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題名 AquaEcoDesigns (AED):設計、安裝以及清潔維護淡水水族箱之商業企劃書
AquaEcoDesigns (AED): Design, Installation and Maintenance of Fresh Water Aquariums
作者 馬里奧
Chavez, Mario
貢獻者 何小台
Ho, Chester
馬里奧
Chavez, Mario
關鍵詞 觀賞魚產業
水族箱
水景
設計
維護
Ornamental Fish Industry
Aquariums
Aquascape
Design
Maintenance
日期 2013
上傳時間 1-May-2014 15:21:04 (UTC+8)
摘要 Fish keeping, in tanks or aquariums, dates back to Sumerians, ancient Romans and ancient Chinese civilizations. Fish keeping and rearing has evolved into what is collectively known as aquaculture, ornamental fish aquaculture has evolved to be collectively known as Ornamental Fish Industry. Worldwide Ornamental Fish Industry has been estimated to be worth some 15 billion US dollars. Asian Countries are major players in this field, contributing roughly 56 % of total export industry value in 2007. Taiwan’s modest contribution of about 1 % to global share seems very small; however, industry has been steadily growing 10 % in recent years to the point where it has been included among major industries for development within the National Development Plan. Taiwanese Ornamental Fish Industry is very diverse and has tremendous importance for economic development. Profiting from substantial development of this industry in Taiwan and free trade agreements between the R.O.C (Taiwan) and the Republic of Nicaragua, this paper proposes the creation of a novel business model to Design, Install and provide Maintenance services for fresh water natural aquariums using state of the art technology imported from Taiwan. The concept involves creating a unique decorative feature in the form of an aquascaped aquarium in places such as shopping malls, bank offices, clinics and hospitals, law offices and private residences. This new décor feature will beautify open living spaces to create a relaxing and calming environment for observers. Health benefits of owning an aquarium will be pointed out to customers, possible traffic increase to shopping malls, due to new attraction, will bring economic benefits to established stores. Maintenance service is a key factor to the success of business model as it will guarantee long run success of aquarium and will guarantee sustainability of business model.
1. Introduction: Worldwide Overview of Ornamental Fish Industry 1
     2. Taiwan’s Ornamental Fish Industry 3
     3. Feng Shui and Aquariums in Traditional Chinese Culture 7
     4. General Health Benefits of Owning an Aquarium 8
     5. Business Model Proposition 10
     5.1. Aquascaping Concept 12
     5.2. Mission 12
     5.3. Keys to Success 13
     5.4. Objectives 13
     6. Company summary 14
     6.1. Start-up Summary 14
     6.2. Company Ownership 16
     6.3. SWOT Analysis 16
     7. Services 17
     7.1. Market Analysis Summary 18
     7.2. Market Segmentation 18
     7.2.1. Banks 18
     7.2.2. Shopping Malls in Managua, Nicaragua : 20
     7.2.3. Clinical Centers and Hospitals: 20
     7.2.4. Hotels, Restaurants and Law Offices 21
     7.2.5. Housing in Managua 22
     7.2.6. Potential Customers summary 23
     7.3. Target Market Segment Strategy 24
     7.3.1. Service Business Analysis 25
     8. Strategy and Implementation Summary 26
     8.1. Competitive Edge 26
     8.2. Marketing Strategy 26
     8.2.1. Positioning Statement 26
     8.2.2. Pricing Strategy 26
     8.2.3. Promotion Strategy 27
     8.2.4. Placing strategy 27
     8.3. Sales Strategy 28
     8.3.1. Sales Forecast 28
     8.3.2. Milestones 30
     9. Management Summary 31
     9.1. Personnel Plan 31
     10. Financial Plan 32
     10.1. Important Assumptions 32
     10.2. Break-even Analysis 32
     10.3. Projected Profit and Loss 34
     10.4. Projected Cash Flow 37
     10.5. Projected Balance Sheet 39
     11. Conclusion 40
     References 41
     Appendix 45
參考文獻 James Mitchell. (1978). Fact index A-K. In G. E. Mitchell, Fact index A-K (pp. 46-46). England: Mitchell Beazley.
