| dc.contributor | 資管系 | en_US |
| dc.creator (作者) | Kwan, Stephen K. ; Yuan, Soe-Tsyr | en_US |
| dc.creator (作者) | 苑守慈 | zh_TW |
| dc.date (日期) | 2011.04 | en_US |
| dc.date.accessioned | 11-Apr-2014 16:34:10 (UTC+8) | - |
| dc.date.available | 11-Apr-2014 16:34:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Apr-2014 16:34:10 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/65289 | - |
| dc.description.abstract (摘要) | Service Dominant Logic (SDL), a contemporary view of services as a foundation of all economic exchange, takes a very high level perspective of provider–customer interaction. The role of the customers in value creation is emphasized but their role in the creation of the value proposition choice sets is not explicitly considered. From another perspective, the notion of value co-creation addressed in existing Service Science studies often assumes the value proposition to be static – i.e., proposition/acceptance happens before the start of service and is not visited again during the service. This paper attempts to connect the macro view of SDL to the system view of Service Science in creating a framework of Service Value Network (SVN) that accounts for both provider and customer driven value co-creation. | en_US |
| dc.format.extent | 383986 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | The Science of Service Systems Service Science: Research and Innovations in the Service Economy 2011, pp 189-206 | en_US |
| dc.subject (關鍵詞) | Service value network;Service dominant logic;Value proposition Customer value equation;Value co-creation framework | en_US |
| dc.title (題名) | Customer-Driven Value Co-creation in Service Networks | en_US |
| dc.type (資料類型) | book/chapter | en |
