T. O. and Sasser, W. E. Jr., 1995, Why satisfied customers defect, Harvard Business Review, 73(6), 88-99.\r\n22 Juran, J. M. (1986). The Quality Trilogy. Quality Progress, 9, 20-22.\r\n23 Kanters, M.A. & Forrester, S. (1997). The motivations and self-esteem of intramural sports participants. NIRSA Journal, 21, 3-7. \r\n24 Kotler, P., 2003, Marketing Management, 11th ed., Prentice-Hall, Englewood Cliffs.\r\n25 Lew, Alan A. (2008). \"Long Tail Tourism: New geographies for marketing niche tourism products\"\r\n26 Lounsbury, J.W. and Polik, J.R. (1992). Leisure needs and vacation satisfaction. Leisure Sciences, 14, 105-119.\r\n27 Mayumi ONO, Yamashita et al., eds. Transnational Migration in East Asia Senri Ethnological Reports 77: 151–162 (2008)\r\n28 Newman, J.W., & Werbel, R.A. (1973). Multivariate Analysis of Brand Loyalty for Major Household Appliances. Journal of Marketing Research, 404-409.\r\n29 Parasuraman, A. and Grewal, D., 2000, The impact of technology on the quality-value-loyalty chain: A research agenda, Journal of the Academy of Marketing Science, 28, 168-174.\r\n30 Parasuraman, A., Zeithaml, V.A., & Berry, L.L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49, 41-50.\r\n31 Petrick, J. F. (2002). An examination of golf vacationers＇novelty. Annals of Tourism Research, 29(2), 384-400.\r\n32 Reichheld, F. F. and Sasser, W. E. Jr., 1990, Zero defection: quality comes to service, Harvard Business Review, 68(5), 105-111\r\n33 Reynolds, F.D., Darden, W.R., & Martin, W. (1974). Developing An Image the Store-Loyal Customer. Journal of Retailing, 50, 73-84.\r\n34 Sheth, J. N., Newman, B. I. and Gross, B. L., 1991, Consumption Values and Market Choices: Theory and Application, South-Western, Cincinnati, OH.\r\n35 Theobald, William F. (1998). Global Tourism(2nd ed.). Oxford [England]: Butterworth–Heinemann. pp. 6–7.\r\n36 Thomas, J.A (1964).What makes peopletravel? ASTA travel news, Aug., 169-172.\r\n37 Tsiros, M., Mittal, V. and Ross, W. T. Jr., 2004, The role of attributions in customer satisfaction: a reexamination, Journal of Consumer Research, 31(2), 476-483.\r\n38 Van den Brink, D., Odekerken-Schröder, G. and Pauwels, P., 2006, The effect of strategic and tactical cause-related marketing on consumers’ brand loyalty, The Journal of Consumer Marketing, 23(1), 15-25.\r\n39 Woodside, Arch G. and Steven Lysonski （1989）, Consumer Perceptions of Travel Agencies: Communications, Images, Needs and Exceptions, Journal of Travel Research 28（1）, pp.29-37.\r\n40 Zeithaml, V. A. 1988, Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence, Journal of Marketing, 52, 2-22.\r\n41 池文海、陳瑞龍、潘美雪 (2009)，品質學報 Vol. 16, No. 4，品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討－以台灣中油加油站為例\r\n42 吳劍秋(2005)。旅遊動機和阻礙因素對銀髮族海外旅遊參與意願影響之研究。南華大學旅遊事業管理學研究所，未出版。\r\n43 林淑惠、羅少卿（2010），國際體育運動與健康休閒發展趨勢研討會專刊，旅遊動機理論與相關研究之初探\r\n44 林隆儀、陳彥芳（2005），國立空中大學管理與資訊學系管理與資訊學報，第10 期51-85 頁，價格促銷、認知價值與商店形象對購買意願影響之研究－以大台北地區3C連鎖家電為例。