     Alcaldía de Managua. (2011, November). Alcaldía de Managua-sitio web. Retrieved 22 February, 2014, from Alcaldía de Managua-sitio web: http://www.managua.gob.ni/modulos/documentos/otros/Caract_Gral_Mgua_Introduc.pdf
     Aqua Design Amano CO., LTD. (2014). The International Aquatic Plants Layout Contest 2014. Retrieved February 20, 2014, from The International Aquatic Plants Layout Contest 2014: http://en.iaplc.com/index.html
     Aquatic Gardeners Association. (2013). 2013 AGA Aquascaping Contest. Retrieved February 20, 2014, from 2013 AGA Aquascaping Contest: http://showcase.aquatic-gardeners.org/
     Barker, S. B., Rasmussen, K. G., & Best, A. M. (2003). Effect of aquariums on electroconvulsive therapy patients. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279303786992071
     Bartley, D. (2005, May). Ornamental fish. Retrieved February 18, 2014, from FAO Fisheries and Aquaculture Department [online]: http://www.fao.org/fishery/topic/13611/en
     Bruun, O. (2008). An Introduction to Feng Shui . In O. Bruun, An Introduction to Feng Shui (p. 1). Cambridge: Cambridge University Press.
     Chang, M. (2011, 11 27). Biotech innovation keeps Taiwan’s aquarium fish sector bubbling. Retrieved February 18, 2014, from Taiwan Today, MOFA: http://taiwantoday.tw/ct.asp?xItem=181307&CtNode=429
     Chung, O. (2006, April 1). Nightlights for the Aquarium. Retrieved February 19, 2014, from Taiwan Review (Ministry of Foreign Affairs, R.O.C.): http://taiwanreview.nat.gov.tw/ct.asp?xItem=1203&CtNode=1218
     Council of Agriculture, Executive Yuan R.O.C.(Taiwan). (2014). Agricultural Biotechnology . Retrieved February 19, 2014, from Council of Agriculture, Executive Yuan R.O.C. (Taiwan): http://eng.coa.gov.tw/content_view.php?catid=9135&hot_new=8856
     Cust, G., & Bird, P. (1972). Tropical Freshwater Aquaria . In G. Cust, & P. Bird, Tropical Freshwater Aquaria (p. 4). USA: Bantam Books .
     DeSchriver, M. M., & Riddick, C. C. (1990). Effects of Watching Aquariums on Elders` Stress. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279391787057396
     Gaidos, S. (1999, August). Study: Aquariums may pacify Alzheimer`s patients. Retrieved February 20, 2014, from Purdue News: https://news.uns.purdue.edu/html4ever/1999/990628.Edwards.fish.html
     Green Chapter. (2014). Feng Shui and your Aquarium . Retrieved February 19, 2014, from Bubbles Aquariums : http://bubblesaquarium.com/images/home%20mid_photo/Feng%20Shui%20Article/feng_shui.htm
     Hungarian Aquascaping Contest. (2013). Hungarian Aquascaping Contest 2013. Retrieved February 20, 2014, from Hungarian Aquascaping Contest 2013: http://hac-aquascaping-contest.com/
     Katcher, A., D.D.S, H. S., & Beck, A. (2011, September 21). Comparison of Contemplation and Hypnosis for the Reduction of Anxiety and Discomfort during Dental Surgery. Retrieved February 20, 2014, from Taylor & Francis Online : http://www.tandfonline.com/doi/abs/10.1080/00029157.1984.10402583#.UwXFzBCSySo
     Livengood, E. J., & Chapman, F. A. (2011, January). The Ornamental Fish Trade: An Introduction with Perspectives for Responsible Aquarium Fish Ownership. Retrieved February 18, 2014, from University of Florida, IFAS Extension: http://edis.ifas.ufl.edu/fa124#FOOTNOTE_1
     Merriam Webster Encyclopedia. (2014). Aquascape. Retrieved February 20, 2014, from Merriam Webster Encyclopedia: http://www.merriam-webster.com/dictionary/aquascape
