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題名 AquaEcoDesigns (AED):設計、安裝以及清潔維護淡水水族箱之商業企劃書
AquaEcoDesigns (AED): Design, Installation and Maintenance of Fresh Water Aquariums作者 馬里奧
Chavez, Mario貢獻者 何小台
Ho, Chester
馬里奧
Chavez, Mario關鍵詞 觀賞魚產業
水族箱
水景
設計
維護
Ornamental Fish Industry
Aquariums
Aquascape
Design
Maintenance日期 2013 上傳時間 1-五月-2014 15:21:04 (UTC+8) 摘要 Fish keeping, in tanks or aquariums, dates back to Sumerians, ancient Romans and ancient Chinese civilizations. Fish keeping and rearing has evolved into what is collectively known as aquaculture, ornamental fish aquaculture has evolved to be collectively known as Ornamental Fish Industry. Worldwide Ornamental Fish Industry has been estimated to be worth some 15 billion US dollars. Asian Countries are major players in this field, contributing roughly 56 % of total export industry value in 2007. Taiwan’s modest contribution of about 1 % to global share seems very small; however, industry has been steadily growing 10 % in recent years to the point where it has been included among major industries for development within the National Development Plan. Taiwanese Ornamental Fish Industry is very diverse and has tremendous importance for economic development. Profiting from substantial development of this industry in Taiwan and free trade agreements between the R.O.C (Taiwan) and the Republic of Nicaragua, this paper proposes the creation of a novel business model to Design, Install and provide Maintenance services for fresh water natural aquariums using state of the art technology imported from Taiwan. The concept involves creating a unique decorative feature in the form of an aquascaped aquarium in places such as shopping malls, bank offices, clinics and hospitals, law offices and private residences. This new décor feature will beautify open living spaces to create a relaxing and calming environment for observers. Health benefits of owning an aquarium will be pointed out to customers, possible traffic increase to shopping malls, due to new attraction, will bring economic benefits to established stores. Maintenance service is a key factor to the success of business model as it will guarantee long run success of aquarium and will guarantee sustainability of business model.
1. Introduction: Worldwide Overview of Ornamental Fish Industry 1 2. Taiwan’s Ornamental Fish Industry 3 3. Feng Shui and Aquariums in Traditional Chinese Culture 7 4. General Health Benefits of Owning an Aquarium 8 5. Business Model Proposition 10 5.1. Aquascaping Concept 12 5.2. Mission 12 5.3. Keys to Success 13 5.4. Objectives 13 6. Company summary 14 6.1. Start-up Summary 14 6.2. Company Ownership 16 6.3. SWOT Analysis 16 7. Services 17 7.1. Market Analysis Summary 18 7.2. Market Segmentation 18 7.2.1. Banks 18 7.2.2. Shopping Malls in Managua, Nicaragua : 20 7.2.3. Clinical Centers and Hospitals: 20 7.2.4. Hotels, Restaurants and Law Offices 21 7.2.5. Housing in Managua 22 7.2.6. Potential Customers summary 23 7.3. Target Market Segment Strategy 24 7.3.1. Service Business Analysis 25 8. Strategy and Implementation Summary 26 8.1. Competitive Edge 26 8.2. Marketing Strategy 26 8.2.1. Positioning Statement 26 8.2.2. Pricing Strategy 26 8.2.3. Promotion Strategy 27 8.2.4. Placing strategy 27 8.3. Sales Strategy 28 8.3.1. Sales Forecast 28 8.3.2. Milestones 30 9. Management Summary 31 9.1. Personnel Plan 31 10. Financial Plan 32 10.1. Important Assumptions 32 10.2. Break-even Analysis 32 10.3. Projected Profit and Loss 34 10.4. Projected Cash Flow 37 10.5. Projected Balance Sheet 39 11. Conclusion 40 References 41 Appendix 45參考文獻 James Mitchell. (1978). Fact index A-K. In G. E. Mitchell, Fact index A-K (pp. 46-46). England: Mitchell Beazley. Alcaldía de Managua. (2011, November). Alcaldía de Managua-sitio web. Retrieved 22 February, 2014, from Alcaldía de Managua-sitio web: http://www.managua.gob.ni/modulos/documentos/otros/Caract_Gral_Mgua_Introduc.pdf Aqua Design Amano CO., LTD. (2014). The International Aquatic Plants Layout Contest 2014. Retrieved February 20, 2014, from The International Aquatic Plants Layout Contest 2014: http://en.iaplc.com/index.html Aquatic Gardeners Association. (2013). 