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題名 美國連鎖企業加盟傾向因子實證分析
Examining the Drivers for U.S. Franchising Tendency
作者 何珮瑜
Ho, Pei Yu
貢獻者 張元晨
Chang, Yuan Chen
何珮瑜
Ho, Pei Yu
關鍵詞 加盟
連鎖
franchise
日期 2013
上傳時間 4-Jun-2014 14:41:31 (UTC+8)
摘要 本文探討美國的連鎖業者開放特許加盟經營傾向的因素，以及連鎖店傾向以加盟為擴大規模之因素。研究發現許多連鎖業特性影響連鎖業企業家決定開放加盟的決策。本實證研究橫跨汽車，食品，酒店及汽車旅館，零售和服務行業共969筆加盟店品牌資料。實證結果發現，開放連鎖加盟的傾向與加盟店的決定開放之決策速度呈負相關並與加盟金及國際化呈現正相關關係。此外，我們在研究產業層次模型中發現，汽車行業的加盟傾向決定因子和其他行業的有所區別。
This paper examines the factors of franchising tendency of U.S. franchise chain and investigate why some chains are more likely to expand chain scale by franchising. I explore why and how several characteristics of franchised chains influence entrepreneurs franchising decision. This study includes 969 franchise chains in automotive, food, hotel and motels, retail and service industry. Empirical results show that franchising tendency is negatively related to franchise speed and franchise chain performance, whereas franchise fee and internationalize have positive impact on franchising tendency. Furthermore, we examine the models in industrial level and find that the determinants of automotive industry’s franchising tendency are difference from other industries.
參考文獻 Alon, I. (2001). The Use of Franchising by US‐Based Retailers. Journal of Small Business Management, 39(2), 111-122.
Brickley, J. A., & Dark, F. H. (1987). The choice of organizational form the case of franchising. Journal of Financial Economics, 18(2), 401-420.
Burton, F., Cross, A. R., & Rhodes, M. (2000). Foreign market servicing strategies of UK franchisors: an empirical enquiry from a transactions cost perspective. MIR: Management International Review, 373-400.
Caves, R. E., & Murphy, W. F. (1976). Franchising: firms, markets, and intangible assets. Southern Economic Journal, 572-586.
Combs, J. (2003). Why Do Firms Use Franchising as an Entrepreneurial Strategy?: A Meta-Analysis. Journal of Management, 29(3), 443-465. doi: 10.1016/s0149-2063(03)00019-9
Combs, J., Michael, S., & Castrogiovanni, G. (2004). Franchising: A Review and Avenues to Greater Theoretical Diversity. Journal of Management, 30(6), 907-931. doi: 10.1016/j.jm.2004.06.006
Contractor, F. J., & Kundu, S. K. (1998). Franchising versus company-run operations: Modal choice in the global hotel sector. Journal of International Marketing, 28-53.
El Akremi, A., Perrigot, R., & Piot-Lepetit, I. (2013). Examining the Drivers for Franchised Chains Performance through the Lens of the Dynamic Capabilities Approach. Journal of Small Business Management, n/a-n/a. doi: 10.1111/jsbm.12059
Elango, B. (2007). Are Franchisors with International Operations Different from Those Who Are Domestic Market Oriented?*. Journal of Small Business Management, 45(2), 179-193.
Fladmoe-Lindquist, K., & Jacque, L. L. (1995). Control modes in international service operations: The propensity to franchise. Management Science, 41(7), 1238-1249.
IFA. (2008). The Economic Impact of Franchised Businesses: Volume III, Results for 2007.
IFA. (2013). The-State-of-the-Franchise-Economy-in-2013.
Lafontaine, F. (1992). Agency theory and franchising: some empirical results. The RAND Journal of Economics, 263-283.
Michael, S. C. (1996). To franchise or not to franchise: An analysis of decision rights and organizational form shares. Journal of Business Venturing, 11(1), 57-71.
Oxenfeldt, A. R., & Kelly, A. O. (1969). Will successful franchise systems ultimately become wholly-owned chains. Journal of Retailing, 44(4), 69-83.
Polly, L. (2002). International growth patterns remain strong. Franchising World, 34(3), 6.