     Mystic Aquarium. (2010, March 4). Mystic Aquarium Hosts Synergy Center Programs for Students with Disabilities and Social Challenges. Retrieved February 20, 2014, from Mystic Aquarium: http://www.mysticaquarium.org/newsroom/press-releases/545-mystic-aquarium-hosts-synergy-center-programs-for-students-with-disabilities-and-social-challenges
     Pintung Agricultural Biotechnology Park. (2007). Park Development. Retrieved February 20, 2014, from Park Development: http://www.pabp.gov.tw/AreaBusEng/LibB/b0102activity.asp
     Robitaille, S. (2010, March 5). Fish Therapy for Autistic Youth at Mystic Aquarium. Retrieved February 20, 2014, from Blogs: http://blog.ctnews.com/robitaille/2010/03/05/fish-therapy-for-autistic-youth-at-mystic-aquarium/
     Science Magazine. (2003, May 30). That Special Glow. Retrieved February 19, 2014, from Science: http://www.sciencemag.org/content/300/5624/1368.3.full.pdf
     Sharpe, S. (2014). Aquascape. Retrieved February 20, 2014, from Fresh water aquariums at About.com: http://freshaquarium.about.com/od/termsandtables/g/aquascape.htm
     SIBOF . (2012). Superintendencia de Bancos y de Otras Instituciones Finacieras . Retrieved February 22, 2014, from Nicaragua SIBOF: http://www.superintendencia.gob.ni/index.php?web=contenido&idd=1&idw=8
     Time Magazine. (2003). Glowing fish. Retrieved February 19, 2014, from Time List: http://content.time.com/time/specials/packages/article/0,28804,1935038_1935085_1935999,00.html
     Tissera, K. (2010, February 12). Global Ornamental Fish Industry - An overview of FAO Trade Data. Retrieved February 17, 2014, from Scribd: http://www.scribd.com/doc/64002208/Global-Ornamental-Fish-Industry-An-overview-of-FAO-Trade-Data
     Wikepedia, the Free Encyclopedia. (2014). Aquascaping. Retrieved February 20, 2014, from Wikepedia, the Free Encyclopedia: http://en.wikipedia.org/wiki/Aquascaping
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933046
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933046
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 馬里奧zh_TW
dc.contributor.author (Authors) Chavez, Marioen_US
dc.creator (作者) 馬里奧zh_TW
dc.creator (作者) Chavez, Marioen_US
dc.date (日期) 2013en_US
dc.date.accessioned 1-May-2014 15:21:04 (UTC+8)-
dc.date.available 1-May-2014 15:21:04 (UTC+8)-
dc.date.issued (上傳時間) 1-May-2014 15:21:04 (UTC+8)-
dc.identifier (Other Identifiers) G0101933046en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/65772-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 101933046zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) Fish keeping, in tanks or aquariums, dates back to Sumerians, ancient Romans and ancient Chinese civilizations. Fish keeping and rearing has evolved into what is collectively known as aquaculture, ornamental fish aquaculture has evolved to be collectively known as Ornamental Fish Industry. Worldwide Ornamental Fish Industry has been estimated to be worth some 15 billion US dollars. Asian Countries are major players in this field, contributing roughly 56 % of total export industry value in 2007. Taiwan’s modest contribution of about 1 % to global share seems very small; however, industry has been steadily growing 10 % in recent years to the point where it has been included among major industries for development within the National Development Plan. Taiwanese Ornamental Fish Industry is very diverse and has tremendous importance for economic