| dc.contributor | 廣告系 | en_US |
| dc.creator (作者) | Chu, FongKang H. | en_US |
| dc.date (日期) | 1993.06 | en_US |
| dc.date.accessioned | 22-Apr-2014 17:11:01 (UTC+8) | - |
| dc.date.available | 22-Apr-2014 17:11:01 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Apr-2014 17:11:01 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/65553 | - |
| dc.description.abstract (摘要) | The objective of the study is to formulate a creative plan for advertising by way of the case study. From the management perspective, this paper provides an example showing planning efforts in order to enchance advertising productivity. There are three major components included in the study e.g. situational analysis, creative plan and media plan. | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 廣告學研究,2,139-156 | en_US |
| dc.title (題名) | CREATIVE ADVERTISING PLAN：A Case Study of Le Menu Frozen Dinners | en_US |
| dc.type (資料類型) | article | en |
