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題名 Template for Website browsing
作者 傅豐玲
Fu, Fong-Ling ; Su, Chiu Hung
貢獻者 資管系
關鍵詞 formation search ability ; selective attention ; interface design of websites ; template matching
日期 2011.07
上傳時間 26-May-2014 17:22:22 (UTC+8)
摘要 Websites on e-commerce often display large amounts of multi-media and information, creating problems for viewers when locating specific information. This research uses the concepts of template and selective attention to understand the cognitive simplification in finding information and browsing websites. Utilizing content analysis with 240 university students as subjects, we conducted an experiment on information retention with browsing a shopping website. Although the amount of information displayed by the website was staggering, the result of the experiment showed that participants applied a template built up through past experiences of what’s important and where things belong. This internal map containing three mechanisms: segmentation, grouping and attention, is then used to create an efficient task strategy, to segment the page, and to categorize the information. This research tried to understand the attributes of template for users who are browsing Websites. The “findability” of online information would be improved if the arrangement of information of a web site were the same as what viewers expected.
關聯 Lecture Notes in Computer Science (LNCS), 6781, 223-242
資料類型 article
DOI http://dx.doi.org/10.1007/978-3-642-21741-8_26
dc.contributor 資管系en_US
dc.creator (作者) 傅豐玲zh_TW
dc.creator (作者) Fu, Fong-Ling ; Su, Chiu Hungen_US
dc.date (日期) 2011.07en_US
dc.date.accessioned 26-May-2014 17:22:22 (UTC+8)-
dc.date.available 26-May-2014 17:22:22 (UTC+8)-
dc.date.issued (上傳時間) 26-May-2014 17:22:22 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/66274-
dc.description.abstract (摘要) Websites on e-commerce often display large amounts of multi-media and information, creating problems for viewers when locating specific information. This research uses the concepts of template and selective attention to understand the cognitive simplification in finding information and browsing websites. Utilizing content analysis with 240 university students as subjects, we conducted an experiment on information retention with browsing a shopping website. Although the amount of information displayed by the website was staggering, the result of the experiment showed that participants applied a template built up through past experiences of what’s important and where things belong. This internal map containing three mechanisms: segmentation, grouping and attention, is then used to create an efficient task strategy, to segment the page, and to categorize the information. This research tried to understand the attributes of template for users who are browsing Websites. The “findability” of online information would be improved if the arrangement of information of a web site were the same as what viewers expected.en_US
dc.language.iso en_US-
dc.relation (關聯) Lecture Notes in Computer Science (LNCS), 6781, 223-242en_US
dc.subject (關鍵詞) formation search ability ; selective attention ; interface design of websites ; template matchingen_US
dc.title (題名) Template for Website browsingen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1007/978-3-642-21741-8_26en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1007/978-3-642-21741-8_26en_US