development. Profiting from substantial development of this industry in Taiwan and free trade agreements between the R.O.C (Taiwan) and the Republic of Nicaragua, this paper proposes the creation of a novel business model to Design, Install and provide Maintenance services for fresh water natural aquariums using state of the art technology imported from Taiwan. The concept involves creating a unique decorative feature in the form of an aquascaped aquarium in places such as shopping malls, bank offices, clinics and hospitals, law offices and private residences. This new décor feature will beautify open living spaces to create a relaxing and calming environment for observers. Health benefits of owning an aquarium will be pointed out to customers, possible traffic increase to shopping malls, due to new attraction, will bring economic benefits to established stores. Maintenance service is a key factor to the success of business model as it will guarantee long run success of aquarium and will guarantee sustainability of business model.en_US
dc.description.abstract (摘要) 1. Introduction: Worldwide Overview of Ornamental Fish Industry 1
     2. Taiwan’s Ornamental Fish Industry 3
     3. Feng Shui and Aquariums in Traditional Chinese Culture 7
     4. General Health Benefits of Owning an Aquarium 8
     5. Business Model Proposition 10
     5.1. Aquascaping Concept 12
     5.2. Mission 12
     5.3. Keys to Success 13
     5.4. Objectives 13
     6. Company summary 14
     6.1. Start-up Summary 14
     6.2. Company Ownership 16
     6.3. SWOT Analysis 16
     7. Services 17
     7.1. Market Analysis Summary 18
     7.2. Market Segmentation 18
     7.2.1. Banks 18
     7.2.2. Shopping Malls in Managua, Nicaragua : 20
     7.2.3. Clinical Centers and Hospitals: 20
     7.2.4. Hotels, Restaurants and Law Offices 21
     7.2.5. Housing in Managua 22
     7.2.6. Potential Customers summary 23
     7.3. Target Market Segment Strategy 24
     7.3.1. Service Business Analysis 25
     8. Strategy and Implementation Summary 26
     8.1. Competitive Edge 26
     8.2. Marketing Strategy 26
     8.2.1. Positioning Statement 26
     8.2.2. Pricing Strategy 26
     8.2.3. Promotion Strategy 27
     8.2.4. Placing strategy 27
     8.3. Sales Strategy 28
     8.3.1. Sales Forecast 28
     8.3.2. Milestones 30
     9. Management Summary 31
     9.1. Personnel Plan 31
     10. Financial Plan 32
     10.1. Important Assumptions 32
     10.2. Break-even Analysis 32
     10.3. Projected Profit and Loss 34
     10.4. Projected Cash Flow 37
     10.5. Projected Balance Sheet 39
     11. Conclusion 40
     References 41
     Appendix 45		-
dc.description.tableofcontents 1. Introduction: Worldwide Overview of Ornamental Fish Industry 1
     2. Taiwan’s Ornamental Fish Industry 3
     3. Feng Shui and Aquariums in Traditional Chinese Culture 7
     4. General Health Benefits of Owning an Aquarium 8
     5. Business Model Proposition 10
     5.1. Aquascaping Concept 12
     5.2. Mission 12
     5.3. Keys to Success 13
     5.4. Objectives 13
     6. Company summary 14
     6.1. Start-up Summary 14
     6.2. Company Ownership 16
     6.3. SWOT Analysis 16
     7. Services 17
     7.1. Market Analysis Summary 18
     7.2. Market Segmentation 18
     7.2.1. Banks 18
     7.2.2. Shopping Malls in Managua, Nicaragua : 20
     7.2.3. Clinical Centers and Hospitals: 20
     7.2.4. Hotels, Restaurants and Law Offices 21
