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題名 Reconsidering the telecommunication and media regulatory framework in Taiwan: Using the new emerged media as examples.
作者 劉幼琍
Liu, Yu-li ; Picard, Robert G.
貢獻者 廣電系
日期 2013.12
上傳時間 15-四月-2014 16:28:15 (UTC+8)
摘要 With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
關聯 Policy and Marketing Strategies for Digital Media, pp.100-119
ISBN-10: 0415747716
Routledge Studies in New Media and Cyberculture, Routledge, 2013
資料類型 book/chapter
dc.contributor 廣電系en_US
dc.creator (作者) 劉幼琍zh_TW
dc.creator (作者) Liu, Yu-li ; Picard, Robert G.en_US
dc.date (日期) 2013.12en_US
dc.date.accessioned 15-四月-2014 16:28:15 (UTC+8)-
dc.date.available 15-四月-2014 16:28:15 (UTC+8)-
dc.date.issued (上傳時間) 15-四月-2014 16:28:15 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/65398-
dc.description.abstract (摘要) With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.en_US
dc.format.extent 151 bytes-
dc.format.mimetype text/html-
dc.language.iso en_US-
dc.relation (關聯) Policy and Marketing Strategies for Digital Media, pp.100-119en_US
dc.relation (關聯) ISBN-10: 0415747716en_US
dc.relation (關聯) Routledge Studies in New Media and Cyberculture, Routledge, 2013en_US
dc.title (題名) Reconsidering the telecommunication and media regulatory framework in Taiwan: Using the new emerged media as examples.en_US
dc.type (資料類型) book/chapteren