2013 AGA Aquascaping Contest. Retrieved February 20, 2014, from 2013 AGA Aquascaping Contest: http://showcase.aquatic-gardeners.org/ Barker, S. B., Rasmussen, K. G., & Best, A. M. (2003). Effect of aquariums on electroconvulsive therapy patients. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279303786992071 Bartley, D. (2005, May). Ornamental fish. Retrieved February 18, 2014, from FAO Fisheries and Aquaculture Department [online]: http://www.fao.org/fishery/topic/13611/en Bruun, O. (2008). An Introduction to Feng Shui . In O. Bruun, An Introduction to Feng Shui (p. 1). Cambridge: Cambridge University Press. Chang, M. (2011, 11 27). Biotech innovation keeps Taiwan’s aquarium fish sector bubbling. Retrieved February 18, 2014, from Taiwan Today, MOFA: http://taiwantoday.tw/ct.asp?xItem=181307&CtNode=429 Chung, O. (2006, April 1). Nightlights for the Aquarium. Retrieved February 19, 2014, from Taiwan Review (Ministry of Foreign Affairs, R.O.C.): http://taiwanreview.nat.gov.tw/ct.asp?xItem=1203&CtNode=1218 Council of Agriculture, Executive Yuan R.O.C.(Taiwan). (2014). Agricultural Biotechnology . Retrieved February 19, 2014, from Council of Agriculture, Executive Yuan R.O.C. (Taiwan): http://eng.coa.gov.tw/content_view.php?catid=9135&hot_new=8856 Cust, G., & Bird, P. (1972). Tropical Freshwater Aquaria . In G. Cust, & P. Bird, Tropical Freshwater Aquaria (p. 4). USA: Bantam Books . DeSchriver, M. M., & Riddick, C. C. (1990). Effects of Watching Aquariums on Elders` Stress. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279391787057396 Gaidos, S. (1999, August). Study: Aquariums may pacify Alzheimer`s patients. Retrieved February 20, 2014, from Purdue News: https://news.uns.purdue.edu/html4ever/1999/990628.Edwards.fish.html Green Chapter. (2014). Feng Shui and your Aquarium . Retrieved February 19, 2014, from Bubbles Aquariums : http://bubblesaquarium.com/images/home%20mid_photo/Feng%20Shui%20Article/feng_shui.htm Hungarian Aquascaping Contest. (2013). Hungarian Aquascaping Contest 2013. Retrieved February 20, 2014, from Hungarian Aquascaping Contest 2013: http://hac-aquascaping-contest.com/ Katcher, A., D.D.S, H. S., & Beck, A. (2011, September 21). Comparison of Contemplation and Hypnosis for the Reduction of Anxiety and Discomfort during Dental Surgery. Retrieved February 20, 2014, from Taylor & Francis Online : http://www.tandfonline.com/doi/abs/10.1080/00029157.1984.10402583#.UwXFzBCSySo Livengood, E. J., & Chapman, F. A. (2011, January). The Ornamental Fish Trade: An Introduction with Perspectives for Responsible Aquarium Fish Ownership. Retrieved February 18, 2014, from University of Florida, IFAS Extension: http://edis.ifas.ufl.edu/fa124#FOOTNOTE_1 Merriam Webster Encyclopedia. (2014). Aquascape. Retrieved February 20, 2014, from Merriam Webster Encyclopedia: http://www.merriam-webster.com/dictionary/aquascape Mystic Aquarium. (2010, March 4). Mystic Aquarium Hosts Synergy Center Programs for Students with Disabilities and Social Challenges. Retrieved February 20, 2014, from Mystic Aquarium: http://www.mysticaquarium.org/newsroom/press-releases/545-mystic-aquarium-hosts-synergy-center-programs-for-students-with-disabilities-and-social-challenges Pintung Agricultural Biotechnology Park. (2007). Park Development. Retrieved February 20, 2014, from Park Development: http://www.pabp.gov.tw/AreaBusEng/LibB/b0102activity.asp Robitaille, S. (2010, March 5). Fish Therapy for Autistic Youth at Mystic Aquarium. Retrieved February 20, 2014, from Blogs: http://blog.ctnews.com/robitaille/2010/03/05/fish-therapy-for-autistic-youth-at-mystic-aquarium/ Science Magazine. (2003, May 30). That Special Glow. Retrieved February 19, 2014, from Science: http://www.sciencemag.org/content/300/5624/1368.3.full.pdf Sharpe, S. (2014). Aquascape. Retrieved February 20, 2014, from Fresh water aquariums at About.com: