| dc.contributor | 企管系 | en_US |
| dc.creator (作者) | Shen, Yung-Cheng;Lien-ti Bei;Chi-Hsien Chu | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 26-Mar-2014 16:40:03 (UTC+8) | - |
| dc.date.available | 26-Mar-2014 16:40:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 26-Mar-2014 16:40:03 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/64914 | - |
| dc.format.extent | 129621 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Psychology and Marketing,28(1), 91-113 | en_US |
| dc.title (題名) | Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity. | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1002/mar.20382 | en_US |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1002/mar.20382 | en_US |