\r\n45 林耀南，復興崗學報99期，103-124（2010），服務品質、體驗價值、關係品質與顧客忠誠度關係之研究\r\n46 張春興(2000)。張氏心理學辭典(出版)。台北市：東華書局。\r\n47 張春興、楊國樞(1978)。心理學。臺北市：三民書局。\r\n48 陳光華、容繼業、陳怡如（2003），觀光研究學報，第十卷，第二期，大陸地區來台觀光團體旅客旅遊消費行為與重遊意願之研究。\r\n49 黃志文（1993），行銷管理，台北：華泰書局。\r\n50 劉晉宏、洪惟亮，中華民國品質學會第43 屆年會暨第13 屆全國品質管理研討會，顧客滿意度之關鍵影響因素研究—以量販店為例。\r\n51 韓良憶（2004）。我在法國西南有間小屋，皇冠文化ISBN：9789573320937\r\n52 簡春敏（2013），南開科技大學福祉科技與服務管理研究所，中老年人知覺價值與旅遊行為意圖間之關聯性研究，未出版。
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
101932098
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101932098
資料類型 thesis
dc.contributor.advisor 祝鳳岡zh_TW
dc.contributor.author (Authors) 林翰伯zh_TW
dc.creator (作者) 林翰伯zh_TW
dc.date (日期) 2013en_US
dc.date.accessioned 3-Mar-2014 15:34:34 (UTC+8)-
dc.date.available 3-Mar-2014 15:34:34 (UTC+8)-
dc.date.issued (上傳時間) 3-Mar-2014 15:34:34 (UTC+8)-
dc.identifier (Other Identifiers) G0101932098en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=72525-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 101932098zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 在過去十年有餘的電子業職涯，經歷了代工到品牌、台灣到歐洲、業務到採購，隨著電子產業繁花落盡，最近數年我也將注意力由電子產業轉移到定義仍未臻完善的「文創」以及軟硬體仍不甚細緻的「觀光」。因個人閱歷，「居遊」概念對我來說相對熟悉，但在台灣尚未普及。可能原因與其說是概念本身不被接受，更有可能的原因是因為所得與時間彈性的限制，這種緩慢從容的度假方式即便推展也僅能存在於相對小眾的市場。然而從市場區隔的角度而言，「弱水三千，只取一瓢」，在旅遊深度逐漸受到重視的今日，我深信「居遊」將在特定目標市場裡獲得認同，伴隨「居遊」衍生的商業價值也將逐步展現。\r\n\r\n本研究架構以量化為主，質化為輔。量化部分利用電子問卷平台回收有效問卷合計337份。研究目的主要在於驗證「居遊」型態旅遊商品化的可行性，作為旅遊產業及未來創業的參考。研究結論如下：\r\n一、 研究假設之驗證：\r\n(一)、 旅遊動機與顧客滿意度相關：部分成立。\r\n(二)、 旅遊動機與顧客忠誠度相關：部分成立。\r\n(三)、 認知價值與顧客滿意度相關：部分成立。\r\n(四)、 認知價值與顧客忠誠度相關：部分成立。\r\n(五)、 服務品質與顧客滿意度相關：部分成立。\r\n(六)、 服務品質與顧客忠誠度相關：部分成立。\r\n(七)、 人口統計變項僅部分在旅遊動機、認知價值、服務品質、顧客滿意度與顧客忠誠度顯著相關。\r\n二、 「居遊」型態旅遊的接受度：接受度高，尤其是行程規畫的彈性以及旅行途中對於疾病與意外的協助。\r\n三、 「居遊」型態旅遊商品化的可行性：有市場需求，可謹慎評估創業可行性。zh_TW
dc.description.abstract (摘要) This paper explores a new trend in Asian countries, including Taiwan, outbound tourism, namely long-stay tourism. \"Long-stay Tourism\" is rather a fresh way of arranging vacation for most Asian people, representing a new type of tourism in which people stay in foreign destinations for long periods of time in order to experience living abroad. generates a flow of people for whom the distinction between tourism/tourists and migration has become blurred.\r\n\r\nThe objective of this study is to describe and analyze the factors that affect to customer satisfaction and loyalty of Taiwanese people for conducting a long-stay tourism, and seeking for the possibility of commercializing long-stay tourism.\r\n\r\nThis research is mainly based on quantitative research and complete it with qualitative research for those parts that cannot be clearly described by designed questionnaire. After analyzing, this research comes to the following conclusion:\r\n1. Relationship exists between tourist motivation and customer satisfaction.\r\n2. Relationship exists between tourist motivation and customer loyalty.