http://freshaquarium.about.com/od/termsandtables/g/aquascape.htm SIBOF . (2012). Superintendencia de Bancos y de Otras Instituciones Finacieras . Retrieved February 22, 2014, from Nicaragua SIBOF: http://www.superintendencia.gob.ni/index.php?web=contenido&idd=1&idw=8 Time Magazine. (2003). Glowing fish. Retrieved February 19, 2014, from Time List: http://content.time.com/time/specials/packages/article/0,28804,1935038_1935085_1935999,00.html Tissera, K. (2010, February 12). Global Ornamental Fish Industry - An overview of FAO Trade Data. Retrieved February 17, 2014, from Scribd: http://www.scribd.com/doc/64002208/Global-Ornamental-Fish-Industry-An-overview-of-FAO-Trade-Data Wikepedia, the Free Encyclopedia. (2014). Aquascaping. Retrieved February 20, 2014, from Wikepedia, the Free Encyclopedia: http://en.wikipedia.org/wiki/Aquascaping 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933046
102資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933046 資料類型 thesis dc.contributor.advisor 何小台 zh_TW dc.contributor.advisor Ho, Chester en_US dc.contributor.author (作者) 馬里奧 zh_TW dc.contributor.author (作者) Chavez, Mario en_US dc.creator (作者) 馬里奧 zh_TW dc.creator (作者) Chavez, Mario en_US dc.date (日期) 2013 en_US dc.date.accessioned 1-五月-2014 15:21:04 (UTC+8) - dc.date.available 1-五月-2014 15:21:04 (UTC+8) - dc.date.issued (上傳時間) 1-五月-2014 15:21:04 (UTC+8) - dc.identifier (其他 識別碼) G0101933046 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/65772 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 101933046 zh_TW dc.description (描述) 102 zh_TW dc.description.abstract (摘要) Fish keeping, in tanks or aquariums, dates back to Sumerians, ancient Romans and ancient Chinese civilizations. Fish keeping and rearing has evolved into what is collectively known as aquaculture, ornamental fish aquaculture has evolved to be collectively known as Ornamental Fish Industry. Worldwide Ornamental Fish Industry has been estimated to be worth some 15 billion US dollars. Asian Countries are major players in this field, contributing roughly 56 % of total export industry value in 2007. Taiwan’s modest contribution of about 1 % to global share seems very small; however, industry has been steadily growing 10 % in recent years to the point where it has been included among major industries for development within the National Development Plan. Taiwanese Ornamental Fish Industry is very diverse and has tremendous importance for economic development. Profiting from substantial development of this industry in Taiwan and free trade agreements between the R.O.C (Taiwan) and the Republic of Nicaragua, this paper proposes the creation of a novel business model to Design, Install and provide Maintenance services for fresh water natural aquariums using state of the art technology imported from Taiwan. The concept involves creating a unique decorative feature in the form of an aquascaped aquarium in places such as shopping malls, bank offices, clinics and hospitals, law offices and private residences. This new décor feature will beautify open living spaces to create a relaxing and calming environment for observers. Health benefits of owning an aquarium will be pointed out to customers, possible traffic increase to shopping malls, due to new attraction, will bring economic benefits to established stores. Maintenance service is a key factor to the success of business model as it will guarantee long run success of aquarium and will guarantee sustainability of business model. en_US dc.description.abstract (摘要) 1. Introduction: Worldwide Overview of Ornamental Fish Industry 1 2. Taiwan’s Ornamental Fish Industry 3 3. Feng Shui and Aquariums in Traditional Chinese Culture 7 4. General Health Benefits of Owning an Aquarium 8 5. Business Model Proposition 10 5.1. Aquascaping Concept 12 5.2. Mission 12 5.3. Keys to Success 13 5.4. Objectives 13 6. Company summary 14 6.1. Start-up Summary 14 6.2. Company Ownership 16 6.3. SWOT Analysis 16 7. Services 17 7.1. Market Analysis Summary 18 7.2. Market Segmentation 18 7.2.1. Banks 18 7.2.2. Shopping Malls