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題名 The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan
作者 別蓮蒂
Liao, Tsai-Ju ; Bei, Lien-Ti
貢獻者 企管系
日期 2006.01
上傳時間 11-Apr-2014 16:33:49 (UTC+8)
摘要 The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.
關聯 Creating Images and the Psychology of Marketing Communication,Chapter 20, pp.311-351
Mahwah : Lawrence Erlbaum Associates, Publishers, 2006
ISBN:978-0415647076
資料類型 book/chapter
DOI http://dx.doi.org/10.4324/9781410617392
dc.contributor 企管系en_US
dc.creator (作者) 別蓮蒂zh_TW
dc.creator (作者) Liao, Tsai-Ju ; Bei, Lien-Ti-
dc.date (日期) 2006.01en_US
dc.date.accessioned 11-Apr-2014 16:33:49 (UTC+8)-
dc.date.available 11-Apr-2014 16:33:49 (UTC+8)-
dc.date.issued (上傳時間) 11-Apr-2014 16:33:49 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/65284-
dc.description.abstract (摘要) The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.en_US
dc.format.extent 329 bytes-
dc.format.mimetype text/html-
dc.language.iso en_US-
dc.relation (關聯) Creating Images and the Psychology of Marketing Communication,Chapter 20, pp.311-351en_US
dc.relation (關聯) Mahwah : Lawrence Erlbaum Associates, Publishers, 2006en_US
dc.relation (關聯) ISBN:978-0415647076en_US
dc.title (題名) The Impact of Media and Culture on the Consumption Values of Women in China and Taiwanen_US
dc.type (資料類型) book/chapteren
dc.identifier.doi (DOI) 10.4324/9781410617392en_US
dc.doi.uri (DOI) http://dx.doi.org/10.4324/9781410617392en_US