Rubin, P. H. (1978). Theory of the Firm and the Structure of the Franchise Contract, The. JL & Econ., 21, 223.
Shane, S. (1998). Explaining the distribution of franchised and company-owned outlets in franchise systems. Journal of Management, 24(6), 717-739.
Shane, S.(1996). Why franchise companies expand overseas. Journal of Business Venturing, 11(2), 73-88.
Tsang, S.-S. (2013). How do franchisor policies and industry attractiveness impact franchise timing?: Evidence from entrepreneur`s top 500 franchisors. International Journal of Retail & Distribution Management, 41(2), 135-154. doi: 10.1108/09590551311304329
Williams, D. L. (1999). Why do entrepreneurs become franchisees? An empirical analysis of organizational choice. Journal of Business Venturing, 14(1), 103-124.
描述 碩士
國立政治大學
財務管理研究所
10135015
102
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101357015
資料類型 thesis
dc.contributor.advisor 張元晨zh_TW
dc.contributor.advisor Chang, Yuan Chenen_US
dc.contributor.author (Authors) 何珮瑜zh_TW
dc.contributor.author (Authors) Ho, Pei Yuen_US
dc.creator (作者) 何珮瑜zh_TW
dc.creator (作者) Ho, Pei Yuen_US
dc.date (日期) 2013en_US
dc.date.accessioned 4-Jun-2014 14:41:31 (UTC+8)-
dc.date.available 4-Jun-2014 14:41:31 (UTC+8)-
dc.date.issued (上傳時間) 4-Jun-2014 14:41:31 (UTC+8)-
dc.identifier (Other Identifiers) G0101357015en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/66466-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 財務管理研究所zh_TW
dc.description (描述) 10135015zh_TW
dc.description (描述) 102zh_TW
dc.description.abstract (摘要) 本文探討美國的連鎖業者開放特許加盟經營傾向的因素，以及連鎖店傾向以加盟為擴大規模之因素。研究發現許多連鎖業特性影響連鎖業企業家決定開放加盟的決策。本實證研究橫跨汽車，食品，酒店及汽車旅館，零售和服務行業共969筆加盟店品牌資料。實證結果發現，開放連鎖加盟的傾向與加盟店的決定開放之決策速度呈負相關並與加盟金及國際化呈現正相關關係。此外，我們在研究產業層次模型中發現，汽車行業的加盟傾向決定因子和其他行業的有所區別。zh_TW
dc.description.abstract (摘要) This paper examines the factors of franchising tendency of U.S. franchise chain and investigate why some chains are more likely to expand chain scale by franchising. I explore why and how several characteristics of franchised chains influence entrepreneurs franchising decision. This study includes 969 franchise chains in automotive, food, hotel and motels, retail and service industry. Empirical results show that franchising tendency is negatively related to franchise speed and franchise chain performance, whereas franchise fee and internationalize have positive impact on franchising tendency. Furthermore, we examine the models in industrial level and find that the determinants of automotive industry’s franchising tendency are difference from other industries.en_US
dc.description.tableofcontents ABSTRACT 1
CHAPTER 1. INTRODUCTION 4
CHAPTER 2. LITERATURE REVIEW 6
CHAPTER 3. HYPOTHESIS DEVELOPMENT 9
HYPOTHESIS 1. FRANCHISE TENDENCY IS NEGATIVELY ASSOCIATED WITH FRANCHISE SPEED (FS) OF ADOPTING FRANCHISE. 10
HYPOTHESIS 2. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH INITIAL INVESTMENT COST. 10
HYPOTHESIS 3. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH FRANCHISE FEE. 11
HYPOTHESIS 4. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH ROYALTY FEE. 11
HYPOTHESIS 5. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH MONITORING CAPACITY. 12
HYPOTHESIS 6. FRANCHISE TENDENCY IS POSITIVELY ASSOCIATED WITH INTERNATIONALIZE. 13
HYPOTHESIS 7. FRANCHISE TENDENCY IS NEGATIVELY ASSOCIATED WITH PERFORMANCE. 13
CHAPTER 4. SAMPLE DESCRIPTIONS AND METHODOLOGY 14
SAMPLE AND DATA DESCRIPTIONS 14
VARIABLE DESCRIPTIONS 15
CHAPTER 5. EMPIRICAL RESULT 21
RESULT OF FULL SAMPLE 21
RESULT OF FOOD INDUSTRY 25
RESULT OF AUTOMOTIVE INDUSTRY 25
RESULT OF HOTEL AND MOTELS INDUSTRY 26
RESULT OF RETAIL INDUSTRY 27
CHAPTER 6. CONCLUSIONS 28
APPENDIX I 47
APPENDIX II 48
REFERENCES 49		zh_TW
dc.format.extent 3554571 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101357015en_US
dc.subject (關鍵詞) 加盟zh_TW
dc.subject (關鍵詞) 連鎖zh_TW
dc.subject (關鍵詞) franchiseen_US
dc.title (題名) 美國連鎖企業加盟傾向因子實證分析zh_TW
dc.title (題名) Examining the Drivers for U.S. Franchising Tendencyen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Alon, I. (2001). The Use of Franchising by US‐Based Retailers. Journal of Small Business Management, 39(2), 111-122.
