| dc.contributor | 風管系 | en_US |
| dc.creator (作者) | 彭金隆 | zh_TW |
| dc.creator (作者) | Peng, Jin-Lung | en_US |
| dc.date (日期) | 2011.01 | en_US |
| dc.date.accessioned | 26-May-2014 16:58:11 (UTC+8) | - |
| dc.date.available | 26-May-2014 16:58:11 (UTC+8) | - |
| dc.date.issued (上傳時間) | 26-May-2014 16:58:11 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/66269 | - |
| dc.description.abstract (摘要) | Although various sales channels exist for insurance products, no existing research compares their sales efficiency. This study offers a comparison of bancassurance and traditional sales channels in Taiwan. Using a data envelopment analysis approach, this study first computes the efficiencies of bancassurance and traditional sales channels separately. The efficiency score of the traditional sales channel is significantly higher than that of a comparable bancassurance channel. Furthermore, the efficiency relationship between the bancassurance and the traditional sales channels is independent. These findings have significant implications for the insurance industry and ongoing research in this field. | en_US |
| dc.format.extent | 297488 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | The Geneva Papers on Risk and Insurance: Issues and Practice,2011(36), 50-75 | en_US |
| dc.subject (關鍵詞) | bancassurance; efficiency; data envelopment analysis | en_US |
| dc.title (題名) | A Comparison of Bancassurance and Traditional Insurer Sales Channels. | en_US |
| dc.type (資料類型) | article | en |