\r\n3. Relationship exists between perceived value and customer satisfaction.\r\n4. Relationship exists between perceived value and customer loyalty.\r\n5. Relationship exists between service quality and customer satisfaction.\r\n6. Relationship exists between perceived value and customer loyalty.\r\n7. The obvious variation of tourist motivation, perceived value, service quality, customer satisfaction and customer loyalty are displayed only among some of the demographic variables.en_US
dc.description.abstract (摘要) 第一章 研究緒論 1\r\n第一節 背景與動機 1\r\n第二節 研究目地 4\r\n第三節 研究假設 4\r\n第四節 預期貢獻 5\r\n第五節 研究流程 6\r\n第二章 文獻探討 7\r\n第一節 旅遊消費行為與旅遊動機 7\r\n第二節 認知價值 （Perceived Value） 10\r\n第三節 服務品質 12\r\n第四節 顧客滿意度 14\r\n第五節 顧客忠誠度 15\r\n第三章 研究架構與方法 17\r\n第一節 研究架構 17\r\n第二節 研究變項之操作型定義 17\r\n第三節 問卷設計 18\r\n第四節 資料蒐集方法 18\r\n壹、 問卷前測 18\r\n貳、 研究對象界定與正式實施 18\r\n第四章 市場調查結論分析 20\r\n第一節 樣本分析 20\r\n壹、 人口統計變項 20\r\n貳、 樣本旅遊消費行為分析 21\r\n第二節 敘述性統計分析 29\r\n第三節 因素分析與信度分析 34\r\n第四節 Pearson相關係數分析 40\r\n第五節 迴歸分析 44\r\n第六節 t檢定／變異數分析ANOVA 48\r\n壹、 t檢定 48\r\n貳、 變異數分析 ANOVA 50\r\n第五章 結論與建議 60\r\n第一節 研究發現 61\r\n第二節 研究建議 64\r\n第三節 研究限制 66\r\n第四節 未來研究發展與建議 66-
dc.description.tableofcontents 第一章 研究緒論 1\r\n第一節 背景與動機 1\r\n第二節 研究目地 4\r\n第三節 研究假設 4\r\n第四節 預期貢獻 5\r\n第五節 研究流程 6\r\n第二章 文獻探討 7\r\n第一節 旅遊消費行為與旅遊動機 7\r\n第二節 認知價值 （Perceived Value） 10\r\n第三節 服務品質 12\r\n第四節 顧客滿意度 14\r\n第五節 顧客忠誠度 15\r\n第三章 研究架構與方法 17\r\n第一節 研究架構 17\r\n第二節 研究變項之操作型定義 17\r\n第三節 問卷設計 18\r\n第四節 資料蒐集方法 18\r\n壹、 問卷前測 18\r\n貳、 研究對象界定與正式實施 18\r\n第四章 市場調查結論分析 20\r\n第一節 樣本分析 20\r\n壹、 人口統計變項 20\r\n貳、 樣本旅遊消費行為分析 21\r\n第二節 敘述性統計分析 29\r\n第三節 因素分析與信度分析 34\r\n第四節 Pearson相關係數分析 40\r\n第五節 迴歸分析 44\r\n第六節 t檢定／變異數分析ANOVA 48\r\n壹、 t檢定 48\r\n貳、 變異數分析 ANOVA 50\r\n第五章 結論與建議 60\r\n第一節 研究發現 61\r\n第二節 研究建議 64\r\n第三節 研究限制 66\r\n第四節 未來研究發展與建議 66zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101932098en_US
dc.subject (關鍵詞) 居遊zh_TW
dc.subject (關鍵詞) 旅遊動機zh_TW
dc.subject (關鍵詞) 旅遊消費行為zh_TW
dc.subject (關鍵詞) 旅遊類型zh_TW
dc.subject (關鍵詞) 認知價值zh_TW
dc.subject (關鍵詞) 服務品質zh_TW
dc.subject (關鍵詞) 顧客滿意度zh_TW
dc.subject (關鍵詞) 顧客忠誠度zh_TW
dc.subject (關鍵詞) Long-stay tourismen_US
dc.subject (關鍵詞) tourist motivationen_US
dc.subject (關鍵詞) tourist consumer behavioren_US
dc.subject (關鍵詞) types of tourismen_US
dc.subject (關鍵詞) perceived valueen_US
dc.subject (關鍵詞) service qualityen_US
dc.subject (關鍵詞) customer satisfactionen_US
dc.subject (關鍵詞) customer loyaltyen_US
dc.title (題名) 居遊式旅遊之旅遊動機、認知價值與顧客滿意度關係之研究zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1 Anderson, E. W. and Fornell, C., 2000, Foundations of the American customer satisfaction index, Total Quality Management, 11(7), 869-882.\r\n2 Assael, Henry （1987）,Consumer Behavior and Marketing Action, 3rd ed .Boston, MA: Kent Publishing Company.