in Managua, Nicaragua : 20 7.2.3. Clinical Centers and Hospitals: 20 7.2.4. Hotels, Restaurants and Law Offices 21 7.2.5. Housing in Managua 22 7.2.6. Potential Customers summary 23 7.3. Target Market Segment Strategy 24 7.3.1. Service Business Analysis 25 8. Strategy and Implementation Summary 26 8.1. Competitive Edge 26 8.2. Marketing Strategy 26 8.2.1. Positioning Statement 26 8.2.2. Pricing Strategy 26 8.2.3. Promotion Strategy 27 8.2.4. Placing strategy 27 8.3. Sales Strategy 28 8.3.1. Sales Forecast 28 8.3.2. Milestones 30 9. Management Summary 31 9.1. Personnel Plan 31 10. Financial Plan 32 10.1. Important Assumptions 32 10.2. Break-even Analysis 32 10.3. Projected Profit and Loss 34 10.4. Projected Cash Flow 37 10.5. Projected Balance Sheet 39 11. Conclusion 40 References 41 Appendix 45 - dc.description.tableofcontents 1. Introduction: Worldwide Overview of Ornamental Fish Industry 1 2. Taiwan’s Ornamental Fish Industry 3 3. Feng Shui and Aquariums in Traditional Chinese Culture 7 4. General Health Benefits of Owning an Aquarium 8 5. Business Model Proposition 10 5.1. Aquascaping Concept 12 5.2. Mission 12 5.3. Keys to Success 13 5.4. Objectives 13 6. Company summary 14 6.1. Start-up Summary 14 6.2. Company Ownership 16 6.3. SWOT Analysis 16 7. Services 17 7.1. Market Analysis Summary 18 7.2. Market Segmentation 18 7.2.1. Banks 18 7.2.2. Shopping Malls in Managua, Nicaragua : 20 7.2.3. Clinical Centers and Hospitals: 20 7.2.4. Hotels, Restaurants and Law Offices 21 7.2.5. Housing in Managua 22 7.2.6. Potential Customers summary 23 7.3. Target Market Segment Strategy 24 7.3.1. Service Business Analysis 25 8. Strategy and Implementation Summary 26 8.1. Competitive Edge 26 8.2. Marketing Strategy 26 8.2.1. Positioning Statement 26 8.2.2. Pricing Strategy 26 8.2.3. Promotion Strategy 27 8.2.4. Placing strategy 27 8.3. Sales Strategy 28 8.3.1. Sales Forecast 28 8.3.2. Milestones 30 9. Management Summary 31 9.1. Personnel Plan 31 10. Financial Plan 32 10.1. Important Assumptions 32 10.2. Break-even Analysis 32 10.3. Projected Profit and Loss 34 10.4. Projected Cash Flow 37 10.5. Projected Balance Sheet 39 11. Conclusion 40 References 41 Appendix 45 zh_TW dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933046 en_US dc.subject (關鍵詞) 觀賞魚產業 zh_TW dc.subject (關鍵詞) 水族箱 zh_TW dc.subject (關鍵詞) 水景 zh_TW dc.subject (關鍵詞) 設計 zh_TW dc.subject (關鍵詞) 維護 zh_TW dc.subject (關鍵詞) Ornamental Fish Industry en_US dc.subject (關鍵詞) Aquariums en_US dc.subject (關鍵詞) Aquascape en_US dc.subject (關鍵詞) Design en_US dc.subject (關鍵詞) Maintenance en_US dc.title (題名) AquaEcoDesigns (AED):設計、安裝以及清潔維護淡水水族箱之商業企劃書 zh_TW dc.title (題名) AquaEcoDesigns (AED): Design, Installation and Maintenance of Fresh Water Aquariums en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) James Mitchell. (1978). Fact index A-K. In G. E. Mitchell, Fact index A-K (pp. 46-46). England: Mitchell Beazley. Alcaldía de Managua. (2011, November). Alcaldía de Managua-sitio web. Retrieved 22 February, 2014, from Alcaldía de Managua-sitio web: http://www.managua.gob.ni/modulos/documentos/otros/Caract_Gral_Mgua_Introduc.pdf Aqua Design Amano CO., LTD. (2014). The International Aquatic Plants Layout Contest 2014. Retrieved February 20, 2014, from The International Aquatic Plants Layout Contest 2014: http://en.iaplc.com/index.html Aquatic Gardeners Association. (2013). 2013 AGA Aquascaping Contest. Retrieved February 20, 2014, from 2013 AGA Aquascaping Contest: http://showcase.aquatic-gardeners.org/ Barker, S. B., Rasmussen, K. G., & Best, A. M. (2003). Effect of aquariums on electroconvulsive therapy patients. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279303786992071 Bartley, D. (2005, May). Ornamental fish. Retrieved February 18, 2014, from FAO Fisheries and Aquaculture Department [online]: http://www.fao.org/fishery/topic/13611/en Bruun, O. (2008). An Introduction to Feng Shui . In O. Bruun, An Introduction to Feng Shui (p. 1). Cambridge: Cambridge University Press. Chang, M. (2011, 11 27). Biotech innovation keeps Taiwan’s aquarium fish sector bubbling. Retrieved February 18, 2014, from Taiwan Today, MOFA: http://taiwantoday.tw/ct.asp?xItem=181307&CtNode=429 Chung, O. (2006, April 1). Nightlights for the Aquarium. Retrieved February 19, 2014, from Taiwan Review (Ministry of Foreign Affairs, R.O.C.): http://taiwanreview.nat.gov.tw/ct.asp?xItem=1203&CtNode=1218 Council of Agriculture, Executive Yuan R.O.C.