| dc.contributor | 廣電系 | en_US |
| dc.creator (作者) | 劉幼琍 | zh_TW |
| dc.creator (作者) | Liu, Yu-li ; Picard, Robert G. | en_US |
| dc.date (日期) | 2013.12 | en_US |
| dc.date.accessioned | 15-Apr-2014 16:28:15 (UTC+8) | - |
| dc.date.available | 15-Apr-2014 16:28:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-Apr-2014 16:28:15 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/65398 | - |
| dc.description.abstract (摘要) | With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. | en_US |
| dc.format.extent | 151 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Policy and Marketing Strategies for Digital Media, pp.100-119 | en_US |
| dc.relation (關聯) | ISBN-10: 0415747716 | en_US |
| dc.relation (關聯) | Routledge Studies in New Media and Cyberculture, Routledge, 2013 | en_US |
| dc.title (題名) | Reconsidering the telecommunication and media regulatory framework in Taiwan: Using the new emerged media as examples. | en_US |
| dc.type (資料類型) | book/chapter | en |