\r\n3 Beard, J. G. & Ragheb, M. G. (1983). Measuring leisure motivation. Journal of Leisure Research, 15 (3), 219 – 228. \r\n4 Beggs, B. A., Elkins, D. J., & Stitt, J. E. (Summer/Fall, 2004). Motivation for participation in recreational sports. Recreational Sports Journal, 28 (1), 65-77. \r\n5 Binkley, James K. and John Bejnarowicz, (2003), “Consumer price awareness in food shopping：the case of quantity surcharges,” Journal of Retailing, Vol.79, pp. 27-35.\r\n6 Brent A. Beggs, Daniel J. Elkins（2010）, LARNet; The Cyber Journal of Applied Leisure and Recreation Research，The Influence of Leisure Motivation on Leisure Satisfaction.\r\n7 Breur, T., 2006, The importance of focus for generating customer value, Journal of Financial Services Marketing, 11(1), 64-71.\r\n8 Chaudhuri, A. and Holbrook, M. B., 2001, The chain of effects brand trust and brand affect to brand. Journal of Marketing, 65(2) 81-93.\r\n9 Cronin, J. J. Jr. and Taylor, S. A., 1992, Measuring Service Quality: A Reexamination and Extension, Journal of Marketing, 56(3), 55-68.\r\n10 Czepiel, J. A., 1974, Perspective on Customer Satisfaction, American Management Association, New York.\r\n11 Czepiel, J. A., Rosenberg, L. J., & Akerele, A. (1974). Perspectives on consumer satisfaction. In AMA educators` proceedings. Chicago: American Marketing Association.\r\n12 Day, R. L., 1977, Extending the concept of consumer satisfaction, Advance in Consumer Research, 4(1), 149-154.\r\n13 Dodds, W. B. and. Monroe, K. B.,（1985）, The effect of brand and price information on subjective product evaluations, Advances in Consumer Research, 12, 85-90.\r\n14 Eibhorn, H. J. and Hogarth, R. M. （1981）, Behavioral Decision Theory: Process of Judgment and Choice, Annual Review of Psychology, （32）, pp.53-88.\r\n15 Fishbein, M. and Ajzen, I. (1975). Beliefs, Attitude, Intentions and Behavior:An Introduction to theory and Research. Addition-Wesley, Boston, MA.\r\n16 Fornell, C., 1992, A national customer satisfaction barometer: The Swedish experience, Journal of Marketing, 56, 6-22.\r\n17 Frederick, N., 2000, Loyalty: Customer Relationship Management in the New Era of Internet Marketing, McGraw-Hill, London.\r\n18 Garvin,D. A., “ What does product quality really mean？,” Sloan Management Review, 26(1),25-43 (1984).\r\n19 Gronholdt, L., A. Martensen &K. Kristensen (2000). The Relationship Between Customer Satisfaction and Loyalty: Cross-Industrial Differences. Total Quality Management, 11, 509-515.\r\n20 Gronholdt, L., Martensen, A. and Kristensen, K., 2000, The relationship between customer satisfaction and loyalty: cross-industry differences, Total Quality Management, 11(4-6), 509-514.\r\n21 Jones, T. O. and Sasser, W. E. Jr., 1995, Why satisfied customers defect, Harvard Business Review, 73(6), 88-99.\r\n22 Juran, J. M. (1986). The Quality Trilogy. Quality Progress, 9, 20-22.\r\n23 Kanters, M.A. & Forrester, S. (1997). The motivations and self-esteem of intramural sports participants. NIRSA Journal, 21, 3-7. \r\n24 Kotler, P., 2003, Marketing Management, 11th ed., Prentice-Hall, Englewood Cliffs.