     7.2.5. Housing in Managua 22
     7.2.6. Potential Customers summary 23
     7.3. Target Market Segment Strategy 24
     7.3.1. Service Business Analysis 25
     8. Strategy and Implementation Summary 26
     8.1. Competitive Edge 26
     8.2. Marketing Strategy 26
     8.2.1. Positioning Statement 26
     8.2.2. Pricing Strategy 26
     8.2.3. Promotion Strategy 27
     8.2.4. Placing strategy 27
     8.3. Sales Strategy 28
     8.3.1. Sales Forecast 28
     8.3.2. Milestones 30
     9. Management Summary 31
     9.1. Personnel Plan 31
     10. Financial Plan 32
     10.1. Important Assumptions 32
     10.2. Break-even Analysis 32
     10.3. Projected Profit and Loss 34
     10.4. Projected Cash Flow 37
     10.5. Projected Balance Sheet 39
     11. Conclusion 40
     References 41
     Appendix 45		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933046en_US
dc.subject (關鍵詞) 觀賞魚產業zh_TW
dc.subject (關鍵詞) 水族箱zh_TW
dc.subject (關鍵詞) 水景zh_TW
dc.subject (關鍵詞) 設計zh_TW
dc.subject (關鍵詞) 維護zh_TW
dc.subject (關鍵詞) Ornamental Fish Industryen_US
dc.subject (關鍵詞) Aquariumsen_US
dc.subject (關鍵詞) Aquascapeen_US
dc.subject (關鍵詞) Designen_US
dc.subject (關鍵詞) Maintenanceen_US
dc.title (題名) AquaEcoDesigns (AED):設計、安裝以及清潔維護淡水水族箱之商業企劃書zh_TW
dc.title (題名) AquaEcoDesigns (AED): Design, Installation and Maintenance of Fresh Water Aquariumsen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) James Mitchell. (1978). Fact index A-K. In G. E. Mitchell, Fact index A-K (pp. 46-46). England: Mitchell Beazley.
     Alcaldía de Managua. (2011, November). Alcaldía de Managua-sitio web. Retrieved 22 February, 2014, from Alcaldía de Managua-sitio web: http://www.managua.gob.ni/modulos/documentos/otros/Caract_Gral_Mgua_Introduc.pdf
     Aqua Design Amano CO., LTD. (2014). The International Aquatic Plants Layout Contest 2014. Retrieved February 20, 2014, from The International Aquatic Plants Layout Contest 2014: http://en.iaplc.com/index.html
     Aquatic Gardeners Association. (2013). 2013 AGA Aquascaping Contest. Retrieved February 20, 2014, from 2013 AGA Aquascaping Contest: http://showcase.aquatic-gardeners.org/
     Barker, S. B., Rasmussen, K. G., & Best, A. M. (2003). Effect of aquariums on electroconvulsive therapy patients. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279303786992071
     Bartley, D. (2005, May). Ornamental fish. Retrieved February 18, 2014, from FAO Fisheries and Aquaculture Department [online]: http://www.fao.org/fishery/topic/13611/en
     Bruun, O. (2008). An Introduction to Feng Shui . In O. Bruun, An Introduction to Feng Shui (p. 1). Cambridge: Cambridge University Press.
     Chang, M. (2011, 11 27). Biotech innovation keeps Taiwan’s aquarium fish sector bubbling. Retrieved February 18, 2014, from Taiwan Today, MOFA: http://taiwantoday.tw/ct.asp?xItem=181307&CtNode=429
     Chung, O. (2006, April 1). Nightlights for the Aquarium. Retrieved February 19, 2014, from Taiwan Review (Ministry of Foreign Affairs, R.O.C.): http://taiwanreview.nat.gov.tw/ct.asp?xItem=1203&CtNode=1218
     Council of Agriculture, Executive Yuan R.O.C.(Taiwan). (2014). Agricultural Biotechnology . Retrieved February 19, 2014, from Council of Agriculture, Executive Yuan R.O.C. (Taiwan): http://eng.coa.gov.tw/content_view.php?catid=9135&hot_new=8856
     Cust, G., & Bird, P. (1972). Tropical Freshwater Aquaria . In G. Cust, & P. Bird, Tropical Freshwater Aquaria (p. 4). USA: Bantam Books .
