1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Periodical Articles
  5. Item

學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories.
作者 Tsai, Hsien-Tung ; Pai, Peiyu
白佩玉
貢獻者 企管系
關鍵詞 Psychological needs; Participation behavior; Relationship satisfaction; Social identity; Virtual community
日期 2014.01
上傳時間 6-Mar-2014 16:22:27 (UTC+8)
摘要 This study proposes and tests a model that outlines the antecedents of newcomers` participation behavior in virtual communities and incorporates both mediating and moderating effects. According to self-reported data from two periods and objective behavioral data, the combined fulfillment of needs for autonomy, relatedness, and competence determines newcomers` cognitive social identity, which then influences participation behavior through affective commitment and collective self-esteem. Of the three needs, autonomy exerts the strongest effect on cognitive social identity. Moreover, relationship satisfaction moderates the relationship between awareness of group membership and affective commitment, which helps explain why newcomers with high awareness of their group membership might not cohere with a particular social group. Overall , by combining self-determination theory with relationship management theories, this study establishes an explanatory platform for newcomers` participation behavior. The authors conclude with a discussion of the managerial and research implications of these findings.
關聯 Decision Support Systems, 57, 178-187
資料類型 article
DOI http://dx.doi.org/http://dx.doi.org/10.1016/j.dss.2013.09.001
dc.contributor 企管系en_US
dc.creator (作者) Tsai, Hsien-Tung ; Pai, Peiyuen_US
dc.creator (作者) 白佩玉zh_TW
dc.date (日期) 2014.01en_US
dc.date.accessioned 6-Mar-2014 16:22:27 (UTC+8)-
dc.date.available 6-Mar-2014 16:22:27 (UTC+8)-
dc.date.issued (上傳時間) 6-Mar-2014 16:22:27 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/64472-
dc.description.abstract (摘要) This study proposes and tests a model that outlines the antecedents of newcomers` participation behavior in virtual communities and incorporates both mediating and moderating effects. According to self-reported data from two periods and objective behavioral data, the combined fulfillment of needs for autonomy, relatedness, and competence determines newcomers` cognitive social identity, which then influences participation behavior through affective commitment and collective self-esteem. Of the three needs, autonomy exerts the strongest effect on cognitive social identity. Moreover, relationship satisfaction moderates the relationship between awareness of group membership and affective commitment, which helps explain why newcomers with high awareness of their group membership might not cohere with a particular social group. Overall , by combining self-determination theory with relationship management theories, this study establishes an explanatory platform for newcomers` participation behavior. The authors conclude with a discussion of the managerial and research implications of these findings.en_US
dc.format.extent 485531 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.relation (關聯) Decision Support Systems, 57, 178-187en_US
dc.subject (關鍵詞) Psychological needs; Participation behavior; Relationship satisfaction; Social identity; Virtual communityen_US
dc.title (題名) Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories.en_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.dss.2013.09.001en_US
dc.doi.uri (DOI) http://dx.doi.org/http://dx.doi.org/10.1016/j.dss.2013.09.001en_US