\r\n25 Lew, Alan A. (2008). \"Long Tail Tourism: New geographies for marketing niche tourism products\"\r\n26 Lounsbury, J.W. and Polik, J.R. (1992). Leisure needs and vacation satisfaction. Leisure Sciences, 14, 105-119.\r\n27 Mayumi ONO, Yamashita et al., eds. Transnational Migration in East Asia Senri Ethnological Reports 77: 151–162 (2008)\r\n28 Newman, J.W., & Werbel, R.A. (1973). Multivariate Analysis of Brand Loyalty for Major Household Appliances. Journal of Marketing Research, 404-409.\r\n29 Parasuraman, A. and Grewal, D., 2000, The impact of technology on the quality-value-loyalty chain: A research agenda, Journal of the Academy of Marketing Science, 28, 168-174.\r\n30 Parasuraman, A., Zeithaml, V.A., & Berry, L.L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49, 41-50.\r\n31 Petrick, J. F. (2002). An examination of golf vacationers＇novelty. Annals of Tourism Research, 29(2), 384-400.\r\n32 Reichheld, F. F. and Sasser, W. E. Jr., 1990, Zero defection: quality comes to service, Harvard Business Review, 68(5), 105-111\r\n33 Reynolds, F.D., Darden, W.R., & Martin, W. (1974). Developing An Image the Store-Loyal Customer. Journal of Retailing, 50, 73-84.\r\n34 Sheth, J. N., Newman, B. I. and Gross, B. L., 1991, Consumption Values and Market Choices: Theory and Application, South-Western, Cincinnati, OH.\r\n35 Theobald, William F. (1998). Global Tourism(2nd ed.). Oxford [England]: Butterworth–Heinemann. pp. 6–7.\r\n36 Thomas, J.A (1964).What makes peopletravel? ASTA travel news, Aug., 169-172.\r\n37 Tsiros, M., Mittal, V. and Ross, W. T. Jr., 2004, The role of attributions in customer satisfaction: a reexamination, Journal of Consumer Research, 31(2), 476-483.\r\n38 Van den Brink, D., Odekerken-Schröder, G. and Pauwels, P., 2006, The effect of strategic and tactical cause-related marketing on consumers’ brand loyalty, The Journal of Consumer Marketing, 23(1), 15-25.\r\n39 Woodside, Arch G. and Steven Lysonski （1989）, Consumer Perceptions of Travel Agencies: Communications, Images, Needs and Exceptions, Journal of Travel Research 28（1）, pp.29-37.\r\n40 Zeithaml, V. A. 1988, Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence, Journal of Marketing, 52, 2-22.\r\n41 池文海、陳瑞龍、潘美雪 (2009)，品質學報 Vol. 16, No. 4，品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討－以台灣中油加油站為例\r\n42 吳劍秋(2005)。旅遊動機和阻礙因素對銀髮族海外旅遊參與意願影響之研究。南華大學旅遊事業管理學研究所，未出版。\r\n43 林淑惠、羅少卿（2010），國際體育運動與健康休閒發展趨勢研討會專刊，旅遊動機理論與相關研究之初探\r\n44 林隆儀、陳彥芳（2005），國立空中大學管理與資訊學系管理與資訊學報，第10 期51-85 頁，價格促銷、認知價值與商店形象對購買意願影響之研究－以大台北地區3C連鎖家電為例。\r\n45 林耀南，復興崗學報99期，103-124（2010），服務品質、體驗價值、關係品質與顧客忠誠度關係之研究\r\n46 張春興(2000)。張氏心理學辭典(出版)。台北市：東華書局。\r\n47 張春興、楊國樞(1978)。心理學。臺北市：三民書局。\r\n48 陳光華、容繼業、陳怡如（2003），觀光研究學報，第十卷，第二期，大陸地區來台觀光團體旅客旅遊消費行為與重遊意願之研究。\r\n49 黃志文（1993），行銷管理，台北：華泰書局。\r\n50 劉晉宏、洪惟亮，中華民國品質學會第43 屆年會暨第13 屆全國品質管理研討會，顧客滿意度之關鍵影響因素研究—以量販店為例。\r\n51 韓良憶（2004）。我在法國西南有間小屋，皇冠文化ISBN：9789573320937\r\n52 簡春敏（2013），南開科技大學福祉科技與服務管理研究所，中老年人知覺價值與旅遊行為意圖間之關聯性研究，未出版。zh_TW