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| Title | Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories. |
| Creator | Tsai, Hsien-Tung ; Pai, Peiyu 白佩玉 |
| Contributor | 企管系 |
| Key Words | Psychological needs; Participation behavior; Relationship satisfaction; Social identity; Virtual community |
| Date | 2014.01 |
| Date Issued | 6-Mar-2014 16:22:27 (UTC+8) |
| Summary | This study proposes and tests a model that outlines the antecedents of newcomers` participation behavior in virtual communities and incorporates both mediating and moderating effects. According to self-reported data from two periods and objective behavioral data, the combined fulfillment of needs for autonomy, relatedness, and competence determines newcomers` cognitive social identity, which then influences participation behavior through affective commitment and collective self-esteem. Of the three needs, autonomy exerts the strongest effect on cognitive social identity. Moreover, relationship satisfaction moderates the relationship between awareness of group membership and affective commitment, which helps explain why newcomers with high awareness of their group membership might not cohere with a particular social group. Overall , by combining self-determination theory with relationship management theories, this study establishes an explanatory platform for newcomers` participation behavior. The authors conclude with a discussion of the managerial and research implications of these findings. |
| Relation | Decision Support Systems, 57, 178-187 |
| Type | article |
| DOI | http://dx.doi.org/http://dx.doi.org/10.1016/j.dss.2013.09.001 |
| dc.contributor | 企管系 | en_US |
| dc.creator (作者) | Tsai, Hsien-Tung ; Pai, Peiyu | en_US |
| dc.creator (作者) | 白佩玉 | zh_TW |
| dc.date (日期) | 2014.01 | en_US |
| dc.date.accessioned | 6-Mar-2014 16:22:27 (UTC+8) | - |
| dc.date.available | 6-Mar-2014 16:22:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Mar-2014 16:22:27 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/64472 | - |
| dc.description.abstract (摘要) | This study proposes and tests a model that outlines the antecedents of newcomers` participation behavior in virtual communities and incorporates both mediating and moderating effects. According to self-reported data from two periods and objective behavioral data, the combined fulfillment of needs for autonomy, relatedness, and competence determines newcomers` cognitive social identity, which then influences participation behavior through affective commitment and collective self-esteem. Of the three needs, autonomy exerts the strongest effect on cognitive social identity. Moreover, relationship satisfaction moderates the relationship between awareness of group membership and affective commitment, which helps explain why newcomers with high awareness of their group membership might not cohere with a particular social group. Overall , by combining self-determination theory with relationship management theories, this study establishes an explanatory platform for newcomers` participation behavior. The authors conclude with a discussion of the managerial and research implications of these findings. | en_US |
| dc.format.extent | 485531 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Decision Support Systems, 57, 178-187 | en_US |
| dc.subject (關鍵詞) | Psychological needs; Participation behavior; Relationship satisfaction; Social identity; Virtual community | en_US |
| dc.title (題名) | Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories. | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1016/j.dss.2013.09.001 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/http://dx.doi.org/10.1016/j.dss.2013.09.001 | en_US |