(Taiwan). (2014). Agricultural Biotechnology . Retrieved February 19, 2014, from Council of Agriculture, Executive Yuan R.O.C. (Taiwan): http://eng.coa.gov.tw/content_view.php?catid=9135&hot_new=8856 Cust, G., & Bird, P. (1972). Tropical Freshwater Aquaria . In G. Cust, & P. Bird, Tropical Freshwater Aquaria (p. 4). USA: Bantam Books . DeSchriver, M. M., & Riddick, C. C. (1990). Effects of Watching Aquariums on Elders` Stress. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279391787057396 Gaidos, S. (1999, August). Study: Aquariums may pacify Alzheimer`s patients. Retrieved February 20, 2014, from Purdue News: https://news.uns.purdue.edu/html4ever/1999/990628.Edwards.fish.html Green Chapter. (2014). Feng Shui and your Aquarium . Retrieved February 19, 2014, from Bubbles Aquariums : http://bubblesaquarium.com/images/home%20mid_photo/Feng%20Shui%20Article/feng_shui.htm Hungarian Aquascaping Contest. (2013). Hungarian Aquascaping Contest 2013. Retrieved February 20, 2014, from Hungarian Aquascaping Contest 2013: http://hac-aquascaping-contest.com/ Katcher, A., D.D.S, H. S., & Beck, A. (2011, September 21). Comparison of Contemplation and Hypnosis for the Reduction of Anxiety and Discomfort during Dental Surgery. Retrieved February 20, 2014, from Taylor & Francis Online : http://www.tandfonline.com/doi/abs/10.1080/00029157.1984.10402583#.UwXFzBCSySo Livengood, E. J., & Chapman, F. A. (2011, January). The Ornamental Fish Trade: An Introduction with Perspectives for Responsible Aquarium Fish Ownership. Retrieved February 18, 2014, from University of Florida, IFAS Extension: http://edis.ifas.ufl.edu/fa124#FOOTNOTE_1 Merriam Webster Encyclopedia. (2014). Aquascape. Retrieved February 20, 2014, from Merriam Webster Encyclopedia: http://www.merriam-webster.com/dictionary/aquascape Mystic Aquarium. (2010, March 4). Mystic Aquarium Hosts Synergy Center Programs for Students with Disabilities and Social Challenges. Retrieved February 20, 2014, from Mystic Aquarium: http://www.mysticaquarium.org/newsroom/press-releases/545-mystic-aquarium-hosts-synergy-center-programs-for-students-with-disabilities-and-social-challenges Pintung Agricultural Biotechnology Park. (2007). Park Development. Retrieved February 20, 2014, from Park Development: http://www.pabp.gov.tw/AreaBusEng/LibB/b0102activity.asp Robitaille, S. (2010, March 5). Fish Therapy for Autistic Youth at Mystic Aquarium. Retrieved February 20, 2014, from Blogs: http://blog.ctnews.com/robitaille/2010/03/05/fish-therapy-for-autistic-youth-at-mystic-aquarium/ Science Magazine. (2003, May 30). That Special Glow. Retrieved February 19, 2014, from Science: http://www.sciencemag.org/content/300/5624/1368.3.full.pdf Sharpe, S. (2014). Aquascape. Retrieved February 20, 2014, from Fresh water aquariums at About.com: http://freshaquarium.about.com/od/termsandtables/g/aquascape.htm SIBOF . (2012). Superintendencia de Bancos y de Otras Instituciones Finacieras . Retrieved February 22, 2014, from Nicaragua SIBOF: http://www.superintendencia.gob.ni/index.php?web=contenido&idd=1&idw=8 Time Magazine. (2003). Glowing fish. Retrieved February 19, 2014, from Time List: http://content.time.com/time/specials/packages/article/0,28804,1935038_1935085_1935999,00.html Tissera, K. (2010, February 12). Global Ornamental Fish Industry - An overview of FAO Trade Data. Retrieved February 17, 2014, from Scribd: http://www.scribd.com/doc/64002208/Global-Ornamental-Fish-Industry-An-overview-of-FAO-Trade-Data Wikepedia, the Free Encyclopedia. (2014). Aquascaping. Retrieved February 20, 2014, from Wikepedia, the Free Encyclopedia: http://en.wikipedia.org/wiki/Aquascaping zh_TW