     DeSchriver, M. M., & Riddick, C. C. (1990). Effects of Watching Aquariums on Elders` Stress. Retrieved February 20, 2014, from Ingenta Connect: http://dx.doi.org/10.2752/089279391787057396
     Gaidos, S. (1999, August). Study: Aquariums may pacify Alzheimer`s patients. Retrieved February 20, 2014, from Purdue News: https://news.uns.purdue.edu/html4ever/1999/990628.Edwards.fish.html
     Green Chapter. (2014). Feng Shui and your Aquarium . Retrieved February 19, 2014, from Bubbles Aquariums : http://bubblesaquarium.com/images/home%20mid_photo/Feng%20Shui%20Article/feng_shui.htm
     Hungarian Aquascaping Contest. (2013). Hungarian Aquascaping Contest 2013. Retrieved February 20, 2014, from Hungarian Aquascaping Contest 2013: http://hac-aquascaping-contest.com/
     Katcher, A., D.D.S, H. S., & Beck, A. (2011, September 21). Comparison of Contemplation and Hypnosis for the Reduction of Anxiety and Discomfort during Dental Surgery. Retrieved February 20, 2014, from Taylor & Francis Online : http://www.tandfonline.com/doi/abs/10.1080/00029157.1984.10402583#.UwXFzBCSySo
     Livengood, E. J., & Chapman, F. A. (2011, January). The Ornamental Fish Trade: An Introduction with Perspectives for Responsible Aquarium Fish Ownership. Retrieved February 18, 2014, from University of Florida, IFAS Extension: http://edis.ifas.ufl.edu/fa124#FOOTNOTE_1
     Merriam Webster Encyclopedia. (2014). Aquascape. Retrieved February 20, 2014, from Merriam Webster Encyclopedia: http://www.merriam-webster.com/dictionary/aquascape
     Mystic Aquarium. (2010, March 4). Mystic Aquarium Hosts Synergy Center Programs for Students with Disabilities and Social Challenges. Retrieved February 20, 2014, from Mystic Aquarium: http://www.mysticaquarium.org/newsroom/press-releases/545-mystic-aquarium-hosts-synergy-center-programs-for-students-with-disabilities-and-social-challenges
     Pintung Agricultural Biotechnology Park. (2007). Park Development. Retrieved February 20, 2014, from Park Development: http://www.pabp.gov.tw/AreaBusEng/LibB/b0102activity.asp
     Robitaille, S. (2010, March 5). Fish Therapy for Autistic Youth at Mystic Aquarium. Retrieved February 20, 2014, from Blogs: http://blog.ctnews.com/robitaille/2010/03/05/fish-therapy-for-autistic-youth-at-mystic-aquarium/
     Science Magazine. (2003, May 30). That Special Glow. Retrieved February 19, 2014, from Science: http://www.sciencemag.org/content/300/5624/1368.3.full.pdf
     Sharpe, S. (2014). Aquascape. Retrieved February 20, 2014, from Fresh water aquariums at About.com: http://freshaquarium.about.com/od/termsandtables/g/aquascape.htm
     SIBOF . (2012). Superintendencia de Bancos y de Otras Instituciones Finacieras . Retrieved February 22, 2014, from Nicaragua SIBOF: http://www.superintendencia.gob.ni/index.php?web=contenido&idd=1&idw=8
     Time Magazine. (2003). Glowing fish. Retrieved February 19, 2014, from Time List: http://content.time.com/time/specials/packages/article/0,28804,1935038_1935085_1935999,00.html
     Tissera, K. (2010, February 12). Global Ornamental Fish Industry - An overview of FAO Trade Data. Retrieved February 17, 2014, from Scribd: http://www.scribd.com/doc/64002208/Global-Ornamental-Fish-Industry-An-overview-of-FAO-Trade-Data
     Wikepedia, the Free Encyclopedia. (2014). Aquascaping. Retrieved February 20, 2014, from Wikepedia, the Free Encyclopedia: http://en.wikipedia.org/wiki/Aquascaping		zh_TW