Brickley, J. A., & Dark, F. H. (1987). The choice of organizational form the case of franchising. Journal of Financial Economics, 18(2), 401-420.
Burton, F., Cross, A. R., & Rhodes, M. (2000). Foreign market servicing strategies of UK franchisors: an empirical enquiry from a transactions cost perspective. MIR: Management International Review, 373-400.
Caves, R. E., & Murphy, W. F. (1976). Franchising: firms, markets, and intangible assets. Southern Economic Journal, 572-586.
Combs, J. (2003). Why Do Firms Use Franchising as an Entrepreneurial Strategy?: A Meta-Analysis. Journal of Management, 29(3), 443-465. doi: 10.1016/s0149-2063(03)00019-9
Combs, J., Michael, S., & Castrogiovanni, G. (2004). Franchising: A Review and Avenues to Greater Theoretical Diversity. Journal of Management, 30(6), 907-931. doi: 10.1016/j.jm.2004.06.006
Contractor, F. J., & Kundu, S. K. (1998). Franchising versus company-run operations: Modal choice in the global hotel sector. Journal of International Marketing, 28-53.
El Akremi, A., Perrigot, R., & Piot-Lepetit, I. (2013). Examining the Drivers for Franchised Chains Performance through the Lens of the Dynamic Capabilities Approach. Journal of Small Business Management, n/a-n/a. doi: 10.1111/jsbm.12059
Elango, B. (2007). Are Franchisors with International Operations Different from Those Who Are Domestic Market Oriented?*. Journal of Small Business Management, 45(2), 179-193.
Fladmoe-Lindquist, K., & Jacque, L. L. (1995). Control modes in international service operations: The propensity to franchise. Management Science, 41(7), 1238-1249.
IFA. (2008). The Economic Impact of Franchised Businesses: Volume III, Results for 2007.
IFA. (2013). The-State-of-the-Franchise-Economy-in-2013.
Lafontaine, F. (1992). Agency theory and franchising: some empirical results. The RAND Journal of Economics, 263-283.
Michael, S. C. (1996). To franchise or not to franchise: An analysis of decision rights and organizational form shares. Journal of Business Venturing, 11(1), 57-71.
Oxenfeldt, A. R., & Kelly, A. O. (1969). Will successful franchise systems ultimately become wholly-owned chains. Journal of Retailing, 44(4), 69-83.
Polly, L. (2002). International growth patterns remain strong. Franchising World, 34(3), 6.
Rubin, P. H. (1978). Theory of the Firm and the Structure of the Franchise Contract, The. JL & Econ., 21, 223.
Shane, S. (1998). Explaining the distribution of franchised and company-owned outlets in franchise systems. Journal of Management, 24(6), 717-739.
Shane, S.(1996). Why franchise companies expand overseas. Journal of Business Venturing, 11(2), 73-88.
Tsang, S.-S. (2013). How do franchisor policies and industry attractiveness impact franchise timing?: Evidence from entrepreneur`s top 500 franchisors. International Journal of Retail & Distribution Management, 41(2), 135-154. doi: 10.1108/09590551311304329
Williams, D. L. (1999). Why do entrepreneurs become franchisees? An empirical analysis of organizational choice. Journal of Business Venturing, 14(1), 103-124.		zh_TW